BUS106_T1_2018_Assessment_01_v1_Marketing Principles.docx
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Assessment 1 Information
Subject Code: BUS106
Subject Name: Marketing Principles
Assessment Title:
Length:
Consumer Decision - Making Process Chart
One Page
Weighting: 25%
Total Marks:
Submission:
25
Online via Turnitin
Due Date: Week 5
.
Assessment Description
.
The purpose of this individual assignment is to develop your skills in understanding the consumer
decision-making process and its importance to marketers. This will enable you to apply marketing
theories and concepts to a ‘real world’ business situation.
Choose a product that you are interested in buying, something that you have never bought before.
Apply the BUS106 theories and concepts to identify and
iefly explain your behaviour at each
step of the consumer decision - making process. More specifically, you are to consider the
following points:
1. Identify and analyse your need and want that led to the purchase of the product.
2. Conduct an internal and external information search and identify sources used to make an
informed decision to buy the selected product.
3. Construct Evoked Set, Inept, Inert and Avoided Set of alternatives and na
ow down the
attributes of the product that satisfies your need and want.
4. Identify and examine available purchase methods.
5. Identify potential post-purchase behaviour, and outline how a company that sells your
selected product can minimise cognitive dissonance.
Your final task is to create a chart depicting each of the steps of the Consumer decision-making
process. In preparing your process chart, you will need to include images and any other visual aid
that supports your analysis. You are required to reference at least 5 sources of information. These
may include corporate websites, government publications, industry reports, census data, journal
articles, newspaper articles, and textbook material.
Your document MUST follow a professional structure:
Assignment Coversheet (Signed)
Consumer decision-making chart (One page, no more)
Reference List (you must apply Harvard Referencing Style)
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
.
.
Assignment Submission
This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur
from inco
ect file format upload. Uploaded files with a virus will not be considered as a legitimate
submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you
must contact your lecturer via email and provide a
ief description of the issue and a screen shot
of the Turnitin e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business
School’s “late assignment submission penalties” policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks
available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
eturned to students
*Assignments submitted at any stage within the first 24 hours after deadline will be considered to
e one day late and therefore subject to the associated penalty
For more information please read the full policy via
https:
www.kbs.edu.au/wp-content/uploads/2016/07/KBS-Assessment-Policy-v4.5_incl-SC-
form-and-Med-Cert_final.pdf
.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material
in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection
under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a
egistered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
For details on academic integrity policies and penalties, the reassessment process, and the
appeals process, please refer to http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word count by more than 10% will cease to be marked from the
point at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Success Centre representative
or refer to the study help on the MyKBS Academic Success Centre page. You can find this by
clicking on the top page toolbar:
My Services>Academic Success Centre>Study Support Resources
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
BUS106 Assessment Marking Ru
ic – Consumer Decision - Making Process Chart 25%
Criteria NN (Fail)
0 - 49
P (Pass)
50 - 64
CR (Credit)
65 - 74
DN (Distinction)
75 - 84
HD (High Distinction)
85 -100
Theory
Application
Your chart does not
satisfactorily identify
and apply relevant
BUS106 theories and
concepts
Your chart partially
identifies and applies
some relevant
BUS106 theories and
concepts
Your chart satisfactorily
identifies and applies
elevant BUS106
theories and concepts
Your chart strongly
identifies and applies
elevant BUS106 theories
and concepts
Your chart clearly and
thoroughly identifies and
applies relevant BUS106
theories and concepts
Data
Analysis
Your analysis lacks
depth, and your
interpretation is not
elevant to the
assessment criteria
You have analysed
some market specific
information, although
your interpretation is
not always relevant to
the assessment
criteria
You have analysed most
of the market specific
information required by
this assessment
You have analysed and
interpreted accurate
market information
You have analysed and
interpreted accurate and
specific market
information
Chart Format
The format chosen for
your chart lacks thought
and consideration for
the intended audience
The format chosen for
your chart is
satisfactory, but major
improvements would
enhance its
effectiveness
The format chosen for
your chart is appropriate
ut quite a few
improvements would be
needed for a
professional audience
Your chart is professionally
presented and has been
submitted in a format that,
with some tweaks, could
e suitable for a
professional audience
Your chart is
professionally presented
and has been submitted
in an entirely appropriate
format
Feedback and Grades will be released via Turnitin
Facto
s th
at aff
e
ct co
n
su
m
e
-d
e
cisio
n
m
akin
g p
o
cess:
C
u
ltu
al; So
cial; In
d
ivid
u
al; P
sych
o
lo
gical.
Identify and analyse your need and
want that led to the purchase of the
product.
Conduct an internal and external infor-
mation search and identify sources
used to make an informed decision to
uy the selected product.
Construct Evoked Set: Inept, Inert and
Avoided Set of alternatives and na
ow
down the attributes of the product that
satisfies your need and want.
Identify and examine available pur-
chase methods.
E.g.: Personal Income; Credit Cards;
Personal Loans; Home Loans; Lease
Agreement/Rent Agreements
Identify potential post-purchase behav-
iour, and outline how a company that
sells your selected product can mini-
mise cognitive dissonance.
Internal Information Search:
E.g.: By searching your memory, you
can