this assignment does not need references , it is a case study.Task 1.What is product mix related...

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this assignment does not need references , it is a case study.

Task 1.What is product mix related problem described in this case study? Imagine you are opening three branches of the restaurant in Philadelphia USA. If you keep menu the same, would this still be a problem in the USA market? (Using more than 250 words describe different dimensions of the product mix problem highlighted in the case)

Task 2.Design a new product line (for Philadelphia USA market) for this company aimed at resolving the issues you highlighted in task 1 (A diagram showing product line and prices in USA $).

Task 3.Give three action-oriented recommendations for the company in the case.Explain how your recommendations will resolve the issue you described in Task 1 (More than 500 words).

One (1) inch margin on all sides, double spaced. font size 12, Arial.

intrl-bs-case-study-p4h44ijx.pdf

Amar · Accepted Answer

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Running Header: Case Analysis – Expand the Menu?
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Case Analysis – Expand the Menu?
Case Analysis – Expand the Menu?
Task 1
This case study focusses on family-run business named Yolk-ay that entails chain of fast food restaurants serving egg-based dishes and the business targets south-east Asian population as its key customer segment. The chain is currently based in various locations across United Arab Emirates (“UAE”). The issue of focus in this case concerns the company’s dilemma on what has to be done for business development and future growth in the face of their turnover remaining flat, increasing competition, and lack of geographical expansion options. The company considers offering home deliveries as a form of reaching out to wider customer base, but the same is seen with scepticism by one of the founders, and also by the head chief given the nature of the food. The other option is expanding and diversifying the menu to attract more customers. Both are fraught with challenges, scepticism, and yet the need to change and evolve is inevitable for the company to stay relevant and grow (Puri et al., 2016). In summary, the product mix offered by the company while being simplistic and effective, offered the company the initial success to target specific consumer segment with relative cost efficiencies. But as the company grew, this simple product mix became an impediment to target wider customer base for expansion and growth (Daniel, 2018; Mothersbaugh et al., 2019).
Assuming the company now plans to establish three new branches in completely new geographical location of Philadelphia, USA, the current product mix of the company shall be not be of relevance on account of the following reasons: [1] the taste palate is very different between the current target segment of south-east Asians as compared to Americans, and [2] a solely egg based dishes of the nature offered by Yolk-ay shall not work in an American environment, and suitable expansion of the menu will be required.
Task 2
As specified, Yolk-ay faces key dilemma in terms of issues its current menu places on the business growth: product mix offered by the company while being simplistic and effective,

this assignment does not need references , it is a case study. Task 1. What is product mix related problem described in this case study? Imagine you are opening three branches of the restaurant in...

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