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Dilpreet answered on
Feb 14 2025
2
Explaining Henry A. Rosso’s quote about fundraising
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While explaining Henry A. Rosso’s quote, “Fundraising is the gentle art of teaching the joy of giving,” reflects an in-depth meaning of fundraising that it is not any mere process of donating rather, the whole process connects people emotionally where individuals can resonate with the cause of giving. Some highlighted the fact that it is a philosophical thought; however, it is indeed a philosophy which lies underneath some crucial aspects such as engagement, storytelling and building a meaningful relationship through which donation can become a cause of joy and fulfillment (Rosso, 1991). In this regard, focusing on Henry A. Rosso’s quote, it can be said that modern fundraising needs to integrate a fruitful combination of emotional appeal and strategic approach, which can make the whole process seamless and resonating.
First of all, to tap someone to inspire give, the fundraisers need to trigger the emotional appeal of individuals through which their drive of generosity can be initiated. In most cases, people donate as they feel they resonate with the cause, along with a mindset that their giving can change something. This feeling drives the fulfillment and joy within people. So, to tap the emotional appeal, there are a few things which fundraisers need to give their attention. Among various, first comes storytelling, which is placed as the most important factor (Weideman, 1999). It is the storytelling which people respond to rather than the statistics. For instance, people mostly respond when the struggling journey of a child is showcased in terms of finding food rather than showcasing the statistics that one out of five children lives with hunger. In this regard, people connect with the storytelling, realizing their giving can change someone’s future. Secondly, fundraisers also make the donors feel a sense of belonging to the cause. Only giving will not be enough, donors should be updated with tangible results from time to time with improvements effectively (Weideman, 1999). In this way, they can feel that they are also a part of the community where they are donating. Sharing the results with them will...