ENT309 Entrepreneurship Project Assessment Brief
Assessment 01: Project Proposal for Entrepreneurship Startup (10%)
Assessment Overview:
In this assessment task, you are required to develop a project proposal for an entrepreneurship
project (startup). The project proposal should effectively highlight the key areas of investigation
or problem(s) and emphasize the importance of solving the identified problem. You will
demonstrate your understanding of the components of a project proposal and your ability to
present a clear and compelling case for the proposed startup venture.
Assessment Details:
• Task: Write an 800-word project proposal for an entrepreneurship project (startup),
addressing the key components as outlined below.
• Word Count: 800 words (excluding headings, references, and any appendices)
• Submission Format: Typed document in PDF or Word format.
• Due Date: Week 05
Project Proposal Components:
Your project proposal should include but not limited to the following information or aspects:
1. Description of Your Startup (Approx. 100 words):
Provide a concise overview of your startup, including its nature, goals, and target market.
Highlight the unique aspects of your venture that set it apart from existing solutions.
2. Prospect's Problem or Need (Approx. 150 words):
Identify and elaborate on the specific problem or need that your startup aims to address. Clearly
articulate the pain points or challenges faced by your target audience.
3. Proposed Solution (Approx. 150 words):
Present a comprehensive and innovative solution to the identified problem or need. Explain how
your startup's product or service will effectively address the challenges outlined.
4. Set of Milestones (Approx. 100 words):
Outline the key milestones that will mark the progress of your startup project. These milestones
should represent significant achievements towards the ultimate goal of solving the problem.
5. Definition of Proposed Procedures (Approx. 100 words):
Describe the step-by-step procedures and processes that your startup will undertake to develop
and deliver the proposed solution. Provide a clear understanding of the implementation plan.
6. Timetable and Timeframes (Approx. 75 words):
Create a timeline that outlines the major stages and estimated timeframes for each milestone.
Ensure the timeline is realistic and considers the complexities of startup development.
7. Approximate Budget on Overall Costs (Approx. 75 words):
Provide a rough estimate of the budget required for your startup project, including expenses
such as research, development, marketing, and operations. Justify your budget allocation.
8. Relevant Stakeholders (Approx. 50 words):
Identify and
iefly explain the key stakeholders involved in your startup project. This may
include team members, investors, partners, and customers.
9. Any Endorsements (if applicable) (Approx. 50 words):
If you have received any endorsements, testimonials, or support from industry experts,
organizations, or potential clients, include them to enhance the credibility of your proposal.
10. Outline of Action Items (Approx. 50 words):
Summarize the immediate next steps or action items that need to be taken to move the startup
project forward after approval.
Assessment Criteria:
Your project proposal will be assessed based on the following criteria:
- Clarity and effectiveness in presenting the problem, solution, and overall startup concept.
- Coherence and logical flow of ideas within the proposal.
- Creativity and innovation demonstrated in proposing a unique solution.
- Realistic and well-structured milestones, timetable, and budget.
- Clear identification of relevant stakeholders and endorsements (if applicable).
- Adherence to word count and submission guidelines.
Important Note:
- Plagiarism and academic misconduct will not be tolerated. Ensure all content is appropriately
cited and referenced.
- Seek guidance from your course materials and additional resources as needed to create a
comprehensive and compelling project proposal.
Resources:
You may refer to the course materials, recommended readings, and relevant online resources to
assist you in understanding and crafting an effective project proposal.
Feel free to reach out to your instructor if you have any questions or need clarification on the
assessment task.
Good luck