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INTERNATIONAL BUSINESS         1
INTERNATIONAL BUSINESS         5
International Business
Mukesh Kuma
AIM Business School
20/07/2018
Table of Contents
Executive Summary    3
Introduction    4
Justifying the Proposal    4
Internationalization Potential of India: Analysis of Business Environment    5
SWOT Analysis of Indian Market    6
Porter’s Diamond Framework for Indian Market    12
Management Practices    14
The IT and Education Industry in India    15
Recommendations    20
Conclusion    22
References    24
Executive Summary
Today, with increasing market challenges and changing globalization trends, it is found that companies are looking for expansion plans (Steger, 2009). They are looking for market opportunities in the developing countries of the world. They have analyzed certain markets and are now developing strategies of entering into certain markets. However, it is important for such organizations to first determine the market needs, analyze the market competitors, analyze culture and traditions, and then formulate strategies of expansion (Bhagwati, 2004). This report discusses strategies through which Universal Networks can expand their operations in India. It also analyzes the Indian market from different perspectives and makes use of different analysis tools like SWOT Analysis and Porter's Diamond. Further, this report also highlights several issues that might influence the proposed expansion of Universal Networks in Indian market. Finally, it concludes with recommendations on strategic planning and formulation to achieve desired objectives in the given challenging environment.
Introduction
With increasing globalization, organizations are looking for expansion in foreign markets and increased competition and with advent of new technologies, it is becoming difficult for the existing organizations to continue their operations in the market (Cummings & Worley, 2014). There are several companies from around the world that are now shifting their focus onto expanding their markets in Asian nations (Bhagwati, 2004). With growing economies, increasing purchasing power of the people, increased modernization, and people looking for better quality products and services, organizations should aim for expansion in such nations (Steger, 2009). The economy of the Asian nations, such as India and China are one of the highest in entire world.
It is due to these reasons that organizations like Universal Networks should plan for the expansion. They need to first analyze the opportunities available in the market and then prepare the expansion plan. Also, they need to identify the risk factors through which they will be able to overcome the challenges existing in a given market.
This report will continue on the previous proposal of expanding the operations in India. It will analyze the potential available for business operations and will also analyze the risk factors associated with it. The paper would examine the Indian market by using tools like SWOT Analysis and Porter's Diamond. It will then provide recommendations for future expansion of Universal Networks in India.
Activity Table
The entire process of justifying the decision of expanding into Indian marketplace spanned over the period of 1 month (i.e. 28/06/2018 to 28/07/2018) between which all the required data was collected and its validity was confirmed. The process involved different activities to be completed within the time-span of 1 month.
    Activity
    Duration
    Justifying the Proposal
    28/06/2018 -29/06/2018
    Internationalization Potential of India
    30/06/2018 – 15/07/2018
    Analysis of Management Practices
    16/07/2018 – 21/07/2018
    IT and Education industry in India
    21/07/2018 – 25/07/2018
    Recommendations and Final decision
    26/07/2018 – 28/07/2018

Justifying the Proposal
Universal Networks (UN) is operating in Australia since 2007 and it has performed beyond the expectations. Today, with new
oadcasting technologies and improvisation in the television sets, people are looking for such networks that can provide them with better quality
oadcasting channels and networks for entertainment purpose.
However, considering the needs of expansion, Universal Networks needs to analyze the market scenario of India and identify the available business opportunities. They also need to determine the Human Resources (HR) Management strategies as the cultural scenario will change for the employees working in the organization (Mullins, 2010).
The values, beliefs, and traditions of the employees differ between India and Australia. It is thereby necessary for the top-level management of Universal Networks to identify the HR needs of the employees and accordingly provide necessary training to them. Only then they will be able to achieve desired expansion objectives in India.
Internationalization Potential of India: Analysis of Business Environment
With globalization and changing trends of technology, people have become more aware of the quality aspects related to given products and services. India is already the market leader in providing outsourcing solutions to multiple education and technological industries across the globe. However, before achieving the objectives of expansion, it is important for Universal Networks to determine the needs of better quality of IT Education and Software Services (Mullins, 2010).
With the presence of players like NIIT and APTEC, the competition is already growing in the market. Hence, one cannot deny the fact that there are several opportunities available for Universal Networks in India. They need to prepare the roadmap through which they will be able to achieve the expansion objectives in a given scenario. The continuing sections attempt to examine the Indian market by using known analysis tools like SWOT Analysis and Porter's Diamond. The findings obtained from these two analysis tools could help in easy expansion of Universal Networks in Indian market.
SWOT Analysis of Indian Market
There is no doubt in that fact that Indian IT education industry has come a long way from the control and command style of functioning deep-rooted within an inward looking Import substitution approach towards an export directly, worldwide competitive, quality directed functioning style.  With enhanced investment and continuous reforms by the government, the industrial outcome is projected to improve.  Further, the below section now throw light upon SWOT analysis of Indian market in order to enable Universal Networks to better understand the market before entering it.
Strengths of India
· Sound technical presence in both private as well as public sectors
· High demand for IT Education and Software Services
· Availability of Low-cost and competent Human Resources.
· Inflow of Foreign Direct Investment (FDI) across Industrial sector.
As identified in the earlier report, the major strengths of India include rising income levels of the people across the nation. The government has implemented several reforms to strengthen the infrastructure and transpiration facilities of the nation. With increase in the population, the demand of different products and services has increased. Universal Networks needs to identify the potential of doing business in India. For this purpose, they need to conduct analysis that will first identify the business outlook of India in the future and then determine the growth of the IT education market in India. After the two major financial events that took place regarding demonetization and launch of Goods and Services Tax, the economy is now recovering from India.
The GDP growth rate is expected to be around 7.3% as it has increased from US $1,859 billion to US $2,607 billion as shown in the below figure (Fernández & Moraga, 2017). The industrial production has also increased during the same period from 3.3 to 4.3. The inflation rate is controlled form 8.2% in 2013 to 4.3% in 2017 (Fernández & Moraga, 2017). Also, with introduction of GST Taxes, the total tax collection has increased by 19.5% (Fernández & Moraga, 2017). The government will thereby focus on spending on infrastructure facilities and development of the rural areas.
The government is also focusing on introducing technologies across the nation so that it becomes easy for the people to ca
y out administrative activities through online mode. It will save time, efforts, and money of the people. Also, as per the reports of NASSCOM in 2016, there were 4,750 technology startups and 1,400 new foreign collaborations that were introduced in India (Fernández & Moraga, 2017). It thereby ensures the ease of doing business in India.
Figure-2: GDP Growth Pattern of India
Also, the labor force in India is expected to cross the mark of 175 million by 2020. Considering the total labor costs associated with given industry, it will be easy for Universal Networks to hire employees at local level. However, they need to understand the culture of India and accordingly train the employees for the daily operational activities.
Even, the World Bank Reports in 2017 confirm that the private investments in India are expected to grow by 8.8% on year-to-year basis (Fernández & Moraga, 2017). The rapid adoption of green mobility solutions like electric vehicles, public transport, and car-pooling will help India save around US $60 billion every year. The Union government has further given approval to the North-East Industrial Development Scheme that will not only boost the industrial activities but will also focused on the socio-cultural aspects of the people.
There are several initiatives taken in association with the Ministry of Housing and U
an Poverty Alleviation and Ministry of Skill Development and Entrepreneurship. The first initiative is taken to provide more than 321,000 homes to the people across 523 cities in India under the 'Pradhan Mantri Awas Yojna'. It will facilitate housing facilities to the people.
The second initiative focuses on providing training to the people in six states to speed up the implementation of different plans proposed under the given scheme. There is another funding a
anged by the Central Government to improve water drinking and sanitation facilities in the rural areas of the nation (Fernández & Moraga, 2017). It will thereby foster prosperity and will...