IntroductionIn present scenario, formulation of proper business strategies and adopting effective communication tool is crucial for managing business operations and activities. There is vital impact of business strategy and electronic communication on smooth functioning and operations of business. At the forefront level, management strategy helps in defining action plans, allocating necessary resources, managing functional units, aligning business activities with emerging changes, etc. It can be said as business firm moves in vague direction in the absence of proper strategies and action plans whereas formulation of strategies and action plans provides direction to the business firm and defines manner of attaining goals and objectives. In the same token, electronic communication is considered as an advanced tool of communication allowing business to connect in easier and convenient manner. This transition of communication process from paper to electronic medium helped in replacing hassles or difficulties arising in traditional communication. It provides an easier and quicker way to communicate and performing assigned tasks timely with no delay causing due to information gap. Project objective The project objective is to, ‘explore and outline the implications of management strategy and electronic communication on business performance’.
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