Please look over assignment and have it completed by 18:00 tomorrow. Use template for guidance.

Business Management Well 7 Assignment
Business Management Well 7 Assignment
Case Scenario
Anna Yang is a chemist who works at Moderna.  While she enjoys her work
there, her true passion is cooking.  Specifically, Anna enjoys recreating her great
grandfather’s recipes from Imperial China.  She has gained quite a reputation in
the foodie community and decided to start a supper club where people would pay
to come to her home and eat her cooking.
Jose Martinez is an investment banker.  He and his partners focus on start-up
usinesses.  Jose has attended several of Anna’s supper clubs.  He has been
lown away by Anna’s cooking, but especially her deserts. Anna makes her own
ice cream using a very complicated process.  What is especially different about
them is that Anna uses traditional Chinese flavors in her ice cream such as
Sichuan Peppercorn that makes the tongue tingle.  Jose thinks there is a national
and possibly an international market for these ice creams.
Jose approaches Anna with the idea of leaving her day job and opening a
usiness that would sell her ice creams.  Anna is thrilled with the idea, but is a bit
concerned that she has little business experience.  Jose assures her that with the
ight plan, he and his partners could raise the funds needed and guide her
through the process.  He offers to set up a meeting with his partners.
He sends the following email:
To: Anna Yang
From: Jose Martinez
Re: Ice Cream Start-Up
To get you started, I would like you to prepare a memo that addresses the
following issues:
• Why do you think you can create a successful start-up? What traits will you
need to be an entrepreneur?
• What kind of leadership style would you use, and why?
• Describe your product and why you think there is a market for it.
• What legal form do you think best suits your start-up and why?
• What kind of financial document should you provide so that I can evaluate
the viability of your start-up?
• What are the characteristics of your target market?
• Explain specific types of marketing the business should pursue.
• What other sources of funding might be available for you, whether or not
we invest in your start-up?
• How would you organize your management team, and which of these
positions would you prioritize in filling?
• What
and name do you propose for your ice cream, and why did you
choose it?
Send this to me by next week, at least a day before our meeting. I look forward to
our discussion.
You are a good friend of Anna’s. She respects you for your degree in Business
and Management and your good business sense. Anna feels inadequate in the
details of business and asks you to draft the requested memo for her.
How to Set Up the Memo
You will use the attached Project 2 memo template. The memo template should
e single-spaced with a blank line between paragraphs. Write clearly and
concisely in 12-point Times New Roman. The final product will be in a business
memo format, no longer than eight pages in length (excluding the cover page
and references page).
Include a title, the course number and section, your name, and the instructor's
name on your title page.
Instructions
Draft the requested memo under Anna's name. Draw on the learning resources
that are in the classroom to influence your answers. This is not a research-based
project, so do not use any sources other than the course materials.
Review/Proofread your Memo
Read through your memo to ensure all required elements are present and clear.
Submit the Memo in the Assignment Folde
The document you submit to the Assignment Folder will be considered final and
eady for grading. Double-check that you are submitting the co
ect document.

Project 2 Template - Contemplating Starting a Business (1)
Title of Paper
Course Number and Section
Student Name
Instructor’s Name
Company Name
Memo
Business Summary
[Write a quick overview of the proposed start-up.]
Business Details
[Write responses to the questions asked using concepts from the class learning materials to
inform your answers.]
• Why do you think you can create a successful start-up? What traits will you need to be an
entrepreneur?
• What kind of leadership style would you use, and why?
• Describe your product and why you think there is a market for it.
• What legal form do you think best suits your start-up and why?
• What kind of financial document should you provide so that I can evaluate the viability of your
start-up?
• What are the characteristics of your target market?
• Explain specific types of marketing the business should pursue.
• What other sources of funding might be available for you, whether or not we invest in your start-
up?
• How would you organize your management team, and which of these positions would you
prioritize in filling?
• What
and name do you propose for your ice cream, and why did you choose it?
Conclusion
[Write a concluding paragraph or two that emphasizes the reasons why Jose should invest in
Anna’s venture.]
References
To: Jose Martinez
From: Anna Yang
Date: Date
Re: Subject
Be sure to use text references in the memo and link to the references in your reference
list.
References (to be used as an example)
Bumstead, D XXXXXXXXXXThe essentials: Sandwiches and sleep. Journals of Famous Loafers, 15(5),
XXXXXXXXXXdoi:12.2847/CEDG XXXXXXXXXXsample of a li
ary database peer reviewed
article)
Christianson, H XXXXXXXXXXObesity in the 2000s. Retrieved from httpd:
www.Georgette.coop
(sample of Internet source article)
Hansel, G., & Gretel, D XXXXXXXXXXCandied houses and unfriendly occupants. Thousand Oaks, CA:
Fairy Tale Publishing. (sample of a book such as the textbook for this class)
Williams and Lumen Learning. (n.d.a). Introduction to Business, Name of first Chapter
used. Adapted by UMUC and available under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License.
Williams and Lumen Learning. (n.d.b). Introduction to Business, Name of second Chapter
used. Adapted by UMUC and available under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License.
Williams and Lumen Learning. (n.d.c). Introduction to Business, Name of third Chapter
used. Adapted by UMUC and available under a Creative Commons Attribution-
NonCommercial-ShareAlike 3.0 Unported License.