Individual Proposal GuideMKF5955The individual proposal is focused on the entry of a product or...

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Individual Proposal GuideMKF5955The individual proposal is focused on the entry of a product or service into a selected country where the product/service is cuently not available. Students need to use relevant knowledge from lecture and textbook for this assignment. In addition, students are expected to conduct solid research and collect information and data from various sources. Requirements:1) Identify the product or service selected, including its firm and and, that you plan to take into a new country. Note that the product or service cannot be cuently available in the selected country.  Students should select firms that do not have a global market presence (i.e. Do not select firms such as Apple, Toyota, McDonald’s, Huawei, etc.).2) Using marketing-based reasoning, explain your choice of product/service to the chosen country. Select and justify your choice of market entry mode.3) Analyze the selected country’s oad environment. Out of the six (demographic, natural, economic, technological, socio-cultural, and political-legal) major forces, analyze three forces that are most relevant to your selected product/service. 4) According to the bases for segmenting consumer markets, explain how the selected firm should segment this country’s market and identify the segments it should target. 5) Analyze this firm in the selected country by doing a SWOT analysis. You may use tables, charts and diagrams if needed. These should appear as appendices in your report. Title and label them in accordance with the suggestions in the University’s Q Manual.Learn how to cite and reference at: https:www.monash.eduloesearch-writing-assignmentseferencing-and-academic-integrity/citing-and-referencingThis proposal is a business report prepared for the CEO of your chosen company. Content of Individual Proposal· Title page (include your full name, student identification number, workshop time and day)· Table of Content· 1. Executive summary (10 marks)· 2.1 Product or service selected, companyand details (5 marks)· 2.2 Country selected and market entry strategy (5 marks)· 3.1 Analysis of the country’s oad environment (three major forces) (15 marks)· 3.2 Market segmentation and target market (15 marks)· 4.1 Internal analysis of the firm in the selected country (Strengths and Weaknesses) (20 marks)· 4.2 External analysis of the firm in the selected country (Opportunities and Threats) (20 marks)·   5. Conclusion (10 marks)·   References·  Appendices (if any)Your report must include all the above sections. The headings should be used in the table of content and in the text. Maximum 1500 words, excluding title page, table of content, references, and appendices.  Individual Proposal GuideMKF5955The individual proposal is focused on the entry of a product or service into a selected country where the product/service is cuently not available. Students need to use relevant knowledge from lecture and textbook for this assignment. In addition, students are expected to conduct solid research and collect information and data from various sources. Requirements:1) Identify the product or service selected, including its firm and and, that you plan to take into a new country. Note that the product or service cannot be cuently available in the selected country.  Students should select firms that do not have a global market presence (i.e. Do not select firms such as Apple, Toyota, McDonald’s, Huawei, etc.).2) Using marketing-based reasoning, explain your choice of product/service to the chosen country. Select and justify your choice of market entry mode.3) Analyze the selected country’s oad environment. Out of the six (demographic, natural, economic, technological, socio-cultural, and political-legal) major forces, analyze three forces that are most relevant to your selected product/service. 4) According to the bases for segmenting consumer markets, explain how the selected firm should segment this country’s market and identify the segments it should target. 5) Analyze this firm in the selected country by doing a SWOT analysis. You may use tables, charts and diagrams if needed. These should appear as appendices in your report. Title and label them in accordance with the suggestions in the University’s Q Manual.Learn how to cite and reference at: https:www.monash.eduloesearch-writing-assignmentseferencing-and-academic-integrity/citing-and-referencingThis proposal is a business report prepared for the CEO of your chosen company. Content of Individual Proposal· Title page (include your full name, student identification number, workshop time and day)· Table of Content· 1. Executive summary (10 marks)· 2.1 Product or service selected, companyand details (5 marks)· 2.2 Country selected and market entry strategy (5 marks)· 3.1 Analysis of the country’s oad environment (three major forces) (15 marks)· 3.2 Market segmentation and target market (15 marks)· 4.1 Internal analysis of the firm in the selected country (Strengths and Weaknesses) (20 marks)· 4.2 External analysis of the firm in the selected country (Opportunities and Threats) (20 marks)·   5. Conclusion (10 marks)·   References·  Appendices (if any)Your report must include all the above sections. The headings should be used in the table of content and in the text. Maximum 1500 words, excluding title page, table of content, references, and appendices.

Shivangi · Accepted Answer

Table of Content
1. Executive summary -------------------------------------------------------------------------------2
2.1 Product or service selected, company/brand details -----------------------------------------2
2.2 Country selected and market entry strategy ---------------------------------------------------2
3.1 Analysis of the country’s broad environment -------------------------------------------------3
3.2 Market segmentation and target market --------------------------------------------------------3
4. SWOT Analysis -------------------------------------------------------------------------------------4
5. Conclusion -------------------------------------------------------------------------------------------5
References -----------------------------------------------------------------------------------------------5
1. Executive summary
This is a proposal of a hospitality chain firm, Oyo Rooms popularly known as OYO. Over the years, the brand has turned out into one of the world’s largest hotel network brand. This brand has a large presence in South Asia now expanding globally, but it has hardly any presence in continents like Africa, Australia, etc. In this proposal, we will look into what strategy should OYO use if they want to expand to the market in Africa. Since Africa is a vast continent with 54 countries in it, it is highly not possible to penetrate the market in every region. We have specified the parameters to be considered when you are launching your product for the first time and how to choose the region to begin the market penetration with. We have then analyzed the market environment of Africa and how should OYO strategize its product based on the market. The different customer segments are identified leading to the formulation of market strategies to target each segment. We have also done an internal analysis and external analysis of the firm in Africa to identify the area which can be leveraged and those that need attention to minimize risks and have a high success rate.
2.1 Product or service selected, company/brand details 
Oyo Rooms is one of the fastest and largest growing hospitality chains of living spaces, homes, franchised, and leased hotels. The Indian hotel chain is less than a decade old, initially consisting of budget hotels only. The startup began as a hotel aggregator and used to sell leased rooms under its brand name. For almost eight years, it transformed its business model to the franchise model. The company does not own any of the property listed on their website, instead, they only renovate them according to the checklist of standard services formulated by the company concerning to maintain all the guidelines specified by every individual country. There are many competitors of OYO like Airbnb, Stayzilla, etc which has a better reach globally that OYO, but what makes OYO unique is their standardized hospitality services. They have tried to focus more on creating the best user experience in a budget-friendly way. They make sure every hotel they get associated with strictly meets their guidelines.

Individual Proposal Guide MKF5955 The individual proposal is focused on the entry of a product or service into a selected country where the product/service is currently not available. Students need to...

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