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Purpose This assignment explores value creation, risks, and the potential for developing a new product or service. This connects to course learning outcomes of helping you identify the role of...

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Purpose


This assignment explores value creation, risks, and the potential for developing a new product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value proposition and positioning to a product or service.


Task


Use the Marketing Spotlight (Disney) content from Chapter 1 of your textbook to complete a marketing analysis. After reading, respond to questions by reflecting on the strategic goals and environment surrounding Disney's branding and customer value perception planning. Communicate your responses in a Microsoft Word document formatted as a numbered prompt response. Your responses in total should be about two pages in length, single-spaced. Review the Marketing Analysis Rubric for more detailed grading information.



  1. Read the short history and breakdown of the Disney brand and business units: Marketing Spotlight (Disney)

  2. Review and respond to the following questions:

    1. How does Disney create value for its customers?

    2. What are the core strengths of the Disney brand?

    3. What are the risks and benefits of expanding the Disney brand to new products and services?




Remember to use content from Chapter 1 to support your responses.




Submission


Submit your assignment by uploading your document.







Answered Same Day Oct 22, 2024

Solution

Dipali answered on Oct 22 2024
3 Votes
WRITTEN ASSIGNMENT        3
WRITTEN ASSIGNMENT
Table of contents
1. How does Disney create value for its customers?    3
2. What are the core strengths of the Disney
and?    3
3. What are the risks and benefits of expanding the Disney
and to new products and services?    4
Reference    5
1. How does Disney create value for its customers?
Disney generates value by presenting its clients with exciting and evoking encounters across its products and services. This paper will focus on Walt Disney Corporation and its impact on its target demographic through the entertainment products that include film and television shows, theme park attractions, Disney merchandise, and others that
ing out people’s affection. However, the company’s storytelling skill helps the customer to associate itself with popular characters and fabulous themes and develop a long-lasting feeling. Moreover, Disney always makes new investment, for instance, it’s streaming site Disney+, so that it can stay a
east with the new way of consuming its products while providing their standard quality. Strength of the
and is it delivers exactly what it has set out for – family oriented, wholesome entertainment, which further enhances value for its consumers and over time becoming a household name among generations (Lu, Tseng & Xu,...
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