Task 2 – International Market Profile
Instructions to Learners:
• This summative assessment can be completed in class or at any other convenient
location.
• Students are required to complete this task using digital tools and ensure to submit in
an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.
• Please use the following formatting guidelines to complete this assessment task:
▪ Font Size: 12; Line Spacing: Double; Font Style: Times New Roman
• Assessment activities can be completed either in real workplace environment or in a
simulated environment such as your classroom. In both cases, appropriate evidence of
the assessment activities must be provided.
Instruction to Assessors:
• You must assess student’s assessment according to the provided Marking Criteria.
• You must complete and record any evidence related to assessment activities including
ole-plays and presentations using appropriate forms which must be attached with
student assessment submission.
• You must provide students with detailed feedback within 10 working days from
submission.
Part A
You work for a large car manufacturing company in China have been asked by management to prepare
a market profile for this new car to be exported and marketed overseas. Prepare a market profile for
entering the international market. Your market profile should include the following:
1. Why you have made the decision to export to an international destination? List the benefits of
exporting to international markets?
2. Choose at least three (3) potential international markets,
iefly explaining why each of the
markets is considered a suitable future market.
3. For one of these identified potential markets, identify its attractiveness as the new international
market.
4. Profile any cultural factors that will impact on the firm’s marketing plans.
5. Create a positioning strategy for the business in the proposed international market.
Assessment Format
Your market profile should include a title page and an automated table of contents aligned with your
headings. The header and footer should include your name, date and page number, subject and
market profile number. Do not exceed 1500 words for the entire assessment. Include a reference list.
Use footnoting, APA or the author date system (Harvard Method) referencing for in-text referencing.
Part B
Prepare PowerPoint presentation from your international market profile. Audio visual equipment can
e used for the presentation. Presentations must not exceed 15 minutes.
As a minimum for this assessment task:
• provide an acceptable background explanation to the business’s move to international marketing
• identify 3 potential markets with an acceptable level of justification
• prepare a situation analysis with an acceptable level of detail, using an acceptable number of
cited information sources
• provide a logical targeting strategy given the business’s resources and the target market
• provide a target market description which identifies the main relevant characteristics and
includes relevant culturally influenced factors
• create an acceptable positioning strategy for the business in the international market.
• prepare a profile
iefing report and present it to his/her peers.
T A S K XXXXXXXXXXMA RKING C R ITERIA
BSBMKG516 - Profile International Markets S NYS
Learner’s name:
Assessor’s name:
Observation Criteria S NS
Determined readiness to market products or services internationally
Listed potential international markets for further investigation
Identified information sources to inform process for selection of
international markets
Determined and documented criteria to determine suitability of
international markets for product or service
Accessed and used information sources to determine suitability of
international markets for product or service to be marketed
Selected international markets for profiling
Evaluated and chose approaches for determining and describing total
market within selected countries, for a product or service
Defined target market for a product or service in terms of prospective
users/consumers, selected market segment/s, and cultural
appropriateness of product or service
Used segment descriptors to describe target market
Identified available marketing strategic options and select targeting
strategy that best meets requirements of the marketing plan
Checked cultural appropriateness of chosen targeting strategy using
available information sources
Described total and selected market and selected market segment/s as a
consumer profile
Ensured consumer profile identifies consumer characteristics in standard
statistical terms and/or descriptive terms used in media selection
Explained market profiling techniques and related software programs
Used demographic data and/or psychographic descriptions in consumer
profile in accordance with requirements of the marketing plan
Ensured profile meets organisational requirements for language, format,
content and level of detail
Identified available positioning strategies and chose a strategy to meet
marketing requirements and consumer profile, including culture of
profiled groups
Checked cultural appropriateness of chosen positioning strategies using
available information sources
Summarised cultural aspects relevant to international markets profiled
Summarised relevant legislation, codes of practice and national standards
affecting marketing operations
Wrote a positioning implementation plan in accordance with
organisational requirements
Outlined organisational requirements for presentation of completed
profile
Feedback to Learner:
Assessor’s Signature: Date:
Instructions to Learners:
This summative assessment can be completed in class or at any other convenient location.
Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.
Please use the following formatting guidelines to complete this assessment task:
Font Size: 12; Line Spacing: Double; Font Style: Times New Roman
Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided.
Instruction to Assessors:
You must assess student’s assessment according to the provided Marking Criteria.
You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission.
You must provide students with detailed feedback within 10 working days from submission.
Task 2 - Marking CRiteria