Doc. Name: Title
Project Portfolio (Student)
Qualification:
BSB60120 Advanced Diploma of Business
Unit Code & Title:
BSBOPS601 Develop and Implement Business Plan
Contents
Section 1: Planning to develop a business plan 4
Section 2: Developing a business plan 8
Section 3: Implementing and monitoring a business plan 11
Australian Ha
our International College
RTO ID: 41338 CRICOS Provider Code: 03449J
ABN: 74 603 036 102
T: 02 9268 0085
E:
[email protected]W: www.ahic.edu.au
A: Level 1, 84- 86 Mary Street, Su
y Hills NSW 2010 Australia
Australian Ha
our International College, Level 1, 84- 86 Mary Street, Su
y Hills NSW 2010 Australia
|RTO NO: 41338 | CRICOS Provider Code: 03449J
BSBOPS601 Develop and Implement Business Plan
Version V1.0/ Sep 2021
Page 16 of 16
Student name:
Assessor:
Date:
Business this assessment is based on:
Role assumed to completed this assessment:
Section 1: Planning to develop a business plan
Provide an overview of your business
What is the name of the business?
What are the main products, services or programs of the business?
Business Name: Ozhouse Clean
Main Services:
· Regular home cleaning (weekly
i-weekly)
· Spring cleaning
· Eco-friendly cleaning services
· Carpet cleaning (newly introduced)
· Commercial cleaning (planned expansion)
Business Overview:
· Established in 2005, Ozhouse Clean is a Melbourne-based, family-owned cleaning business.
· Focuses on providing high-quality, trustworthy, and professional cleaning services.
· Includes part-time and full-time cleaners to maintain service quality.
· Recently introduced eco-friendly cleaning and carpet cleaning services to enhance customer satisfaction and sustainability.
· Expanding marketing strategies to attract more residential and commercial clients
Describe the legislative and regulatory requirements relevant to developing your business plan (include at least one).
What is the legislation
egulatory requirements called?
How are the legislation
egulatory requirements relevant to your business?
How are the legislation
egulatory requirements relevant to yourself?
· Relevant Legislation:
· Work Health and Safety Act 2011 (WHS Act)
· Relevance to the Business:
· Ensures that Ozhouse Clean provides a safe working environment for cleaners.
· Mandates the use of proper safety gear, handling of cleaning chemicals and training on WHS compliance.
· Protects employees and customers from hazards related to cleaning services.
· Relevance to the Operations Manager (Amanda):
· Responsible for implementing WHS policies to prevent injuries.
· Ensures staff receive proper training on handling cleaning equipment, including the new industrial carpet cleaner.
· Must ensure compliance with safety regulations to avoid legal penalties.
Describe the organisational requirements relevant to developing your business plan.
Are there any pre-existing strategic, business and operational plans?
What is the business’ vision?
What is the business’ mission?
What are the business’ values?
What are the objectives and goals of the business?
What are the financial targets of your business?
What are the management a
angements/organisational structure of your business? (use a diagram and/or words to answer)
What is your business’ cu
ent marketing strategies?
Attach proof of the existing plans/organisational requirements to this section of your portfolio.
· Pre-existing Strategic, Business, and Operational Plans:
· Ozhouse Clean follows an Operational Plan with goals to expand services, improve marketing and adopt sustainable practices.
· Business Vision:
· To be trusted and recognized cleaning service provider known for quality, eco-friendly practices and customer satisfaction.
· Business Mission:
· To deliver professional, reliable and environmentally friendly cleaning services while ensuring a positive experience for customers and employees (Van de Ven et al. 2023).
· Business Values:
· Respect for customers and staff.
· Environmental sustainability.
· Excellence and innovation in service delivery.
· Integrity in all business operations.
· Business Objectives & Goals:
· Increase client base by 20% in the first year of commercial services and 10% annually.
· Improve staff retention and job satisfaction.
· Introduce eco-friendly cleaning products and services.
· Maintain a 100% customer satisfaction rate.
· Successfully integrate commercial and carpet cleaning services.
· Financial Targets:
· 2020 Sales Revenue: $300,000
· 2021 Target Sales Revenue: $330,000
· Budget Allocation: $4,000 for carpet cleaner, $10,000 per month for eco-friendly products, $55,000 for a full-time cleaner and $40,000 for marketing assistant.
· Management Structure:
· James & Nancy Anderson: Business Owners/Directors (financial support only).
· Amanda (Operations Manager): Handles daily operations, staff training and service expansion.
· Sarah (Administration Manager): Manages insurance, payroll and hiring.
· Marketing Assistant: Oversees digital marketing, customer feedback and campaigns.
· Cleaners (15 part-time & 1 full-time): Service delivery team.
· Cu
ent Marketing Strategies
· Website: Primary source of business information.
· Word of Mouth: Major source of client acquisition.
· Social Media Marketing: Running ads, responding to customer feedback and promoting services.
· Email Campaigns: Informing customers about new services.
· Client Engagement: Personal calls every quarter to strengthen relationships.
Research the market requirements for your business’ products/services/programs (include mathematical information in your research).
What does the market want?
What is an acceptable price point?
What are the quality expectations?
Are there opportunities for different quality/price point options?
What are other market requirements?
Attach proof of your research/information sources to this section of your portfolio (e.g. websites, surveys etc.)
Market Demand: The demand for eco-friendly cleaning services is increasing with 60% of customers prefe
ing sustainable options. Residential and commercial cleaning services are growing at rate of 8% annually in Melbourne.
Pricing: The cu
ent hourly rate is $40, with cleaners earning $25 per hour. Competitors charge between $35-$50 per hour. Commercial cleaning services typically charge $45-$60 per hour.
Quality Expectations: Customers expect reliability, professionalism and deep cleaning. Eco-friendly products should be as effective as traditional ones.
Price/Quality Options: Ozhouse Clean can offer standard ($40/hr) and premium eco-friendly ($45/hr) services to cater to different customer segments. Carpet cleaning can be priced at $150 per session.
Other Requirements: Marketing efforts should focus on word-of-mouth, social media and website SEO. Commercial contracts require insurance and compliance with workplace safety standards. The business should target at least 2 carpet cleaning customers per month to increase revenue.
Research information relevant to the competitors of your business and business plan (include at least one competitor and include mathematical information in your research).
Who are your competitors?
What are your competitors’ business models/approaches?
What is your competitors’ market position and
and awareness?
What are the geographic locations of your competitors?
What is the pricing of your competitor?
What is your competitors’ sales channels?
Attach proof of your research/information sources to this section of your portfolio.
Competitor Identification
· One key competitor of Ozhouse Clean is Maid in Melbourne, a professional cleaning service operating in the same market.
Competitor’s Business Model & Approach
· Maid in Melbourne offers residential and commercial cleaning services including end-of-lease and office cleaning.
· Focuses on customer satisfaction, trained staff and flexible service packages.
Market Position & Brand Awareness
· Established in 2003, making it well-known
and with strong word-of-mouth and online presence.
· High customer ratings with over 300+ positive online reviews across Google and Facebook.
Geographic Location
· Services Melbourne CBD, North Melbourne, South Melbourne and su
ounding subu
s, similar to target market of Ozhouse Clean.
Pricing Strategy
· Charges an hourly rate of $45 per hour, which is slightly higher than Ozhouse Clean’s $40 per hour.
· Offers package deals for commercial clients, making it competitive.
Sales Channels
· Website-based bookings, phone inquiries and online advertisements.
· Strong social media presence and partnerships with property managers for refe
al-based services.
Research other industry-related information
What are industry trends?
What are marketing trends?
Attach proof of your research/information sources to this section of your portfolio (e.g. websites, surveys etc.)
Industry Trends:
· Growing demand for eco-friendly cleaning products and services.
· Increased adoption of automation and technology in cleaning operations.
· Higher preference for subscription-based cleaning services (Mtau & Rahul, 2024).
· Rising focus on staff training and retention.
· Expansion of commercial cleaning services.
Marketing Trends:
· Increased reliance on social media marketing and customer engagement.
· Use of SEO and online ads for visibility.
· Customer reviews and refe
al programs for trust-building.
· Growing importance of video marketing and testimonials.
· Targeted promotions for eco-conscious...