BUSN20016
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BUSN20016: RESEARCH IN BUSINESS
SOME ADVICE FOR CHOOSING OF A PROJECT TOPIC (DRAFT)
• This course has been purposefully designed to incorporate a high degree of flexibility relating
to various topics; therefore the choice of topic for your project is entirely your own choice.
• Topic for the project outline (Assessment 1) and project proposal (Assessment 3) MUST be
same.
• Remember, it is your project and if you select something that holds a deep interest for you, you
will find it easy to commit and you will be highly motivated to complete the work that your
project outline requires (Assessment 1), and subsequently that your project proposal requires
(Assessment 3).
• Make sure that your topic is relevant to your cu
ent area of study or what you want to be in
future. There is often temptation to pick a topic that is too
oad, and might require a longer
time to do it properly.
• Up to five topic areas are given below under five
oader areas of interest (i.e., discipline). We
strongly suggest you to choose a topic from one of the
oader areas. However these are not the
exhaustive list and you can choose beyond this list.
o Marketing:
Marketing communications – such as why do some controversial marketing
communications work whilst other fail?
Social marketing: such as why are social networks more persuasive than
traditional word-of-mouth?
Telemarketing – such as selling goods or services to customer via telephone or
surveying customer satisfaction via computer assisted telephone interview
Branding –Impact of
anding in sales or organisational development
Factors affecting product marketing: How can countries use national culture to
help them promote major exports?
o Management:
Enterprise management – such as how can an organisation (any industry)
engage with and facilitate the creation and growth of new ventures, including
opportunity identification and evaluation, venture capital, and/or corporate
venturing; and what are the processes for managing and improving the success
of the enterprise?
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Strategic management – such as investigating high performing and innovative
firms in tu
ulent environments
Corporate governance such as how can an organisation (any industry) cope
with environmental, social, and ethical influences upon their practices and
processes of doing business; including environmental sustainability, corporate
social responsibility, stakeholder management and influence, and business
ethics?
o Human Resource Management
Leadership– such as leadership impacts on organisational performance
Employee engagement, wages and workforce performance
Decision making under pressure
Avoidance approaches to conflict
Maintaining performance during organisational change
o Accounting
Managerial accounting- how can managers use accounting information to
make better decisions?
Technological development in accounting – such as technological development
elating to information processing and its impact on accounting
Accounting system design- The effect of accounting information and auditing
on the design of organizations
Forensic accounting- such as using forensic accounting as a tool for fraud
detection
o Economics and Finance
Property market dynamics – such as impact of global financial crisis in
Australian property market
Risk and uncertainty in coal and oil markets
Financial characteristics of large and small firms
Economics of production systems
Managing cash flow
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BUSN20016 RESEARCH IN BUSINESS, T2, 2017
ASSESSMENT 3
Project Title: Comparative analysis on impact of adopting design
thinking on four chosen Australian banks
NAME OF THE STUDENT:
Student ID:
Tutor’s name:
Campus:
ASSESSMENT SHEET
Criteria Total
marks
Marks
obtained
Overall comments
A statement of the problem, research aim, objectives
and research questions
10
Justification and potential output of the research 10
Conceptual framework 10
Methodology, organisation of the study, project
udget and schedule
10
Accurate referencing, use of co
ect English and
logical sequences between
sentences and paragraphs and a good introduction
10
Total = 50
Mark reduction for Turnitin similarity (It's up to the
markers and unit coordinator's judgement)
Mark reduction for late submission(5% mark
eduction for each day of late submission)
Grand Total= 50
Key to grading and co
esponding marking scale:
HD (42.5 and above out of 50 marks): Student demonstrates outstanding understanding and interpretation
of all aspects of the criteria.
D XXXXXXXXXXto 42.24 out of 50 marks): Student demonstrates excellence in understanding and interpretation of
almost all aspects of the criteria with some minor co
ections or additions needed.
C XXXXXXXXXXto 37.24 marks out of 50 marks): Student demonstrates very good understanding and
interpretation of most aspects of the criteria with some need for additional work, additions or improvement.
P (24.75% to 32.24% marks): Student demonstrates good understanding and interpretation of the criteria to
wa
ant the award of a Pass but requires considerable additional work, additions or improvement.
F (below 24.7%): Student demonstrates an unsatisfactory understanding and interpretation of the criteria and
equires major additional work, additions or improvement to achieve a passing grade.
(Month), (Year)
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Table of Contents
1.0. Introduction .................................................................................................................. XXXXXXXXXX3
2.0. Problem statement ............................................................................................................ XXXXXXXXXX3
3.0. Aim and objectives
esearch questions ........................................................................... XXXXXXXXXX3
4.0. Justification and potential output of the research ......................................................... XXXXXXXXXX4
5.0. Conceptual framework and hypothesis development .................................................... XXXXXXXXXX4
5.1. Design thinking definition and use ............................................................................. XXXXXXXXXX4
5.2. Impact of design thinking ........................................................................................... XXXXXXXXXX4
5.3. Design thinking in the banking sector ......................................................................... XXXXXXXXXX5
5.4. Hypothesis development ............................................................................................. XXXXXXXXXX5
6.0. Methodology ...........