Part 1( can be 1 page of text and at least 2 references)Choose an industry that sells consumer...

Question

Part 1( can be 1 page of text and at least 2 references)Choose an industry that sells consumer goods, such as the cereal industry. Be sure to state what industry you chose. What are the major segments of that industry? What are the customer motivations by segment? What are the unmet needs?Part2(1page of text and at least 3 references)

Choose a company or brand on which to focus. Be sure to state what company/brand you chose.

What industry is it in?

Who are the direct and indirect competitors?

Which (in each category of direct and indirect) are the most relevant competitors?

For those most relevant competitors, analyze them using at least 3 of the 8 elements described in the textbook.

Does the selected company/brand have a competitive advantage over these competitors? If so, do you think the competitive advantage will last?

Abhishek · Accepted Answer

Running Head: MARKETING MANAGEMENT	1
MARKETING MANAGEMENT 		5
MARKETING MANAGEMENT
Table of Contents
Part 1	3
Cereal Industry	3
Major Segments of Cereal Industry	3
Customer Motivations of Segment	3
Unmet Needs	4
References	5
Part 1
Cereal Industry
The cereal industry has been taken; because it contains a number of Australian food manufacturing companies specialized in cereal products.
Major Segments of Cereal Industry
	The major segment of the cereal industry has been divided into the type of the Hot Cereals and Ready to eat cereals. The product segmentation has been based upon the corn-based breakfast cereals, which have been good for a healthy breakfast in the morning with full appetite. The product has been divided into the mixed or blended cereals.

Part 1( can be 1 page of text and at least 2 references)Choose an industry that sells consumer goods, such as the cereal industry. Be sure to state what industry you chose. What are the major segments...

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