MARKETING STRATEGIES Spalding’s brand Positioning by segment

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MARKETING STRATEGIES  Spalding’s brand Positioning by segment

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Marketing plan of Russell Brands LLC Spalding basketball 
Spalding is a famous household brand name which has been positioned best as number one for basketball and softball purpose. Spalding has always been involved in providing traditional services and performing business activities that also created unique approaches so that growth of the company and the industry can take place effectively. The Russell acquisition for this brand was a win-win situation for the marketing strategy of this brand.

MARKETING STRATEGIES Spalding’s brand Positioning by segment

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