School of Management
—
MANU2470
Assessment 3: Proposal
Assessment Type: Proposal (individual)
Due date: Thursday of Week 7 at 23:59
(Melbourne time)
Weighting: 30%
Word limit: 3000 words (+/– 10%)
Length: N/A
Overview
Students will perform a comparative analysis for different entry modes with emphasis on location advantage and
Human resource issues, for the scenario where the head office is in developed country, and proposed development
is in south east Asian (developing) Country.
Learning Outcomes
CLO 5 Demonstrate your knowledge and capability in the internationalisation process and be better prepared
for personal involvement including the possibility of an overseas posting.
CLO 6 Develop proposals and compile recommendation reports on internationalisation issues in different
forms including individual work initiatives, market research analysis and presentation.
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Assessment details
The German company Solawerk AG is the designer and manufacturer of sophisticated solar powered electronic
products mainly focused on the telecommunications industry.
One of its successful products is a miniature mobile phone charger that is solar powered. This product has been in
production for several years and the main customer is a leading German telecommunication group.
While the product is selling well, the high production costs in Germany mean that the profit margin is small and the
firm’s shareholders have requested that management should investigate ways in which the production costs can be
educed.
The management is also very interested in further expansion to the South Asian Market.
1. Discuss and explain the various modes of entry in South East Asian market which can be used as astrategy
for further expansion. For at least three of the most attractive modes analyse benefits and possible
problems. However, the products are dedicated for the both German market, and for host country markets.
2. For the most suitable country design a strategy for human resource planning, performancemanagement,
training and development and for remuneration. Analyse separately three different groups of employees:
a) home country nationals
) host country nationals
c) neither home nor host country nationals.
Please Note
− The country is fictional and similarity with real world company is accidental.
− Your report needs to be clearly written, well-structured and well presented. You should acknowledge all
sources used and provide references where appropriate. References must be presented in approved
standard form (e.g. Harvard) and the reference list presented alphabetically by author. Please note that
the software program Turnitin may be used in assessing your assignment.
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Academic integrity and plagiarism
Use
[RMIT
Harvard/APA 6th
ed./ AGLC3/
Vancouver—
SELECT ONE]
eferencing style for
this assessment.
Academic integrity is about honest presentation of your academic work. It means acknowledging the work of others
while developing your own insights, knowledge and ideas.
You should take extreme care that you have:
− Acknowledged words, data, diagrams, models, frameworks and/or ideas of others you have quoted
(i.e. directly copied), summarised, paraphrased, discussed or mentioned in your assessment through
the appropriate referencing methods,
− Provided a reference list of the publication details so your reader can locate the source if necessary.
This includes material taken from Internet sites.
If you do not acknowledge the sources of your material, you may be accused of plagiarism because you have
passed off the work and ideas of another person without appropriate referencing, as if they were your own.
RMIT University treats plagiarism as a very serious offence constituting misconduct.
Plagiarism covers a variety of inappropriate behaviours, including:
− Failure to properly document a source
− Copyright material from the internet or databases
− Collusion between students
For further information on our policies and procedures, please refer to the University website.
Assessment declaration
When you submit work electronically, you agree to the assessment declaration.
Working as a group
Page 3 of 6
Referencing guidelines
You must acknowledge all the courses of information you have used in your
assessments.
Refer to the RMIT Easy Cite referencing tool to see examples and tips on how to
eference in the appropriated style. You can also refer to the li
ary referencing
page for more tools such as EndNote, referencing tutorials and referencing guides
for printing.
Submission format
Upload as one single file via the assignments submission page within Canvas.
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eferencing
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eferencing
Many courses require you to work in a group to complete various assessments. It is the collective responsibility of all
group members to actively contribute and complete any project. If any individual is unavailable during this time, the
group will need to adjust responsibilities to allow for the work to be completed. It is recommended that students elect
a group leader to take responsibility for this.
Working in a group requires consistent interaction and communication. This should be done within Canvas, Google
Hangouts, email etc.
Should any individual be unavailable for an extended period of time, it is the responsibility of the group
members, or group leader, to advise their tutor to discuss the situation. This should be raised as early as
possible if students wish to apply for an extension or special consideration.
Only one copy of a group assessment needs to be submitted, however all group names must be added to the report
submission.
For further information about understanding group work, visit RMIT Learning Lab.
Assessment Criteria
Criteria
Ratings
HD
Pts
D C P N
Selection
and analysis of
the most
appropriate
modes of entry
Identifies and
describes all
the relevant
modes of entry.
Provides sound
supporting points
in analysis,
including highly
Identifies and
describes most of
the relevant
modes of entry.
Provides mostly
supporting points
in analysis.
Identifies and
describes some
of the relevant
modes of entry.
Provides some
supporting points
in analysis, but
also presents
Identifies and
describes very
few relevant
modes of entry.
Could not provide
sound supporting
points in analysis.
Fails to identify
and describe the
elevant modes
of entry. Major
e
ors and
inaccuracies in
analysis.
appropriate some i
elevant
sources and points of analysis.
exam
6 to >4.79 pts
4.79 to >4.19 pts
4.19 to >3.59 pts
3.59 to >2.99 pts
2.99 to >0 pts
6
Design of
strategy and
analysis of
appropriate
factors
considering
different groups
of employees
Includes all the
elevant factors
in the analysis.
Provides clear,
thorough and
accurate analysis
of all the factors
considering all the
different group
of employees.
Includes most of
the relevant
factors. There are
some minor
omissions in
analysis of the
factors. Presents
minor e
ors
in the analysis
of the factors
considering
majority of the
different group of
Includes some of
the relevant
factors. There are
minor omissions in
analysis of the
factors. Presents
some e
ors and
inaccuracies in the
analysis of the
factors considering
most of the
different group of
employees.
Includes some of
the relevant
factors. There are
major omissions
in analysis of the
factors. Presents
e
ors and
inaccuracies in the
analysis of the
factors
considering some
of the different
group of
Fails to cover all
the relevant
factors. Major
e
ors and
inaccuracies in the
analysis of the
elevant factors,
without
considering
the different
group of
employees.
employees. employees.
18 to >14.39 pts 14.39 to >12.59 pts 12.59 to >10.79 pts 10.79 to > 8.99 pts 8.99 to > 0 pts 18
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welcome
Conclusions/
Recommendations
Conclusions and
ecommendations
are clearly derived
from data analyses.
Effective
ecommendations,
solutions and plans
of action are
provided.
Discussion of key
conclusions and
ecommendations
are presented and
supported by data.
Effective
ecommendations,
solutions and plans
of action are
partially provided
Conclusions and
ecommendations
are mostly
presented and
supported by data,
ut with some
vagueness in
writing.
Recommendations,
solutions or plans
of action are
incomplete.
Conclusions and
ecommendations
are weak, and/or
not fully supported
y data.
Recommendations,
solutions or plans of
action are missing
or trivial.
Conclusions or
ecommendations
are missing, or are
present but it may
e difficult to follow
the logic of how
these flow from
data analyses.
No evidence is given
to support
conclusions.
Recommendations,
solutions or plans of
action are not
provided.
3 to >2.39 pts 2.39 to >2.09 pts 2.09 to >1.79 pts 1.79 to >1.49 pts 1