Solution
Banasree answered on
May 09 2023
Index
Table of Contents
1 YEARr1. What is your date of birth
2 RESP_AGE. Age 18-92
3 QUOTAGERANGE. Summarized Age Ranges 149%
4 Gender Nonbinary 111%
5 Gender 49% M
54% F
6 CA Region 8% North
11% Central
15% East
28% SW
28% GTA905
25% GTA416
7 CAEDU2. What is the highest degree or level of school you have completed? 2% > = PS
15% Some High school
31% Graduated High School
11% Some college / CEGEP / Trade School
18% Graduated from college / CEGEP / Trade School
6% Some university, but did not finish
17% University undergraduate degree
11% University graduate degree
8 CAEDU2_Hidden Education Check 16% Less than HS
31% HS
35% College or some University
28% University or highe
9 Q24a Please select the response that you feel best describes your ethnic/cultural background 4% Aboriginal / First Nations / Métis
5% African
18% British (English / Scottish / Welsh / Irish)
52% Canadian
2% Central / South American (from Argentina, Brazil, Columbia, El Salvador, Guatemala, Mexico, Venezuela)
6% Cari
ean (from Ba
ados, Jamaica, or other)
8% East or Southeast Asian (from China, Hong Kong, Japan, North or South Korea, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam or other)
13% South Asian (Punjabi, Indian, Tamil, Sri Lankan, Pakistani, Bangladeshi, Nepalese, Afghan, Bhutanese, or Maldivian)
8% Southern, Central or Eastern European (from Greece, Italy, Portugal, Spain, Bosnia, Croatia, Se
ia, Czech Republic, Hungary, Poland, Slovakia, Ukraine, former Soviet Republics, or other) - Please select the response that you feel best describes
3% West Asian or Middle Eastern (from Iran, Iraq, Israel, Lebanon, Saudi Arabia, Syria, Turkey or other)
9% Western European (from Austria, Belgium, France, Germany, Netherlands, or other)
1% American
1% Othe
2% Prefer not to say
10 Q1. In the last 6 months have you read, seen, or heard ANY advertisements or messaging about gambling more safely, the risks of gambling, or making a plan before you play? 60% Y
41% N
11 Q2 What were these ads about? 41% Gambling responsibly/ Know your limits
16% Addiction awareness/ help
12% Online gambling
8% Gambling/ Lottery (general mentions)
7% OLG
7% Sports gambling/ betting
6% Dangers/ risks of gambling
6% Casino (general mentions)
5% Safe/ secure
4% You could lose
3% Television ad
2% Winning amount/ win big
2% Online ad
2% Cele
ities in/ not in ads
3% Gambling app
2% Don`t gamble
2% Bet365
2% Have fun
2% BetMGM
2% Social media ad
1% Radio ad
1% Easy/ convenient to use
1% Government
1% Self exclusion program
1% Mindfulness before gambling campaign
1% New games/ regulations
0% Nothing/ N/A
13% Othe
7% Don`t know/ Not stated
12 Q3. Where did you see these ads? 42% YT
34% FB
22% Televison
23% Insta
13% Do not recall
12% The score
11% Spotify
6% walk in clinic
7% willow tv
5% At doctor's office
5% Condo building
4% At a pharmacy
2% Radio
3% Online
4% Yupp Tv
1% OLG Website
1% Casino
1% Transit
8% Othe
0% In store
13 Q4. Do you recall seeing or hearing anything refe
ing to `Mindfulness Before Gambling` online or on an app? 34% Y
82% N
14 Q5a. And where do you recall seeing or hearing anything refe
ing to ‘Mindfulness Before Gambling’? 55% YT
39% FB
28% INSTA
16% Score
16% Spotify
9% TV
8% Stack Adapt
3% Radio
9% Othe
8% Don`t know/ Not stated
15 Q7. [Mindfulness Before Gambling (Out with Friends)] Do you recall seeing this ad? 20% Y
72% N
9% Not Sure
16 Q7a [Mindfulness Before Gambling (Out with Friends)] Where did you see it? 56% YT
44% FB
26% INSTA
18% SCORE
16% SPOTIFY
6% TV
4% OTHER
3% Don`t know/ Not stated
16% Do not recall
17 Q7b [Mindfulness Before Gambling (Out with Friends)] Overall, how effective was this ad at 78% Top 2 box (Net)
32% (4) Very effective
46% (3) Somewhat effective
19% Bottom 2 box (Net)
14% (2) Somewhat ineffective
5% (1) Very ineffective
3% Don't KNOW
18 Q7b [Mindfulness Before Gambling (Out with Friends)] [ Top 2 Box ] - Overall, how effective was this ad at 77% Communicating how to minimize the risks associated with gambling
83% Communicating the importance of protecting yourself by setting a budget limit when gambling
19 Q7b [Mindfulness Before Gambling (Out with Friends)] [ Bottom 2 Box ] - Overall, how effective was this ad at 20% Communicating how to minimize the risks associated with gambling
15% Communicating the importance of protecting yourself by setting a budget limit when gambling
20 Q7b [Mindfulness Before Gambling (Out with Friends)] [ Summary of Means ] - Overall, how effective was this ad at 307% Communicating how to minimize the risks associated with gambling
325% Communicating the importance of protecting yourself by setting a budget limit when gambling
21 Q7b [Mindfulness Before Gambling (Out with Friends)] [ Communicating how to minimize the risks associated with gambling ] - Overall, how effective was this ad at 77% Top 2 box (Net)
32% (4) Very effective
46% (3) Somewhat effective
20% Bottom 2 box (Net)
15% (2) Somewhat ineffective
6% (1) Very ineffective
4% Don't KNOW
22 Q7b [Mindfulness Before Gambling (Out with Friends)] [ Communicating the importance of protecting yourself by setting a budget limit when gambling ] - Overall, how effective was this ad at 83% Top 2 box (Net)
41% (4) Very effective
42% (3) Somewhat effective
15% Bottom 2 box (Net)
11% (2) Somewhat ineffective
5% (1) Very ineffective
4% Don't KNOW
23 Q9. [Mindfulness Before Gambling (Big_Game)] Do you recall seeing this ad? 19% Y
75% N
8% Not Sure
24 Q9a [Mindfulness Before Gambling (Big_Game)] Where did you see it? 66% YT
38% FB
23% INSTA
18% SCORE
17% SPOTIFY
3% TV
11% OTHER
4% Don`t know/ Not stated
7% Do not recall
25 Q9b [Mindfulness Before Gambling (Big_Game)] Overall, how effective was this ad at 84% Top 2 box (Net)
39% (4) Very effective
45% (3) Somewhat effective
13% Bottom 2 box (Net)
9% (2) Somewhat ineffective
4% (1) Very ineffective
3% Don't KNOW
26 Q9b [Mindfulness Before Gambling (Big_Game)] [ Top 2 Box ] - Overall, how effective was this ad at 83% Communicating how to minimize the risks associated with gambling
86% Communicating the importance of protecting yourself by setting a budget limit when gambling
27 Q9b [Mindfulness Before Gambling (Big_Game)] [ Bottom 2 Box ] - Overall, how effective was this ad at 15% Communicating how to minimize the risks associated with gambling
12% Communicating the importance of protecting yourself by setting a budget limit when gambling
28 Q9b [Mindfulness Before Gambling (Big_Game)] [ Summary of Means ] - Overall, how effective was this ad at 324% Communicating how to minimize the risks associated with gambling
334% Communicating the importance of protecting yourself by setting a budget limit when gambling
29 Q9b [Mindfulness Before Gambling (Big_Game)] [ Communicating how to minimize the risks associated with gambling ] - Overall, how effective was this ad at 83% Top 2 box (Net)
42% (4) Very effective
42% (3) Somewhat effective
15% Bottom 2 box (Net)
10% (2) Somewhat ineffective
5% (1) Very ineffective
3% Don't KNOW
30 Q9b [Mindfulness Before Gambling (Big_Game)] [ Communicating the importance of protecting yourself by setting a budget limit when gambling ] - Overall, how effective was this ad at 86% Top 2 box (Net)
47% (4) Very effective
40% (3) Somewhat effective
12% Bottom 2 box (Net)
9% (2) Somewhat ineffective
3% (1) Very ineffective
3% Don't KNOW
31 Q11. Do you recall seeing or hearing anything refe
ing to `issues with gambling not always being obvious`? 33% Y
68% N
32 Q12 Where do you recall seeing or hearing anything refe
ing to `issues with gambling not always being obvious`? 13% At doctor's office
13% Condo building
13% At a pharmacy
13% walk in at clinic
70% Online
7% tv
1% Nothing/N/A
8% oTHER
7% Don`t know/ Not stated
33 Q12a. Where online do you recall seeing or hearing anything refe
ing to `issues with gambling not always being obvious`? 7% YT
63% FB
44% INSTA
9% WILLOW TV
8% YUPP TV
3% TV
2% Nothing/N/A
14% Othe
4% Don`t know/ Not stated
34 Q13. [Mom`s 60th] Do you recall seeing this ad? 16% Y
79% N
7% Not Sure
35 Q13a. [Mom`s 60th] Do you recall seeing this ad 60% FB
40% INSTA
22% walk in at clinic
17% Condo building
18% At a pharmacy
15% At doctor's office
14% WILLOW TV
9% YUPP TV
11% YT
3% tv
4% online
8% OTHER
5% Don`t know/ Not stated
9% Do not recall
36 Q13b [Mom’s 60th] Overall, how effective was this ad at 67% Top 2 box (Net)
27% (4) Very effective
40% (3) Somewhat effective
40% Bottom 2 box (Net)
20% (2) Somewhat ineffective
8% (1) Very ineffective
5% Don't KNOW
37 Q13b [Mom’s 60th] [ Top 2 Box ] - Overall, how effective was this ad at 72% Communicating that issues with gambling could be small and are not always obvious
68% Communicating that anyone can experience issues with gambling
38 Q13b [Mom’s 60th] [ Bottom 2 Box ] - Overall, how effective was this ad at 24% Communicating that issues with gambling could be small and are not always obvious
28% Communicating that anyone can experience issues with gambling
39 Q13b [Mom’s 60th] [ Summary of Means ] - Overall, how effective was this ad at 301% Communicating that issues with gambling could be small and are not always obvious
293% Communicating that anyone can experience issues with gambling
40 Q13b [Mom’s 60th] [ Communicating that issues with gambling could be small and are not always obvious ] - Overall, how effective was this ad at 72% Top 2 box (Net)
33% (4) Very effective
39% (3) Somewhat effective
24% Bottom 2 box (Net)
17% (2) Somewhat ineffective
8% (1) Very ineffective
5% Don't KNOW
41 Q13b [Mom’s 60th] [ Communicating that anyone can experience issues with gambling ] - Overall, how effective was this ad at 68% Top 2 box (Net)
31% (4) Very effective
38% (3) Somewhat effective
28% Bottom 2 box (Net)
20% (2) Somewhat ineffective
10% (1) Very ineffective
5% Don't KNOW
42 Q14. [Neon Bank] Do you recall seeing this ad? 16% Y
77% N
8% Not Sure
43 Q14a [Neon Bank] Overall, how effective was this ad at 59% FB
40% INSTA
16% walk in at clinic
15% Condo building
18% At a pharmacy
12% At doctor's office
14% WILLOW TV
15% YUPP TV
13% Do not recall
100% tv
9% online
8% OTHER
3% Nothing/N/A
5% Don't Know/not stated
44 Q14b [Neon Bank] Overall, how effective was this ad at 74% Top 2 box (Net)
32% (4) Very effective
42% (3) Somewhat effective
23% Bottom 2 box (Net)
17% (2) Somewhat ineffective
6% (1) Very ineffective
3% Don't KNOW
45 Q14b [Neon Bank] [ Top 2 Box ] - Overall, how effective was this ad at 77% Communicating that issues with gambling could be small and are not always obvious
73% Communicating that anyone can experience issues with gambling
46 Q14b [Neon Bank] [ Bottom 2 Box ] - Overall, how effective was this ad at 20% Communicating that issues with gambling could be small and are not always obvious
24% Communicating that anyone can experience issues with gambling
47 Q14b [Neon Bank] [ Summary of Means ] - Overall, how effective was this ad at 310% Communicating that issues with gambling could be small and are not always obvious
303% Communicating that anyone can experience issues with gambling
48 Q14b [Neon Bank] [ Communicating that issues with gambling could be small and are not always obvious ] - Overall, how effective was this ad at 77% Top 2 box (Net)
36% (4) Very effective
41% (3) Somewhat effective
20% Bottom 2 box (Net)
14% (2) Somewhat ineffective
7% (1) Very ineffective
4% Don't KNOW
49 Q14b [Neon Bank] [ Communicating that anyone can experience issues with gambling ] - Overall, how effective was this ad at 73% Top 2 box (Net)
34% (4) Very effective
39% (3) Somewhat effective
24% Bottom 2 box (Net)
18% (2) Somewhat ineffective
7% (1) Very ineffective
4% Don't KNOW
50 Q14c. [iGaming PSA] Do you recall seeing this ad? 36% Y
58% N
7% Not Sure
51 Q14d [iGaming PSA] Where did you see or hear it? 44% CTV
24% FB
19% INSTA
13% RADIO
8% Think tv
4% Sportsnet
3% TSN
6% WILLOW TV
12% CT TV
5% Walik in clinic
15% tv
4% Yupp Tv
5% OTHER
4% Don't Know/not stated
9% Do not recall
52 Q14e [iGaming PSA] Overall, how effective was this ad at 87% Top 2 box (Net)
49% (4) Very effective
37% (3) Somewhat effective
11% Bottom 2 box (Net)
8% (2) Somewhat ineffective
3% (1) Very ineffective
3% Don't KNOW
53 Q14e [iGaming PSA] [ Top 2 Box ] - Overall, how effective was this ad at 88% Communicating that like any other form of gambling, sports betting and online gambling comes with risks
86% Communicating that new and recreational players need to be aware of the risks involved with online gambling
54 Q14e [iGaming PSA] [ Bottom 2 Box ] - Overall, how effective was this ad at 11% Communicating that like any other form of gambling, sports betting and online gambling comes with risks
12% Communicating that new and recreational players need to be aware of the risks involved with online gambling
55 Q14e [iGaming PSA] [ Summary of Means ] - Overall, how effective was this ad at 342% Communicating that like any other form of gambling, sports betting and online gambling comes with risks
337% Communicating that new and recreational players need to be aware of the risks involved with online gambling
56 Q14e [iGaming PSA] [ Communicating that like any other form of gambling, sports betting and online gambling comes with risks ] - Overall, how effective was this ad at 88% Top 2 box (Net)
54% (4) Very effective
34% (3) Somewhat effective
11% Bottom 2 box (Net)
8% (2) Somewhat ineffective
3% (1) Very ineffective
3% Don't KNOW
57 Q14e [iGaming PSA] [ Communicating that new and recreational players need to be aware of the risks involved with online gambling ] - Overall, how effective was this ad at 86% Top 2 box (Net)
50% (4) Very effective
36% (3) Somewhat effective
12% Bottom 2 box (Net)
9% (2) Somewhat ineffective
4% (1) Very ineffective
3% Don't KNOW
58 Q15 Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 77% Top 2 box (Net)
34% (4) Strong agree
42% (3) Somewhat agree
20% Bottom 2 box (Net)
14% (2) Somewhat disagree
6% (1) Strongly disagree
3% Don't KNOW
59 Q15 [ Top 2 Box ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 80% The ads increased my awareness of the risks of gambling
76% The ads increased my awareness of ways to reduce the risks of gambling
65% The ads made me want to learn more about gambling risks in general
75% The ads increased my awareness of knowing the signs of problem gambling
85% The ads made me realize that it is important to have a plan before gambling
85% The ads made me realize that it is important to set time and budget limits when gambling
83% The ads increased my awareness of the need to take precautions when gambling
60 Q15 [ Bottom 2 Box ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 16% The ads increased my awareness of the risks of gambling
21% The ads increased my awareness of ways to reduce the risks of gambling
31% The ads made me want to learn more about gambling risks in general
22% The ads increased my awareness of knowing the signs of problem gambling
13% The ads made me realize that it is important to have a plan before gambling
13% The ads made me realize that it is important to set time and budget limits when gambling
13% The ads increased my awareness of the need to take precautions when gambling
61 Q15 [ Summary of Means ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 319% The ads increased my awareness of the risks of gambling
309% The ads increased my awareness of ways to reduce the risks of gambling
287% The ads made me want to learn more about gambling risks in general
306% The ads increased my awareness of knowing the signs of problem gambling
331% The ads made me realize that it is important to have a plan before gambling
329% The ads made me realize that it is important to set time and budget limits when gambling
325% The ads increased my awareness of the need to take precautions when gambling
62 Q15 [ The ads increased my awareness of the risks of gamblingfollowing statements. ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 80% Top 2 box (Net)
39% (4) Strong agree
42% (3) Somewhat agree
16% Bottom 2 box (Net)
11% (2) Somewhat disagree
6% (1) Strongly disagree
4% Don't KNOW
63 Q15 [ The ads increased my awareness of ways to reduce the risks of gamblingfollowing statements. ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 76% Top 2 box (Net)
34% (4) Strong agree
44% (3) Somewhat agree
16% Bottom 2 box (Net)
16% (2) Somewhat disagree
6% (1) Strongly disagree
4% Don't KNOW
64 Q15 [ The ads made me want to learn more about gambling risks in generalfollowing statements. ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 65% Top 2 box (Net)
29% (4) Strong agree
37% (3) Somewhat agree
31% Bottom 2 box (Net)
20% (2) Somewhat disagree
11% (1) Strongly disagree
6% Don't KNOW
65 Q15 [ The ads increased my awareness of knowing the signs of problem gamblingfollowing statements. ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 75% Top 2 box (Net)
34% (4) Strong agree
43% (3) Somewhat agree
22% Bottom 2 box (Net)
16% (2) Somewhat disagree
7% (1) Strongly disagree
4% Don't KNOW
66 Q15 [ The ads made me realize that it is important to have a plan before gamblingfollowing statements. ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 85% Top 2 box (Net)
46% (4) Strong agree
40% (3) Somewhat agree
13% Bottom 2 box (Net)
10% (2) Somewhat disagree
4% (1) Strongly disagree
4% Don't KNOW
67 Q15 [ The ads made me realize that it is important to set time and budget limits when gamblingfollowing statements. ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 85% Top 2 box (Net)
44% (4) Strong agree
41% (3) Somewhat agree
13% Bottom 2 box (Net)
9% (2) Somewhat disagree
4% (1) Strongly disagree
4% Don't KNOW
68 Q15 [ The ads increased my awareness of the need to take precautions when gamblingfollowing statements. ] - Thinking about the content of the ad(s) you just saw please rate the extent to which you agree or disagree with each of the following statements. 83% Top 2 box (Net)
40% (4) Strong agree
44% (3) Somewhat agree
13% Bottom 2 box (Net)
10% (2) Somewhat disagree
4% (1) Strongly disagree
4% Don't KNOW
69 Q15a How effective were the ads at communicating the following? 72% Top 2 box (Net)
35% (4) Strong agree
37% (3) Somewhat agree
24% Bottom 2 box (Net)
14% (2) Somewhat disagree
9% (1) Strongly disagree
4% Don't KNOW
70 Q15a [ Top 2 Box ] - How effective were the ads at communicating the following? 56% It is important to limit your intake of alcohol or cannabis while gambling
72% Feeling lucky does not change the odds of winning
64% Knowledge of sports does not improve your odds of winning
88% You can reduce the risks of gambling by making a plan before you play
77% The signs of problem gambling (chasing losses, gambling more than you can afford, difficulty stopping)
86% Protecting yourself by setting a budget and time limit
71 Q15a [ Bottom 2 Box ] - How effective were the ads at communicating the following? 38% It is important to limit your intake of alcohol or cannabis while gambling
24% Feeling lucky does not change the odds of winning
31% Knowledge of sports does not improve your odds of winning
10% You can reduce the risks of gambling by making a plan before you play
20% The signs of problem gambling (chasing losses, gambling more than you can afford, difficulty stopping)
12% Protecting yourself by setting a budget and time limit
72 Q15a [ Summary of Means ] - How effective were the ads at communicating the following? 268% It is important to limit your intake of alcohol or cannabis while gambling
307% Feeling lucky does not change the odds of winning
290% Knowledge of sports does not improve your odds of winning
335% You can reduce the risks of gambling by making a plan before you play
311% The signs of problem gambling (chasing losses, gambling more than you can afford, difficulty stopping)
335% Protecting yourself by setting a budget and time limit
73 Q15a [ It is important to limit your intake of alcohol or cannabis while gambling ] - How effective were the ads at communicating the following? 56% Top 2 box (Net)
31% (4) Very effective
26% (3) Somewhat effective
38% Bottom 2 box (Net)
17% (2) Somewhat ineffective
22% (1) Very ineffective
9% Don't KNOW
74 Q15a [ Feeling lucky does not change the odds of winning ] - How effective were the ads at communicating the following? 72% Top 2 box (Net)
38% (4) Very effective
35% (3) Somewhat effective
24% Bottom 2 box (Net)
16% (2) Somewhat ineffective
22% (1) Very ineffective
5% Don't KNOW
75 Q15a [ Knowledge of sports does not improve your odds of winning ] - How effective were the ads at communicating the following? 64% Top 2 box (Net)
31% (4) Very effective
33% (3) Somewhat effective
31% Bottom 2 box (Net)
20% (2) Somewhat ineffective
11% (1) Very ineffective
7% Don't KNOW
76 Q15a [ You can reduce the risks of gambling by making a plan before you play ] - How effective were the ads at communicating the following? 88% Top 2 box (Net)
46% (4) Very effective
42% (3) Somewhat effective
10% Bottom 2 box (Net)
8% (2) Somewhat ineffective
3% (1) Very ineffective
3% Don't KNOW
77 Q15a [ The signs of problem gambling (chasing losses, gambling more than you can afford, difficulty stopping) ] - How effective were the ads at communicating the following? 77% Top 2 box (Net)
36% (4) Very effective
41% (3) Somewhat effective
20% Bottom 2 box (Net)
15% (2) Somewhat ineffective
6% (1) Very ineffective
4% Don't KNOW
78 Q15a [ Protecting yourself by setting a budget and time limit ] - How effective were the ads at communicating the following? 86% Top 2 box (Net)
47% (4) Very effective
39% (3) Somewhat effective
12% Bottom 2 box (Net)
8% (2) Somewhat ineffective
4% (1) Very ineffective
4% Don't KNOW
79 Q16 To what extent do you agree or disagree with the following statements about the ads. 56% Top 2 box (Net)
24% (4) Strong agree
31% (3) Somewhat agree
36% Bottom 2 box (Net)
17% (2) Somewhat disagree
19% (1) Strongly disagree
8% Don't KNOW
80 Q16 [ Top 2 Box ] - To what extent do you agree or disagree with the following statements about the ads. 44% The ads were in a location or on a platform (e.g., Facebook, Instagram) that I visit frequently
80% The ads are visually nice to look at
79% The ads are attention-getting
39% The ads are relevant to me
88% The ads talk about something that is important
82% The ads provide useful information
69% The messaging in the ads comes from a credible source
23% The ads were confusing
25% The messaging was unclea
39% The ads did not appeal to me
81 Q16 [ Bottom 2 Box ] - To what extent do you agree or disagree with the following statements about the ads. 26% The ads were in a location or on a platform (e.g., Facebook, Instagram) that I visit frequently
15% The ads are visually nice to look at
17% The ads are attention-getting
56% The ads are relevant to me
9% The ads talk about something that is important
14% The ads provide useful information
13% The messaging in the ads comes from a credible source
74% The ads were confusing
71% The messaging was unclea
54% The ads did not appeal to me
82 Q16 [ Summary of Means ] - To what extent do you agree or disagree with the following statements about the ads. 267% The ads were in a location or on a platform (e.g., Facebook, Instagram) that I visit frequently
318% The ads are visually nice to look at
317% The ads are attention-getting
217% The ads are relevant to me
349% The ads talk about something that is important
327% The ads provide useful information
323% The messaging in the ads comes from a credible source
181% The ads were confusing
186% The messaging was unclea
229% The ads did not appeal to me
83 Q16 [ The ads were in a location or on a platform (e.g., Facebook, Instagram) that I visit frequently ] - To what extent do you agree or disagree with the following statements about the ads. 44% Top 2 box (Net)
19% (4) Strong agree
25% (3) Somewhat agree
26% Bottom 2 box (Net)
13% (2) Somewhat disagree
14% (1) Strongly disagree
32% Don't KNOW
84 Q16 [ The ads are visually nice to look at ] - To what extent do you agree or disagree with the following statements about the ads. 80% Top 2 box (Net)
37% (4) Strong agree
43% (3) Somewhat agree
15% Bottom 2 box (Net)
10% (2) Somewhat disagree
5% (1) Strongly disagree
6% Don't KNOW
85 Q16 [ The ads are attention-getting ] - To what extent do you agree or disagree with the following statements about the ads. 79% Top 2 box (Net)
37% (4) Strong agree
43% (3) Somewhat agree
17% Bottom 2 box (Net)
12% (2) Somewhat disagree
5% (1) Strongly disagree
6% Don't KNOW
86 Q16 [ The ads are relevant to me ] - To what extent do you agree or disagree with the following statements about the ads. 39% Top 2 box (Net)
16% (4) Strong agree
23% (3) Somewhat agree
56% Bottom 2 box (Net)
20% (2) Somewhat disagree
37% (1) Strongly disagree
6% Don't KNOW
87 Q16 [ The ads talk about something that is important ] - To what extent do you agree or disagree with the following statements about the ads. 88% Top 2 box (Net)
56% (4) Strong agree
33% (3) Somewhat agree
9% Bottom 2 box (Net)
7% (2) Somewhat disagree
2% (1) Strongly disagree
5% Don't KNOW
88 Q16 [ The ads provide useful information ] - To what extent do you agree or disagree with the following statements about the ads. 82% Top 2 box (Net)
43% (4) Strong agree
42% (3) Somewhat agree
14% Bottom 2 box (Net)
10% (2) Somewhat disagree
4% (1) Strongly disagree
5% Don't KNOW
89 Q16 [ The messaging in the ads comes from a credible source ] - To what extent do you agree or disagree with the following statements about the ads. 69% Top 2 box (Net)
36% (4) Strong agree
35% (3) Somewhat agree
13% Bottom 2 box (Net)
9% (2) Somewhat disagree
5% (1) Strongly disagree
19% Don't KNOW
90 Q16 [ The ads were confusing ] - To what extent do you agree or disagree with the following statements about the ads. 23% Top 2 box (Net)
7% (4) Strong agree
17% (3) Somewhat agree
74% Bottom 2 box (Net)
27% (2) Somewhat disagree
47% (1) Strongly disagree
5% Don't KNOW
91 Q16 [ The messaging was unclear ] - To what extent do you agree or disagree with the following statements about the ads. 25% Top 2 box (Net)
8% (4) Strong agree
18% (3) Somewhat agree
71% Bottom 2 box (Net)
26% (2) Somewhat disagree
46% (1) Strongly disagree
5% Don't KNOW
92 Q16 [ The ads did not appeal to me ] - To what extent do you agree or disagree with the following statements about the ads. 39% Top 2 box (Net)
15% (4) Strong agree
26% (3) Somewhat agree
54% Bottom 2 box (Net)
29% (2) Somewhat disagree
26% (1) Strongly disagree
7% Don't KNOW
93 Q17. Did you do any of the following as a result of seeing any of the ads? 25% Decided that if I gamble, I will make a plan ahead of time
23% Thought about someone else`s gambling
19% Set a budget and/or time limit for gambling
19% Thought about my own gambling
16% Told someone about the advertisement
12% Cut down or stopped my own gambling
15% Took precautions when gambling (limited alcohol consumption, didn`t gamble if depressed)
12% Took precautions when gambling online (limited alcohol consumption, didn`t gamble if depressed)
12% Told someone about the `Know the Risks (responsiblegambling.org)` website
10% Visited the `Know the Risks (responsiblegambling.org)` website
8% Told someone about the `planbeforeyouplay.ca` website
8% Told someone about the `notalwaysobvious.ca` website
7% Spoke with a counsellor or other professional about gambling
8% Visited the `planbeforeyouplay.ca` website
6% Called the problem gambling helpline (ConnexOntario)
5% Visited the `notalwaysobvious.ca` website
5% Nothing/ N/A
1% Othe
43% None of the above
94 Q18 While on the planbeforeyouplay.ca website did you do any of the following? 46% I played the Reaction Lab game online
82% I spent time going through the website
42% I shared the website link with someone I know
95 Q19 To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 93% Top 2 box (Net)
55% (4) Strong agree
38% (3) Somewhat agree
7% Bottom 2 box (Net)
7% (2) Somewhat disagree
3% (1) Strongly disagree
96 Q19 [ Top 2 Box ] - To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 93% The website was engaging
95% The website was attention-getting
95% The website provided useful information
89% The website was easy to navigate
97 Q19 [ Bottom 2 Box ] - To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 14% The website was engaging
18% The website was attention-getting
15% The website provided useful information
25% The website was easy to navigate
98 Q19 [ Summary of Means ] - To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 350% The website was engaging
348% The website was attention-getting
360% The website provided useful information
314% The website was easy to navigate
99 Q19 [ The website was engaging ] - To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 93% Top 2 box (Net)
60% (4) Strong agree
39% (3) Somewhat agree
14% Bottom 2 box (Net)
14% (2) Somewhat disagree
14% (1) Strongly disagree
100 Q19 [ The website was attention-getting ] - To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 95% Top 2 box (Net)
64% (4) Strong agree
36% (3) Somewhat agree
18% Bottom 2 box (Net)
18% (2) Somewhat disagree
101 Q19 [ The website provided useful information ] - To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 95% Top 2 box (Net)
69% (4) Strong agree
35% (3) Somewhat agree
100% Bottom 2 box (Net)
15% (2) Somewhat disagree
102 Q19 [ The website was easy to navigate ] - To what extent do you agree or disagree with the following statements about the planbeforeyouplay.ca website. 89% Top 2 box (Net)
42% (4) Strong agree
58% (3) Somewhat agree
25% Bottom 2 box (Net)
17% (2) Somewhat disagree
18% (1)Strongly Disagree
103 Q20a While on the Know the Risks (responsiblegambling.org) website did you do any of the following? 53% I went through the online gambling tips
52% I spent time going through the website link and resources
50% I shared the website link with someone I know
12% None of the above
104 Q20b To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 90% Top 2 box (Net)
54% (4) Strong agree
36% (3) Somewhat agree
10% Bottom 2 box (Net)
9% (2) Somewhat disagree
2% (1)Strongly Disagree
105 Q20b [ Top 2 Box ] - To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 89% The website was engaging
90% The website was attention-getting
91% The website provided useful information
91% The website was easy to navigate
106 Q20b [ Bottom 2 Box ] - To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 19% The website was engaging
22% The website was attention-getting
15% The website provided useful information
16% The website was easy to navigate
107 Q20b [ Summary of Means ] - To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 341% The website was engaging
340% The website was attention-getting
345% The website provided useful information
334% The website was easy to navigate
108 Q20b [ The website was engagingsite. ] - To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 89% Top 2 box (Net)
56% (4) Strong agree
37% (3) Somewhat agree
19% Bottom 2 box (Net)
18% (2) Somewhat disagree
4% (1)Strongly Disagree
109 Q20b [ The website was attention-gettingsite. ] - To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 90% Top 2 box (Net)
55% (4) Strong agree
39% (3) Somewhat agree
22% Bottom 2 box (Net)
22% (2) Somewhat disagree
110 Q20b [ The website provided useful informationsite. ] - To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 91% Top 2 box (Net)
60% (4) Strong agree
38% (3) Somewhat agree
15% Bottom 2 box (Net)
15% (2) Somewhat disagree
7% (1)Strongly Disagree
111 Q20b [ The website was easy to navigatesite. ] - To what extent do you agree or disagree with the following statements about the Know the Risks (responsiblegambling.org) website. 91% Top 2 box (Net)
56% (4) Strong agree
43% (3) Somewhat agree
16% Bottom 2 box (Net)
10% (2) Somewhat disagree
17% (1)Strongly Disagree
112 Q20 Thinking back to the advertisements you saw, at which of the following locations would you pay attention to them if you saw them in the future? 39% YouTubethem in the future?
35% Facebookthem in the future?
28% Movie theatrethem in the future?
27% On transit (e.g., GO train, TTC)them in the future?
25% At a bankthem in the future?
25% Liquor store or alcohol distributor (e.g., LCBO, The Beer Store, Wine Rack)them in the future?
20% Instagramthem in the future?
20% Doctor`s officethem in the future?
21% Tim Hortonsthem in the future?
19% Gas stationthem in the future?
20% Grocery storethem in the future?
16% Pharmacythem in the future?
13% Spotifythem in the future?
11% The Scorethem in the future?
8% Condo buildingthem in the future?
5% Televsion
4% Willow TVthem in the future?
4% Yupp TVthem in the future?
1% Casino
1% Online
3% Othe
2% Don`t know/ Not stated
21% None of the abovethem in the future?
113 Q21. Are you aware of any online responsible gambling tool(s) (apps, websites)? 38% Y
64% N
114 Q22 Select the activities you have participated in the past 12 months: 40% Played instant Lottery Games (i.e., scratch tickets)
52% Played lottery tickets (e.g., Lotto 6/49, Lotto MAX, etc.)
20% Bought raffle or fundraising tickets online (i.e., 50/50)
17% Played electronic gambling machines (e.g., slot machines, electronic blackjack, electronic roulette, or video poker)
12% Played poker
11% Played casino table games (e.g., blackjack, baccarat, or roulette)
18% Played bingo
9% Parlay bet on live sports with bookmaker (i.e., bet on the outcome of two or more matches for sports such as hockey, football, tennis, soccer, etc)
9% Bet on sports pools with friends
5% Bet on esports (e.g., League of Legends, Dota 2)
7% Bet on virtual sports (e.g., virtual horse racing, virtual soccer)
6% Bet money on horse races
7% Bet on a single sporting event through a bookmaker (i.e., bet on the winner or loser of a single match or an aspect of that game, such as the number of penalties, etc.)
5% Bet on politics or novelty events (e.g., election outcomes, award shows, TV contests, etc.)
9% Bet on card games or outcomes of games of skill (i.e. pool, golf) informally with friends
24% None of the above
115 Q23 How often have you participated in any of the following activities in the past 12 months 10% Daily
24% At least once a week
26% At least once a month
40% Less than once a month
116 Q23 [ Played instant Lottery Games (i.e., scratch tickets) ] - How often have you participated in any of the following activities in the past 12 months 40% Played instant Lottery Games (i.e., scratch tickets)
52% Played lottery tickets (e.g., Lotto 6/49, Lotto MAX, etc.)
20% Bought raffle or fundraising tickets online (i.e., 50/50)
17% Played electronic gambling machines (e.g., slot machines, electronic blackjack, electronic roulette, or video poker)
12% Played poke
11% Played casino table games (e.g., blackjack, baccarat, or roulette)
18% Played bingo
9% Parlay bet on live sports with bookmaker (i.e., bet on the outcome of two or more matches for sports such as hockey, football, tennis, soccer, etc)
9% Bet on sports pools with friends
5% Bet on esports (e.g., League of Legends, Dota 2)
7% Bet on virtual sports (e.g., virtual horse racing, virtual soccer)
6% Bet money on horse races
7% Bet on a single sporting event through a bookmaker (i.e., bet on the winner or loser of a single match or an aspect of that game, such as the number of penalties, etc.)
5% Bet on politics or novelty events (e.g., election outcomes, award shows, TV contests, etc.)
9% Bet on card games or outcomes of games of skill (i.e. pool, golf) informally with friends
24% None of the above
117 Q23 [ Played lottery tickets (e.g., Lotto 6/49, Lotto MAX, etc.) ] - How often have you participated in any of the following activities in the past 12 months 5% Daily
39% At least once a week
27% At least once a month
34% Less than once a month
118 Q23 [ Bought raffle or fundraising tickets online (i.e. 50/50) ] - How often have you participated in any of the following activities in the past 12 months 10% Daily
13% At least once a week
24% At least once a month
61% Less than once a month
119 Q23 [ Played electronic gambling machines (e.g., slot machines, electronic blackjack, electronic roulette or video poker) ] - How often have you participated in any of the following activities in the past 12 months 10% Daily
23% At least once a week
26% At least once a month
48% Less than once a month
120 Q23 [ Played poker ] - How often have you participated in any of the following activities in the past 12 months 14% Daily
19% At least once a week
32% At least once a month
44% Less than once a month
121 Q23 [ Played casino table games (e.g., blackjack, baccarat, or roulette) ] - How often have you participated in any of the following activities in the past 12 months 9% Daily
29% At least once a week
24% At least once a month
49% Less than once a month
122 Q23 [ Played bingo ] - How often have you participated in any of the following activities in the past 12 months
123 Q23 [ Parlay bet on live sports with bookmaker (i.e., bet on the outcome of two or more matches for sports such as hockey, football, tennis, soccer, etc) ] - How often have you participated in any of the following activities in the past 12 months
124 Q23 [ Bet on sports pools with friends ] - How often have you participated in any of the following activities in the past 12 months
125 Q23 [ Bet on esports (e.g., League of Legends, Dota 2) ] - How often have you participated in any of the following activities in the past 12 months
126 Q23 [ Bet on virtual sports (e.g., virtual horse racing, virtual soccer) ] - How often have you participated in any of the following activities in the past 12 months
127 Q23 [ Bet money on horse races. ] - How often have you participated in any of the following activities in the past 12 months
128 Q23 [ Bet on a single sporting event through a bookmaker (i.e., bet on the winner or loser of a single match or an aspect of that game, such as the number of penalties, etc.) ] - How often have you participated in any of the following activities in the past 12 months
129 Q23 [ Bet on politics or novelty events (e.g., election outcomes, award shows, TV contests, etc.) ] - How often have you participated in any of the following activities in the past 12 months
130 Q23 [ Bet on card games or outcomes of games of skill (i.e. pool, golf) informally with friends ] - How often have you participated in any of the following activities in the past 12 months
131 Q24 Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
132 Q24 [ Top 2 Box ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
133 Q24 [ Bottom 2 Box ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
134 Q24 [ Summary of Means ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
135 Q24 [ Bet more than I could really afford to lose ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
136 Q24 [ Needed to gamble with larger amounts of money to get the same feeling of excitement ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
137 Q24 [ Went back another day to try to win back the money I lost ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
138 Q24 [ Bo
owed money or sold anything to get money to gamble ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
139 Q24 [ Felt that I might have a problem with gambling ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
140 Q24 [ Felt gambling had caused any health problems, including stress or anxiety ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
141 Q24 [ Had people criticizing my betting or telling me that I had a gambling problem, regardless of whether or not I thought it was true ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
142 Q24 [ Felt my gambling had caused financial problems for myself or my household ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
143 Q24 [ Felt guilty about the way I gambled or what happened when I gambled ] - Thinking about the last 12 months, would you say you never, sometimes, most of the time or almost always
144 Q25 Have you ever had any concerns related to:
145 Q25 [ Yes ] - Have you ever had any concerns related to:
146 Q25 [ Someone else's gambling ] - Have you ever had any concerns related to:
147 Q25 [ Your own gambling ] - Have you ever had any concerns related to:
148 Q25a Who have you had concerns about?
149 Q26. What is your employment status?
150 Q27. What is your cu
ent annual household income?
151 Q28. Do you reside on a First Nations reserve?
1
YEARr1. What is your date of birth
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800%
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
1931 100% - 100% - - - - - - 100% - - - 100% - 100% - - - - - 100% - - 100% - - - - 100% - - - - - 100% - - - - - 100% - - - - - - - -
* - 0% - - - - - - 0% - - - 0% - 1% - - - - - * - - 0% - - - - 0% - - - - - 0% - - - - - 0% - - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
1936 100% - 100% - - - - - - 100% - - - 100% - - 100% - 100% - - 100% - - 100% 100% - - - 100% - - - - - 100% - - - - 100% 100% 100% - - - - - - -
0% - 0% - - - - - - 0% - - - 0% - - 0% - 0% - - 0% - - 0% 0% - - - 0% - - - - - 0% - - - - 0% * 1% - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
1937 100% 100% - - - - - - - 100% - - - 100% - - - 100% - - - 100% - - 100% - - - - 100% - - - - - - 100% - - - - 100% - - - - - - - -
0% 0% - - - - - - - 0% - - - 0% - - - 0% - - - 0% - - 0% - - - - 0% - - - - - - 0% - - - - 0% - - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
1938 500% 300% 200% - - - - - - 500% - - - 500% - - - 100% 100% 200% - 500% - 100% 200% 200% - - 100% 400% - - - - - 100% 300% - - - 100% 400% - - - - - - - 100%
0% 0% 0% - - - - - - 1% - - - 1% - - - 0% 0% 1% - 0% - 0% 0% 0% - - 0% 1% - - - - - 0% 1% - - - 0% 0% - - - - - - - 14%
** * ** * * c * ** ** ** * * ** ** * ** **
1939 300% 200% 100% - - - - - - 300% - - - 300% - - 200% - 100% - - 300% - 200% 200% - - - - 300% - - - - - 200% 100% 100% - - 100% 200% - - - - - - - -
0% 0% 0% - - - - - - 1% - - - 1% - - 1% - 0% - - 0% - 0% 0% - - - - 1% - - - - - 0% 0% 0% - - 0% 0% - - - - - - - -
** * ** * * c * ** ** ** * * ** ** * ** **
1940 200% 200% - - - - - - - 200% - - - 200% - - 200% - - - - 200% - 200% - - - - - 200% - - - - - - 100% 100% - - - 200% - - - - - - - -
0% 0% - - - - - - - 1% - - - 0% - - 1% - - - - 0% - 1% - - - - - 1% - - - - - - 0% 0% - - - 0% - - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
1941 300% - 300% - - - - - - 300% - - - 300% 100% 100% 100% 100% - - - 300% - 200% 100% - - - - 300% - - - - - 100% 100% - - 200% 100% 200% - - - - - - - -
0% - 0% - - - - - - 1% - - - 1% 1% 1% 0% 0% - - - 0% - 0% 0% - - - - 1% - - - - - 0% 0% - - 1% 0% 0% - - - - - - - -
** * ** * * c * ** ** ** * * ** ** * ** **
1942 1200% 900% 300% - - - - - - 1200% - - - 1200% - - 300% 300% 200% 300% - 1200% 500% 300% 200% 200% - 100% - 1100% - - - - - 500% 200% 300% 200% - - 1200% - - - - - - - -
1% 1% 0% - - - - - - 4% - - - 2% - - 1% 1% 1% 1% - 1% 2% 1% 0% 0% - 1% - 3% - - - - - 1% 1% 1% 1% - - 1% - - - - - - - -
** EFGHI LM * ** * * c * ** ** ** * * ** ** * ** **
1943 1300% 1000% 300% - - - - - - 1300% - - - 1300% - 100% 200% 500% 100% 400% - 1300% 600% 400% 300% - - - - 1300% - - - - - 200% 400% 400% 300% - 100% 1200% - 100% - - - - - -
1% 1% 0% - - - - - - 4% - - - 3% - 1% 1% 1% 0% 2% - 1% 3% 1% 1% - - - - 4% - - - - - 1% 1% 1% 1% - 0% 1% - 1% - - - - - -
C ** EFGHI KLM * ** Z* Z * bc * ** ** ** * * ** ** * ** **
1944 900% 600% 300% - - - - - - 900% - - - 900% 200% 100% 100% 400% - 200% - 900% - 300% 400% 300% - - 100% 800% - - - 100% - 100% 400% 100% 100% 200% 100% 900% 100% - - - - - - -
1% 1% 0% - - - - - - 3% - - - 2% 2% 1% 0% 1% - 1% - 1% - 1% 1% 1% - - 0% 2% - - - 4% - 0% 1% 0% 0% 2% 0% 1% 1% - - - - - - -
** FGHI LM QS* ** * * bc * ** ** ** * * ** ** * ** **
1945 700% 400% 400% - - - - - - 700% - - - 700% - 100% 300% - 100% 200% - 700% - 400% 100% 200% - - - 700% - - - - - 100% 300% 200% - 100% 100% 600% - - - - - - - -
1% 1% 0% - - - - - - 2% - - - 1% - 1% 1% - 0% 1% - 1% - 1% 0% 1% - - - 2% - - - - - 0% 1% 1% - 1% 1% 1% - - - - - - - -
** FGHI LM * ** * * c * ** ** ** * * ** ** * ** **
1946 1800% 800% 1000% - - - - - - 1800% - - - 1800% 300% - 500% 500% 300% 300% - 1800% 200% 800% 600% 200% - 100% - 1800% - - - - - 700% 600% 300% 200% 100% 100% 1800% - - - - - - - -
1% 1% 1% - - - - - - 6% - - - 4% 3% - 1% 1% 1% 2% - 1% 1% 2% 1% 1% - 0% - 5% - - - - - 2% 1% 1% 1% 1% 0% 1% - - - - - - - -
** EFGHI KLM * ** * * bce * ** ** ** * * ** ** * ** **
1947 2000% 1400% 600% - - - - - - 2000% - - - 2000% 200% 100% 400% 600% 700% - - 2000% 500% 800% 600% 100% - 100% - 1900% - - - - - 300% 900% 100% 200% 500% 200% 1800% - - - - - - - -
1% 2% 1% - - - - - - 6% - - - 4% 2% 1% 1% 2% 2% - - 1% 3% 2% 1% 0% - 0% - 5% - - - - - 1% 2% 0% 1% 4% 1% 1% - - - - - - - -
** EFGHI KLM * ** * Z * bce * ** ** ** jl * * ** ** * ** **
1948 1400% 1000% 400% - - - - - - 1400% - - - 1400% - 100% 700% 200% 400% - - 1400% - 500% 600% 300% - 100% - 1300% - - - - - 400% 700% 200% 100% 100% 100% 1300% - - - - - - 100% -
1% 1% 0% - - - - - - 4% - - - 3% - 1% 2% 1% 1% - - 1% - 1% 1% 1% - 0% - 4% - - - - - 1% 2% 1% 0% 0% 0% 1% - - - - - - 5% -
** EFGHI KLM * ** * * bc * ** ** ** * * ** ** * ** **
1949 1200% 600% 600% - - - - - - 1200% - - - 1200% 200% 300% 300% 100% 300% - - 1200% - 400% 500% 200% - - 100% 1100% - - - - - 300% 600% 200% 100% 100% 100% 1100% - - - - - - - -
1% 1% 1% - - - - - - 4% - - - 2% 2% 2% 1% 0% 1% - - 1% - 1% 1% 1% - - 0% 3% - - - - - 1% 1% 1% 0% 1% 0% 1% - - - - - - - -
** EFGHI LM * R ** * * bc * ** ** ** * * ** ** * ** **
1950 2200% 1700% 600% - - - - - - 2200% - - - 2200% - 200% 900% 300% 100% 600% - 2200% 400% 900% 800% 200% - - - 2200% - - - - - 700% 700% 400% 500% 100% 600% 1600% 500% 100% - - - - 100% -
1% 2% 1% - - - - - - 7% - - - 4% - 2% 2% 1% 0% 3% - 1% 2% 2% 2% 1% - - - 6% - - - - - 2% 1% 1% 2% 1% 2% 1% 4% 1% - - - - 5% -
C ** EFGHI KLM * S ** * Z * abcef * ** ** ** * * ** ** * ** **
1951 2200% 1100% 1100% - - - - - - 2200% - - - 2200% - 200% 800% 600% 400% 300% - 2200% 200% 800% 900% 300% - 100% - 2000% - - - 100% 100% 400% 1000% 100% 300% 400% 100% 2200% - - - - - - 100% -
1% 1% 1% - - - - - - 7% - - - 4% - 1% 2% 1% 1% 1% - 1% 1% 2% 2% 1% - 0% - 6% - - - 6% 15% 1% 2% 0% 2% 3% 0% 2% - - - - - - 4% -
** EFGHI KLM * ** * * bcef * ** ** ** l l * * ** ** * ** **
1952 1900% 900% 1000% - - - - - - 1900% - - - 1900% 300% 200% 600% 200% 200% 400% - 1900% 200% 700% 800% 200% - 100% 200% 1400% 100% - 100% - - 600% 300% 500% - 500% 400% 1500% 100% 100% 100% - - - 100% -
1% 1% 1% - - - - - - 6% - - - 4% 4% 2% 1% 0% 1% 2% - 1% 1% 2% 2% 0% - 0% 0% 4% 1% - 32% - - 1% 1% 2% - 3% 1% 1% 1% 1% 1% - - - 5% -
** EFGHI KLM R* ** * Z * bc * ** ** ** km * * ** ** * ** **
1953 3300% 2100% 1200% - - - - - - 3300% - - - 3300% 100% 300% 1200% 600% 500% 600% - 3300% 1000% 1000% 900% 400% - 200% 300% 2700% 100% - - - - 1400% 1100% 400% 100% 300% 600% 2700% 100% - - - - - 200% -
2% 3% 1% - - - - - - 10% - - - 6% 1% 2% 3% 2% 2% 3% - 2% 5% 2% 2% 1% - 1% 0% 8% 1% - - - - 3% 2% 1% 0% 2% 2% 2% 1% - - - - - 10% -
** EFGHI KLM * ** Z* * abcef * ** ** ** m * * ** ** * ** **
1954 3100% 1700% 1400% - - - - - - 3100% - - - 3100% 200% 200% 1100% 600% 500% 500% - 3100% 700% 1300% 600% 400% - 200% 100% 2700% - - - - - 900% 1300% 400% 200% 200% 500% 2600% - 100% - - - - - 200%
2% 2% 2% - - - - - - 9% - - - 6% 2% 1% 3% 2% 2% 2% - 2% 3% 3% 1% 1% - 1% 0% 8% - - - - - 2% 3% 1% 1% 1% 2% 2% - 1% - - - - - 22%
** EFGHI KLM * ** * Z * abcef * ** ** ** * * ** ** * ** **
1955 2700% 1200% 1600% - - - - - - 2700% - - - 2700% 100% 100% 700% 900% 600% 300% - 2700% 500% 900% 900% 500% - 200% 700% 1800% - - - - - 700% 1300% 400% 200% 200% 100% 2700% 100% 100% 100% - - - - -
2% 2% 2% - - - - - - 8% - - - 5% 1% 1% 2% 2% 2% 2% - 2% 2% 2% 2% 1% - 1% 1% 5% - - - - - 2% 3% 1% 1% 1% 0% 2% 1% 0% 1% - - - - -
** EFGHI KLM * ** * * bce * ** ** ** * * ** ** * ** **
1956 3000% 1500% 1400% - - - - - - 3000% - - - 3000% 300% 800% 800% 500% 100% 500% - 3000% 500% 1000% 1000% 500% - 500% 400% 2000% 100% - - - - 800% 1500% 300% 200% 200% 200% 2800% - 100% - - - - - -
2% 2% 2% - - - - - - 9% - - - 6% 3% 6% 2% 1% 0% 3% - 2% 2% 2% 2% 1% - 2% 1% 5% 1% - - - - 2% 3% 1% 1% 1% 1% 2% - 1% - - - - - -
** EFGHI KLM S* QRS S ** * * c cef * ** ** ** * * ** ** * ** **
1957 1700% 800% 800% - - - - - - 1700% - - - 1700% 100% 200% 700% 400% 100% 200% - 1700% - 600% 800% 300% - 400% 500% 800% - - - - - 200% 500% 300% 300% 400% 300% 1400% - - - - - - - 200%
1% 1% 1% - - - - - - 5% - - - 3% 1% 1% 2% 1% 0% 1% - 1% - 1% 2% 1% - 2% 1% 2% - - - - - 0% 1% 1% 1% 3% 1% 1% - - - - - - - 27%
** EFGHI KLM * ** * * * ** ** ** j * * ** ** * ** **
1958 2000% 1500% 500% - - - - - 800% 1200% - - - 2000% 300% 100% 200% 500% 600% 300% 100% 1900% 200% 300% 1000% 500% - 100% 300% 1700% - - - - - 700% 800% 200% 300% - 300% 1700% 200% 100% 100% 100% - 200% 100% -
1% 2% 1% - - - - - 3% 4% - - - 4% 3% 1% 0% 1% 2% 2% 3% 1% 1% 1% 2% 1% - 0% 0% 5% - - - - - 2% 2% 1% 2% - 1% 1% 2% 1% 1% 3% - 5% 5% -
C ** EFGH EFGH KLM Q* ** * * bce * ** ** ** * * ** ** * ** **
1959 1700% 600% 1100% - - - - - 1700% - - - - 1700% 100% 100% 600% 800% 100% 100% - 1700% 200% 400% 800% 300% - 500% 300% 700% 100% - - - 100% 500% 500% 300% 200% 300% 300% 1400% 200% 100% 100% 100% - - 100% -
1% 1% 1% - - - - - 6% - - - - 3% 1% 1% 1% 2% 0% 1% - 1% 1% 1% 2% 1% - 3% 0% 2% 1% - - - 21% 1% 1% 1% 1% 2% 1% 1% 2% 1% 1% 3% - - 6% -
** EFGHJ KLM * S ** * * c c * ** ** ** * * ** ** * ** **
1960 4500% 3000% 1400% - - - - - 4500% - - - - 4500% 300% 500% 1400% 1000% 500% 700% - 4500% 800% 1100% 1600% 900% - 600% 1500% 1500% 200% 600% - - - 1400% 1400% 400% 500% 700% 300% 4100% 100% 100% - - - 100% - -
3% 4% 2% - - - - - 16% - - - - 8% 3% 4% 3% 2% 2% 4% - 3% 4% 2% 3% 2% - 3% 2% 4% 2% 6% - - - 3% 3% 1% 2% 4% 1% 3% 1% 1% - - - 2% - -
C ** EFGHJ KLM * ** * * * ** ** ** * * ** ** * ** **
1961 4100% 1400% 2700% - - - - - 4100% - - - - 4100% 500% 400% 800% 1300% 500% 600% - 4100% 700% 1000% 1600% 900% - 700% 1000% 1500% 200% 600% - 100% 100% 1800% 1200% 400% 200% 600% 500% 3600% 300% 100% 100% - - - 100% 100%
3% 2% 3% - - - - - 15% - - - - 8% 5% 3% 2% 3% 2% 3% - 3% 3% 2% 3% 2% - 3% 2% 4% 2% 6% - 3% 16% 4% 2% 1% 1% 4% 2% 3% 3% 1% 1% - - - 5% 10%
** EFGHJ KLM * ** * * c c* ** ** ** lm m * * ** ** * ** **
1962 2800% 1000% 1800% 100% - - - - 2800% - - - - 2800% 200% 200% 500% 700% 900% 300% - 2800% 400% 700% 1100% 600% - 800% 900% 500% 300% 300% - - 100% 500% 1100% 500% 400% 400% 100% 2700% 100% - - - - 100% - -
2% 1% 2% 14% - - - - 10% - - - - 5% 2% 2% 1% 2% 3% 2% - 2% 2% 2% 2% 1% - 4% 1% 1% 2% 2% - - 31% 1% 2% 1% 2% 2% 0% 2% 1% - - - - 3% - -
** EFGHJ KLM * ** * * c * ** ** ** * * ** ** * ** **
1963 2600% 1500% 1100% - - - - - 2600% - - - - 2600% 700% 100% 600% 400% 700% 100% - 2600% 400% 400% 1000% 700% - 400% 900% 300% 300% 600% - - - 800% 900% 300% 300% 300% 100% 2500% - 100% - - - - - -
2% 2% 1% - - - - - 10% - - - - 5% 7% 1% 2% 1% 2% 1% - 2% 2% 1% 2% 2% - 2% 1% 1% 3% 6% - - - 2% 2% 1% 2% 2% 1% 2% - 1% - - - - - -
** EFGHJ KLM PQRST* ** * * cd* ** ** ** * * ** ** * ** **
1964 3200% 1300% 2000% - - - - - 3200% - - - - 3200% 500% 200% 800% 600% 800% 300% - 3200% 400% 800% 1400% 600% 100% 500% 1300% 600% 300% 500% - - - 900% 700% 900% 300% 300% 500% 2700% 200% 400% 200% - - - - -
2% 2% 2% - - - - - 12% - - - - 6% 5% 1% 2% 2% 2% 2% - 2% 2% 2% 3% 2% 1% 2% 2% 2% 2% 5% - - - 2% 2% 3% 2% 2% 2% 2% 2% 2% 3% - - - - -
** EFGHJ KLM R* ** * * * ** ** ** * * ** ** * ** **
1965 2900% 1500% 1400% - - - - - 2900% - - - 2900% - 600% 500% 300% 1000% 400% 200% - 2900% 600% 700% 600% 1100% - 300% 1700% 100% 500% 300% - 100% - 700% 800% 900% 300% 200% 600% 2300% 200% 500% - 100% - - 100% -
2% 2% 2% - - - - - 11% - - - 7% - 6% 4% 1% 2% 1% 1% - 2% 3% 1% 1% 2% - 2% 3% 0% 3% 3% - 5% - 2% 2% 3% 2% 1% 2% 2% 2% 3% - 3% - - 3% -
** EFGHJ KLN QST* Q ** * * d d d* ** ** ** * * ** ** * ** **
1966 1900% 900% 1000% - - - - - 1900% - - - 1900% - 100% 200% 600% 500% 400% 300% - 1900% - 800% 500% 700% - 200% 800% 500% 100% 200% - 100% - 600% 500% 100% 500% 200% 100% 1900% - - - - - - 100% -
1% 1% 1% - - - - - 7% - - - 5% - 1% 1% 1% 1% 1% 2% - 1% - 2% 1% 2% - 1% 1% 1% 1% 2% - 5% - 1% 1% 0% 3% 1% 0% 1% - - - - - - 4% -
** EFGHJ KLN * ** * * * ** ** ** l * * ** ** * ** **
1967 2200% 1400% 800% - - - - - 2200% - - - 2200% - - 500% 700% 200% 600% 200% - 2200% 400% 400% 700% 700% - 200% 1400% 300% 200% 200% - - - 300% 700% 700% 300% 200% - 2200% - - - - - - - -
1% 2% 1% - - - - - 8% - - - 5% - - 4% 2% 0% 2% 1% - 1% 2% 1% 1% 2% - 1% 2% 1% 1% 1% - - - 1% 2% 2% 1% 1% - 2% - - - - - - - -
** EFGHJ KLN * R ** * * * ** ** ** o * * ** ** * ** **
1968 1100% 500% 700% - - - - 500% 600% - - - 1100% - - - 300% 600% 200% - - 1100% - 600% 200% 400% 100% 200% 700% 100% - 100% - - - 200% 300% 200% 200% 200% 200% 900% 200% 100% - - - - - -
1% 1% 1% - - - - 2% 2% - - - 3% - - - 1% 1% 1% - - 1% - 1% 0% 1% 1% 1% 1% 0% - 1% - - - 1% 1% 1% 1% 1% 1% 1% 2% 1% - - - - - -
** GJ FGJ KLN * ** * * * ** ** ** * * ** ** * ** **
1969 2600% 1300% 1300% - - - - 2600% - - - - 2600% - 300% 100% 900% 600% 400% 300% - 2600% - 1100% 500% 1000% 100% 100% 1500% 200% 400% 300% - 100% - 1100% 300% 200% 800% 300% 300% 2300% 200% 200% - - - - - -
2% 2% 2% - - - - 9% - - - - 6% - 3% 1% 2% 1% 1% 2% - 2% - 3% 1% 2% 1% 0% 2% 1% 3% 2% - 6% - 3% 1% 1% 4% 2% 1% 2% 2% 1% - - - - - -
** EFGIJ KLN * ** * * d * ** ** ** kl kl * * ** ** * ** **
1970 4100% 1900% 2200% - - - - 4100% - - - - 4100% - 300% 400% 1100% 500% 1000% 900% - 4100% 600% 1500% 1000% 1000% - 100% 2900% 100% 400% 600% - - - 500% 1300% 1000% 800% 500% 100% 4000% - 100% - - - - - -
3% 3% 3% - - - - 14% - - - - 10% - 3% 3% 3% 1% 3% 5% - 3% 3% 3% 2% 2% - 0% 4% 0% 3% 6% - - - 1% 3% 3% 4% 4% 0% 3% - 1% - - - - - -
** EFGIJ KLN * R ** * * bd d bd* ** ** ** j o * * ** ** * ** **
1971 2600% 1300% 1300% - - - - 2600% - - - - 2600% - 100% 200% 100% 1100% 900% 200% - 2600% 500% 900% 500% 700% - 200% 1700% 100% 200% 300% - - - 500% 500% 600% 700% 300% 200% 2400% - 100% - - - 100% - -
2% 2% 2% - - - - 9% - - - - 6% - 1% 1% 0% 3% 3% 1% - 2% 2% 2% 1% 2% - 1% 3% 0% 1% 3% - - - 1% 1% 2% 3% 2% 1% 2% - 1% - - - 2% - -
** EFGIJ KLN * Q Q ** * * d * ** ** ** jk * * ** ** * ** **
1972 2700% 1600% 1200% - - - - 2700% - - - - 2700% - 100% 200% 1000% 800% 300% 300% - 2700% - 700% 1300% 800% - 200% 2000% - 300% 100% - 100% - 600% 700% 700% 500% 200% 400% 2300% 100% 300% 200% 100% - 100% - -
2% 2% 1% - - - - 9% - - - - 7% - 1% 2% 2% 2% 1% 2% - 2% - 2% 3% 2% - 1% 3% - 3% 1% - 5% - 1% 1% 2% 3% 1% 2% 2% 1% 2% 2% 2% - 2% - -
** EFGIJ KLN * ** * * d d d * ** ** ** * * ** ** * ** **
1973 2800% 1700% 1100% - - - - 2800% - - - - 2800% - 200% 100% 1200% 800% 400% 100% - 2800% 300% 700% 1300% 600% - 400% 2000% 100% 100% 200% 100% - - 400% 800% 800% 500% 300% 400% 2400% 100% 200% - - - 100% - 100%
2% 2% 1% - - - - 10% - - - - 7% - 2% 1% 3% 2% 1% 1% - 2% 1% 2% 3% 1% - 2% 3% 0% 1% 2% 17% - - 1% 2% 2% 2% 2% 1% 2% 1% 1% - - - 2% - 10%
** EFGIJ KLN * ** * * d d * ** ** ** * * ** ** * ** **
1974 3700% 1600% 2100% - - - - 3700% - - - - 3700% - 300% 300% 1500% 500% 400% 700% 200% 3600% 800% 800% 1200% 1000% - 600% 2300% - 200% 600% - 100% - 1300% 700% 900% 800% 100% 200% 3500% - 200% 100% 100% - - - -
2% 2% 3% - - - - 13% - - - - 9% - 3% 2% 4% 1% 1% 4% 5% 2% 4% 2% 2% 2% - 3% 4% - 1% 6% - 4% - 3% 2% 3% 4% 1% 1% 3% - 1% 1% 3% - - - -
** EFGIJ KLN * RS ** * * d d d* ** ** ** * * ** ** * ** **
1975 3000% 1700% 1300% - - - - 3000% - - - - 3000% - 200% 100% 900% 900% 600% 300% 300% 2700% 200% 1300% 700% 700% - 200% 1600% 500% 400% 200% - - 100% 800% 900% 1000% 100% 100% 600% 2400% 300% 200% - 100% - 100% - -
2% 2% 2% - - - - 10% - - - - 7% - 2% 1% 2% 2% 2% 2% 7% 2% 1% 3% 2% 2% - 1% 2% 1% 3% 2% - - 18% 2% 2% 3% 0% 1% 2% 2% 3% 2% - 3% - 3% - -
** EFGIJ KLN * ** * * * ** ** ** m * * ** ** * ** **
1976 3400% 1800% 1500% - - - - 3400% - - - - 3400% - 100% 100% 1100% 900% 600% 500% - 3400% - 700% 1400% 1200% 100% 600% 1700% - 200% 700% - 100% - 800% 500% 1000% 700% 300% 600% 2800% 200% 400% 200% 100% 100% 100% - -
2% 2% 2% - - - - 11% - - - - 8% - 1% 1% 3% 2% 2% 2% - 2% - 2% 3% 3% 1% 3% 3% - 2% 7% - 5% - 2% 1% 3% 3% 2% 2% 2% 2% 2% 2% 3% 9% 2% - -
** EFGIJ KLN * ** * * d d d d* ** ** ** k * * ** ** * ** **
1977 2900% 1800% 1200% - - - - 2900% - - - - 2900% - 200% 500% 700% 1100% 400% 100% 100% 2900% 700% 900% 600% 800% - 500% 1400% 100% 500% 500% - - - 1300% 400% 500% 500% 200% 300% 2600% 100% 100% 200% - - 200% - -
2% 2% 1% - - - - 10% - - - - 7% - 2% 4% 2% 3% 1% 1% 3% 2% 3% 2% 1% 2% - 2% 2% 0% 3% 5% - - - 3% 1% 2% 3% 2% 1% 2% 1% 0% 2% - - 5% - -
** EFGIJ KLN * T ** * * d d d d* ** ** ** k * * ** ** r* ** **
1978 2200% 1200% 1000% - - - 900% 1200% - - - - 2200% - 100% 200% 900% 400% 300% 300% - 2200% 200% 900% 500% 600% - 100% 1600% - 100% - - 300% - 600% 400% 300% 800% 100% 400% 1800% 200% 300% 100% - - - - -
1% 2% 1% - - - 4% 4% - - - - 5% - 1% 1% 2% 1% 1% 2% - 1% 1% 2% 1% 1% - 0% 3% - 1% - - 20% - 1% 1% 1% 4% 1% 1% 1% 2% 2% 1% - - - - -
** EFIJ EFIJ KLN * ** * * d * ** ** ** jkl * * ** ** * ** **
1979 2300% 1000% 1200% - - - 2300% - - - - - 2300% - - - 600% 600% 800% 300% 100% 2200% - 800% 800% 700% - 400% 1300% - 400% 100% - 100% - 200% 1100% 200% 600% 100% 400% 1900% 200% 300% 100% - - - - -
1% 1% 2% - - - 9% - - - - - 5% - - - 1% 1% 2% 2% 3% 1% - 2% 2% 2% - 2% 2% - 3% 1% - 6% - 1% 2% 1% 3% 1% 1% 1% 2% 2% 1% - - - - -
** EFHIJ KLN * ** * * d d d * ** ** ** j j * * ** ** * ** **
1980 1900% 800% 1100% - - - 1900% - - - - - 1900% - - 300% 400% 400% 700% 100% - 1900% - 500% 900% 500% - 300% 1100% 100% 200% 100% - - - 300% 400% 800% 300% 200% 300% 1600% 100% 100% 100% 100% - - - -
1% 1% 1% - - - 7% - - - - - 5% - - 2% 1% 1% 2% 1% - 1% - 1% 2% 1% - 1% 2% 0% 2% 1% - - - 1% 1% 2% 1% 1% 1% 1% 1% 1% 1% 3% - - - -
** EFHIJ KLN * ** * * d * ** ** ** * * ** ** * ** **
1981 2400% 1000% 1400% - - - 2400% - - - - 2400% - - 100% 100% 500% 800% 600% 300% - 2400% - 100% 1100% 1200% - 500% 1500% - 100% 200% - - - - 600% 1000% 600% 200% 500% 1900% 200% 400% 200% 200% 200% 100% 100% -
2% 1% 2% - - - 9% - - - - 6% - - 1% 1% 1% 2% 2% 2% - 2% - 0% 2% 3% - 2% 2% - 1% 2% - - - - 1% 3% 3% 1% 2% 1% 2% 3% 3% 4% 14% 3% 5% -
** EFHIJ KMN * ** * X X * d d d* ** ** ** j j j j * * ** ** * ** **
1982 2100% 1000% 1200% - - - 2100% - - - - 2100% - - 200% 200% 400% 1100% 100% 200% - 2100% - 500% 900% 800% - 200% 1600% - 300% - - - - 100% 700% 1000% 300% 100% 700% 1400% 300% 400% - 100% - 200% - -
1% 1% 1% - - - 8% - - - - 5% - - 2% 2% 1% 3% 0% 1% - 1% - 1% 2% 2% - 1% 2% - 2% - - - - 0% 2% 3% 1% 1% 3% 1% 3% 3% - 2% - 6% - -
** EFHIJ KMN * S ** * * d d * ** ** ** j * * ** ** s* ** **
1983 3900% 2300% 1600% - - - 3900% - - - - 3900% - - 100% 400% 600% 1300% 1300% 200% 600% 3300% 1100% 700% 1100% 900% 300% 500% 2000% 300% 500% 300% - 100% - 1000% 700% 1200% 600% 400% 900% 3000% 100% 900% - 200% - 100% 100% -
2% 3% 2% - - - 15% - - - - 9% - - 1% 3% 1% 3% 4% 1% 16% 2% 5% 2% 2% 2% 3% 2% 3% 1% 4% 3% - 5% - 2% 2% 4% 3% 2% 3% 2% 1% 6% - 5% - 2% 5% -
** EFHIJ KMN * Q ** * * d d * ** ** ** * * ** ** * ** **
1984 2700% 700% 1800% 100% - - 2700% - - - - 2700% - - 300% 100% 700% 700% 700% 300% - 2700% 400% 800% 700% 800% 100% 400% 1500% - 500% 200% - - - 800% 1000% 400% 300% 200% 200% 2500% 100% 100% 100% - - 200% - -
2% 1% 2% 23% - - 11% - - - - 6% - - 3% 1% 2% 2% 2% 2% - 2% 2% 2% 1% 2% 1% 2% 2% - 4% 2% - - - 2% 2% 1% 1% 1% 1% 2% 1% 1% 1% - - 5% - -
** EFHIJ KMN * ** * * d d d * ** ** ** * * ** ** * ** **
1985 3200% 1800% 1300% - - - 3200% - - - - 3200% - - 200% 100% 800% 1100% 800% 100% 100% 3100% 300% 1200% 900% 800% 200% 400% 1800% 200% 500% 200% - - - 600% 1100% 700% 400% 400% 500% 2700% 100% 400% - - - - 100% -
2% 2% 2% - - - 12% - - - - 7% - - 2% 1% 2% 3% 3% 1% 3% 2% 1% 3% 2% 2% 2% 2% 3% 0% 3% 2% - - - 1% 2% 2% 2% 3% 2% 2% 1% 3% - - - - 6% -
** EFHIJ KMN * ** * * d d * ** ** ** * * ** ** * ** **
1986 2500% 1500% 1000% - - - 2500% - - - - 2500% - - 200% 100% 1100% 900% 100% 100% - 2500% 600% 400% 800% 700% 100% 500% 1200% 100% 500% 200% - - - 600% 1000% 400% 500% 100% 500% 2000% 200% 200% 200% 100% - - - -
2% 2% 1% - - - 10% - - - - 6% - - 2% 1% 3% 2% 0% 1% - 2% 3% 1% 2% 2% 1% 2% 2% 0% 4% 2% - - - 1% 2% 1% 2% 1% 2% 2% 2% 1% 3% 2% - - - -
** EFHIJ KMN S* S S ** * * d d d * ** ** ** * * ** ** * ** **
1987 2900% 1500% 1400% - - - 2900% - - - - 2900% - - 200% 200% 900% 600% 700% 400% 100% 2800% - 400% 1100% 1400% - 200% 2300% - 300% 200% - - - 600% 900% 600% 500% 300% 900% 2000% 800% 500% 500% 200% 100% 300% - -
2% 2% 2% - - - 11% - - - - 7% - - 2% 1% 2% 1% 2% 2% 2% 2% - 1% 2% 3% - 1% 4% - 2% 2% - - - 2% 2% 2% 2% 2% 3% 2% 8% 3% 7% 5% 6% 7% - -
** EFHIJ KMN * ** * X * d d d* ** ** ** * * ** ** * ** **
1988 1800% 600% 1200% - - 1100% 700% - - - - 1800% - - 100% 200% 700% 400% 400% - 100% 1700% 300% 200% 500% 900% - 200% 1000% - 300% - - 300% - 800% 200% 500% 200% 200% 600% 1200% 300% 400% 100% - 100% 100% - -
1% 1% 1% - - 4% 3% - - - - 4% - - 1% 2% 2% 1% 1% - 2% 1% 1% 0% 1% 2% - 1% 2% - 2% - - 21% - 2% 1% 1% 1% 1% 2% 1% 3% 3% 1% - 6% 2% - -
** EHIJ EHIJ KMN * ** * X * d d d * ** ** ** * * ** ** * ** **
1989 2900% 1400% 1400% - - 2900% - - - - - 2900% - - - - 1100% 600% 900% 300% 100% 2800% 600% 200% 400% 1700% - 100% 2000% - 700% 100% - - - 300% 1100% 1100% 400% - 900% 2000% 300% 600% 300% 300% 100% 100% - -
2% 2% 2% - - 11% - - - - - 7% - - - - 3% 1% 3% 1% 3% 2% 3% 1% 1% 4% - 1% 3% - 5% 1% - - - 1% 2% 4% 2% - 3% 2% 3% 4% 4% 8% 12% 3% - -
** EGHIJ KMN * ** * XY * bd bd * ** ** ** jn * * ** ** * ** **
1990 4200% 1900% 2300% - - 4200% - - - - - 4200% - - 100% 800% 700% 800% 1700% 100% - 4200% 600% 600% 1100% 1900% 100% 300% 2500% - 300% 1000% - - - 1600% 1100% 700% 600% 200% 1400% 2800% 400% 1000% 400% 300% 100% 200% 100% -
3% 2% 3% - - 16% - - - - - 10% - - 1% 6% 2% 2% 5% 1% - 3% 3% 1% 2% 4% 1% 1% 4% - 3% 9% - - - 4% 2% 2% 3% 1% 5% 2% 4% 7% 6% 9% 8% 5% 5% -
** EGHIJ KMN * QRT QRT ** * XY * d d d abcd* ** ** ** p * * ** ** * ** **
1991 2200% 1100% 1100% - - 2200% - - - - - 2200% - - - 100% 700% 600% 400% 400% 100% 2100% - 700% 400% 1100% - 300% 1600% - 200% - 100% - - 500% 800% 600% 300% - 600% 1600% 600% 100% 200% - - - - -
1% 1% 1% - - 9% - - - - - 5% - - - 1% 2% 1% 1% 2% 3% 1% - 2% 1% 3% - 1% 3% - 2% - 24% - - 1% 2% 2% 1% - 2% 1% 5% 1% 3% - - - - -
** EGHIJ KMN * ** * Y * d d d * ** ** ** r* * ** ** * ** **
1992 3100% 900% 2200% - - 3100% - - - - - 3100% - - 200% - 100% 1000% 1400% 500% - 3100% 200% 200% 700% 1900% 200% 400% 2300% - 200% - - - - 400% 900% 700% 700% 400% 900% 2200% 400% 500% 300% 100% 100% 200% 100% -
2% 1% 3% - - 12% - - - - - 7% - - 2% - 0% 2% 4% 2% - 2% 1% 1% 2% 4% 2% 2% 3% - 2% - - - - 1% 2% 2% 3% 3% 3% 2% 4% 4% 4% 4% 6% 5% 6% -
B ** EGHIJ KMN * Q PQ Q ** * XY d* d d d * ** ** ** j * * ** ** * ** **
1993 2000% 900% 1100% - - 2000% - - - - - 2000% - - - 200% 500% 600% 600% 100% - 2000% - 500% 400% 1000% - 400% 1400% - 100% - - - - 300% 1000% 500% - 200% 500% 1500% 400% 100% 300% 200% 100% 200% - -
1% 1% 1% - - 8% - - - - - 5% - - - 1% 1% 1% 2% 1% - 1% - 1% 1% 2% - 2% 2% - 1% - - - - 1% 2% 1% - 2% 2% 1% 4% 1% 5% 6% 12% 6% - -
** EGHIJ KMN * ** * * d d * ** ** ** m * * ** ** r* ** **
1994 3200% 1600% 1600% - - 3200% - - - - - 3200% - - 100% 100% 800% 1000% 500% 700% 200% 3000% 700% 400% 900% 1200% 200% 300% 1700% - 700% 300% - - - 1500% 500% 700% 500% - 800% 2400% 400% 500% 200% - 100% - 100% -
2% 2% 2% - - 12% - - - - - 8% - - 1% 1% 2% 2% 2% 4% 5% 2% 3% 1% 2% 3% 2% 2% 3% - 5% 2% - - - 4% 1% 2% 3% - 3% 2% 4% 3% 3% - 9% - 6% -
** EGHIJ KMN * ** * X d* d d d d* ** ** ** kn * * ** ** * ** **
1995 2000% 600% 1400% - - 2000% - - - - - 2000% - - 100% 200% 200% 300% 600% 600% - 2000% 300% 300% 600% 800% 100% 200% 1100% - 500% - - - - 400% 1200% 100% 100% 200% 300% 1700% 300% 200% 200% - - 200% - -
1% 1% 2% - - 8% - - - - - 5% - - 1% 1% 0% 1% 2% 3% - 1% 2% 1% 1% 2% 1% 1% 2% - 4% - - - - 1% 3% 0% 0% 1% 1% 1% 3% 1% 3% - - 6% - -
** EGHIJ KMN * QR ** * * d d * ** ** ** l * * ** ** * ** **
1996 2100% 800% 1200% - - 2100% - - - - - 2100% - - 100% 400% 600% 900% 100% - 100% 2000% 600% 200% 600% 600% 100% 400% 900% - - 600% - - - 1200% 500% 200% - 100% 400% 1600% 100% 200% 100% - - 200% - -
1% 1% 2% - - 8% - - - - - 5% - - 1% 3% 2% 2% 0% - 2% 1% 3% 1% 1% 1% 1% 2% 1% - - 6% - - - 3% 1% 1% - 1% 2% 1% 1% 1% 1% - - 4% - -
** EGHIJ KMN * ST S ** * * d d cde* ** ** ** lm * * ** ** * ** **
1997 2200% 900% 1300% - - 2200% - - - - 2200% - - - 200% 200% 200% 900% 400% 300% 100% 2100% - 400% 500% 1200% 200% 400% 900% - 500% 100% - - - 900% 400% 600% 200% 100% 600% 1600% 200% 200% 100% - - 100% - -
1% 1% 2% - - 8% - - - - 10% - - - 2% 1% 0% 2% 1% 2% 2% 1% - 1% 1% 3% 2% 2% 1% - 4% 1% - - - 2% 1% 2% 1% 1% 2% 1% 2% 2% 1% - - 4% - -
** EGHIJ LMN * Q ** * XY d* d d d * ** ** ** * * ** ** * ** **
1998 2100% 400% 1600% 100% 1100% 1000% - - - - 2100% - - - - 100% 200% 800% 600% 500% 100% 2000% 400% 300% 400% 1100% 100% 700% 700% - 100% 400% - 100% - 1300% 500% 200% - 100% 500% 1600% - 300% 100% - 100% 100% 100% -
1% 1% 2% 24% 6% 4% - - - - 10% - - - - 1% 0% 2% 2% 3% 2% 1% 2% 1% 1% 2% 1% 3% 1% - 1% 4% - 6% - 3% 1% 1% - 1% 2% 1% - 2% 2% - 8% 3% 4% -
B ** GHIJ GHIJ LMN * Q ** * XY * cd d* ** ** ** lm * * ** ** * ** **
1999 1900% 600% 1300% - 1900% - - - - - 1900% - - - 100% 100% 600% 600% 500% - 200% 1700% - 1000% 200% 700% 100% 500% 1200% - 100% - - - - 600% 300% 500% 400% 100% 700% 1200% 100% 500% 300% 300% - 200% - -
1% 1% 2% - 10% - - - - - 9% - - - 1% 1% 1% 1% 1% - 4% 1% - 2% 0% 2% 1% 2% 2% - 1% - - - - 1% 1% 2% 2% 1% 3% 1% 1% 4% 4% 8% - 4% - -
** FGHIJ LMN * ** * Y Y * d d * ** ** ** p * * ** ** * ** **
2000 3600% 1200% 2400% - 3600% - - - - - 3600% - - - 200% - 900% 1200% 900% 400% 600% 3000% 400% 1600% 1000% 700% 200% 1300% 1700% 100% 100% - 100% - - 1300% 1200% 800% 400% - 1700% 2000% 700% 1100% 900% 700% - 300% - -
2% 2% 3% - 20% - - - - - 17% - - - 2% - 2% 3% 3% 2% 15% 2% 2% 4% 2% 2% 2% 6% 3% 0% 1% - 27% - - 3% 2% 3% 2% - 6% 2% 7% 7% 13% 21% - 7% - -
** FGHIJ LMN * ** * * cdef d * ** ** ** p * * ** ** * ** **
2001 2400% 300% 2100% - 2400% - - - - - 2400% - - - 100% 100% 700% 700% 200% 600% 100% 2300% 300% 1000% 700% 400% 1200% 400% 400% - 400% - - - - 1000% 500% 300% 100% 500% 600% 1800% - 400% 100% - - - 100% 100%
2% 1% 3% - 13% - - - - - 11% - - - 2% 1% 2% 2% 1% 3% 3% 2% 1% 2% 2% 1% 13% 2% 1% - 3% - - - - 2% 1% 1% 1% 3% 2% 1% - 3% 1% - - - 7% 18%
B ** FGHIJ LMN * ** * bcdef* cd cd * ** ** ** * * ** ** * ** **
2002 1600% 300% 1300% - 1600% - - - - - 1600% - - - - 100% 200% 900% 200% 200% 200% 1400% - 600% 700% 400% 900% 500% 200% - - - - - - 600% 600% 200% - 100% 600% 900% 200% 400% 100% 100% - - 100% -
1% 0% 2% - 9% - - - - - 7% - - - - 1% 1% 2% 1% 1% 6% 1% - 1% 1% 1% 9% 3% 0% - - - - - - 1% 1% 1% - 1% 2% 1% 2% 3% 2% 4% - - 5% -
B ** FGHIJ LMN * Q ** * bcdef* cd * ** ** ** p * * ** ** * ** **
2003 2700% 400% 2200% 200% 2700% - - - - - 2700% - - - - 400% 900% 500% 700% 200% 100% 2600% - 1800% 800% 200% 1400% 1000% 100% - 200% - - - - 900% 500% 500% 300% 600% 500% 2200% 200% 400% 300% - 100% - - -
2% 1% 3% 40% 15% - - - - - 13% - - - - 3% 2% 1% 2% 1% 3% 2% - 4% 2% 1% 15% 5% 0% - 2% - - - - 2% 1% 2% 2% 4% 2% 2% 2% 3% 5% - 10% - - -
B ** FGHIJ LMN * ** * YZ bcdef* cd cd * ** ** ** * * ** ** * ** **
2004 3500% 1600% 2000% - 3500% - - - - - 3500% - - - 400% 400% 800% 1200% 700% 200% 300% 3300% 900% 2300% 400% - 2500% 700% 100% - 300% - - - - 400% 400% 900% 400% 1500% 900% 2600% 200% 700% 600% - - 100% - -
2% 2% 2% - 19% - - - - - 17% - - - 4% 3% 2% 3% 2% 1% 8% 2% 4% 5% 1% - 27% 3% 0% - 2% - - - - 1% 1% 3% 2% 10% 3% 2% 2% 5% 8% - - 3% - -
** FGHIJ LMN * ** YZ* YZ Z bcdef* cd cd * ** ** ** k jklm * * ** ** * ** **
2005 1400% 600% 800% - 1400% - - - - - 1400% - - - - 100% - 400% 700% 200% - 1400% 900% 200% 300% - 1100% 100% 200% - - - - - - 300% 900% 100% 100% - 200% 1300% 200% 200% - - - - - -
1% 1% 1% - 8% - - - - - 7% - - - - 1% - 1% 2% 1% - 1% 4% 1% 1% - 12% 1% 0% - - - - - - 1% 2% 0% 1% - 1% 1% 2% 1% - - - - - -
** FGHIJ LMN * Q Q ** XYZ* bcdef* * ** ** ** * * ** ** * ** **
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
2
RESP_AGE. Age
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800%
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
18 3900% 1900% 2000% - 3900% - - - - - 3900% - - - 400% 200% 600% 1300% 1200% 200% 300% 3600% 1500% 1900% 500% - 2700% 700% 300% - 300% - - - - 600% 1300% 700% 500% 900% 1000% 2900% 300% 900% 600% - - - - -
2% 3% 2% - 21% - - - - - 18% - - - 4% 2% 2% 3% 4% 1% 8% 2% 7% 4% 1% - 29% 3% 0% - 2% - - - - 1% 3% 2% 2% 6% 4% 2% 3% 6% 8% - - - - -
** FGHIJ LMN * ** YZ* YZ Z bcdef* cd cd * ** ** ** j * * ** ** * ** **
19 2900% 600% 2100% 200% 2900% - - - - - 2900% - - - - 600% 600% 600% 900% 200% - 2900% 300% 1800% 800% - 1800% 800% 100% - 200% - - - - 800% 300% 800% 200% 700% 500% 2300% 200% 400% 200% - 100% 100% - -
2% 1% 3% 40% 16% - - - - - 13% - - - - 4% 2% 1% 3% 1% - 2% 1% 4% 2% - 19% 4% 0% - 2% - - - - 2% 1% 3% 1% 5% 2% 2% 2% 3% 3% - 10% 3% - -
B ** FGHIJ LMN * R ** * YZ Z bcdef* cd cd * ** ** ** k km * * ** ** * ** **
20 1800% 100% 1700% - 1800% - - - - - 1800% - - - - 200% 600% 600% 100% 300% 200% 1600% - 900% 400% 500% 900% 800% 200% - - - - - - 600% 700% - 100% 400% 400% 1400% 200% 100% 100% - - - 100% -
1% 0% 2% - 10% - - - - - 8% - - - - 2% 2% 1% 0% 2% 7% 1% - 2% 1% 1% 10% 4% 0% - - - - - - 1% 1% - 1% 3% 1% 1% 2% 1% 2% - - - 5% -
B ** FGHIJ LMN * ** * cdef* cde * ** ** ** l l l * * ** ** * ** **
21 2100% 400% 1600% - 2100% - - - - - 2100% - - - 100% - 500% 1100% 200% 100% 200% 1800% 300% 800% 700% 300% 1400% 300% 100% - 300% - - - - 900% 200% 200% 100% 500% 900% 1200% - 700% 200% 100% - - 100% -
1% 1% 2% - 11% - - - - - 10% - - - 2% - 1% 3% 1% 1% 6% 1% 1% 2% 1% 1% 15% 2% 0% - 2% - - - - 2% 1% 1% 1% 4% 3% 1% - 5% 3% 4% - - 7% -
B ** FGHIJ LMN * ** * bcdef* cd cd * ** ** ** kl p * q * ** ** * ** **
22 2700% 800% 1900% - 2700% - - - - - 2700% - - - 100% 100% 900% 600% 300% 800% 200% 2500% 400% 1100% 600% 700% 600% 800% 1100% 100% 200% - - - - 1100% 800% 600% 100% 100% 1000% 1800% 500% 500% 500% 600% - - - 100%
2% 1% 2% - 15% - - - - - 13% - - - 1% 1% 2% 2% 1% 4% 7% 2% 2% 2% 1% 2% 6% 4% 2% 0% 2% - - - - 3% 2% 2% 1% 1% 4% 1% 5% 3% 7% 16% - - - 18%
** FGHIJ LMN * S ** * cdf* d * ** ** ** p * * ** ** * ** **
23 3300% 1100% 2300% - 3300% - - - - - 3300% - - - 200% - 600% 1300% 1100% 100% 500% 2800% - 1800% 900% 600% 200% 1000% 1800% - 100% - 100% - - 900% 1000% 800% 500% 100% 1300% 2000% 300% 900% 600% 300% - 300% - -
2% 1% 3% - 18% - - - - - 15% - - - 2% - 1% 3% 3% 1% 13% 2% - 4% 2% 1% 2% 5% 3% - 1% - 27% - - 2% 2% 3% 3% 1% 5% 2% 3% 6% 9% 8% - 7% - -
** FGHIJ LMN * P ** * Z d* d d * ** ** ** p * * ** ** * ** **
24 1600% 300% 1300% 100% 1600% - - - - - 1600% - - - - 100% 300% 600% 300% 400% - 1600% 400% 400% 200% 700% - 600% 500% - 100% 400% - 100% - 1000% 200% 300% 200% - 200% 1400% - 200% 100% 200% - 200% - -
1% 0% 2% 24% 9% - - - - - 8% - - - - 1% 1% 1% 1% 2% - 1% 2% 1% 0% 2% - 3% 1% - 1% 4% - 6% - 2% 0% 1% 1% - 1% 1% - 1% 1% 4% - 4% - -
B ** FGHIJ LMN * ** * * cd cd* ** ** ** k * * ** ** q* ** **
25 2400% 1200% 1200% - - 2400% - - - - 2400% - - - 100% 100% 100% 1000% 900% 300% 100% 2300% - 400% 500% 1400% 200% 600% 1200% - 400% - - - - 1000% 500% 700% 100% 100% 800% 1500% - 400% 200% - 100% 200% 100% -
2% 2% 2% - - 9% - - - - 11% - - - 1% 1% 0% 2% 3% 2% 2% 2% - 1% 1% 3% 2% 3% 2% - 3% - - - - 2% 1% 2% 0% 1% 3% 1% - 3% 3% - 8% 6% 4% -
** EGHIJ LMN * Q Q ** * XY d* d d d * ** ** ** p * * ** ** q* ** **
26 2300% 400% 1900% - - 2300% - - - - 800% 1500% - - 200% 400% 700% 800% 100% 100% 200% 2100% 300% 200% 800% 1000% 200% 500% 1100% - 100% 300% - - - 1000% 600% 400% 100% 200% 600% 1700% 300% 300% 100% - - 200% - -
1% 1% 2% - - 9% - - - - 4% 4% - - 2% 3% 2% 2% 0% 1% 5% 1% 1% 1% 2% 2% 2% 3% 2% - 1% 3% - - - 2% 1% 1% 0% 1% 2% 1% 3% 2% 1% - - 4% - -
B ** EGHIJ MN MN * S ** * X d* d d d* ** ** ** * * ** ** * ** **
27 1600% 900% 600% - - 1600% - - - - - 1600% - - - 300% 200% 600% 400% 200% - 1600% 400% 300% 400% 500% 100% 300% 400% - 400% 400% - - - 800% 500% 100% - 200% 300% 1300% 300% 200% 200% - - 200% - -
1% 1% 1% - - 6% - - - - - 4% - - - 2% 1% 1% 1% 1% - 1% 2% 1% 1% 1% 1% 1% 1% - 3% 3% - - - 2% 1% 0% - 1% 1% 1% 3% 1% 3% - - 6% - -
** EGHIJ KMN * ** * * d cd cd* ** ** ** * * ** ** * ** **
28 3000% 1000% 2000% - - 3000% - - - - - 3000% - - 200% 100% 600% 1000% 400% 700% - 3000% 600% 300% 700% 1400% - 300% 2200% - 300% 300% - - - 800% 900% 700% 600% - 400% 2600% 200% 300% - - - - - -
2% 1% 2% - - 12% - - - - - 7% - - 2% 1% 2% 2% 1% 4% - 2% 3% 1% 1% 3% - 1% 3% - 2% 2% - - - 2% 2% 2% 3% - 2% 2% 2% 2% - - - - - -
** EGHIJ KMN * ** * X * d d d d* ** ** ** n * * ** ** * ** **
29 2300% 1300% 1000% - - 2300% - - - - - 2300% - - - - 400% 500% 800% 600% 200% 2100% 400% 500% 600% 800% 200% 200% 1200% - 700% - - - - 1000% 800% 300% - 200% 500% 1800% 200% 200% 300% 100% 200% 100% 100% -
1% 2% 1% - - 9% - - - - - 5% - - - - 1% 1% 2% 3% 5% 1% 2% 1% 1% 2% 2% 1% 2% - 6% - - - - 2% 2% 1% - 2% 2% 1% 2% 1% 5% 4% 21% 4% 6% -
** EGHIJ KMN * ** * d* d bcdf * ** ** ** m * * ** ** * ** **
30 3400% 1100% 2300% - - 3400% - - - - - 3400% - - 100% 200% 500% 1000% 1300% 300% - 3400% 200% 300% 800% 2100% 200% 600% 2500% - 200% - - - - 400% 1300% 800% 500% 300% 1200% 2200% 800% 600% 400% 200% 100% 200% 100% -
2% 1% 3% - - 13% - - - - - 8% - - 1% 1% 1% 2% 4% 2% - 2% 1% 1% 2% 5% 2% 3% 4% - 1% - - - - 1% 3% 3% 2% 2% 4% 2% 8% 4% 6% 7% 6% 7% 6% -
** EGHIJ KMN * Q ** * XY d* d d * ** ** ** p * * ** ** * ** **
31 2400% 1000% 1400% - - 2400% - - - - - 2400% - - 100% 100% 600% 500% 500% 500% - 2400% - 700% 600% 1000% - 400% 1600% - 300% - 100% - - 600% 900% 400% 400% 100% 400% 1900% 300% - 100% - - - - -
2% 1% 2% - - 9% - - - - - 6% - - 1% 1% 2% 1% 2% 3% - 2% - 2% 1% 2% - 2% 3% - 2% - 24% - - 1% 2% 1% 2% 1% 2% 2% 3% - 1% - - - - -
** EGHIJ KMN * ** * * d d d * ** ** ** r* * ** ** * ** **
32 3100% 1500% 1600% - - 3100% - - - - - 3100% - - - 800% 400% 800% 1100% - 100% 3000% 600% 600% 600% 1300% - 200% 2000% - 200% 800% - - - 1300% 600% 800% 400% - 1100% 2000% 400% 900% 400% 200% - 100% - -
2% 2% 2% - - 12% - - - - - 7% - - - 6% 1% 2% 3% - 3% 2% 3% 1% 1% 3% - 1% 3% - 1% 8% - - - 3% 1% 2% 2% - 4% 2% 3% 6% 6% 6% - 3% - -
** EGHIJ KMN * OQRT QT ** * Y * d abde* ** ** ** p * * ** ** * ** **
33 3900% 1900% 2000% - - 3900% - - - - - 3900% - - 100% - 1200% 900% 1400% 400% 100% 3800% 300% 200% 800% 2500% 100% 200% 2400% - 900% 300% - - - 600% 1200% 1300% 600% 200% 1400% 2500% 600% 700% 500% 400% 200% 200% 100% -
2% 3% 2% - - 15% - - - - - 9% - - 1% - 3% 2% 4% 2% 3% 2% 2% 1% 2% 6% 1% 1% 4% - 7% 3% - - - 1% 3% 4% 3% 1% 5% 2% 5% 5% 7% 11% 20% 5% 5% -
** EGHIJ KMN * P ** * XY * bd bd d* ** ** ** j p * * ** ** * ** **
34 1500% 600% 900% - - 1500% - - - - - 1500% - - - 200% 800% 100% 400% - - 1500% 500% - 300% 700% - 100% 1000% - 100% - - 300% - 500% 400% 500% 100% 100% 300% 1200% 200% 200% - - - - - -
1% 1% 1% - - 6% - - - - - 4% - - - 1% 2% 0% 1% - - 1% 2% - 1% 2% - 0% 2% - 1% - - 21% - 1% 1% 1% 0% 1% 1% 1% 2% 1% - - - - - -
** EGHIJ KMN * R ** X* X * d * ** ** ** * * ** ** * ** **
35 2200% 700% 1500% - - - 2200% - - - - 2200% - - 200% 200% 500% 500% 600% 200% 200% 2100% - 400% 300% 1500% - 200% 1700% - 200% 100% - - - 700% 600% 200% 500% 300% 600% 1600% 300% 600% 200% - 100% 100% - -
1% 1% 2% - - - 9% - - - - 5% - - 3% 1% 1% 1% 2% 1% 4% 1% - 1% 1% 3% - 1% 3% - 1% 1% - - - 2% 1% 1% 2% 2% 2% 1% 3% 4% 3% - 6% 2% - -
** EFHIJ KMN * ** * XY * d d * ** ** ** * * ** ** * ** **
36 2800% 1600% 1200% - - - 2800% - - - - 2800% - - - 100% 1000% 1200% 200% 200% - 2800% 300% 500% 1200% 800% - 500% 1500% 100% 500% 200% - - - 800% 800% 600% 400% 200% 1000% 1800% 700% 200% 500% 200% 100% 300% - -
2% 2% 2% - - - 11% - - - - 7% - - - 1% 3% 3% 1% 1% - 2% 2% 1% 3% 2% - 3% 2% 0% 3% 2% - - - 2% 2% 2% 2% 1% 4% 1% 7% 2% 7% 5% 6% 7% - -
** EFHIJ KMN * S ** * * d d d * ** ** ** p * * ** ** * ** **
37 3200% 1900% 1300% - - - 3200% - - - - 3200% - - 400% 200% 1300% 700% 600% 100% 100% 3100% 300% 1100% 1000% 800% 200% 300% 1700% 100% 700% 200% - - - 700% 1000% 700% 600% 200% 600% 2700% 200% 500% - 100% - - 100% -
2% 3% 2% - - - 13% - - - - 8% - - 4% 2% 3% 2% 2% 1% 3% 2% 1% 2% 2% 2% 2% 2% 3% 0% 6% 2% - - - 2% 2% 2% 3% 2% 2% 2% 2% 3% - 2% - - 6% -
** EFHIJ KMN * ** * * d d * ** ** ** * * ** ** * ** **
38 3200% 1300% 1900% 100% - - 3200% - - - - 3200% - - 200% 100% 800% 1100% 800% 200% - 3200% 700% 900% 800% 800% 200% 400% 1900% 100% 500% 200% - - - 700% 1400% 500% 300% 300% 100% 3100% 100% 100% 100% - - 100% - -
2% 2% 2% 23% - - 13% - - - - 7% - - 3% 1% 2% 3% 3% 1% - 2% 3% 2% 2% 2% 2% 2% 3% 0% 4% 2% - - - 2% 3% 2% 1% 2% 0% 2% 1% 1% 1% - - 2% - -
** EFHIJ KMN * ** * * d d d * ** ** ** o * * ** ** * ** **
39 3300% 2000% 1300% - - - 3300% - - - - 3300% - - 200% 200% 500% 800% 1400% 200% 600% 2700% 800% 700% 800% 900% 300% 300% 1800% 300% 400% 100% - 100% - 900% 800% 800% 400% 400% 1000% 2300% 100% 900% - 200% - 200% - -
2% 3% 2% - - - 13% - - - - 8% - - 2% 2% 1% 2% 4% 1% 16% 2% 4% 2% 2% 2% 3% 2% 3% 1% 3% 1% - 5% - 2% 2% 3% 2% 3% 4% 2% 1% 6% - 5% - 5% - -
** EFHIJ KMN * Q ** * * d * ** ** ** * * ** ** * ** **
40 2300% 1200% 1100% - - - 2300% - - - - 2300% - - 200% 400% 500% 800% 100% 300% - 2300% 200% 300% 1100% 600% - 400% 1300% - 300% 200% - - - 400% 600% 1100% 200% - 700% 1700% 300% 400% - 100% - 200% 100% -
2% 2% 1% - - - 9% - - - - 5% - - 2% 3% 1% 2% 0% 2% - 2% 1% 1% 2% 1% - 2% 2% - 2% 2% - - - 1% 1% 3% 1% - 2% 1% 3% 3% - 2% - 6% 5% -
** EFHIJ KMN * S ** * * d d d d* ** ** ** jn * * ** ** s* ** **
41 2400% 700% 1700% - - - 2400% - - - - 2400% - - - 100% 400% 1200% 500% 200% - 2400% - 300% 1000% 1100% - 200% 1800% - 200% 200% - - - - 700% 1000% 400% 300% 400% 1900% 200% 400% 200% 200% 200% 100% 100% -
2% 1% 2% - - - 9% - - - - 6% - - - 1% 1% 3% 2% 1% - 2% - 1% 2% 2% - 1% 3% - 1% 2% - - - - 2% 3% 2% 2% 2% 2% 2% 3% 2% 4% 14% 3% 5% -
** EFHIJ KMN * ** * X * d d * ** ** ** j j j j * * ** ** * ** **
42 2500% 1200% 1300% - - - 2500% - - - - 900% 1600% - 100% 300% 500% 700% 800% 100% - 2500% - 500% 1100% 900% - 400% 1500% 100% 300% 200% - - - 300% 500% 1100% 500% 200% 300% 2200% 100% 200% 100% - - - - -
2% 2% 2% - - - 10% - - - - 2% 4% - 1% 2% 1% 2% 2% 1% - 2% - 1% 2% 2% - 2% 2% 0% 2% 2% - - - 1% 1% 3% 2% 1% 1% 2% 1% 1% 2% - - - - -
** EFHIJ N KN * ** * * d d d * ** ** ** jk * * ** ** * ** **
43 2000% 900% 1100% - - - 2000% - - - - - 2000% - - - 500% 400% 800% 300% 100% 1900% - 600% 800% 600% - 300% 1200% - 400% - - 100% - 100% 800% 300% 600% 100% 400% 1600% 100% 200% 100% 100% - - - -
1% 1% 1% - - - 8% - - - - - 5% - - - 1% 1% 2% 2% 3% 1% - 1% 2% 1% - 1% 2% - 3% - - 6% - 0% 2% 1% 3% 1% 1% 1% 1% 1% 1% 3% - - - -
** EFHIJ KLN * ** * * d d d * ** ** ** j * * ** ** * ** **
44 1500% 900% 600% - - - 1500% - - - - - 1500% - 100% 200% 300% 400% 200% 300% - 1500% - 800% 200% 500% - 200% 1000% - 100% 100% - 100% - 500% 600% 200% 300% - 400% 1100% 200% 400% - - - - - -
1% 1% 1% - - - 6% - - - - - 4% - 1% 1% 1% 1% 1% 1% - 1% - 2% 0% 1% - 1% 1% - 1% 1% - 4% - 1% 1% 1% 1% - 2% 1% 2% 3% - - - - - -
** EFHIJ KLN * ** * Y * d d * ** ** ** * * ** ** * ** **
45 3100% 1700% 1500% - - - - 3100% - - - - 3100% - 200% 200% 1200% 800% 500% 300% 100% 3000% 400% 900% 900% 900% - 300% 1900% 100% 300% 300% - 300% - 1000% 400% 500% 1000% 200% 300% 2800% 200% - 200% - - 200% - -
2% 2% 2% - - - - 11% - - - - 7% - 2% 1% 3% 2% 2% 1% 3% 2% 2% 2% 2% 2% - 2% 3% 0% 2% 3% - 16% - 2% 1% 2% 5% 1% 1% 2% 2% - 3% - - 5% - -
** EFGIJ KLN * ** * * d d* ** ** ** kl * * ** ** r* ** **
46 3100% 1500% 1600% - - - - 3100% - - - - 3100% - - 500% 800% 1000% 700% 200% - 3100% 500% 800% 700% 1100% - 500% 1500% - 300% 700% - 100% - 1000% 600% 500% 700% 300% 500% 2500% 200% 200% 100% 100% 100% 100% - -
2% 2% 2% - - - - 10% - - - - 7% - - 4% 2% 2% 2% 1% - 2% 2% 2% 2% 3% - 2% 2% - 3% 6% - 5% - 2% 1% 2% 3% 2% 2% 2% 2% 2% 2% 3% 9% 2% - -
** EFGIJ KLN * ** * * d d d d* ** ** ** * * ** ** * ** **
47 3300% 1800% 1500% - - - - 3300% - - - - 3300% - 200% - 1100% 1000% 500% 400% 200% 3100% 200% 900% 1200% 900% 100% 500% 1400% 500% 200% 500% - - 100% 900% 700% 1200% 300% 300% 600% 2700% 200% 300% 100% 100% - 100% - -
2% 2% 2% - - - - 11% - - - - 8% - 3% - 3% 2% 1% 2% 5% 2% 1% 2% 2% 2% 1% 2% 2% 1% 2% 4% - - 18% 2% 2% 4% 1% 2% 2% 2% 2% 2% 1% 3% - 3% - -
** EFGIJ KLN * ** * * * ** ** ** * * ** ** * ** **
48 3700% 2200% 1500% - - - - 3700% - - - - 3700% - 200% 300% 1500% 700% 700% 300% 300% 3400% 500% 900% 1200% 1100% - 400% 2800% - 400% 100% - - - 900% 1000% 1100% 600% 100% 400% 3300% 200% 300% 100% 100% - - - -
2% 3% 2% - - - - 13% - - - - 9% - 2% 3% 4% 2% 2% 2% 7% 2% 2% 2% 3% 3% - 2% 4% - 3% 1% - - - 2% 2% 3% 3% 1% 1% 3% 2% 2% 1% 3% - - - -
** EFGIJ KLN * ** * * d d d * ** ** ** * * ** ** * ** **
49 2500% 800% 1700% - - - - 2500% - - - - 2500% - 100% 200% 1000% 300% 200% 600% - 2500% 300% 1000% 800% 400% - 400% 1200% 100% 100% 500% 100% 100% - 900% 600% 400% 400% 300% 200% 2300% - 100% - - - - - 100%
2% 1% 2% - - - - 8% - - - - 6% - 2% 1% 2% 1% 1% 3% - 2% 1% 2% 2% 1% - 2% 2% 0% 1% 5% 17% 4% - 2% 1% 1% 2% 2% 1% 2% - 1% - - - - - 10%
** EFGIJ KLN * ** * * d d d* ** ** ** * * ** ** * ** **
50 4000% 2700% 1300% - - - - 4000% - - - - 4000% - 300% 300% 1500% 1200% 400% 300% - 4000% 300% 600% 2100% 1000% - 400% 3100% - 300% 200% - - - 700% 1100% 1100% 800% 200% 700% 3400% 100% 300% 200% 100% - 200% - -
3% 4% 2% - - - - 14% - - - - 10% - 3% 2% 4% 3% 1% 2% - 3% 1% 1% 4% 2% - 2% 5% - 3% 2% - - - 2% 2% 4% 4% 1% 2% 3% 1% 2% 2% 2% - 4% - -
C ** EFGIJ KLN * ** * X * d d d d* ** ** ** * * ** ** * ** **
51 2200% 1000% 1200% - - - - 2200% - - - - 2200% - 100% 100% 200% 800% 900% 100% - 2200% 500% 900% 400% 400% - 100% 1600% - 100% 300% - 100% - 400% 500% 600% 500% 300% 200% 2000% - 100% - - - 100% - -
1% 1% 2% - - - - 7% - - - - 5% - 1% 1% 1% 2% 3% 1% - 1% 2% 2% 1% 1% - 1% 3% - 1% 3% - 5% - 1% 1% 2% 2% 2% 1% 2% - 1% - - - 2% - -
** EFGIJ KLN * Q ** * * d d* ** ** ** * * ** ** * ** **
52 3400% 1600% 1800% - - - - 3400% - - - - 3400% - 300% 400% 600% 500% 1000% 700% - 3400% 600% 1000% 900% 800% - 200% 2300% 100% 200% 600% - - - 500% 1000% 900% 700% 300% - 3400% - - - - - - - -
2% 2% 2% - - - - 12% - - - - 8% - 3% 3% 1% 1% 3% 4% - 2% 3% 2% 2% 2% - 1% 4% 0% 1% 5% - - - 1% 2% 3% 3% 2% - 3% - - - - - - - -
** EFGIJ KLN * ** * * d bd* ** ** ** o * * ** ** * ** **
53 3400% 1600% 1800% - - - - 3400% - - - - 3400% - 300% 200% 1200% 700% 400% 500% - 3400% - 1400% 600% 1300% 100% 100% 1900% 300% 500% 300% - 100% - 900% 500% 300% 1100% 500% 200% 3100% 100% 200% - - - - - -
2% 2% 2% - - - - 11% - - - - 8% - 3% 2% 3% 2% 1% 3% - 2% - 3% 1% 3% 1% 0% 3% 1% 4% 3% - 6% - 2% 1% 1% 5% 3% 1% 2% 1% 1% - - - - - -
** EFGIJ KLN * ** * Y * bd bd * ** ** ** jkl * * ** ** * ** **
54 1100% 400% 700% - - - - 1100% - - - - 1100% - - - 400% 400% 200% - - 1100% - 700% 100% 200% 100% 200% 600% - 200% - - - - 500% 100% 100% 200% 200% 200% 900% 100% 100% - - - - - -
1% 1% 1% - - - - 4% - - - - 3% - - - 1% 1% 1% - - 1% - 2% 0% 1% 1% 1% 1% - 2% - - - - 1% 0% 0% 1% 1% 1% 1% 1% 1% - - - - - -
** EFGIJ KLN * ** * Y * d * ** ** ** * * ** ** * ** **
55 2000% 1300% 700% - - - - - 2000% - - - 2000% - - 300% 700% 400% 500% 100% - 2000% 400% 400% 500% 700% - 100% 1300% 400% 200% 100% - - - 100% 800% 600% 300% 200% 200% 1900% 200% 100% - - - - - -
1% 2% 1% - - - - - 7% - - - 5% - - 2% 2% 1% 2% 1% - 1% 2% 1% 1% 2% - 0% 2% 1% 1% 1% - - - 0% 2% 2% 1% 2% 1% 1% 2% 1% - - - - - -
** EFGHJ KLN * ** * * * ** ** ** * * ** ** * ** **
56 2000% 1000% 1000% - - - - - 2000% - - - 2000% - 100% 300% 600% 400% 400% 300% - 2000% - 800% 500% 700% - 300% 1100% 300% 100% 200% - 100% - 600% 400% 400% 500% 100% - 2000% - - - - - - - -
1% 1% 1% - - - - - 7% - - - 5% - 1% 2% 1% 1% 1% 2% - 1% - 2% 1% 2% - 1% 2% 1% 1% 2% - 5% - 1% 1% 1% 2% 1% - 2% - - - - - - - -
** EFGHJ KLN * ** * * * ** ** ** * * ** ** * ** **
57 2700% 1100% 1600% - - - - - 2700% - - - 2700% - 400% 300% 400% 900% 500% 200% - 2700% 600% 700% 600% 800% - 300% 1400% 200% 500% 400% - 100% - 700% 1000% 500% 200% 300% 500% 2200% - 300% - 100% - - 100% -
2% 1% 2% - - - - - 10% - - - 6% - 5% 2% 1% 2% 1% 1% - 2% 3% 2% 1% 2% - 1% 2% 0% 3% 3% - 5% - 2% 2% 2% 1% 2% 2% 2% - 2% - 3% - - 4% -
** EFGHJ KLN Q* ** * * d d* ** ** ** * * ** ** * ** **
58 3000% 1700% 1300% - - - - - 3000% - - - 900% 2100% 400% 400% 600% 700% 500% 400% - 3000% 200% 700% 1300% 900% 100% 400% 1600% 300% 100% 400% - - - 600% 700% 900% 500% 300% 800% 2200% 400% 500% 200% - - - 100% -
2% 2% 2% - - - - - 11% - - - 2% 4% 4% 3% 1% 2% 1% 2% - 2% 1% 2% 3% 2% 1% 2% 3% 1% 1% 4% - - - 1% 2% 3% 2% 2% 3% 2% 4% 4% 3% - - - 3% -
** EFGHJ L KL * ** * * * ** ** ** * * ** ** * ** **
59 3400% 1600% 1800% - - - - - 3400% - - - - 3400% 900% 100% 700% 500% 1000% 200% - 3400% 600% 500% 1300% 900% - 600% 1100% 600% 500% 600% - - - 1200% 800% 700% 400% 200% 100% 3200% - 100% - - - - - -
2% 2% 2% - - - - - 12% - - - - 6% 9% 1% 2% 1% 3% 1% - 2% 3% 1% 3% 2% - 3% 2% 2% 4% 5% - - - 3% 2% 2% 2% 1% 1% 2% - 1% - - - - - -
** EFGHJ KLM PQRST* ** * * * ** ** ** * * ** ** * ** **
60 2000% 600% 1400% - - - - - 2000% - - - - 2000% 100% 100% 500% 600% 600% 100% - 2000% 200% 600% 900% 300% - 600% 700% 300% - 400% - - 100% 300% 1000% 200% 300% 100% 100% 1900% 100% - - - - 100% - -
1% 1% 2% - - - - - 7% - - - - 4% 1% 1% 1% 1% 2% 1% - 1% 1% 1% 2% 1% - 3% 1% 1% - 3% - - 14% 1% 2% 1% 2% 1% 0% 1% 1% - - - - 3% - -
** EFGHJ KLM * ** * * * ** ** ** * * ** ** * ** **
61 3900% 1300% 2500% 100% - - - - 3900% - - - - 3900% 400% 400% 600% 900% 900% 800% - 3900% 600% 900% 1500% 900% - 600% 1000% 1000% 400% 600% - 100% 200% 1500% 1000% 600% 100% 700% 200% 3700% 100% 100% - - - - - 100%
2% 2% 3% 14% - - - - 14% - - - - 7% 5% 3% 1% 2% 3% 4% - 3% 3% 2% 3% 2% - 3% 2% 3% 3% 6% - 3% 33% 4% 2% 2% 1% 4% 1% 3% 1% 1% - - - - - 10%
** EFGHJ KLM * ** * * c* ** ** ** m m * * ** ** * ** **
62 4100% 2500% 1600% - - - - - 4100% - - - - 4100% 200% 600% 1500% 1200% 100% 400% - 4100% 700% 1200% 1300% 800% - 700% 1500% 1400% 200% 400% - - - 1600% 1400% 200% 400% 500% 400% 3700% 300% 100% 100% - - - 100% -
3% 3% 2% - - - - - 15% - - - - 8% 2% 5% 4% 3% 0% 2% - 3% 3% 3% 3% 2% - 3% 2% 4% 1% 4% - - - 4% 3% 1% 2% 3% 1% 3% 3% 1% 1% - - - 5% -
** EFGHJ KLM * S S S ** * * * ** ** ** l l * * ** ** * ** **
63 3100% 1600% 1500% - - - - - 3100% - - - - 3100% 300% 100% 800% 900% 500% 400% - 3100% 500% 600% 1400% 600% - 700% 600% 1400% 200% 200% - - - 900% 800% 400% 400% 600% 500% 2600% 200% 200% 100% 100% - 100% 100% -
2% 2% 2% - - - - - 11% - - - - 6% 3% 1% 2% 2% 2% 2% - 2% 2% 1% 3% 1% - 3% 1% 4% 2% 2% - - - 2% 2% 1% 2% 4% 2% 2% 2% 1% 1% 3% - 2% 6% -
** EFGHJ KLM * ** * * c c * ** ** ** * * ** ** * ** **
64 1100% 800% 400% - - - - - 1100% - - - - 1100% - 100% 300% 500% 200% 100% 100% 1000% - 300% 500% 300% - 100% 100% 900% - - - - 100% 300% 500% 200% 100% 100% 200% 1000% 100% - 100% - - 100% - -
1% 1% 0% - - - - - 4% - - - - 2% - 1% 1% 1% 1% 1% 3% 1% - 1% 1% 1% - 0% 0% 2% - - - - 21% 1% 1% 1% 0% 1% 1% 1% 1% - 1% - - 2% - -
** EFGHJ LM * ** * * c * ** ** ** * * ** ** * ** **
65 2400% 1600% 800% - - - - - - 2400% - - - 2400% 300% 100% 500% 500% 500% 400% - 2400% 200% 500% 1000% 600% - 200% 600% 1500% - - - - - 600% 700% 200% 500% 300% 300% 2100% 100% 100% - 100% - 100% 100% 100%
2% 2% 1% - - - - - - 7% - - - 4% 4% 1% 1% 1% 2% 2% - 2% 1% 1% 2% 1% - 1% 1% 4% - - - - - 2% 1% 1% 2% 2% 1% 2% 1% 1% - 3% - 3% 5% 14%
** EFGHI KLM * ** * * ce * ** ** ** * * ** ** * ** **
66 2600% 1300% 1300% - - - - - - 2600% - - - 2600% 300% 500% 700% 500% 100% 400% - 2600% 500% 900% 1000% 300% - 400% 400% 1800% 100% - - - - 600% 1400% 300% 200% 200% 200% 2400% - - - - - - - 100%
2% 2% 2% - - - - - - 8% - - - 5% 3% 4% 2% 1% 0% 2% - 2% 2% 2% 2% 1% - 2% 1% 5% 1% - - - - 1% 3% 1% 1% 1% 1% 2% - - - - - - - 13%
** EFGHI KLM S* S ** * * ce * ** ** ** * * ** ** * ** **
67 2400% 1200% 1300% - - - - - - 2400% - - - 2400% 100% 400% 600% 700% 400% 200% - 2400% 300% 700% 1000% 400% - 500% 500% 1400% - - - - - 600% 1300% 300% 100% 100% 100% 2300% 100% 100% 100% - - - - -
2% 2% 2% - - - - - - 7% - - - 5% 1% 3% 2% 2% 1% 1% - 2% 1% 1% 2% 1% - 2% 1% 4% - - - - - 1% 3% 1% 1% 1% 1% 2% 1% 1% 1% - - - - -
** EFGHI KLM * ** * * ce * ** ** ** * * ** ** * ** **
68 3300% 1400% 1900% - - - - - - 3300% - - - 3300% 100% 200% 1000% 900% 500% 500% - 3300% 700% 1500% 700% 500% - 200% 400% 2700% - - - - - 700% 1600% 600% 200% 200% 300% 3000% - - - - - - - 200%
2% 2% 2% - - - - - - 10% - - - 6% 1% 2% 2% 2% 2% 3% - 2% 3% 3% 1% 1% - 1% 1% 8% - - - - - 2% 3% 2% 1% 1% 1% 2% - - - - - - - 22%
** EFGHI KLM * ** * Z * abcef * ** ** ** * * ** ** * ** **
69 3300% 2100% 1100% - - - - - - 3300% - - - 3300% 100% 300% 1100% 400% 600% 700% - 3300% 1000% 1000% 900% 300% - 100% 200% 2900% 100% - - - - 1300% 1100% 400% 200% 300% 700% 2600% 100% 100% - - - - 200% -
2% 3% 1% - - - - - - 10% - - - 6% 1% 3% 3% 1% 2% 4% - 2% 5% 2% 2% 1% - 0% 0% 8% 1% - - - - 3% 2% 1% 1% 2% 3% 2% 1% 1% - - - - 10% -
** EFGHI KLM * R ** Z* * abcef * ** ** ** * * ** ** * ** **
70 2100% 1100% 900% - - - - - - 2100% - - - 2100% 200% 100% 900% 400% 200% 200% - 2100% 500% 600% 700% 200% - 200% 200% 1500% 100% - 100% - - 1000% 300% 300% - 500% 300% 1800% 100% 100% - - - - 100% -
1% 2% 1% - - - - - - 6% - - - 4% 3% 1% 2% 1% 1% 1% - 1% 2% 1% 2% 1% - 1% 0% 4% 1% - 32% - - 2% 1% 1% - 3% 1% 1% 1% 1% - - - - 5% -
** EFGHI KLM * ** * * bc * ** ** ** km km * * ** ** * ** **
71 2700% 1300% 1400% - - - - - - 2700% - - - 2700% 200% 300% 900% 500% 500% 400% - 2700% 200% 1000% 1200% 300% - 100% 100% 2400% - - - - 100% 600% 900% 400% 300% 500% 200% 2500% - - 100% - - - 100% -
2% 2% 2% - - - - - - 8% - - - 5% 2% 2% 2% 1% 2% 2% - 2% 1% 2% 3% 1% - 1% 0% 7% - - - - 15% 2% 2% 1% 2% 3% 1% 2% - - 1% - - - 4% -
** EFGHI KLM * ** * Z * abcef * ** ** ** * * ** ** * ** **
72 1500% 1200% 300% - - - - - - 1500% - - - 1500% - 100% 600% 300% 100% 400% - 1500% 400% 600% 500% - - - - 1400% - - - 100% - 200% 600% 200% 400% 200% 500% 1000% 500% - - - - - - -
1% 2% 0% - - - - - - 4% - - - 3% - 1% 1% 1% 0% 2% - 1% 2% 1% 1% - - - - 4% - - - 6% - 0% 1% 1% 2% 1% 2% 1% 4% - - - - - - -
C ** EFGHI KLM * ** * Z Z * bce * ** ** ** r* * ** ** * ** **
73 1900% 1100% 800% - - - - - - 1900% - - - 1900% 100% 500% 600% 400% 200% 200% - 1900% - 800% 700% 400% - - - 1900% - - - - - 600% 700% 300% 200% 100% 200% 1600% - 100% - - - - 100% -
1% 1% 1% - - - - - - 6% - - - 4% 1% 4% 1% 1% 1% 1% - 1% - 2% 2% 1% - - - 5% - - - - - 1% 2% 1% 1% 0% 1% 1% - 1% - - - - 5% -
** EFGHI KLM * RS ** * * bce * ** ** ** * * ** ** * ** **
74 1600% 1100% 500% - - - - - - 1600% - - - 1600% 100% 100% 700% 200% 500% - - 1600% - 700% 600% 400% - 100% 100% 1400% - - - - - 500% 700% 200% 100% 100% 100% 1500% - - - - - - 100% -
1% 1% 1% - - - - - - 5% - - - 3% 1% 1% 2% 1% 2% - - 1% - 1% 1% 1% - 0% 0% 4% - - - - - 1% 2% 1% 0% 1% 0% 1% - - - - - - 5% -
** EFGHI KLM * ** * * bce * ** ** ** * * ** ** * ** **
75 1500% 1200% 300% - - - - - - 1500% - - - 1500% 200% - 500% 400% 500% - - 1500% 500% 600% 400% - - 100% - 1400% - - - - - 100% 900% 100% - 400% 200% 1400% - - - - - - - -
1% 2% 0% - - - - - - 5% - - - 3% 2% - 1% 1% 1% - - 1% 3% 1% 1% - - 0% - 4% - - - - - 0% 2% 0% - 3% 1% 1% - - - - - - - -
C ** EFGHI KLM * ** Z* Z Z * bce * ** ** ** j jlm * * ** ** * ** **
76 1800% 900% 900% - - - - - - 1800% - - - 1800% 300% 100% 400% 500% 300% 200% - 1800% - 700% 800% 300% - 100% - 1800% - - - - - 500% 700% 200% 300% 100% 100% 1700% - - - - - - - -
1% 1% 1% - - - - - - 5% - - - 3% 3% 1% 1% 1% 1% 1% - 1% - 2% 2% 1% - 0% - 5% - - - - - 1% 1% 1% 2% 1% 0% 1% - - - - - - - -
** EFGHI KLM * ** * * bce * ** ** ** * * ** ** * ** **
77 1300% 700% 600% - - - - - - 1300% - - - 1300% - 100% 400% 200% 300% 300% - 1300% 200% 800% 100% 200% - - - 1300% - - - - - 400% 400% 300% - 200% - 1300% - - - - - - - -
1% 1% 1% - - - - - - 4% - - - 2% - 1% 1% 1% 1% 2% - 1% 1% 2% 0% 1% - - - 4% - - - - - 1% 1% 1% - 1% - 1% - - - - - - - -
** EFGHI LM * ** * Y * bc * ** ** ** * * ** ** * ** **
78 1000% 600% 400% - - - - - - 1000% - - - 1000% 200% - 100% 400% 100% 200% - 1000% - 300% 400% 300% - - 100% 900% - - - - - 100% 400% 200% 100% 200% 200% 800% 100% - - - - - - -
1% 1% 0% - - - - - - 3% - - - 2% 2% - 0% 1% 0% 1% - 1% - 1% 1% 1% - - 0% 3% - - - - - 0% 1% 1% 0% 1% 1% 1% 1% - - - - - - -
** EFGHI LM * ** * * bc * ** ** ** * * ** ** * ** **
79 1300% 1000% 200% - - - - - - 1300% - - - 1300% - 200% 200% 400% 100% 400% - 1300% 600% 300% 300% - - - - 1200% - - - 100% - 100% 400% 400% 300% 100% 100% 1200% - 100% - - - - - -
1% 1% 0% - - - - - - 4% - - - 2% - 1% 1% 1% 0% 2% - 1% 3% 1% 1% - - - - 3% - - - 4% - 0% 1% 1% 1% 0% 0% 1% - 1% - - - - - -
C ** EFGHI LM * ** Z* * bc * ** ** ** * * ** ** * ** **
80 500% 200% 400% - - - - - - 500% - - - 500% - - 200% 100% - 300% - 500% 300% 100% - 200% - - - 500% - - - - - 400% - 100% 100% - - 500% - - - - - - - -
0% 0% 0% - - - - - - 2% - - - 1% - - 0% 0% - 1% - 0% 1% 0% - 0% - - - 2% - - - - - 1% - 0% 0% - - 0% - - - - - - - -
** HI M * ** * * c * ** ** ** * * ** ** * ** **
81 900% 700% 200% - - - - - - 900% - - - 900% 100% 100% 200% 300% 200% - - 900% 200% 400% 200% - - 100% - 800% - - - - - 200% 300% 200% 100% 100% - 900% - - - - - - - -
1% 1% 0% - - - - - - 3% - - - 2% 1% 1% 0% 1% 1% - - 1% 1% 1% 1% - - 1% - 2% - - - - - 0% 1% 1% 1% 1% - 1% - - - - - - - -
** FGHI LM * ** * Z * c * ** ** ** * * ** ** * ** **
82 400% 200% 200% - - - - - - 400% - - - 400% - - 300% 100% - - - 400% - 300% 100% - - - - 400% - - - - - 100% 100% 100% - 100% 100% 300% - - - - - - - -
0% 0% 0% - - - - - - 1% - - - 1% - - 1% 0% - - - 0% - 1% 0% - - - - 1% - - - - - 0% 0% 0% - 1% 0% 0% - - - - - - - -
** * ** * * c * ** ** ** * * ** ** * ** **
83 200% 100% 100% - - - - - - 200% - - - 200% - - 100% - 100% - - 200% - - 200% - - - - 200% - - - - - 100% 100% - - - - 200% - - - - - - - -
0% 0% 0% - - - - - - 1% - - - 0% - - 0% - 0% - - 0% - - 0% - - - - 0% - - - - - 0% 0% - - - - 0% - - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
84 500% 300% 200% - - - - - - 500% - - - 500% - - 100% - 200% 200% - 500% - 300% 100% 200% - - 100% 500% - - - - - 300% 200% 100% - - 200% 300% - - - - - - - 100%
0% 0% 0% - - - - - - 2% - - - 1% - - 0% - 1% 1% - 0% - 1% 0% 0% - - 0% 1% - - - - - 1% 0% 0% - - 1% 0% - - - - - - - 14%
** HI M * ** * * c * ** ** ** * * ** ** * ** **
85 200% 200% - - - - - - - 200% - - - 200% - - - 200% - - - 200% - - 200% - - - - 200% - - - - - - 200% - - - - 200% - - - - - - - -
0% 0% - - - - - - - 1% - - - 0% - - - 1% - - - 0% - - 0% - - - - 1% - - - - - - 0% - - - - 0% - - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
86 100% - 100% - - - - - - 100% - - - 100% - - 100% - 100% - - 100% - - 100% 100% - - - 100% - - - - - 100% - - - - 100% 100% 100% - - - - - - -
0% - 0% - - - - - - 0% - - - 0% - - 0% - 0% - - 0% - - 0% 0% - - - 0% - - - - - 0% - - - - 0% * 1% - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
92 100% - 100% - - - - - - 100% - - - 100% - 100% - - - - - 100% - - 100% - - - - 100% - - - - - 100% - - - - - 100% - - - - - - - -
* - 0% - - - - - - 0% - - - 0% - 1% - - - - - * - - 0% - - - - 0% - - - - - 0% - - - - - 0% - - - - - - - -
** * ** * * * ** ** ** * * ** ** * ** **
Summary
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Mean 4770% 5049% 4520% 3021% 2073% 2971% 3912% 4918% 5964% 7184% 2140% 3403% 4971% 6780% 5169% 4916% 4946% 4559% 4525% 4981% 3179% 4808% 4872% 4852% 4992% 4387% 2270% 4177% 4297% 6896% 4074% 4618% 4418% 4655% 6053% 4721% 4963% 4558% 4707% 4836% 4097% 4911% 4016% 3637% 3310% 3433% 3246% 3658% 4890% 5895%
C ** E EF EFG EFGH EFGHI K KL KLM RS* S RS RS ** Z* Z Z * a a abcef a abce* ** ** ** l o s* * ** ** * ** **
Median 4800% 5000% 4500% 2363% 2100% 3000% 3900% 4900% 6000% 7100% 2200% 3400% 5000% 6700% 5700% 5026% 4900% 4500% 4300% 5050% 2900% 4800% 5000% 5000% 5000% 4138% 2000% 4087% 4300% 6900% 3900% 4740% 4307% 4500% 6100% 4757% 5000% 4500% 4700% 5187% 3600% 5000% 3600% 3400% 3047% 3278% 3300% 3526% 5597% 6549%
Sum 7641289% 3881119% 3747476% 12694% 380283% 768601% 997684% 1459118% 1629087% 2406516% 460124% 1466665% 2107075% 3607426% 485247% 643462% 2097273% 1942935% 1515720% 956653% 120099% 7521190% 1038087% 2238439% 2439037% 1925726% 211723% 866186% 2846827% 2535542% 549120% 491691% 17152% 78265% 29123% 2058539% 2376078% 1460041% 996822% 749810% 1138758% 6502531% 423338% 541075% 232558% 121169% 37101% 130416% 91148% 40135%
Standard deviation 1746% 1696% 1751% 1627% 207% 276% 266% 271% 261% 511% 250% 448% 435% 674% 1630% 1723% 1715% 1755% 1716% 1821% 1130% 1741% 1875% 1901% 1688% 1503% 783% 1685% 1227% 865% 1285% 1187% 2257% 1327% 804% 1819% 1795% 1619% 1497% 1905% 1713% 1720% 1587% 1382% 1292% 1185% 768% 1214% 1981% 2076%
Standard e
or 44% 65% 58% 814% 17% 18% 16% 15% 15% 28% 19% 22% 20% 29% 163% 144% 83% 87% 89% 149% 203% 44% 206% 91% 72% 65% 94% 114% 47% 45% 114% 125% 1129% 322% 328% 90% 82% 88% 99% 154% 103% 47% 154% 115% 154% 209% 222% 200% 454% 734%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
3
QUOTAGERANGE. Summarized Age Ranges
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800%
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
18-24 18300% 5200% 12900% 300% 18300% - - - - - 18300% - - - 800% 1200% 4200% 6000% 4000% 2100% 1500% 16800% 2900% 8700% 4100% 2800% 7400% 4900% 4000% 100% 1300% 400% 100% 100% - 5900% 4500% 3400% 1700% 2800% 5300% 13100% 1600% 3700% 2300% 1200% 100% 500% 200% 100% 4710%
12% 7% 16% 64% 100% - - - - - 85% - - - 9% 9% 10% 14% 12% 11% 40% 11% 13% 19% 8% 6% 80% 23% 6% 0% 9% 4% 27% 6% - 14% 9% 11% 8% 18% 19% 10% 15% 25% 33% 33% 10% 14% 12% 18% 21%
B ** FGHIJ LMN * ** Z* YZ bcdef* cdef d d d* ** ** ** klm p * q* ** ** * ** **
25-34 25900% 10900% 14900% - - 25900% - - - - 3200% 22700% - - 700% 2100% 5500% 7100% 7300% 3100% 600% 25200% 3300% 3600% 6200% 12700% 1000% 3200% 15600% - 3600% 2000% 100% 300% - 8000% 7800% 5800% 2900% 1400% 7200% 18700% 3200% 3900% 2200% 900% 600% 1200% 400% - 6946%
16% 14% 18% - - 100% - - - - 15% 53% - - 7% 16% 13% 17% 22% 16% 17% 16% 16% 8% 13% 29% 10% 16% 24% - 27% 19% 24% 21% - 18% 16% 18% 14% 9% 26% 14% 31% 26% 32% 27% 55% 34% 21% - 23%
** EGHIJ MN KMN * O O OQ ** X* X WXY d* d abd abd d* ** ** ** n n n p * * ** ** * ** **
35-44 25500% 12500% 12900% 100% - - 25500% - - - - 20400% 5100% - 1400% 1800% 6300% 7800% 6000% 2200% 1000% 24500% 2400% 6100% 8500% 8500% 600% 3400% 15400% 600% 3500% 1500% - 200% - 5000% 7700% 6600% 4200% 2000% 5400% 20100% 2200% 3700% 1200% 800% 300% 900% 300% - 6603%
16% 16% 16% 23% - - 100% - - - - 47% 12% - 15% 14% 15% 18% 18% 12% 26% 16% 11% 13% 17% 19% 7% 17% 23% 2% 26% 14% - 14% - 12% 16% 21% 20% 13% 20% 15% 21% 25% 17% 22% 26% 25% 16% - 20%
** EFHIJ KMN KN * ** * X d* d abd ad d* ** ** ** j j * * ** ** * ** **
45-54 29700% 15300% 14400% - - - - 29700% - - - - 29700% - 1600% 2100% 9500% 7500% 5400% 3600% 600% 29100% 3300% 9100% 9000% 8200% 200% 3000% 18400% 1100% 2700% 3400% 100% 600% 100% 7700% 6500% 6700% 6200% 2500% 3200% 26500% 1100% 1600% 700% 400% 100% 600% - 100% 7533%
19% 20% 17% - - - - 100% - - - - 70% - 18% 16% 22% 18% 16% 19% 15% 19% 15% 20% 19% 19% 3% 15% 28% 3% 20% 32% 17% 37% 18% 18% 14% 21% 29% 16% 12% 20% 11% 11% 9% 10% 9% 17% - 10% 20%
** EFGIJ KLN * S ** * * ad abd ad abd* ** ** ** k jkln o * * ** ** * ** **
55-64 27300% 13500% 13700% 100% - - - - 27300% - - - 7600% 19700% 2800% 2900% 6600% 6900% 5100% 3100% 100% 27200% 3900% 6700% 9800% 7000% 100% 4200% 10300% 6700% 2200% 3300% - 200% 300% 7800% 8500% 4700% 3200% 3200% 2900% 24400% 1400% 1400% 500% 200% - 300% 300% 100% 6768%
17% 18% 17% 14% - - - - 100% - - - 18% 37% 30% 22% 16% 16% 15% 16% 3% 17% 18% 15% 20% 16% 1% 20% 16% 18% 16% 31% - 13% 68% 18% 18% 15% 15% 20% 11% 18% 13% 9% 7% 6% - 7% 18% 10% 19%
** EFGHJ KL KLM QRST* ** * X * a a a a acde* ** ** ** o * * ** ** * ** **
65+ 33500% 19500% 14000% - - - - - - 33500% - - - 33500% 2100% 3000% 10300% 7300% 5600% 5200% - 33500% 5500% 11900% 11300% 4700% - 2000% 2600% 28300% 300% - 100% 200% 100% 9200% 12900% 4800% 3000% 3600% 3800% 29700% 1000% 600% 200% 100% - 100% 600% 400% 9135%
21% 25% 17% - - - - - - 100% - - - 63% 23% 23% 24% 17% 17% 27% - 21% 26% 26% 23% 11% - 10% 4% 77% 2% - 32% 10% 15% 21% 27% 15% 14% 24% 14% 22% 9% 4% 2% 3% - 3% 33% 63% 23%
C ** EFGHI KLM * RS RS ** Z* Z Z * acef abcef * ** ** ** lm lm lm o * * ** ** * ** **
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
4
Gender Nonbinary
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800%
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
Male 76900% 76900% - - 5200% 10900% 12500% 15300% 13500% 19500% 6300% 19700% 21900% 28900% 3900% 6500% 20200% 19800% 16800% 9700% 1900% 75000% 11300% 22300% 21200% 22200% 2900% 7400% 35700% 20200% 5300% 5000% 100% - 300% 19000% 24100% 17300% 11600% 5000% 14300% 62600% 5800% 8700% 3800% 2300% 600% 2300% 700% 100% 16881%
48% 100% - - 28% 42% 49% 52% 50% 58% 30% 46% 52% 54% 42% 50% 48% 46% 50% 50% 50% 48% 53% 48% 43% 51% 32% 36% 54% 55% 39% 47% 32% - 56% 44% 50% 54% 55% 32% 52% 47% 55% 58% 54% 66% 50% 65% 35% 13% 48%
C ** E E EF E EFGI K K KL * ** * Y * abe abe * ** ** ** n n jn jn * * ** ** * ** **
Female 82900% - 82900% - 12900% 14900% 12900% 14400% 13700% 14000% 14900% 23300% 20400% 24300% 5500% 6500% 22100% 22700% 16700% 9500% 1900% 81000% 10000% 23700% 27500% 21700% 6200% 13300% 30500% 16600% 8200% 5700% 300% 1600% 200% 24600% 23800% 14700% 9600% 10300% 13500% 69400% 4800% 6200% 3200% 1200% 600% 1200% 1200% 600% 17663%
52% - 100% - 70% 58% 51% 49% 50% 42% 69% 54% 48% 46% 58% 50% 52% 53% 50% 50% 50% 52% 47% 51% 56% 49% 67% 64% 46% 45% 61% 53% 69% 94% 44% 56% 50% 46% 45% 67% 49% 52% 45% 42% 46% 34% 50% 35% 65% 87% 55%
B ** FGHIJ HJ J J LMN N * ** * Z cd* cd cd * ** ** ** lm klm * * ** ** * ** **
Another gender 200% - - 200% - - 100% - 100% - - 100% - 100% - 100% - - 100% - - 200% - - 100% 100% - - 200% - - - - - - - - 100% 100% - - 200% - - - - - - - - 133%
0% - - 36% - - 0% - 0% - - 0% - 0% - 1% - - 0% - - 0% - - 0% 0% - - 0% - - - - - - - - 0% 0% - - 0% - - - - - - - - 3%
** * ** * * * ** ** ** * * ** ** * ** **
Prefer not to answer 300% - - 300% 300% - - - - - 300% - - - - - 100% 200% - - - 300% - 200% 100% - 200% - - - - - - 100% - 100% - - - 200% - 300% - - - - - - - - 214%
0% - - 64% 2% - - - - - 1% - - - - - 0% 0% - - - 0% - 0% 0% - 2% - - - - - - 6% - 0% - - - 1% - 0% - - - - - - - - 6%
** LMN * ** * cd* * ** ** ** k * * ** ** * ** **
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
5
Gende
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800%
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700%
Male 77100% 76900% - 300% 5300% 10900% 12600% 15300% 13500% 19500% 6500% 19800% 21900% 28900% 3900% 6600% 20200% 19900% 16800% 9700% 1900% 75200% 11300% 22400% 21200% 22200% 3100% 7400% 35700% 20200% 5300% 5000% 100% - 300% 19000% 24100% 17400% 11600% 5200% 14300% 62800% 5800% 8700% 3800% 2300% 600% 2300% 700% 100%
48% 100% - 63% 29% 42% 49% 52% 50% 58% 30% 46% 52% 54% 42% 50% 48% 47% 50% 50% 50% 48% 53% 49% 44% 51% 33% 36% 54% 55% 39% 47% 32% - 56% 44% 50% 54% 55% 34% 52% 47% 55% 58% 54% 66% 50% 65% 35% 13% 49%
C ** E E EF E EFGI K K KL * ** * Y * abe abe * ** ** ** n jn jn * * ** ** * ** **
Female 83100% - 82900% 200% 13000% 14900% 12900% 14400% 13800% 14000% 15000% 23300% 20400% 24400% 5500% 6500% 22200% 22700% 16700% 9500% 1900% 81200% 10000% 23700% 27600% 21700% 6200% 13300% 30500% 16600% 8200% 5700% 300% 1700% 200% 24700% 23800% 14700% 9600% 10300% 13500% 69600% 4800% 6200% 3200% 1200% 600% 1200% 1200% 600% 17335%
52% - 100% 38% 71% 58% 51% 49% 51% 42% 70% 54% 48% 46% 58% 50% 52% 53% 50% 50% 50% 52% 47% 51% 57% 50% 67% 64% 46% 45% 61% 53% 69% 100% 44% 57% 50% 46% 45% 67% 49% 53% 45% 42% 46% 34% 50% 35% 65% 87% 54%
B ** FGHIJ HJ J J LMN N * ** * Z cd* cd cd * ** ** ** lm klm * * ** ** * ** **
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
6
CA Region
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800%
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700%
North 9400% 3900% 5500% - 800% 700% 1400% 1600% 2800% 2100% 1000% 1700% 2400% 4200% 9400% - - - - - 100% 9300% 1600% 2800% 3300% 1700% 500% 1400% 2500% 2700% 1100% 1100% - - - 4300% 1900% 1500% 600% 1200% 1700% 7600% 300% 1000% 200% 200% - 100% 300% -
6% 5% 7% - 5% 3% 5% 6% 10% 6% 5% 4% 6% 8% 100% - - - - - 2% 6% 8% 6% 7% 4% 6% 7% 4% 7% 8% 11% - - - 10% 4% 5% 3% 8% 6% 6% 3% 6% 3% 6% - 3% 18% - 8%
** FGH F L PQRST* ** * Z * c c c* ** ** ** klm m * * ** ** * ** **
Central 13100% 6500% 6500% 100% 1200% 2100% 1800% 2100% 2900% 3000% 1400% 3200% 3700% 4700% - 13100% - - - - - 13100% 1800% 2900% 6000% 2400% 600% 1500% 5300% 3100% 800% 1500% - 100% 100% 4100% 4500% 2700% 800% 1000% 2200% 10900% 800% 1400% 400% 200% 100% 400% 300% 200%
8% 9% 8% 23% 6% 8% 7% 7% 10% 9% 7% 7% 9% 9% - 100% - - - - - 8% 8% 6% 12% 6% 7% 7% 8% 8% 6% 15% - 4% 14% 9% 10% 8% 4% 6% 8% 8% 8% 9% 5% 5% 6% 12% 15% 23% 11%
** * OQRST ** * XZ * * ** ** ** m m m * * ** ** * ** **
East 19200% 9700% 9500% - 2100% 3100% 2200% 3600% 3100% 5200% 2500% 4400% 4900% 7500% - - - - - 19200% 300% 18900% 2800% 4100% 6300% 6000% 1000% 2200% 7500% 5700% 1500% 1200% 100% - - 4700% 5600% 3400% 3300% 2200% 2500% 16700% 1100% 800% 400% 400% 100% - 100% 300%
12% 13% 12% - 11% 12% 9% 12% 11% 15% 12% 10% 12% 14% - - - - - 100% 7% 12% 13% 9% 13% 14% 11% 10% 11% 15% 11% 12% 32% - - 11% 12% 11% 16% 14% 9% 13% 11% 6% 6% 11% 12% - 6% 46% 15%
** G * OPQRS ** * X X * * ** ** ** v* * ** ** * ** **
Southwest 42400% 20200% 22100% 100% 4200% 5500% 6300% 9500% 6600% 10300% 4500% 10400% 12400% 15200% - - 42400% - - - 700% 41700% 6200% 14400% 14000% 7800% 1500% 5800% 15600% 10900% 4200% 3300% - 1000% 200% 12500% 14500% 7100% 4200% 4100% 5500% 36900% 2500% 2200% 1800% 1100% 300% 600% 600% 100%
27% 26% 27% 24% 23% 21% 25% 32% 24% 31% 21% 24% 29% 29% - - 100% - - - 18% 27% 29% 31% 29% 18% 16% 28% 24% 30% 31% 31% - 57% 32% 29% 30% 22% 20% 27% 20% 28% 24% 15% 26% 31% 22% 18% 31% 11% 28%
** FI F K * OPRST ** Z* Z Z * ac a * ** ** ** m lm o * * ** ** * ** **
GTA 905 42600% 19800% 22700% 200% 6000% 7100% 7800% 7500% 6900% 7300% 7300% 12600% 10500% 12300% - - - 42600% - - 1400% 41200% 3700% 13500% 11700% 13800% 3300% 5800% 21000% 8700% 2200% 1000% - 300% 100% 8900% 11100% 10600% 7800% 4200% 8200% 34400% 3000% 4500% 1900% 900% 300% 1200% 300% 100%
27% 26% 27% 40% 33% 28% 31% 25% 25% 22% 34% 29% 25% 23% - - - 100% - - 38% 26% 17% 29% 24% 31% 35% 28% 32% 24% 17% 9% - 21% 21% 20% 23% 33% 37% 27% 30% 26% 28% 30% 26% 25% 25% 33% 17% 12% 28%
** J J MN * OPQST ** * W WY ef* ef def f * ** ** ** jk jk * * ** ** * ** **
GTA 416 33500% 16800% 16700% 100% 4000% 7300% 6000% 5400% 5100% 5600% 4900% 10900% 8500% 9200% - - - - 33500% - 1300% 32200% 5400% 8500% 7500% 12200% 2300% 4200% 14300% 5700% 3700% 2500% 300% 300% 200% 9200% 10300% 6700% 4500% 2800% 7600% 25900% 2800% 5000% 2400% 800% 400% 1200% 200% 100%
21% 22% 20% 14% 22% 28% 24% 18% 19% 17% 23% 25% 20% 17% - - - - 100% - 35% 21% 25% 19% 15% 28% 25% 20% 22% 16% 27% 23% 69% 18% 33% 21% 22% 21% 21% 18% 27% 20% 27% 34% 34% 23% 35% 34% 13% 10% 25%
** HIJ J N * OPQRT ** Y* XY * d d * ** ** ** p * * ** ** * ** **
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
7
CAEDU2. What is the highest degree or level of school you have completed?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800%
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700%
Primary school or less 1800% 1800% - - - 400% 300% 300% 200% 600% - 700% 300% 800% - - 500% 300% 500% 400% 300% 1500% 1800% - - - - - 500% 600% 400% 200% - - - 400% 300% 500% 300% 200% 300% 1500% - 300% - - - - - - 621%
1% 2% - - - 2% 1% 1% 1% 2% - 2% 1% 2% - - 1% 1% 2% 2% 7% 1% 8% - - - - - 1% 2% 3% 2% - - - 1% 1% 2% 1% 2% 1% 1% - 2% - - - - - - 2%
C ** * ** XYZ* * bc * ** ** ** * * ** ** * ** **
Some high school 19500% 9500% 10000% - 2900% 2900% 2100% 3000% 3700% 5000% 2900% 5000% 4000% 7600% 1600% 1800% 5600% 3400% 4900% 2300% 500% 19000% 19500% - - - 2100% 900% 4400% 5700% 2100% 3900% - 400% - 9000% 6200% 1200% 500% 2600% 2400% 17200% 900% 1400% 400% 400% - - 200% - 4844%
12% 12% 12% - 16% 11% 8% 10% 13% 15% 13% 12% 10% 14% 17% 14% 13% 8% 15% 12% 15% 12% 92% - - - 22% 5% 7% 16% 15% 37% - 27% - 21% 13% 4% 3% 17% 9% 13% 9% 9% 5% 11% - - 10% - 15%
** G G M R* R R ** XYZ* bc* bc bc bcde* ** ** ** klm lm lm * * ** ** * ** **
Graduated high school 46100% 22300% 23700% 200% 8700% 3600% 6100% 9100% 6700% 11900% 9100% 7400% 13100% 16500% 2800% 2900% 14400% 13500% 8500% 4100% 1600% 44600% - 46100% - - 4300% 6500% 13600% 12600% 5500% 2800% 200% 500% 100% 15500% 14300% 7900% 3800% 4600% 7300% 38800% 2200% 3700% 2100% 1200% 300% 1000% 600% - 10270%
29% 29% 29% 40% 47% 14% 24% 31% 25% 36% 42% 17% 31% 31% 30% 22% 34% 32% 25% 21% 42% 29% - 100% - - 46% 31% 21% 34% 41% 27% 52% 32% 16% 36% 30% 25% 18% 30% 26% 29% 21% 25% 29% 33% 22% 28% 34% - 31%
** FGHIJ F F F FGI LMN L L * PST PT ** * WYZ bcf* c c c * ** ** ** lm m m * * ** ** * ** **
Some college / CEGEP / Trade School 14200% 6200% 8000% - 1300% 1600% 1800% 2200% 4100% 3100% 1400% 3000% 3100% 6700% 700% 1700% 4400% 3900% 2000% 1600% 100% 14100% - - 14200% - 400% 2200% 4600% 4000% 1100% 1400% - 300% 200% 5000% 4400% 2500% 1100% 1100% 2300% 11900% 1200% 800% 400% 200% - 500% 100% 300% 3305%
9% 8% 10% - 7% 6% 7% 8% 15% 9% 7% 7% 7% 13% 7% 13% 10% 9% 6% 8% 2% 9% - - 29% - 4% 10% 7% 11% 8% 13% - 20% 39% 12% 9% 8% 5% 7% 8% 9% 11% 6% 6% 5% - 14% 5% 44% 11%
** EFGHJ KLM * S S ** * WXZ * c * ** ** ** m * * ** ** * ** **
Graduated from college / CEGEP / Trade School 27100% 11700% 15300% 100% 1000% 3900% 5700% 5800% 5000% 5800% 1400% 8200% 8100% 9500% 2200% 3500% 8200% 5700% 4200% 3300% 400% 26700% - - 27100% - 500% 4200% 12800% 6500% 1300% 1500% 100% 100% 100% 5700% 8700% 6500% 3500% 2800% 4800% 22400% 1700% 2000% 1100% 600% 300% 900% 700% 200% 5934%
17% 15% 18% 23% 5% 15% 23% 20% 18% 17% 6% 19% 19% 18% 24% 26% 20% 13% 13% 17% 10% 17% - - 56% - 5% 20% 19% 18% 10% 14% 17% 8% 29% 13% 18% 20% 16% 18% 17% 17% 17% 14% 15% 17% 26% 25% 39% 25% 18%
** E EF E E E K K K RS* RS RS ** * WXZ * ae ae a * ** ** ** j * * ** ** * ** **
Some university, but did not finish 7500% 3200% 4200% 100% 1800% 700% 900% 1000% 700% 2400% 2100% 1000% 1400% 3000% 400% 800% 1400% 2100% 1300% 1500% 100% 7500% - - 7500% - 800% 1500% 2100% 2300% 500% 100% 100% 100% - 1900% 2400% 1700% 600% 900% 2200% 5300% 600% 1500% 200% 100% 100% 200% - 100% 1731%
5% 4% 5% 24% 10% 3% 4% 3% 3% 7% 10% 2% 3% 6% 4% 6% 3% 5% 4% 8% 2% 5% - - 15% - 9% 7% 3% 6% 4% 1% 32% 6% - 4% 5% 5% 3% 6% 8% 4% 6% 10% 4% 3% 6% 6% - 14% 6%
** FGHI FI LM L * ** * WXZ cf* cf c * ** ** ** p * * ** ** * ** **
University undergraduate degree 27700% 12900% 14700% - 2100% 7700% 5300% 4900% 4100% 3500% 3500% 10500% 7400% 6300% 1100% 1700% 5500% 7700% 7800% 3700% 500% 27200% - - - 27700% 1000% 3800% 17000% 3900% 1200% 500% - 100% 100% 4100% 7500% 7400% 7100% 1600% 4600% 23000% 2000% 2400% 1700% 700% 200% 600% 100% 100% 6316%
17% 17% 18% - 12% 30% 21% 17% 15% 11% 16% 24% 18% 12% 12% 13% 13% 18% 23% 19% 12% 17% - - - 63% 11% 18% 26% 11% 9% 5% - 7% 17% 9% 16% 23% 34% 11% 17% 17% 19% 16% 24% 19% 19% 17% 4% 18% 17%
** EGHIJ EJ J MN N * OPQ ** * WXY * def abdef * ** ** ** j jkn jkln * * ** ** * ** **
University graduate degree 16200% 9300% 6900% 100% 600% 5000% 3200% 3300% 2800% 1200% 1100% 7300% 5000% 2800% 500% 700% 2300% 6000% 4300% 2300% 400% 15800% - - - 16200% 300% 1700% 11200% 1400% 1300% 100% - - - 2000% 4000% 4200% 4300% 1700% 4000% 12300% 1900% 2800% 1100% 500% 300% 300% 100% - 3926%
10% 12% 8% 14% 4% 19% 13% 11% 10% 4% 5% 17% 12% 5% 6% 5% 6% 14% 13% 12% 10% 10% - - - 37% 4% 8% 17% 4% 10% 1% - - - 5% 8% 13% 20% 11% 14% 9% 18% 19% 16% 13% 26% 10% 7% - 11%
C ** EHIJ EJ EJ EJ KMN KN * OPQ PQ Q ** * WXY * df abdf df * ** ** ** j jk jkln j p * * ** ** * ** **
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
8
CAEDU2_Hidden Education Check
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Less than HS 21300% 11300% 10000% - 2900% 3300% 2400% 3300% 3900% 5500% 2900% 5700% 4300% 8400% 1600% 1800% 6200% 3700% 5400% 2800% 800% 20500% 21300% - - - 2100% 900% 4900% 6200% 2500% 4200% - 400% - 9400% 6500% 1700% 800% 2800% 2600% 18700% 900% 1600% 400% 400% - - 200% - 5280%
13% 15% 12% - 16% 13% 9% 11% 14% 17% 13% 13% 10% 16% 17% 14% 15% 9% 16% 14% 21% 13% 100% - - - 22% 5% 7% 17% 19% 39% - 27% - 22% 14% 5% 4% 18% 9% 14% 9% 11% 5% 11% - - 10% - 16%
** G M R* R R ** XYZ* bc* bc bc abcde* ** ** ** klm lm lm * v * ** ** * ** ** ERROR:#DIV/0!
HS 46100% 22300% 23700% 200% 8700% 3600% 6100% 9100% 6700% 11900% 9100% 7400% 13100% 16500% 2800% 2900% 14400% 13500% 8500% 4100% 1600% 44600% - 46100% - - 4300% 6500% 13600% 12600% 5500% 2800% 200% 500% 100% 15500% 14300% 7900% 3800% 4600% 7300% 38800% 2200% 3700% 2100% 1200% 300% 1000% 600% - 10270%
29% 29% 29% 40% 47% 14% 24% 31% 25% 36% 42% 17% 31% 31% 30% 22% 34% 32% 25% 21% 42% 29% - 100% - - 46% 31% 21% 34% 41% 27% 52% 32% 16% 36% 30% 25% 18% 30% 26% 29% 21% 25% 29% 33% 22% 28% 34% - 31%
** FGHIJ F F F FGI LMN L L * PST PT ** * WYZ bcf* c c c * ** ** ** lm m m * * ** ** * ** ** ERROR:#DIV/0!
College or some University 48900% 21200% 27500% 200% 4100% 6200% 8500% 9000% 9800% 11300% 4900% 12200% 12600% 19200% 3300% 6000% 14000% 11700% 7500% 6300% 500% 48300% - - 48900% - 1700% 7800% 19500% 12700% 2900% 3000% 200% 600% 300% 12600% 15500% 10800% 5200% 4800% 9200% 39600% 3500% 4400% 1700% 900% 400% 1600% 800% 600% 10689%
31% 28% 33% 47% 22% 24% 33% 30% 36% 34% 23% 28% 30% 36% 36% 46% 33% 27% 22% 33% 15% 31% - - 100% - 18% 38% 29% 35% 22% 28% 49% 34% 67% 29% 33% 34% 24% 31% 33% 30% 34% 29% 25% 25% 32% 45% 44% 82% 35%
B ** EF EF EF KLM S* QRST S S ** * WXZ * ace ae * ** ** ** m m * * ** ** s* ** ** ERROR:#DIV/0!
University or higher 43900% 22200% 21700% 100% 2800% 12700% 8500% 8200% 7000% 4700% 4700% 17800% 12400% 9000% 1700% 2400% 7800% 13800% 12200% 6000% 800% 43100% - - - 43900% 1300% 5500% 28300% 5300% 2600% 600% - 100% 100% 6100% 11500% 11600% 11400% 3300% 8600% 35300% 3900% 5200% 2800% 1100% 500% 900% 200% 100% 9863%
27% 29% 26% 14% 15% 49% 33% 28% 26% 14% 22% 41% 29% 17% 18% 19% 19% 32% 36% 31% 22% 28% - - - 100% 14% 27% 43% 14% 19% 6% - 7% 17% 14% 24% 36% 54% 21% 31% 27% 37% 35% 41% 32% 45% 26% 11% 18% 28%
** EGHIJ EJ EJ EJ KMN N * OPQ OPQ OPQ ** * WXY * df abdef f * ** ** ** j jkn jkln * * ** ** * ** ** ERROR:#DIV/0!
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
ERROR:#DIV/0!
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
9
Q24a Please select the response that you feel best describes your ethnic/cultural background
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Aboriginal / First Nations / Métis 4000% 1400% 2600% - 800% 800% 500% 1000% 700% 200% 800% 1200% 1200% 600% 1100% 200% 1500% 100% 400% 600% 500% 3500% 500% 2000% 1100% 400% 300% 400% 1500% 300% 1000% 400% - 100% - 1700% 900% 500% 300% 600% 1200% 2700% 400% 300% 400% 300% 100% 200% 300% - 904%
3% 2% 3% - 4% 3% 2% 3% 3% 1% 4% 3% 3% 1% 12% 2% 4% 0% 1% 3% 12% 2% 2% 4% 2% 1% 3% 2% 2% 1% 8% 4% - 5% - 4% 2% 2% 2% 4% 4% 2% 3% 2% 6% 10% 12% 6% 19% - 4%
** J J J J N PQRST* R R ** * Z * bcd * ** ** ** p * * ** ** * ** ** ERROR:#DIV/0!
African 5800% 2600% 3200% - 1800% 1800% 1100% 200% 500% 400% 2200% 2200% 600% 700% 100% - 1100% 1300% 2000% 1200% 400% 5300% 1000% 2300% 1200% 1300% 1000% 1100% 2200% 300% 1000% - - 100% - 2600% 1800% 300% 500% 600% 1500% 4300% 500% 800% 600% 400% 200% 500% 100% - 1380%
4% 3% 4% - 10% 7% 5% 1% 2% 1% 10% 5% 1% 1% 1% - 3% 3% 6% 6% 11% 3% 5% 5% 2% 3% 11% 5% 3% 1% 8% - - 5% - 6% 4% 1% 2% 4% 5% 3% 5% 5% 8% 10% 20% 14% 7% - 5%
** HIJ HIJ HJ LMN MN * OPQ P ** * Y cdf* df d cdf * ** ** ** lm l l * * ** ** * ** ** ERROR:#DIV/0!
British (English / Scottish / Welsh / Irish) 29000% 13300% 15600% 100% 2000% 3300% 3200% 5600% 6000% 9000% 2300% 5900% 7000% 13800% 1700% 3300% 8000% 6800% 4800% 4500% 100% 29000% 4200% 8400% 9700% 6700% 1000% 3600% 10300% 9200% 1900% 2400% 100% 500% - 9600% 8500% 5200% 3900% 1800% 3800% 25300% 1300% 1000% 600% 200% 300% 300% 200% 400% 6014%
18% 17% 19% 24% 11% 13% 13% 19% 22% 27% 11% 14% 17% 26% 19% 25% 19% 16% 14% 23% 2% 19% 20% 18% 20% 15% 11% 18% 16% 25% 14% 22% 32% 30% - 22% 18% 16% 18% 12% 14% 19% 13% 7% 8% 6% 22% 8% 11% 55% 18%
** E EFG EFGH KLM * RS S ** * * abce * ** ** ** n o * * ** ** * ** ** ERROR:#DIV/0!
Canadian 88800% 42000% 46700% 200% 8200% 11600% 12700% 17800% 16800% 21700% 9300% 20200% 25600% 33600% 6200% 9200% 29900% 17100% 13600% 12700% 1400% 87400% 14100% 29200% 29200% 16300% 3500% 11600% 33200% 24400% 6700% 7900% 100% 1100% 200% 25100% 27400% 17000% 10100% 9100% 13200% 75500% 5100% 6200% 3000% 1500% 100% 1500% 1100% 400% 18130%
55% 55% 56% 36% 45% 45% 50% 60% 62% 65% 43% 47% 60% 63% 66% 71% 71% 40% 41% 66% 37% 56% 66% 63% 60% 37% 38% 56% 50% 67% 50% 74% 32% 64% 35% 58% 57% 53% 48% 59% 48% 57% 49% 42% 42% 42% 12% 43% 57% 55% 52%
** EFG EFG EFG KL KL RS* RS RS RS ** Z* Z Z * a abce abce* ** ** ** m m o * * ** ** * ** ** ERROR:#DIV/0!
Central / South American (from Argentina, Brazil, Columbia, El Salvador, Guatemala, Mexico, Venezuela) 2600% 900% 1700% - 700% 500% 200% 500% 700% - 700% 700% 1000% 200% 300% 100% 500% 1300% 300% 100% - 2600% 700% 600% 400% 900% 700% 300% 1200% 300% 200% - - - - 1000% 500% 600% 300% 300% 700% 1900% 400% 500% - 200% - - 100% - 703%
2% 1% 2% - 4% 2% 1% 2% 3% - 3% 2% 2% 0% 3% 1% 1% 3% 1% 1% - 2% 4% 1% 1% 2% 7% 1% 2% 1% 1% - - - - 2% 1% 2% 1% 2% 3% 1% 4% 3% - 6% - - 3% - 2%
** GJ J J J N N * S ** * bcdf* * ** ** ** * * ** ** * ** ** ERROR:#DIV/0!
Cari
ean (from Ba
ados, Jamaica, or other) 6800% 2900% 3800% - 2700% 1800% 1200% 800% 100% 200% 3100% 2400% 1000% 300% - 300% 1800% 2500% 1900% 300% 300% 6500% 900% 2500% 2100% 1200% 1200% 1100% 3500% 300% 700% - - 100% - 3000% 2100% 1000% 600% 200% 2000% 4800% 1000% 1300% 600% 600% 100% 600% - 100% 1643%
4% 4% 5% - 15% 7% 5% 3% 1% 1% 14% 6% 2% 1% - 2% 4% 6% 6% 2% 7% 4% 4% 6% 4% 3% 13% 5% 5% 1% 5% - - 5% - 7% 4% 3% 3% 1% 7% 4% 10% 9% 8% 17% 10% 17% - 21% 6%
** FGHIJ HIJ IJ LMN MN N * O O ** * Z cdf* df d d * ** ** ** ln p * * ** ** * ** ** ERROR:#DIV/0!
East or Southeast Asian (from China, Hong Kong, Japan, North or South Korea, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam or other) 11700% 6400% 5300% - 1300% 3100% 3400% 1700% 1200% 900% 1300% 5600% 3300% 1500% 200% 500% 1200% 4700% 5000% 200% 300% 11500% 700% 2200% 2200% 6600% 500% 1200% 7400% 1400% 900% 100% 200% - - 1800% 2500% 3900% 2800% 700% 2400% 9300% 700% 1500% 500% 300% 200% 100% 100% - 2620%
7% 8% 6% - 7% 12% 14% 6% 4% 3% 6% 13% 8% 3% 2% 4% 3% 11% 15% 1% 7% 7% 4% 5% 5% 15% 6% 6% 11% 4% 7% 1% 44% - - 4% 5% 12% 13% 5% 9% 7% 7% 10% 7% 9% 20% 3% 4% - 8%
** HIJ HIJ KMN N * OPQT OPQT ** * WXY * bdf * ** ** ** jkn jkn * * ** ** * ** ** ERROR:#DIV/0!
South Asian (Punjabi, Indian, Tamil, Sri Lankan, Pakistani, Bangladeshi, Nepalese, Afghan, Bhutanese, or Maldivian) 15300% 8100% 7100% 200% 4100% 5000% 3100% 1300% 1000% 800% 4700% 7100% 2100% 1400% 100% 700% 1300% 6900% 4700% 1600% 1100% 14200% 500% 2600% 3200% 8900% 2400% 2400% 8000% 500% 1600% 200% - 100% 100% 3200% 4900% 4100% 2000% 1100% 5600% 9700% 2400% 4500% 2300% 700% 300% 700% - - 3487%
10% 11% 9% 40% 22% 19% 12% 4% 4% 2% 22% 16% 5% 3% 1% 5% 3% 16% 14% 8% 29% 9% 3% 6% 7% 20% 26% 12% 12% 1% 12% 2% - 4% 18% 7% 10% 13% 9% 7% 20% 7% 22% 30% 32% 20% 30% 18% - - 13%
** GHIJ GHIJ HIJ MN MN * OPQT OPQ OQ ** * WXY bcdef* df df df * ** ** ** j p * * ** ** * ** ** ERROR:#DIV/0!
Southern, Central or Eastern European (from Greece, Italy, Portugal, Spain, Bosnia, Croatia, Se
ia, Czech Republic, Hungary, Poland, Slovakia, Ukraine, former Soviet Republics, or other) - Please select the response that you feel best describes 12000% 5200% 6900% - 1600% 2100% 1700% 2300% 2400% 1900% 1800% 3400% 2900% 3900% 600% 1000% 3000% 3700% 3100% 700% 300% 11800% 700% 3100% 3900% 4400% 800% 1600% 5100% 2400% 1200% 300% 100% 200% 200% 3100% 2600% 3000% 2100% 1300% 1300% 10700% 400% 600% 500% 100% 100% 200% 100% - 2550%
8% 7% 8% - 9% 8% 7% 8% 9% 6% 9% 8% 7% 7% 6% 8% 7% 9% 9% 4% 7% 8% 3% 7% 8% 10% 9% 8% 8% 7% 9% 3% 24% 13% 32% 7% 5% 10% 10% 8% 5% 8% 4% 4% 7% 3% 10% 6% 4% - 8%
** * T ** * W * * ** ** ** k k * * ** ** * ** ** ERROR:#DIV/0!
West Asian or Middle Eastern (from Iran, Iraq, Israel, Lebanon, Saudi Arabia, Syria, Turkey or other) 2900% 1600% 1400% - 900% 700% 400% 600% 400% - 1000% 800% 800% 300% - 200% 500% 1400% 700% 200% 200% 2700% - 1200% 500% 1200% 600% 600% 1300% 100% 200% 200% - - - 700% 900% 600% 500% 200% 1100% 1800% 400% 800% 300% 400% 100% 200% 100% - 755%
2% 2% 2% - 5% 3% 2% 2% 1% - 5% 2% 2% 1% - 1% 1% 3% 2% 1% 6% 2% - 3% 1% 3% 6% 3% 2% 0% 1% 2% - - - 2% 2% 2% 2% 1% 4% 1% 4% 6% 4% 13% 8% 7% 5% - 3%
** J J J J J N N * ** * Y d* d d * ** ** ** p * * ** ** * ** ** ERROR:#DIV/0!
Western European (from Austria, Belgium, France, Germany, Netherlands, or other) 13800% 6400% 7400% 100% 1500% 2400% 2100% 2300% 2300% 3300% 1700% 3900% 3200% 5100% 900% 900% 3400% 3600% 2300% 2700% - 13800% 2000% 3000% 4900% 3900% 1100% 1900% 5300% 3500% 600% 1200% - 200% - 3500% 3400% 3400% 2300% 1300% 1800% 12100% 400% 800% 600% 200% 100% 100% 300% 200% 3004%
9% 8% 9% 23% 8% 9% 8% 8% 9% 10% 8% 9% 8% 10% 10% 7% 8% 8% 7% 14% - 9% 10% 6% 10% 9% 12% 9% 8% 10% 4% 12% - 10% - 8% 7% 11% 11% 8% 7% 9% 4% 6% 9% 6% 10% 3% 14% 30% 9%
** * S ** * X * * ** ** ** * * ** ** * ** ** ERROR:#DIV/0!
American 500% 100% 400% - - - - 100% 100% 300% - - 100% 400% - - - 200% 200% 100% 100% 400% - 200% 200% 100% - 100% 100% 300% - - - - - 100% 400% - - - 100% 400% - 100% - - - - - - 213%
0% 0% 1% - - - - 0% 0% 1% - - 0% 1% - - - 0% 1% 1% 3% 0% - 0% 0% 0% - 1% 0% 1% - - - - - 0% 1% - - - 0% 0% - 1% - - - - - - 1%
** * ** * * * ** ** ** * * ** ** * ** ** ERROR:#DIV/0!
Other 800% 500% 300% - - 100% - - 500% 200% - 100% 100% 700% 300% - 100% - 300% 200% - 800% 300% - 300% 200% 100% 100% 100% 200% 100% 300% - - - 600% - 100% 100% 100% - 800% - - - - - - - - 300%
1% 1% 0% - - 0% - - 2% 1% - 0% 0% 1% 3% - 0% - 1% 1% - 1% 1% - 1% 1% 1% 1% 0% 1% 1% 2% - - - 1% - 0% 0% 1% - 1% - - - - - - - - 1%
** GH QR* ** * * c* ** ** ** k * * ** ** * ** ** ERROR:#DIV/0!
Prefer not to say 2500% 1300% 1200% - 200% 200% 1100% 600% 200% 200% 300% 1100% 700% 400% 100% 200% 400% 900% 800% 100% - 2500% 300% 800% 600% 800% - 300% 1100% 100% 500% 200% - - - 100% 500% 100% 300% 1600% 200% 2300% - 100% - - - - - - 673%
2% 2% 1% - 1% 1% 4% 2% 1% 1% 2% 3% 2% 1% 1% 1% 1% 2% 2% 1% - 2% 2% 2% 1% 2% - 2% 2% 0% 4% 2% - - - 0% 1% 0% 1% 10% 1% 2% - 0% - - - - - - 2%
** FIJ N * ** * * d * ** ** ** jklm * * ** ** * ** ** ERROR:#DIV/0!
Sigma 196600% 92700% 103400% 500% 25600% 33300% 30800% 34800% 33100% 39000% 29300% 54700% 49700% 62900% 11600% 16400% 52700% 50400% 40200% 25200% 4500% 192000% 26100% 58100% 59400% 52900% 13200% 26500% 80400% 43300% 16500% 13200% 500% 2300% 400% 56000% 56400% 39800% 25500% 18800% 35000% 161600% 13100% 18500% 9100% 5000% 1800% 4400% 2300% 1100% 40412%
123% 121% 125% 123% 140% 129% 121% 117% 121% 116% 137% 127% 117% 118% 123% 126% 124% 118% 120% 131% 120% 123% 123% 126% 122% 121% 141% 128% 121% 118% 122% 124% 132% 137% 85% 129% 118% 124% 121% 121% 126% 122% 124% 124% 130% 141% 155% 125% 124% 162% 125%
ERROR:#DIV/0!
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
10
Q1. In the last 6 months have you read, seen, or heard ANY advertisements or messaging about gambling more safely, the risks of gambling, or making a plan before you play?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Yes 86500% 45200% 41000% 300% 11000% 15500% 14500% 13700% 13000% 18900% 12800% 24800% 21100% 27900% 4700% 6800% 22600% 24800% 17700% 9900% 2900% 83600% 9700% 24000% 27500% 25200% 4800% 12000% 36600% 20500% 6200% 4900% 100% 1000% 200% 23000% 24600% 18900% 13000% 7000% 23400% 63100% 9000% 12600% 5900% 3300% 1100% 3100% 1600% 500% 18040%
54% 59% 49% 77% 60% 60% 57% 46% 48% 56% 59% 57% 50% 53% 50% 52% 53% 58% 53% 52% 77% 53% 46% 52% 56% 58% 52% 58% 55% 56% 46% 46% 32% 59% 47% 53% 51% 59% 62% 45% 84% 48% 86% 85% 85% 93% 100% 88% 84% 79% 60%
C ** HI HI HI HI M M * ** * W * e * ** ** ** kn jkn p * * ** ** * ** ** ERROR:#DIV/0!
No 73700% 31700% 41900% 100% 7300% 10400% 11000% 16000% 14300% 14600% 8700% 18300% 21300% 25300% 4700% 6300% 19800% 17800% 15800% 9300% 900% 72800% 11600% 22100% 21300% 18700% 4500% 8700% 29600% 16300% 7300% 5700% 300% 700% 300% 20600% 23300% 13200% 8100% 8500% 4400% 69300% 1500% 2300% 1100% 200% - 400% 300% 100% 15151%
46% 41% 51% 23% 40% 40% 43% 54% 52% 44% 41% 43% 50% 48% 50% 48% 47% 42% 47% 48% 23% 47% 55% 48% 44% 43% 48% 42% 45% 44% 54% 54% 69% 41% 53% 47% 49% 41% 38% 55% 16% 52% 14% 15% 15% 7% - 12% 16% 21% 41%
B ** EFGJ EFGJ KL * ** Z* * b * ** ** ** m lm lm o * * ** ** * ** ** ERROR:#DIV/0!
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
11
Q2 What were these ads about?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 86800% 40100% 46400% 300% 8500% 14100% 15500% 14700% 14800% 19200% 10200% 24200% 22700% 29700% 5400% 7700% 22900% 23000% 20500% 7300% 2500% 84300% 3600% 21900% 31000% 30300% 4000% 12700% 38300% 20700% 5500% 4200% 100% 800% 300% 21100% 25600% 19500% 13700% 6900% 23200% 63600% 9100% 12200% 6000% 3000% 1200% 3300% 1600% 600% 18096%
ERROR:#DIV/0!
Base: Total answering 86500% 45200% 41000% 300% 11000% 15500% 14500% 13700% 13000% 18900% 12800% 24800% 21100% 27900% 4700% 6800% 22600% 24800% 17700% 9900% 2900% 83600% 9700% 24000% 27500% 25200% 4800% 12000% 36600% 20500% 6200% 4900% 100% 1000% 200% 23000% 24600% 18900% 13000% 7000% 23400% 63100% 9000% 12600% 5900% 3300% 1100% 3100% 1600% 500% 18040%
ERROR:#DIV/0!
Gambling responsibly/ Know your limits 34500% 18300% 15900% 300% 2500% 4700% 5300% 6200% 6700% 9100% 3200% 7800% 9600% 13900% 2200% 3800% 10600% 8100% 5900% 3900% 200% 34300% 3500% 9300% 12200% 9500% 1000% 4600% 14000% 10000% 1200% 2600% 100% 800% 100% 7900% 11900% 7500% 4200% 3000% 8000% 26600% 2700% 3400% 1900% 800% - 700% 800% 300% 7257%
40% 41% 39% 100% 23% 31% 37% 45% 52% 48% 25% 32% 46% 50% 47% 56% 47% 33% 34% 39% 7% 41% 36% 39% 44% 38% 21% 38% 38% 49% 19% 53% 100% 81% 30% 34% 49% 40% 33% 43% 34% 42% 30% 27% 33% 25% - 21% 53% 60% 41%
** * E EF EFG EFG * KL KL * RS* RS * ** * * e ae ace * ** ** ** ** jm * o * * ** ** * ** ** ERROR:#DIV/0!
Addiction awareness/ help 12900% 6500% 6300% 100% 1700% 1700% 2900% 1800% 1900% 2800% 1800% 3800% 3100% 4200% 1100% 1300% 3000% 3900% 2000% 1600% 100% 12800% 400% 3100% 5300% 4000% 800% 1900% 5800% 3000% 700% 600% - 200% 100% 2900% 3100% 3700% 2000% 1200% 3500% 9400% 1000% 1800% 800% 600% - 500% 700% 100% 2802%
15% 14% 16% 31% 16% 11% 20% 14% 14% 15% 14% 16% 15% 15% 24% 19% 13% 16% 11% 17% 4% 15% 5% 13% 19% 16% 16% 16% 16% 14% 11% 12% - 20% 33% 13% 13% 20% 15% 17% 15% 15% 11% 15% 14% 19% - 17% 43% 18% 16%
** * F * S* * * ** * W * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Online gambling 11000% 5200% 5800% - 900% 1500% 1500% 2100% 1900% 3100% 1000% 2700% 2700% 4600% 500% 600% 2600% 3800% 2200% 1300% 300% 10700% 2100% 2400% 4200% 2300% 300% 1500% 3800% 3400% 800% 1100% - - 100% 3700% 2500% 2000% 2000% 900% 1800% 9200% 500% 600% 600% 200% 100% 100% 200% - 2443%
13% 12% 14% - 8% 10% 10% 16% 15% 17% 8% 11% 13% 17% 11% 9% 12% 15% 12% 13% 11% 13% 21% 10% 15% 9% 7% 13% 11% 17% 14% 22% - - 30% 16% 10% 11% 15% 12% 8% 15% 6% 5% 9% 6% 9% 3% 12% - 12%
** * * K * * * ** Z* Z * * ** ** ** ** * o * * ** ** * ** ** ERROR:#DIV/0!
Gambling/ Lottery (general mentions) 6400% 3200% 3100% - 1600% 2400% 900% 200% 600% 600% 2200% 2600% 400% 1100% 600% 200% 800% 2500% 1500% 800% 400% 6000% 600% 2300% 1800% 1700% 500% 1500% 2000% 800% 1100% 500% - - 100% 2400% 2300% 600% 600% 400% 1500% 4800% 500% 1100% 300% 100% - 100% - - 1493%
7% 7% 8% - 15% 16% 6% 2% 5% 3% 17% 11% 2% 4% 13% 2% 4% 10% 9% 8% 13% 7% 7% 9% 6% 7% 10% 12% 5% 4% 18% 9% - - 37% 11% 9% 3% 5% 6% 7% 8% 6% 9% 5% 4% - 3% - - 8%
** GHIJ* GHIJ MN* MN PQ* * PQ Q * ** * * cd cd* ** ** ** ** l l * * * ** ** * ** ** ERROR:#DIV/0!
OLG 5700% 3700% 2000% - 100% 1400% 1300% 1200% 800% 900% 300% 2300% 1500% 1600% 300% 300% 1100% 1800% 1600% 500% 100% 5600% 400% 1400% 2200% 1800% - 900% 2900% 1200% - 600% - - - 2000% 1200% 1700% 700% 100% 1600% 4100% 500% 800% 300% 200% - 400% 100% 100% 1379%
7% 8% 5% - 1% 9% 9% 9% 6% 5% 2% 9% 7% 6% 7% 5% 5% 7% 9% 5% 3% 7% 4% 6% 8% 7% - 8% 8% 6% - 13% - - - 9% 5% 9% 5% 1% 7% 7% 6% 6% 4% 5% - 13% 5% 14% 7%
** * E E E * K * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Sports gambling/ betting 4800% 2300% 2400% 100% 400% 600% 800% 600% 600% 1900% 400% 1300% 800% 2300% 100% 300% 900% 1700% 1100% 700% - 4800% 800% 1200% 1500% 1300% 300% 300% 1800% 2000% 100% 200% - 100% 100% 1000% 1300% 1000% 1100% 400% 900% 3900% 200% 600% 300% 100% 100% 200% 200% - 1062%
6% 5% 6% 31% 3% 4% 6% 4% 5% 10% 3% 5% 4% 8% 3% 4% 4% 7% 6% 7% - 6% 8% 5% 6% 5% 6% 3% 5% 10% 1% 4% - 10% 30% 4% 5% 5% 8% 6% 4% 6% 3% 5% 5% 3% 8% 6% 11% - 7%
** * * * * * ** * * bc * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Dangers/ risks of gambling 4600% 2000% 2500% - 900% 800% 300% 1000% 800% 800% 1100% 900% 1500% 1100% 500% 200% 1500% 1700% 700% - 200% 4400% 500% 1400% 1200% 1600% 200% 1000% 2000% 700% 300% 200% - - 100% 1500% 1200% 1200% 400% 200% 1300% 3300% 400% 800% 300% - 100% - 200% - 1107%
5% 5% 6% - 8% 5% 2% 8% 6% 4% 9% 4% 7% 4% 11% 3% 6% 7% 4% - 6% 5% 5% 6% 4% 6% 5% 9% 6% 3% 5% 5% - - 33% 7% 5% 6% 3% 3% 6% 5% 4% 6% 5% - 10% - 12% - 6%
** * G * T* * T T * ** * * d * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Casino (general mentions) 4400% 2300% 2100% - 1300% 800% 500% 900% 300% 600% 1300% 1100% 1200% 800% 300% 300% 500% 1700% 900% 700% 200% 4200% 600% 1100% 1400% 1400% 800% 1000% 1600% 600% 100% 400% - - - 1400% 1200% 1200% 300% 400% 1400% 3000% 900% 1000% 700% 200% 100% 300% - - 1080%
5% 5% 5% - 12% 5% 3% 7% 2% 3% 10% 5% 6% 3% 6% 5% 2% 7% 5% 7% 7% 5% 6% 5% 5% 5% 17% 8% 4% 3% 1% 8% - - - 6% 5% 7% 2% 6% 6% 5% 10% 8% 11% 7% 12% 10% - - 6%
** GIJ* N* * * Q * ** * cde* d * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Safe/ secure 3600% 2000% 1600% - 400% 900% 700% 500% 500% 600% 500% 1500% 700% 900% 200% 200% 900% 900% 600% 1000% 100% 3500% 400% 1000% 900% 1300% 200% 500% 1500% 600% 700% 100% - 100% - 600% 1400% 1100% 300% 300% 1100% 2500% 400% 900% 200% 200% 200% 200% 100% 100% 823%
4% 4% 4% - 4% 6% 5% 4% 4% 3% 4% 6% 4% 3% 4% 2% 4% 4% 3% 10% 4% 4% 5% 4% 3% 5% 4% 4% 4% 3% 12% 2% - 9% - 2% 6% 6% 2% 4% 5% 4% 5% 7% 4% 6% 15% 5% 8% 22% 5%
** * * * * * ** * * cd* ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
You could lose 3400% 2600% 900% - 300% 400% 400% 700% 800% 800% 300% 600% 1000% 1400% 100% 200% 800% 1300% 800% 300% 200% 3300% - 1500% 700% 1200% 200% 300% 1700% 800% 300% 100% - 100% - 300% 500% 1400% 1100% 100% 900% 2600% 200% 600% 300% 100% - 100% - - 830%
4% 6% 2% - 3% 2% 3% 6% 7% 4% 3% 3% 5% 5% 2% 3% 4% 5% 5% 3% 6% 4% - 6% 3% 5% 4% 3% 5% 4% 4% 2% - 10% - 1% 2% 8% 9% 1% 4% 4% 2% 5% 4% 3% - 3% - - 4%
C ** * * * * * ** * Y * * ** ** ** ** jk jk * * * ** ** * ** ** ERROR:#DIV/0!
Television ad 1500% 500% 900% 100% 400% 100% 200% 100% 300% 500% 400% 300% 200% 700% - 100% 700% 200% 200% 300% - 1500% - 700% 700% 100% 200% 400% 400% 400% 100% - - 100% - 600% 300% 400% 200% 100% 200% 1300% - 200% - - - - - - 422%
2% 1% 2% 31% 4% 1% 1% 1% 2% 2% 3% 1% 1% 2% - 1% 3% 1% 1% 3% - 2% - 3% 3% 0% 4% 3% 1% 2% 1% - - 10% - 3% 1% 2% 2% 1% 1% 2% - 2% - - - - - - 3%
** * * * * * ** * Z Z * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Winning amount/ win big 1100% 300% 800% - 300% - 400% 100% 300% 100% 300% 200% 300% 300% 200% - - 600% 300% - 100% 1000% - 500% 200% 300% 100% 100% 500% 100% 100% 100% - - - 300% 300% 200% 200% 100% 400% 700% 100% 400% - 100% - - - - 319%
1% 1% 2% - 2% - 3% 1% 2% 1% 2% 1% 2% 1% 4% - - 3% 2% - 5% 1% - 2% 1% 1% 2% 1% 2% 0% 1% 2% - - - 2% 1% 1% 1% 1% 2% 1% 1% 3% - 4% - - - - 2%
** * * Q* * Q * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Online ad 1100% 600% 500% - 500% - 400% 100% - 100% 500% 400% 100% 100% - 100% 500% 200% 100% 200% - 1100% 300% 300% 200% 300% 500% 200% 400% - - - - - - 200% 200% 300% 200% 300% 400% 700% - 300% - - - - 100% - 348%
1% 1% 1% - 4% - 3% 1% - 1% 4% 2% 1% 0% - 1% 2% 1% 1% 2% - 1% 3% 1% 1% 1% 10% 2% 1% - - - - - - 1% 1% 1% 1% 4% 2% 1% - 2% - - - - 6% - 2%
** FIJ* FI N* * * * ** * bcde* * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Cele
ities in/ not in ads 1100% 700% 400% - 200% - 300% 100% 100% 300% 200% 300% 200% 400% - 200% 200% 400% 300% - - 1100% 200% 300% 200% 300% 200% 200% 400% 300% - - - - - 300% 400% 200% 200% - 500% 600% 100% 200% 200% 100% - - 100% - 319%
1% 2% 1% - 2% - 2% 1% 1% 2% 2% 1% 1% 2% - 3% 1% 1% 2% - - 1% 2% 1% 1% 1% 3% 2% 1% 2% - - - - - 1% 2% 1% 2% - 2% 1% 1% 1% 3% 3% - - 6% - 2%
** * * * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Gambling app 1100% 100% 1000% - 400% 200% 100% 100% 100% 200% 400% 300% 100% 300% 100% 300% 300% 200% 200% - - 1100% - 500% 500% 200% 400% 200% 300% 100% - - - - 100% 400% 400% - 200% 100% 200% 900% - - 100% 100% - - - - 323%
1% 0% 2% - 4% 1% 1% 1% 1% 1% 3% 1% 0% 1% 2% 5% 1% 1% 1% - - 1% - 2% 2% 1% 8% 1% 1% 1% - - - - 30% 2% 2% - 1% 1% 1% 1% - - 2% 4% - - - - 3%
B ** * M* * R* * ** * bcd* * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Don`t gamble 1000% 400% 600% - 500% 300% 100% - 100% - 500% 400% - 100% - - 200% 200% 400% 200% - 1000% - 500% 300% 300% 200% 400% 500% - - - - - - 400% 200% 200% 100% 100% 400% 600% 200% 100% 100% - - - - - 342%
1% 1% 2% - 4% 2% 1% - 1% - 4% 2% - 1% - - 1% 1% 2% 2% - 1% - 2% 1% 1% 3% 3% 1% - - - - - - 2% 1% 1% 1% 2% 2% 1% 3% 1% 1% - - - - - 2%
** HJ* MN* * * * ** * d* d * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Bet365 1000% 600% 500% - 200% 300% 100% 400% - 100% 200% 400% 400% 100% - 200% 100% 300% 500% - - 1000% 200% 100% 200% 600% 100% 100% 600% 100% - 200% - - - 300% 200% 400% 200% - 400% 600% 300% 200% 100% - - 300% - - 322%
1% 1% 1% - 2% 2% 1% 3% - 0% 2% 2% 2% 0% - 3% 0% 1% 3% - - 1% 2% 0% 1% 2% 2% 1% 2% 0% - 4% - - - 1% 1% 2% 1% - 2% 1% 3% 2% 2% - - 9% - - 2%
** * * * * * ** * * * ** ** ** ** * * * ** ** r* ** ** ERROR:#DIV/0!
Have fun 1000% 400% 500% 100% 100% 100% 200% 400% 100% 200% 100% 200% 400% 300% 100% 100% 500% 200% 100% - - 1000% - 200% 400% 400% - 200% 300% 100% 200% - - 100% - 300% 300% 300% 100% - 200% 800% 100% 100% - - - - - - 283%
1% 1% 1% 31% 1% 1% 1% 3% 1% 1% 1% 1% 2% 1% 2% 1% 2% 1% 1% - - 1% - 1% 1% 2% - 1% 1% 1% 4% - - 10% - 2% 1% 2% 1% - 1% 1% 1% 1% - - - - - - 2%
** * * * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
BetMGM 1000% 600% 400% - 100% 400% 300% - 200% - 100% 600% 100% 200% - 100% 300% 300% 300% - - 1000% - - 400% 600% 100% 200% 600% - 100% - - - - 200% 200% 200% 200% 100% 500% 500% 400% 400% 100% - - - - - 338%
1% 1% 1% - 1% 3% 2% - 1% - 1% 3% 0% 1% - 1% 1% 1% 2% - - 1% - - 1% 2% 2% 2% 2% - 2% - - - - 1% 1% 1% 2% 2% 2% 1% 4% 3% 2% - - - - - 2%
** * * * * * ** * X * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Social media ad 800% 300% 500% - - 100% 300% 300% 200% - - 400% 300% 200% 100% - 400% 200% - 200% 200% 700% - 100% 700% - - 100% 700% 100% - - - - - - 500% 200% 200% - 400% 500% 100% 300% 100% - - - 100% - 310%
1% 1% 1% - - 1% 2% 2% 1% - - 2% 1% 1% 2% - 2% 1% - 2% 6% 1% - 0% 3% - - 1% 2% 0% - - - - - - 2% 1% 2% - 2% 1% 1% 2% 2% - - - 6% - 2%
** * * * * * ** * XZ * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Radio ad 700% 100% 600% - - - 500% 200% 100% - - 500% 200% - 100% - 200% 200% - 200% - 700% - 100% 400% 200% - 100% 500% - 100% - - - - 100% 100% 400% 100% - 100% 600% - - - - - - - - 284%
1% 0% 2% - - - 3% 1% 1% - - 2% 1% - 2% - 1% 1% - 2% - 1% - 0% 2% 1% - 1% 1% - 1% - - - - 0% 0% 2% 1% - 0% 1% - - - - - - - - 1%
** * FJ * N * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Easy/ convenient to use 500% 200% 300% - 100% 100% 200% - - 100% 100% 200% - 100% 100% - 200% - 200% - - 500% - 200% 200% 100% 100% - 200% 100% - - - - - 100% 100% 300% - - 300% 200% 100% - 200% 100% 100% 100% - - 180%
1% 0% 1% - 1% 1% 1% - - 1% 1% 1% - 0% 2% - 1% - 1% - - 1% - 1% 1% 0% 2% - 1% 1% - - - - - 1% 0% 1% - - 1% 0% 1% - 3% 4% 6% 3% - - 1%
** * * R* * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Government 500% 200% 200% - - 300% 100% - - 100% - 300% 100% 100% - 100% 200% 200% - - - 500% - - 200% 300% - - 300% 100% - - - - - - 100% 200% - 200% 100% 300% 100% - - - - - - - 209%
1% 1% 1% - - 2% 1% - - 0% - 1% 0% 0% - 1% 1% 1% - - - 1% - - 1% 1% - - 1% 1% - - - - - - 0% 1% - 3% 1% 1% 1% - - - - - - - 1%
** * * * * * ** * * * ** ** ** ** j* * * ** ** * ** ** ERROR:#DIV/0!
Self exclusion program 400% 300% 200% - - 100% - 100% - 200% - 100% 100% 200% - 100% 200% 100% 100% - - 400% - 100% 200% 100% - - 200% 100% - 100% - - - 100% 200% 100% 100% - 200% 300% 100% 100% - - - - 100% - 162%
1% 1% 0% - - 1% - 1% - 1% - 0% 1% 1% - 1% 1% 1% 0% - - 1% - 1% 1% 1% - - 1% 1% - 2% - - - 0% 1% 0% 1% - 1% 0% 1% 1% - - - - 6% - 1%
** * * * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Mindfulness before gambling campaign 300% - 300% - 100% 100% - - - 100% 100% 100% - 100% - - - 200% - 100% - 300% - 200% 100% - 100% - 200% - - - - - - - 200% - - 100% 200% 100% 100% - - - - - 100% - 152%
0% - 1% - 1% 1% - - - 1% 1% 1% - 0% - - - 1% - 1% - 0% - 1% 0% - 3% - 1% - - - - - - - 1% - - 2% 1% 0% 1% - - - - - 8% - 1%
** * * * * * ** * d* * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
New games/ regulations 200% 100% 100% - - 200% - - - - - 200% - - - - - - 200% - - 200% - - - 200% - 100% 100% - - - - - - - 200% - - - 100% 100% 100% 100% 100% 100% - 100% - - 139%
0% 0% 0% - - 1% - - - - - 1% - - - - - - 1% - - 0% - - - 1% - 1% 0% - - - - - - - 1% - - - 0% 0% 1% 1% 2% 3% - 3% - - 1%
** * * * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Nothing/ N/A 100% - 100% - - - 100% - - - - - 100% - - - - 100% - - - 100% - - 100% - - - - - 100% - - - - - 100% - - - - 100% - - - - - - - - 100%
0% - 0% - - - 1% - - - - - 0% - - - - 0% - - - 0% - - 0% - - - - - 1% - - - - - 0% - - - - 0% - - - - - - - - 0%
** * * * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Other 8400% 3800% 4500% - 2200% 2400% 1600% 800% 900% 500% 2700% 3300% 1200% 1200% 400% 400% 2800% 2500% 1800% 400% 800% 7500% 1200% 1800% 2300% 3100% 800% 1300% 4200% 700% 1200% 100% - 100% - 2200% 2900% 1400% 800% 1100% 4100% 4300% 2200% 2300% 1500% 800% 600% 700% 200% 100% 1960%
10% 9% 11% - 20% 16% 11% 6% 7% 3% 21% 14% 6% 4% 8% 7% 12% 10% 10% 4% 28% 9% 12% 8% 8% 12% 16% 11% 12% 3% 20% 2% - 9% - 10% 12% 7% 6% 15% 17% 7% 25% 18% 25% 24% 50% 21% 10% 14% 13%
** HIJ* HIJ J MN* MN * * * ** * d* d d d* ** ** ** ** * p * * ** ** * ** ** ERROR:#DIV/0!
Don`t know/ Not stated 5800% 3200% 2600% - 500% 800% 1600% 800% 400% 1800% 500% 2200% 1100% 2000% 100% 400% 900% 1600% 1900% 1000% 500% 5300% 1000% 1700% 1400% 1600% - 500% 2600% 1900% 800% - - - - 1800% 1000% 1300% 1500% 300% 1800% 4100% 800% 700% 200% 400% 100% 300% - - 1448%
7% 7% 6% - 5% 5% 11% 6% 3% 10% 4% 9% 5% 7% 2% 5% 4% 6% 11% 10% 18% 6% 10% 7% 5% 7% - 4% 7% 9% 12% - - - - 8% 4% 7% 11% 4% 8% 6% 9% 6% 4% 11% 6% 10% - - 7%
** * I I * * * OQ * ** * * a* ** ** ** ** k * * * ** ** * ** ** ERROR:#DIV/0!
Sigma 118900% 60500% 57700% 700% 15900% 20700% 20900% 18600% 17400% 25400% 18200% 35300% 27300% 38100% 7000% 9300% 30300% 35100% 24000% 13300% 3400% 115500% 12200% 32200% 39900% 34700% 7000% 17500% 50300% 27200% 7900% 6800% 100% 1600% 500% 31000% 34500% 27300% 16800% 9300% 32200% 86700% 12100% 16900% 8200% 4200% 1300% 4000% 2900% 700% 24790%
138% 134% 141% 224% 145% 134% 145% 136% 134% 135% 143% 143% 129% 137% 149% 136% 134% 142% 136% 134% 118% 138% 126% 134% 145% 138% 145% 146% 137% 133% 127% 139% 100% 159% 223% 135% 140% 145% 129% 133% 138% 137% 134% 134% 138% 129% 117% 128% 184% 127% 140%
ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
ERROR:#DIV/0!
Table of contents
12
Q3. Where did you see these ads?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 86800% 40100% 46400% 300% 8500% 14100% 15500% 14700% 14800% 19200% 10200% 24200% 22700% 29700% 5400% 7700% 22900% 23000% 20500% 7300% 2500% 84300% 3600% 21900% 31000% 30300% 4000% 12700% 38300% 20700% 5500% 4200% 100% 800% 300% 21100% 25600% 19500% 13700% 6900% 23200% 63600% 9100% 12200% 6000% 3000% 1200% 3300% 1600% 600% 18096%
ERROR:#DIV/0!
Base: Total answering 86500% 45200% 41000% 300% 11000% 15500% 14500% 13700% 13000% 18900% 12800% 24800% 21100% 27900% 4700% 6800% 22600% 24800% 17700% 9900% 2900% 83600% 9700% 24000% 27500% 25200% 4800% 12000% 36600% 20500% 6200% 4900% 100% 1000% 200% 23000% 24600% 18900% 13000% 7000% 23400% 63100% 9000% 12600% 5900% 3300% 1100% 3100% 1600% 500% 18040%
ERROR:#DIV/0!
YouTube 32200% 17000% 15100% 100% 7300% 9800% 7400% 3900% 1800% 1900% 8300% 14600% 6000% 3200% 1100% 1600% 7100% 10700% 8100% 3600% 1400% 30800% 3000% 8300% 9200% 11700% 3100% 5500% 16300% 1600% 2800% 2100% 100% 500% 100% 9500% 8800% 7000% 5100% 1800% 12100% 20100% 5700% 9700% 4100% 2400% 900% 1600% 300% 100% 6930%
37% 38% 37% 31% 67% 64% 51% 29% 14% 10% 65% 59% 29% 12% 24% 23% 32% 43% 46% 36% 47% 37% 31% 35% 33% 46% 63% 46% 44% 8% 46% 43% 100% 54% 33% 41% 36% 37% 39% 26% 52% 32% 63% 77% 70% 72% 77% 50% 20% 22% 42%
** GHIJ* GHIJ HIJ IJ MN* MN N * * OPQ OPQ * ** * XY cd* d d d* ** ** ** ** n * p * qv * ** ** * ** ** ERROR:#DIV/0!
Facebook 24100% 12900% 11200% - 2700% 5300% 4900% 4400% 3000% 3700% 3700% 8100% 6500% 5800% 1100% 1600% 6400% 7400% 4300% 3200% 1500% 22500% 1400% 5900% 9000% 7800% 1700% 3700% 12200% 3700% 1500% 600% 100% 400% - 5700% 6400% 5700% 4600% 1600% 9500% 14600% 6800% 5700% 3800% 2100% 1000% 1600% 200% 100% 5452%
28% 28% 27% - 25% 34% 34% 32% 23% 20% 29% 33% 31% 21% 23% 24% 28% 30% 25% 33% 52% 27% 15% 24% 33% 31% 36% 31% 33% 18% 25% 13% 100% 44% - 25% 26% 30% 35% 23% 41% 23% 75% 46% 63% 64% 84% 52% 12% 22% 34%
** * J IJ J * N N * * * ** * WX W d* d d * ** ** ** ** * p rv* r* ** ** * ** ** ERROR:#DIV/0!
Television 20400% 11300% 9000% 100% 500% 1900% 1400% 3200% 4000% 9300% 600% 2800% 4700% 12300% 1200% 2200% 6000% 4900% 3000% 3100% - 20400% 3000% 6400% 6600% 4300% 300% 1700% 5900% 9600% 1400% 1000% - 300% 100% 5900% 5500% 4900% 2300% 1800% 2500% 17900% 100% 300% 100% - - 200% 300% 200% 4454%
24% 25% 22% 31% 5% 12% 10% 24% 31% 49% 5% 11% 22% 44% 25% 32% 27% 20% 17% 31% - 24% 31% 27% 24% 17% 6% 14% 16% 47% 22% 21% - 28% 37% 26% 22% 26% 18% 26% 11% 28% 2% 3% 1% - - 5% 22% 31% 22%
** * EFG EFG EFGHI * KL KLM * RS* S S* ** * Z Z * abce * ** ** ** ** * o * * ** ** * ** ** ERROR:#DIV/0!
Instagram 14700% 6800% 7900% - 4700% 4600% 3100% 1500% 300% 400% 5200% 6500% 2300% 700% 200% 900% 3400% 4800% 4100% 1400% 1100% 13500% 1200% 3400% 5000% 5100% 2100% 2600% 8000% 300% 1400% 200% - - - 3300% 5000% 3200% 2300% 900% 6800% 7900% 3700% 4500% 4200% 1900% 800% 1400% 100% - 3631%
17% 15% 19% - 43% 30% 22% 11% 3% 2% 41% 27% 11% 2% 4% 13% 15% 19% 23% 14% 40% 16% 13% 14% 18% 20% 43% 22% 22% 2% 23% 4% - - - 14% 20% 17% 18% 13% 29% 13% 41% 36% 71% 58% 73% 43% 6% - 23%
** GHIJ* HIJ HIJ IJ LMN* MN N * * O O OQ * ** * bcd* d d d* ** ** ** ** * p * qrv* ** ** * ** ** ERROR:#DIV/0!
Do not recall 10900% 5800% 5000% 200% 1300% 400% 1100% 2200% 2600% 3400% 1300% 1100% 3100% 5400% 500% 800% 3200% 3000% 2300% 1200% 400% 10600% 1900% 3200% 3400% 2400% 400% 1100% 3600% 4200% 700% 600% - 200% - 1800% 3200% 1900% 2100% 1900% 1400% 9500% 400% 200% 200% 100% - 100% - 200% 2402%
13% 13% 12% 52% 12% 2% 8% 16% 20% 18% 10% 5% 15% 19% 11% 12% 14% 12% 13% 12% 13% 13% 20% 14% 12% 10% 9% 9% 10% 21% 12% 13% - 19% - 8% 13% 10% 16% 27% 6% 15% 4% 1% 4% 3% - 3% - 34% 13%
** F* F FG FG FG * L KL * * * ** * * bc * ** ** ** ** j jkl* o * * ** ** * ** ** ERROR:#DIV/0!
The Score 8200% 5700% 2500% - 400% 2100% 2000% 1800% 1000% 800% 600% 3700% 2200% 1600% 600% 900% 1500% 2700% 2200% 400% 300% 7800% 500% 2400% 2700% 2500% 200% 900% 5000% 1100% 400% 500% - - - 1700% 2200% 2300% 1600% 500% 3900% 4300% 1700% 1900% 1000% 800% 600% 2000% 100% 100% 1954%
9% 13% 6% - 4% 14% 14% 13% 8% 4% 5% 15% 11% 6% 12% 13% 7% 11% 12% 4% 12% 9% 5% 10% 10% 10% 5% 7% 14% 6% 7% 11% - - - 7% 9% 12% 12% 7% 17% 7% 19% 15% 18% 24% 50% 65% 6% 12% 12%
C ** * EJ EJ EJ * KN * T* T * ** * * d * ** ** ** ** * p * * ** ** qrs* ** ** ERROR:#DIV/0!
Spotify 5800% 2900% 2900% - 1500% 1700% 1100% 900% 400% 200% 1800% 2200% 1600% 300% 300% 300% 1500% 1900% 1400% 200% 600% 5100% 400% 1500% 2000% 1900% 1000% 800% 3300% 200% 300% 400% - - - 1900% 1600% 1800% 500% - 3600% 2200% 2200% 2700% 2100% 1900% 400% 800% 300% - 1555%
7% 6% 7% - 13% 11% 8% 7% 3% 1% 14% 9% 7% 1% 7% 5% 7% 8% 8% 2% 22% 6% 4% 6% 7% 8% 20% 7% 9% 1% 4% 7% - - - 8% 6% 10% 4% - 15% 4% 24% 22% 35% 59% 32% 27% 20% - 11%
** IJ* IJ J J N* N N * * * ** * bcde* d d * ** ** ** ** n n * p * * ** ** * ** ** ERROR:#DIV/0!
Walk-in clinic 3100% 1100% 2000% - 700% 500% 1100% 400% 200% 200% 700% 1500% 500% 500% 100% 200% 600% 1100% 700% 500% - 3100% - 700% 1200% 1300% 200% 700% 1700% 200% 100% 300% - - - 400% 1400% 800% 400% 100% 2200% 900% 1100% 1300% 1300% 600% 400% 700% 100% - 858%
4% 2% 5% - 6% 3% 8% 3% 2% 1% 5% 6% 2% 2% 3% 2% 3% 5% 4% 5% - 4% - 3% 4% 5% 4% 6% 5% 1% 1% 5% - - - 2% 6% 4% 3% 1% 9% 2% 12% 10% 22% 18% 38% 23% 6% - 6%
** J* IJ * N * * * ** * * d d * ** ** ** ** j * p * * ** ** * ** ** ERROR:#DIV/0!
Willow TV 2900% 1700% 1100% - 600% 1200% 600% 500% - 100% 700% 1700% 500% 100% 100% 100% 600% 700% 1300% 100% 300% 2600% 500% 700% 500% 1100% 400% 300% 1500% 100% - 600% - - - 900% 900% 400% 600% - 1900% 1000% 800% 1600% 1200% 700% 600% 600% 100% - 821%
3% 4% 3% - 5% 8% 4% 3% - 0% 5% 7% 2% 0% 2% 2% 3% 3% 7% 1% 10% 3% 6% 3% 2% 5% 8% 2% 4% 0% - 13% - - - 4% 4% 2% 5% - 8% 2% 9% 12% 20% 22% 51% 20% 6% - 7%
** IJ* IJ IJ I N* MN * * QR * ** * d* d * ** ** ** ** * p * * ** ** * ** ** ERROR:#DIV/0!
At a doctor`s office 2700% 900% 1800% - 700% 800% 800% - 200% 200% 900% 1200% 300% 300% 100% 300% 700% 400% 800% 500% 100% 2600% - 700% 900% 1000% 200% 600% 1300% 300% 100% 100% - 100% - 400% 1100% 600% 600% - 1700% 1000% 700% 1100% 800% 500% 400% 200% 200% - 719%
3% 2% 4% - 6% 5% 6% - 2% 1% 7% 5% 1% 1% 3% 4% 3% 2% 4% 5% 3% 3% - 3% 3% 4% 5% 5% 4% 2% 1% 2% - 9% - 2% 5% 3% 5% - 7% 2% 7% 9% 14% 16% 31% 8% 10% - 5%
** HJ* H HJ MN* N * * * ** * * * ** ** ** ** * p * * ** ** * ** ** ERROR:#DIV/0!
Condo building 2400% 1000% 1300% 100% 500% 800% 500% 100% 400% 200% 500% 1200% 200% 500% - 100% 300% 600% 1400% - 200% 2200% - 400% 800% 1200% 300% 400% 1000% 300% 300% 100% - - - 500% 800% 800% 300% 100% 1600% 800% 1100% 1300% 900% 500% 200% 700% 200% - 677%
3% 2% 3% 18% 4% 6% 3% 1% 3% 1% 4% 5% 1% 2% - 1% 1% 2% 8% - 6% 3% - 2% 3% 5% 6% 4% 3% 1% 6% 2% - - - 2% 3% 4% 2% 1% 7% 1% 12% 10% 15% 15% 20% 21% 11% - 5%
** * HJ * M * * OPQRT * ** * * * ** ** ** ** * p * * ** ** * ** ** ERROR:#DIV/0!
At a pharmacy 2100% 700% 1400% - 600% 300% 800% - 300% 100% 600% 900% 300% 400% 200% 300% 200% 300% 900% 100% - 2100% - 400% 1000% 700% 300% 600% 800% 100% 200% 200% - - - 500% 600% 600% 300% 100% 1500% 600% 800% 1200% 1000% 500% 200% 500% 100% - 605%
2% 2% 3% - 5% 2% 5% - 2% 1% 4% 4% 1% 1% 5% 4% 1% 1% 5% 1% - 3% - 2% 4% 3% 7% 5% 2% 0% 3% 4% - - - 2% 3% 3% 2% 1% 6% 1% 9% 9% 17% 14% 14% 16% 6% - 4%
** HJ* HJ * Q* * QR * ** * d* d * ** ** ** ** * p * * ** ** * ** ** ERROR:#DIV/0!
Radio 2000% 500% 1500% - 100% 700% 400% 200% 200% 400% 100% 1000% 300% 500% 300% - 600% 400% 300% 300% - 2000% - 800% 400% 700% 100% 300% 1200% 300% 100% - - - - 400% 600% 800% 100% 100% 600% 1400% 100% 200% 100% 100% - - - - 532%
2% 1% 4% - 1% 4% 2% 2% 2% 2% 1% 4% 2% 2% 7% - 3% 2% 2% 3% - 2% - 3% 2% 3% 2% 2% 3% 2% 1% - - - - 2% 3% 4% 1% 2% 2% 2% 1% 1% 2% 4% - - - - 2%
B ** * * PR* * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Online 1500% 900% 600% - - 100% 200% 200% 500% 500% - 200% 500% 800% 500% 200% 400% 100% 100% 200% - 1500% 200% 600% 600% 100% - 100% 500% 600% 200% 100% - - - 700% 800% - - - 300% 1200% - - - - - - 300% - 478%
2% 2% 1% - - 1% 2% 2% 4% 2% - 1% 3% 3% 11% 3% 2% 0% 0% 2% - 2% 2% 3% 2% 0% - 1% 1% 3% 3% 2% - - - 3% 3% - - - 1% 2% - - - - - - 20% - 3%
** * * QRS* * * ** * Z Z * * ** ** ** ** l lm * * * ** ** * ** ** ERROR:#DIV/0!
Yupp TV 1500% 700% 800% - 400% 300% 500% 100% 100% 100% 500% 700% 100% 200% - - 200% 800% 300% 100% 200% 1300% 200% 400% 300% 500% 100% 200% 700% 100% - 300% - - - 400% 300% 400% 400% - 1100% 300% 600% 900% 700% 600% 200% 600% 100% - 446%
2% 1% 2% - 4% 2% 4% 1% 1% 1% 4% 3% 0% 1% - - 1% 3% 2% 1% 7% 2% 3% 2% 1% 2% 2% 2% 2% 0% - 7% - - - 2% 1% 2% 3% - 5% 1% 7% 7% 11% 19% 16% 18% 6% - 4%
** * J MN* * * * ** * * * ** ** ** ** * p * * ** ** * ** ** ERROR:#DIV/0!
OLG website 900% 600% 300% - - - 100% 200% 400% 200% - 100% 400% 400% - 100% 500% 400% - - - 900% - 200% 600% 100% - 200% 100% 400% 100% 100% - - - 400% 200% 300% - - 100% 800% - - - - - - 100% - 329%
1% 1% 1% - - - 1% 1% 3% 1% - 1% 2% 2% - 1% 2% 1% - - - 1% - 1% 2% 0% - 2% 0% 2% 2% 2% - - - 2% 1% 2% - - 0% 1% - - - - - - 5% - 1%
** * * * * * ** * Z * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Casino 700% 400% 300% - - - - 500% 100% 200% - - 500% 200% 200% - 400% 100% 100% - - 700% - 200% 200% 300% - - 500% 200% - - - - - - 200% - 300% 200% 100% 700% 100% 100% - - - - - - 300%
1% 1% 1% - - - - 4% 1% 1% - - 2% 1% 3% - 2% 0% 0% - - 1% - 1% 1% 1% - - 1% 1% - - - - - - 1% - 3% 2% 0% 1% 1% 1% - - - - - - 1%
** * FG * L R* * * ** * * * ** ** ** ** jl j* * * ** ** * ** ** ERROR:#DIV/0!
Transit 300% 100% 200% - - 200% - 100% - - 100% 100% 100% - - - - - 100% 100% - 300% - - 100% 100% - - 300% - - - - - - 100% 200% - - - 100% 100% 100% - - - - - 100% - 145%
0% 0% 1% - - 1% - 1% - - 1% 1% 0% - - - - - 1% 1% - 0% - - 0% 1% - - 1% - - - - - - 0% 1% - - - 1% 0% 1% - - - - - 5% - 1%
** * * * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Other 5100% 2200% 2900% - 1100% 600% 1200% 600% 800% 800% 1100% 1800% 800% 1400% 700% 500% 1500% 1600% 900% - - 5100% 300% 2000% 1800% 1000% 600% 600% 2300% 900% 200% 400% - - 100% 1700% 1000% 1400% 500% 500% 1400% 3700% 400% 700% 400% 300% 100% 300% 600% - 1225%
6% 5% 7% - 10% 4% 8% 4% 6% 5% 9% 7% 4% 5% 16% 7% 6% 6% 5% - - 6% 3% 8% 7% 4% 14% 5% 6% 4% 3% 9% - - 30% 8% 4% 7% 4% 7% 6% 6% 4% 6% 6% 9% 8% 9% 41% - 8%
** * * QRST* T* T T * ** * Z d* * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
In store 100% 100% - - - - - - 100% - - - 100% - - - - - 100% - - 100% - - 100% - - - 100% - - - - - - - 100% - - - - 100% - - - - - - - - 100%
0% 0% - - - - - - 1% - - - 0% - - - - - 1% - - 0% - - 0% - - - 0% - - - - - - - 0% - - - - 0% - - - - - - - - 0%
** * * * * * ** * * * ** ** ** ** * * * ** ** * ** ** ERROR:#DIV/0!
Sigma 141400% 73100% 67900% 400% 23100% 31300% 27300% 20600% 16300% 22800% 26600% 49500% 30900% 34400% 7200% 10000% 35000% 41800% 32300% 15000% 6200% 135200% 12700% 38300% 46500% 43900% 11000% 20300% 66200% 24300% 9800% 7600% 200% 1500% 200% 36000% 40900% 32800% 22100% 9600% 52300% 89100% 26400% 33300% 21900% 12900% 5600% 11300% 3100% 700% 30576%
163% 162% 166% 131% 210% 202% 189% 151% 126% 121% 208% 200% 147% 123% 154% 147% 155% 169% 183% 151% 212% 162% 131% 159% 169% 174% 228% 170% 181% 119% 158% 155% 200% 154% 100% 157% 166% 174% 169% 137% 224% 141% 292% 264% 368% 395% 494% 359% 199% 122% 188%
ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
13
Q4. Do you recall seeing or hearing anything refe
ing to `Mindfulness Before Gambling` online or on an app?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Yes 27800% 14300% 13500% - 5300% 7200% 5400% 3200% 2900% 3800% 6300% 10600% 5000% 5800% 1700% 2200% 5500% 8200% 7600% 2500% 2200% 25600% 2600% 7300% 9200% 8600% 2200% 4100% 12600% 4900% 2200% 1400% 100% 200% - 7300% 9400% 5800% 3600% 1800% 27800% - 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 6828%
17% 19% 16% - 29% 28% 21% 11% 11% 11% 29% 25% 12% 11% 19% 17% 13% 19% 23% 13% 58% 16% 12% 16% 19% 20% 24% 20% 19% 13% 16% 13% 32% 14% - 17% 20% 18% 17% 12% 100% - 100% 100% 100% 100% 100% 100% 100% 100% 34%
** HIJ HIJ HIJ MN MN * Q QT ** * d* d d * ** ** ** n p * * ** ** * ** ** ERROR:#DIV/0!
No 132400% 62600% 69400% 400% 13100% 18700% 20100% 26500% 24400% 29700% 15200% 32500% 37400% 47400% 7600% 10900% 36900% 34400% 25900% 16700% 1600% 130800% 18700% 38800% 39600% 35300% 7100% 16600% 53700% 31900% 11300% 9300% 300% 1400% 500% 36400% 38500% 26300% 17600% 13700% - 132400% - - - - - - - - 32293%
83% 81% 84% 100% 71% 72% 79% 89% 89% 89% 71% 75% 88% 89% 82% 83% 87% 81% 77% 87% 42% 84% 88% 84% 81% 80% 76% 80% 81% 87% 84% 87% 69% 86% 100% 83% 80% 82% 83% 88% - 100% - - - - - - - - 82%
** EFG EFG EFG KL KL * RS S ** * * abc * ** ** ** k o * * ** ** * ** ** ERROR:#DIV/0!
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
14
Q5a. And where do you recall seeing or hearing anything refe
ing to ‘Mindfulness Before Gambling’?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h j k l m n o q r s t u v w x
Unweighted Base 27600% 12600% 15000% 4200% 6800% 5900% 3800% 3100% 3800% 5200% 10700% 5700% 6000% 1800% 2200% 5600% 7700% 8400% 1900% 2000% 25600% 1000% 6400% 10300% 9900% 2000% 4300% 13100% 4600% 2100% 1000% 100% 300% 6500% 9800% 6000% 3600% 1700% 27600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 6781%
ERROR:#DIV/0!
Base: Total answering 27800% 14300% 13500% 5300% 7200% 5400% 3200% 2900% 3800% 6300% 10600% 5000% 5800% 1700% 2200% 5500% 8200% 7600% 2500% 2200% 25600% 2600% 7300% 9200% 8600% 2200% 4100% 12600% 4900% 2200% 1400% 100% 200% 7300% 9400% 5800% 3600% 1800% 27800% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 6828%
ERROR:#DIV/0!
YouTube 14900% 8700% 6200% 3700% 3900% 3700% 1600% 1400% 600% 4200% 6400% 2800% 1500% 1000% 1400% 2200% 4500% 5000% 800% 1600% 13300% 1600% 3700% 4400% 5200% 1600% 2500% 7400% 1000% 1000% 1100% 100% 200% 4400% 4000% 3700% 2100% 700% 14900% 5500% 14900% 3600% 2400% 500% 1600% 300% - 3865%
54% 61% 46% 70% 54% 69% 51% 47% 16% 67% 60% 56% 25% 55% 61% 41% 55% 66% 34% 74% 52% 62% 50% 47% 61% 70% 60% 59% 20% 46% 81% 100% 65% 61% 42% 64% 60% 39% 54% 53% 100% 52% 69% 47% 46% 14% - 55%
C * * * * ** ** N* N* N* * ** ** * * Q* ** ** ** * * * ** d* d * ** ** ** ** k* * k* ** ** * qsv * ** ** * ** ** ERROR:#DIV/0!
Facebook 10500% 5800% 4800% 1600% 3200% 2200% 1100% 1400% 1000% 1800% 4800% 1900% 2000% 300% 800% 2500% 3000% 2800% 1100% 800% 9800% 900% 2200% 3500% 3900% 800% 1300% 5700% 1300% 1100% 200% 100% 100% 2600% 4400% 1400% 1500% 600% 10500% 10500% 5500% 3600% 1600% 300% 1500% 400% - 2798%
38% 40% 35% 31% 45% 41% 35% 47% 25% 29% 46% 38% 34% 18% 36% 46% 36% 37% 45% 35% 38% 36% 30% 38% 45% 36% 31% 45% 26% 50% 13% 100% 38% 36% 47% 24% 42% 35% 38% 100% 37% 51% 47% 30% 42% 21% - 39%
* * * * ** ** * * * * ** ** * * * ** ** ** * * * ** * d * ** ** ** ** * l* * ** ** rsv* * ** ** * ** ** ERROR:#DIV/0!
Instagram 7000% 3800% 3200% 2300% 2200% 1200% 700% 500% 200% 2500% 3000% 800% 700% 200% 400% 1800% 1900% 2400% 400% 600% 6400% 400% 2100% 1700% 2800% 1200% 900% 4000% 200% 400% 200% - 100% 1300% 2800% 1200% 1300% 400% 7000% 3600% 3600% 7000% 2200% 900% 1100% 300% - 1976%
25% 27% 24% 43% 31% 22% 21% 18% 4% 40% 29% 17% 12% 12% 16% 33% 23% 32% 16% 26% 25% 14% 28% 19% 33% 56% 23% 32% 4% 17% 13% - 35% 18% 30% 21% 36% 24% 25% 34% 25% 100% 63% 75% 32% 16% - 28%
GH* * * * ** ** MN* N* * * ** ** * * * ** ** ** * * Y* ** d* d * ** ** ** ** * * * ** ** * qrv* ** ** * ** ** ERROR:#DIV/0!
The Score 3600% 2300% 1200% 500% 1200% 900% 600% 300% 100% 700% 1900% 600% 300% 100% 400% 600% 1200% 1200% - 400% 3200% - 1000% 1600% 900% 100% 800% 1900% 300% 300% 200% - - 800% 1000% 1200% 500% 100% 3600% 1500% 1600% 1100% 1100% 400% 3600% 200% - 1074%
13% 16% 9% 10% 17% 16% 19% 9% 2% 12% 18% 12% 6% 5% 19% 12% 14% 16% - 16% 13% - 14% 18% 11% 4% 19% 15% 7% 15% 13% - - 11% 11% 21% 14% 6% 13% 14% 11% 16% 32% 34% 100% 10% - 16%
* * * * ** ** * * * * ** ** * * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * ** ** qrs* ** ** ERROR:#DIV/0!
Spotify 3500% 2300% 1200% 1200% 900% 800% 400% 200% 100% 1200% 1600% 600% 200% 200% 200% 1100% 900% 800% 400% 300% 3200% 400% 1200% 900% 1100% 200% 700% 2300% 200% - 100% - - 700% 1300% 1000% 500% 100% 3500% 1600% 2400% 2200% 3500% 600% 1100% 200% - 1095%
13% 16% 9% 22% 13% 14% 11% 7% 2% 18% 15% 12% 3% 12% 8% 20% 11% 11% 15% 16% 12% 14% 16% 10% 13% 11% 18% 18% 4% - 7% - - 10% 13% 18% 14% 4% 13% 16% 16% 32% 100% 53% 32% 10% - 16%
* * * * ** ** N* N* * * ** ** * * * ** ** ** * * * ** d* d * ** ** ** ** * * * ** ** * qr* ** ** qr* ** ** ERROR:#DIV/0!
Televison 1800% 1100% 700% - - 400% 200% 100% 1100% - 400% 200% 1200% 300% 100% 500% 400% 600% - - 1800% 200% 800% 600% 200% - - 400% 1100% 200% 100% - - 400% 800% 400% - 300% 1800% - 100% - - - - - - 610%
7% 8% 5% - - 7% 7% 3% 30% - 4% 4% 21% 16% 3% 8% 5% 8% - - 7% 9% 11% 6% 2% - - 3% 23% 11% 6% - - 5% 8% 7% - 14% 7% - 1% - - - - - - 9%
* * F* F* ** ** * * * KLM* ** ** * * * ** ** ** Z* * * ** * bc* ** ** ** ** * * * ** ** * * ** ** * ** ** ERROR:#DIV/0!
Stack Adapt 1100% 600% 600% 100% 600% 300% 100% - - 200% 800% 100% - - 100% 300% 300% 400% 100% 100% 1000% - 300% 400% 500% 100% 200% 800% - - 100% - - 200% 100% 400% 300% 100% 1100% 300% 500% 900% 600% 1100% 400% 100% - 414%
4% 4% 4% 2% 9% 5% 3% - - 3% 8% 2% - - 3% 5% 3% 5% 6% 5% 4% - 4% 4% 6% 5% 4% 6% - - 7% - - 3% 2% 7% 9% 4% 4% 3% 4% 12% 17% 100% 11% 5% - 8%
* * * * ** ** * N* * * ** ** * * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * qr* ** ** * ** ** ERROR:#DIV/0!
Radio 600% 100% 400% - - 100% 200% - 300% - 100% 200% 300% 100% - 200% 200% - 100% - 600% - 400% 200% - - - 200% 300% 100% - - - - 300% 200% 100% - 600% - 100% - - - - - - 250%
2% 1% 3% - - 2% 5% - 8% - 1% 3% 5% 5% - 3% 2% - 5% - 2% - 5% 2% - - - 2% 6% 3% - - - - 3% 3% 3% - 2% - 1% - - - - - - 3%
* * * F* ** ** * * * * ** ** * * * ** ** ** Z* * * ** * * ** ** ** ** * * * ** ** * * ** ** * ** ** ERROR:#DIV/0!
Other 1900% 700% 1200% 200% 400% 300% - 300% 600% 300% 600% 100% 800% 300% 300% 600% 300% 200% 100% - 1900% 200% 600% 800% 200% 100% 200% 700% 600% 100% 100% - - 700% 800% 300% 100% - 1900% 400% 300% 300% 200% 100% 200% 1900% - 534%
7% 5% 9% 4% 5% 6% - 11% 16% 5% 6% 3% 14% 20% 13% 11% 4% 3% 5% - 7% 7% 9% 9% 2% 6% 5% 6% 12% 5% 7% - - 9% 9% 5% 3% - 7% 4% 2% 4% 5% 8% 5% 100% - 9%
* * * * ** ** * * * M* ** ** * * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * ** ** * ** ** ERROR:#DIV/0!
Don`t know/ Not stated 700% 100% 600% 100% - - 100% 100% 400% 100% - 100% 500% - 200% 100% 100% 100% 300% - 700% - - 600% 100% 100% 100% - 500% - - - - 200% 300% - - 100% 700% - - - - - - - 700% 296%
2% 1% 4% 2% - - 2% 2% 11% 2% - 1% 9% - 7% 1% 1% 1% 12% - 3% - - 6% 1% 5% 2% - 10% - - - - 3% 3% - - 7% 2% - - - - - - - 100% 8%
* * * * ** ** * * * L* ** ** * * * ** ** ** * X* * ** * c* ** ** ** ** * * * ** ** * * ** ** * ** ** ERROR:#DIV/0!
Sigma 45600% 25400% 20200% 9700% 12500% 9900% 4900% 4200% 4400% 11100% 19700% 7400% 7500% 2500% 3700% 9800% 12700% 13500% 3500% 3800% 41800% 3700% 12200% 14700% 15000% 4400% 6600% 23300% 5500% 3200% 2000% 200% 300% 11300% 15700% 9700% 6400% 2400% 45600% 23600% 29100% 18800% 11700% 4000% 9500% 3300% 700% 11845%
164% 178% 150% 185% 174% 181% 154% 144% 116% 175% 185% 148% 128% 142% 166% 179% 154% 178% 138% 172% 164% 142% 166% 159% 175% 194% 160% 185% 113% 147% 146% 200% 138% 156% 167% 169% 181% 131% 164% 224% 196% 267% 333% 347% 268% 175% 100% 174%
ERROR:#DIV/0!
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
15
Q7. [Mindfulness Before Gambling (Out with Friends)] Do you recall seeing this ad?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Yes 17700% 10600% 7000% 100% 3500% 5800% 3000% 2500% 1600% 1200% 4300% 7400% 3700% 2200% 700% 1400% 3400% 5100% 4700% 2400% 1800% 15900% 1500% 4600% 4900% 6700% 1500% 3000% 9300% 1200% 1400% 1000% - 100% - 5700% 5100% 3900% 2500% 400% 12600% 5100% 6500% 8100% 3900% 2700% 1100% 2400% 600% 100% 4206%
11% 14% 8% 24% 19% 23% 12% 9% 6% 4% 20% 17% 9% 4% 7% 11% 8% 12% 14% 13% 48% 10% 7% 10% 10% 15% 17% 15% 14% 3% 11% 10% - 6% - 13% 11% 12% 12% 3% 45% 4% 61% 55% 55% 77% 92% 67% 35% 14% 20%
C ** HIJ GHIJ IJ J MN MN N * Q ** * WXY d* d d d d* ** ** ** n n n n p * * ** ** * ** ** ERROR:#DIV/0!
No 131500% 61800% 69500% 200% 12200% 17500% 20700% 26000% 24200% 30900% 14300% 31900% 36600% 48600% 8100% 11200% 37400% 33100% 26200% 15400% 1500% 130000% 17900% 38900% 40800% 33800% 6700% 15700% 52700% 34000% 10900% 8800% 400% 1500% 500% 34800% 39500% 25900% 18100% 13200% 11400% 120100% 2900% 4800% 2400% 700% 100% 1000% 1100% 400% 26556%
82% 80% 84% 36% 66% 68% 81% 88% 89% 92% 67% 74% 86% 91% 87% 86% 88% 78% 78% 80% 40% 83% 84% 84% 84% 77% 72% 76% 80% 93% 81% 83% 100% 89% 100% 80% 83% 81% 85% 85% 41% 91% 28% 32% 34% 21% 8% 27% 57% 58% 72%
** EF EFG EFG EFG KL KLM * RST ** * Z Z * abcef * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
Not sure 11100% 4500% 6400% 200% 2600% 2600% 1900% 1100% 1500% 1400% 2800% 3800% 2100% 2400% 600% 400% 1600% 4400% 2700% 1400% 500% 10600% 1900% 2700% 3200% 3300% 1100% 2100% 4300% 1500% 1100% 800% - 100% - 3100% 3300% 2300% 600% 1900% 3900% 7200% 1100% 2000% 800% 100% - 200% 200% 200% 2460%
7% 6% 8% 40% 14% 10% 7% 4% 5% 4% 13% 9% 5% 5% 6% 3% 4% 10% 8% 7% 13% 7% 9% 6% 7% 8% 12% 10% 7% 4% 9% 8% - 5% - 7% 7% 7% 3% 12% 14% 5% 11% 13% 11% 2% - 5% 9% 28% 9%
** GHIJ HJ MN MN * PQ Q ** * d* d * ** ** ** m m m m p * * ** ** * ** ** ERROR:#DIV/0!
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
16
Q7a [Mindfulness Before Gambling (Out with Friends)] Where did you see it?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Homemaker Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f h j k l m n o p q r s t u v w x
Unweighted Base 17000% 9200% 7700% 100% 2600% 5400% 3300% 2800% 1800% 1100% 3400% 7300% 4000% 2300% 700% 1300% 3200% 4800% 5300% 1700% 1800% 15200% 500% 3800% 5200% 7500% 1500% 2900% 9500% 1100% 1300% 600% 100% 4900% 5100% 4100% 2400% 500% 12100% 4900% 6400% 7800% 3900% 2500% 1100% 2500% 700% 100% 4063%
ERROR:#DIV/0!
Base: Total answering 17700% 10600% 7000% 100% 3500% 5800% 3000% 2500% 1600% 1200% 4300% 7400% 3700% 2200% 700% 1400% 3400% 5100% 4700% 2400% 1800% 15900% 1500% 4600% 4900% 6700% 1500% 3000% 9300% 1200% 1400% 1000% 100% 5700% 5100% 3900% 2500% 400% 12600% 5100% 6500% 8100% 3900% 2700% 1100% 2400% 600% 100% 4206%
ERROR:#DIV/0!
YouTube 10200% 6200% 4000% - 1500% 4300% 2000% 1300% 800% 200% 2100% 5400% 1900% 800% 500% 800% 1600% 3000% 3300% 1000% 1000% 9200% 300% 2400% 2600% 4900% 1200% 1400% 5800% 200% 1100% 500% - 3000% 3100% 2200% 1600% 200% 7700% 2400% 4200% 6300% 2600% 1700% 900% 1300% 400% - 2647%
58% 59% 56% - 43% 74% 69% 53% 47% 13% 48% 73% 51% 35% 77% 57% 47% 58% 71% 40% 56% 58% 20% 54% 53% 72% 76% 48% 62% 15% 76% 46% - 52% 61% 57% 65% 44% 62% 48% 65% 78% 67% 61% 87% 52% 61% - 56%
* * ** ** * * ** ** ** ** M* * ** ** ** ** * * ** ** ** * * Y* ** ** ** ** ** ** * * * ** ** * * * * * ** ** ** ** ** ERROR:#DIV/0!
Facebook 6900% 4200% 2600% 100% 1200% 2200% 1300% 1300% 400% 500% 1600% 3000% 1600% 700% 200% 700% 1400% 1900% 1900% 900% 700% 6200% 700% 1800% 1700% 2800% 800% 900% 3800% 400% 600% 400% 100% 2000% 2800% 1400% 600% - 5500% 1400% 4500% 3700% 2800% 1700% 800% 1300% 300% - 1833%
39% 40% 37% 100% 33% 38% 46% 51% 24% 42% 36% 40% 44% 33% 25% 47% 41% 37% 40% 39% 41% 39% 45% 39% 35% 41% 49% 29% 41% 29% 45% 39% 100% 35% 55% 37% 24% - 44% 28% 69% 45% 71% 63% 78% 53% 39% - 44%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** * * * ** ** ** ** ** ** * * * ** ** * * r* * r* ** ** ** ** ** ERROR:#DIV/0!
Instagram 4400% 2600% 1700% - 800% 1200% 1000% 700% 500% 100% 900% 2100% 1000% 400% 200% 200% 500% 1500% 1600% 500% 500% 3900% 200% 1200% 900% 2100% 500% 900% 2500% - 100% 300% - 800% 1800% 1100% 600% 100% 3400% 1000% 2000% 2400% 2500% 1200% 400% 1000% 200% - 1216%
25% 25% 25% - 22% 21% 35% 30% 32% 6% 20% 28% 27% 18% 23% 14% 14% 29% 33% 22% 26% 25% 12% 26% 19% 31% 35% 31% 27% - 6% 26% - 14% 35% 29% 24% 15% 27% 19% 32% 29% 63% 44% 34% 41% 28% - 26%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** * * * ** ** ** ** ** ** * j* * ** ** * * * * qr* ** ** ** ** ** ERROR:#DIV/0!
The Score 2700% 1600% 1000% - 400% 1100% 500% 400% 200% 200% 600% 1300% 500% 300% 200% 200% 800% 900% 600% 100% 200% 2500% - 800% 900% 1000% 200% 600% 1400% 300% 100% 100% - 500% 600% 1300% 200% - 2500% 200% 1300% 1600% 1100% 1000% 600% 1400% 200% - 795%
15% 16% 14% - 11% 19% 16% 15% 9% 14% 14% 17% 13% 15% 25% 11% 23% 17% 13% 5% 11% 16% - 19% 18% 14% 13% 20% 15% 21% 7% 9% - 9% 12% 34% 10% - 20% 4% 20% 20% 29% 37% 55% 60% 28% - 18%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** * * * ** ** ** ** ** ** * * jk* ** ** p* * * * * ** ** ** ** ** ERROR:#DIV/0!
Spotify 2400% 1400% 1000% - 500% 800% 500% 200% 200% 100% 600% 1200% 400% 200% 100% 200% 400% 1000% 500% 300% 600% 1700% - 1000% 300% 1100% 200% 100% 1700% 200% 100% 100% - 600% 900% 500% 400% - 1800% 600% 1200% 1000% 800% 1000% 400% 600% 300% - 679%
13% 13% 14% - 14% 14% 18% 8% 13% 8% 14% 16% 11% 8% 13% 12% 12% 19% 10% 11% 36% 11% - 22% 6% 16% 15% 3% 18% 14% 9% 9% - 11% 17% 14% 15% - 14% 11% 18% 13% 20% 37% 35% 23% 48% - 16%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** Y* * * ** ** ** ** ** ** * * * ** ** * * * * * ** ** ** ** ** ERROR:#DIV/0!
Televison 200% - 200% - - - - - - 200% - - - 200% - - 200% - - - - 200% - 100% 100% - - - - 200% - - - 100% - - - 100% 100% 100% - - - - - - 100% - 150%
1% - 2% - - - - - - 13% - - - 7% - - 5% - - - - 1% - 2% 2% - - - - 13% - - - 2% - - - 17% 1% 1% - - - - - - 13% - 6%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** * * * ** ** ** ** ** ** * * * ** ** * * * * * ** ** ** ** ** ERROR:#DIV/0!
Other 200% - 200% - - - 100% - 100% - - 100% - 100% - - - 200% - - - 200% - 100% 100% - - 100% 100% - - - - - 100% 100% - - 200% - - 100% 100% - - - 200% - 133%
1% - 3% - - - 3% - 6% - - 1% - 4% - - - 4% - - - 1% - 2% 2% - - 3% 1% - - - - - 2% 2% - - 1% - - 1% 2% - - - 28% - 4%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** * * * ** ** ** ** ** ** * * * ** ** * * * * * ** ** ** ** ** ERROR:#DIV/0!
Don`t know/ Not stated 100% 100% - - - - 100% - - - - 100% - - - - - - 100% - - 100% - - 100% - - - - - - 100% - - - - 100% - 100% - 100% 100% 100% 100% 100% 100% 100% - 100%
1% 1% - - - - 3% - - - - 1% - - - - - - 2% - - 1% - - 2% - - - - - - 9% - - - - 4% - 1% - 1% 1% 2% 3% 9% 4% 14% - 3%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** * * * ** ** ** ** ** ** * * * ** ** * * * * * ** ** ** ** ** ERROR:#DIV/0!
Do not recall 1800% 900% 900% - 500% 400% - 200% 300% 400% 600% 300% 300% 600% - 200% 300% 300% 200% 800% - 1800% 400% 400% 800% 300% 200% 600% 300% 500% 100% 100% - 700% 100% 400% 400% 100% 700% 1100% 400% 200% - - - - - 100% 492%
10% 9% 12% - 13% 8% - 8% 15% 38% 13% 5% 8% 28% - 15% 9% 6% 3% 34% - 11% 23% 8% 16% 5% 11% 19% 4% 44% 9% 7% - 12% 3% 11% 18% 24% 6% 21% 7% 2% - - - - - 100% 16%
* * ** ** * * ** ** ** ** * * ** ** ** ** * * ** ** ** * Z* * ** ** ** ** ** ** * * * ** ** * o* * * * ** ** ** ** ** ERROR:#DIV/0!
Sigma 28700% 17200% 11400% 100% 4800% 10100% 5600% 4200% 2400% 1600% 6300% 13400% 5700% 3200% 1100% 2200% 5100% 8600% 8100% 3700% 3100% 25600% 1500% 7700% 7300% 12100% 3100% 4600% 15600% 1700% 2200% 1500% 100% 7700% 9500% 7100% 4000% 400% 22000% 6700% 13700% 15400% 9900% 6600% 3100% 5600% 1700% 100% 7148%
163% 163% 163% 100% 136% 174% 190% 164% 145% 134% 145% 182% 153% 148% 162% 155% 150% 170% 172% 151% 170% 162% 100% 170% 151% 180% 198% 152% 168% 136% 152% 144% 100% 134% 186% 184% 159% 100% 175% 132% 211% 190% 255% 246% 297% 233% 259% 100% 166%
ERROR:#DIV/0!
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
17
Q7b [Mindfulness Before Gambling (Out with Friends)] Overall, how effective was this ad at
Communicating how to minimize the risks associated with gambling Communicating the importance of protecting yourself by setting a budget limit when gambling
A B
Unweighted Base 160200% 160200% 160200% 160200%
ERROR:#DIV/0! ERROR:#DIV/0!
Base: Total answering 160200% 160200% 160200% 160200%
ERROR:#DIV/0! ERROR:#DIV/0!
Top 2 box (Net) 119400% 129700% 124550% 124550%
75% 81% 78% 78%
A ERROR:#DIV/0! ERROR:#DIV/0!
(4) Very effective 43600% 57400% 50500% 50500%
27% 36% 32% 32%
A ERROR:#DIV/0! ERROR:#DIV/0!
(3) Somewhat effective 75900% 72300% 74100% 74100%
47% 45% 46% 46%
ERROR:#DIV/0! ERROR:#DIV/0!
Bottom 2 box (Net) 35200% 25100% 30150% 30150%
22% 16% 19% 19%
B ERROR:#DIV/0! ERROR:#DIV/0!
(2) Somewhat ineffective 25500% 18100% 21800% 21800%
16% 11% 14% 14%
B ERROR:#DIV/0! ERROR:#DIV/0!
(1) Very ineffective 9700% 7000% 8350%
6% 4% 5%
B ERROR:#DIV/0!
Don`t Know 5600% 5300% 5450%
4% 3% 3%
ERROR:#DIV/0!
Summary
Mean 299% 316%
A
Standard deviation 84% 80%
Sigma 160200% 160200%
100% 100%
Statistics:
Overlap formulae used
- Column Proportions:
Columns Tested (5%): A/B
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
18
Q7b [Mindfulness Before Gambling (Out with Friends)] [ Top 2 Box ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Communicating how to minimize the risks associated with gambling 119400% 55700% 63400% 300% 14300% 20100% 20000% 19700% 20300% 25000% 16800% 33100% 30200% 39300% 7600% 9100% 30900% 31900% 26200% 13700% 2700% 116700% 14700% 35300% 35600% 33800% 7600% 16100% 50100% 26100% 9800% 7900% 400% 1200% 200% 32300% 36900% 24600% 15200% 10400% 24200% 95200% 9500% 12900% 6000% 3200% 1100% 3200% 1600% 600% 24642%
75% 73% 77% 76% 78% 78% 78% 66% 75% 75% 78% 77% 71% 74% 81% 70% 73% 75% 78% 71% 72% 75% 69% 77% 73% 77% 81% 78% 76% 71% 73% 74% 100% 73% 44% 74% 77% 77% 72% 67% 87% 72% 90% 87% 85% 90% 100% 89% 84% 89% 77%
** H H H H H * ** * * * ** ** ** n n p * * ** ** * ** ** ERROR:#DIV/0!
Communicating the importance of protecting yourself by setting a budget limit when gambling 129700% 60500% 68800% 400% 16300% 20800% 20800% 22000% 21800% 27900% 18900% 34600% 32900% 43300% 8000% 10100% 33800% 34600% 28400% 14900% 2600% 127100% 16300% 37700% 39100% 36600% 8400% 17800% 53400% 29000% 10400% 8500% 400% 1500% 300% 35500% 39200% 27000% 16900% 11200% 24700% 105000% 9900% 13200% 6600% 3300% 1100% 3000% 1700% 700% 26732%
81% 79% 83% 100% 89% 81% 82% 74% 80% 83% 88% 80% 78% 81% 85% 77% 80% 81% 85% 78% 69% 81% 76% 82% 80% 84% 90% 86% 81% 79% 77% 80% 100% 90% 62% 81% 82% 84% 80% 72% 89% 79% 94% 89% 94% 93% 100% 85% 89% 100% 83%
B ** HI H H LM * P ** * e* d * ** ** ** n n n p * * ** ** * ** **
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
19
Q7b [Mindfulness Before Gambling (Out with Friends)] [ Bottom 2 Box ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Communicating how to minimize the risks associated with gambling 35200% 18100% 16900% 100% 3900% 4700% 5100% 8800% 5600% 7200% 4500% 8500% 10500% 11600% 1400% 3800% 10000% 9200% 5700% 5100% 800% 34300% 5000% 9400% 11700% 9000% 1400% 4200% 14200% 9000% 3600% 2000% - 200% 200% 9900% 9400% 6900% 5000% 4000% 3300% 31900% 700% 2000% 1000% 400% - 400% 300% 100% 7421%
22% 24% 20% 24% 21% 18% 20% 30% 20% 21% 21% 20% 25% 22% 15% 29% 24% 22% 17% 26% 21% 22% 24% 20% 24% 21% 15% 20% 22% 25% 27% 19% - 11% 39% 23% 20% 22% 23% 26% 12% 24% 7% 13% 15% 11% - 11% 16% 11% 20%
** FGIJ * OS S S ** * * * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
Communicating the importance of protecting yourself by setting a budget limit when gambling 25100% 13900% 11200% - 1900% 4200% 4300% 6200% 4200% 4400% 2400% 7300% 7700% 7800% 1000% 2900% 7000% 7000% 3800% 3400% 900% 24200% 3400% 7100% 8300% 6200% 600% 2500% 10700% 6300% 2900% 1600% - 100% 100% 7000% 6800% 4600% 3500% 3200% 2600% 22500% 300% 1700% 400% 200% - 500% 200% - 5524%
16% 18% 14% - 10% 16% 17% 21% 15% 13% 11% 17% 18% 15% 11% 22% 17% 17% 11% 18% 24% 16% 16% 15% 17% 14% 6% 12% 16% 17% 22% 15% - 5% 21% 16% 14% 14% 17% 21% 9% 17% 3% 12% 6% 7% - 15% 11% - 15%
C ** EJ K * OS ** * * a a ab * ** ** ** o * q * ** ** q* ** ** ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
ERROR:#DIV/0!
Table of contents ERROR:#DIV/0!
20
Q7b [Mindfulness Before Gambling (Out with Friends)] [ Summary of Means ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Communicating how to minimize the risks associated with gambling 299% 295% 303% 276% 302% 307% 303% 288% 301% 297% 302% 303% 298% 296% 316% 285% 293% 301% 312% 288% 310% 299% 296% 303% 294% 303% 315% 302% 299% 292% 296% 306% 376% 348% 265% 304% 300% 299% 297% 284% 328% 293% 346% 328% 330% 329% 346% 336% 318% 333% 307%
** H PQT* PQT ** * * * ** ** ** n p * * ** ** * ** ** ERROR:#DIV/0!
Communicating the importance of protecting yourself by setting a budget limit when gambling 316% 309% 323% 340% 336% 320% 319% 301% 313% 317% 334% 318% 308% 314% 334% 304% 309% 319% 328% 306% 308% 317% 316% 318% 312% 319% 350% 325% 314% 308% 305% 329% 376% 354% 286% 321% 317% 315% 316% 305% 341% 311% 357% 339% 354% 354% 367% 339% 328% 366% 325%
B ** HIJ H H H LMN PQT* PQT ** * bcde* d * ** ** ** p * * ** ** * ** ** ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
ERROR:#DIV/0!
Table of contents ERROR:#DIV/0!
ERROR:#DIV/0!
ERROR:#DIV/0!
ERROR:#DIV/0!
ERROR:#DIV/0!
21
Q7b [Mindfulness Before Gambling (Out with Friends)] [ Communicating how to minimize the risks associated with gambling ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Top 2 box (Net) 119400% 55700% 63400% 300% 14300% 20100% 20000% 19700% 20300% 25000% 16800% 33100% 30200% 39300% 7600% 9100% 30900% 31900% 26200% 13700% 2700% 116700% 14700% 35300% 35600% 33800% 7600% 16100% 50100% 26100% 9800% 7900% 400% 1200% 200% 32300% 36900% 24600% 15200% 10400% 24200% 95200% 9500% 12900% 6000% 3200% 1100% 3200% 1600% 600% 24642%
75% 73% 77% 76% 78% 78% 78% 66% 75% 75% 78% 77% 71% 74% 81% 70% 73% 75% 78% 71% 72% 75% 69% 77% 73% 77% 81% 78% 76% 71% 73% 74% 100% 73% 44% 74% 77% 77% 72% 67% 87% 72% 90% 87% 85% 90% 100% 89% 84% 89% 77%
** H H H H H * ** * * * ** ** ** n n p * * ** ** * ** ** ERROR:#DIV/0!
(4) Very effective 43600% 19400% 24200% - 5300% 7600% 7300% 7500% 7200% 8600% 6200% 11900% 12200% 13300% 3300% 3300% 9500% 12400% 10800% 4300% 1200% 42400% 4900% 13200% 12900% 12600% 2900% 6300% 17100% 8600% 4200% 3100% 300% 800% 100% 13600% 12300% 8700% 6000% 3000% 11600% 31900% 5400% 6600% 3300% 1400% 500% 1800% 600% 300% 9296%
27% 25% 29% - 29% 29% 29% 25% 26% 26% 29% 28% 29% 25% 35% 25% 22% 29% 32% 22% 31% 27% 23% 29% 26% 29% 31% 30% 26% 23% 32% 29% 76% 51% 31% 31% 26% 27% 28% 19% 42% 24% 52% 45% 46% 39% 46% 52% 34% 44% 32%
** QT* Q QT ** * * * ** ** ** n p * * ** ** * ** ** ERROR:#DIV/0!
(3) Somewhat effective 75900% 36300% 39200% 300% 9000% 12500% 12600% 12200% 13100% 16400% 10600% 21200% 18000% 26100% 4300% 5800% 21400% 19500% 15400% 9400% 1600% 74300% 9800% 22100% 22800% 21200% 4700% 9800% 33100% 17500% 5600% 4800% 100% 400% 100% 18700% 24600% 15900% 9200% 7500% 12500% 63300% 4100% 6300% 2700% 1800% 600% 1300% 900% 300% 15536%
47% 47% 47% 76% 49% 48% 50% 41% 48% 49% 49% 49% 43% 49% 46% 45% 51% 46% 46% 49% 41% 48% 46% 48% 47% 48% 50% 47% 50% 48% 41% 45% 24% 22% 14% 43% 51% 50% 44% 48% 45% 48% 39% 42% 39% 50% 54% 37% 50% 46% 46%
** * ** * * * ** ** ** j * * ** ** * ** ** ERROR:#DIV/0!
Bottom 2 box (Net) 35200% 18100% 16900% 100% 3900% 4700% 5100% 8800% 5600% 7200% 4500% 8500% 10500% 11600% 1400% 3800% 10000% 9200% 5700% 5100% 800% 34300% 5000% 9400% 11700% 9000% 1400% 4200% 14200% 9000% 3600% 2000% - 200% 200% 9900% 9400% 6900% 5000% 4000% 3300% 31900% 700% 2000% 1000% 400% - 400% 300% 100% 7421%
22% 24% 20% 24% 21% 18% 20% 30% 20% 21% 21% 20% 25% 22% 15% 29% 24% 22% 17% 26% 21% 22% 24% 20% 24% 21% 15% 20% 22% 25% 27% 19% - 11% 39% 23% 20% 22% 23% 26% 12% 24% 7% 13% 15% 11% - 11% 16% 11% 20%
** FGIJ * OS S S ** * * * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
(2) Somewhat ineffective 25500% 12900% 12400% 100% 2900% 3600% 3500% 6500% 4100% 4900% 3100% 6400% 7800% 8100% 900% 2400% 7800% 6500% 4200% 3600% 800% 24700% 4300% 6900% 7900% 6400% 1300% 2400% 10800% 6400% 2500% 1500% - 200% 100% 7900% 6600% 5000% 3400% 2700% 2500% 23000% 600% 1400% 1000% 400% - 200% 300% 100% 5385%
16% 17% 15% 24% 16% 14% 14% 22% 15% 15% 15% 15% 19% 15% 10% 18% 18% 15% 13% 19% 21% 16% 20% 15% 16% 15% 14% 11% 16% 18% 19% 14% - 11% 18% 18% 14% 16% 16% 17% 9% 17% 6% 10% 14% 11% - 5% 16% 11% 15%
** FGIJ * S ** * * * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
(1) Very ineffective 97 52 45 - 10 11 16 22 15 23 14 22 27 35 4 14 22 27 14 15 - 97 7 26 38 26 1 18 34 26 11 5 - - 1 20 28 20 16 13 8 89 1 5 1 - - 2 - - 2329%
6% 7% 5% - 6% 4% 6% 8% 5% 7% 6% 5% 6% 7% 5% 11% 5% 6% 4% 8% - 6% 3% 6% 8% 6% 1% 9% 5% 7% 8% 5% - - 21% 5% 6% 6% 8% 9% 3% 7% 1% 4% 1% - - 5% - - 6%
** * QS ** * * a * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
Don`t Know 56 30 26 - 2 11 4 12 14 13 2 15 16 23 4 2 15 15 17 4 3 54 16 14 15 11 4 5 19 17 1 7 - 3 1 14 16 6 10 11 4 53 4 - - - - - - - 1388%
4% 4% 3% - 1% 4% 2% 4% 5% 4% 1% 4% 4% 4% 4% 1% 4% 4% 5% 2% 7% 3% 8% 3% 3% 2% 4% 2% 3% 5% 1% 7% - 16% 17% 3% 3% 2% 5% 7% 1% 4% 3% - - - - - - - 4%
** EG K * ** Z* * e* ** ** ** l o r* * ** ** * ** ** ERROR:#DIV/0!
Summary ERROR:#DIV/0!
Mean 2.99 2.95 3.03 2.76 3.02 3.07 3.03 2.88 3.01 2.97 3.02 3.03 2.98 2.96 3.16 2.85 2.93 3.01 3.12 2.88 3.1 2.99 2.96 3.03 2.94 3.03 3.15 3.02 2.99 2.92 2.96 3.06 3.76 3.48 2.65 3.04 3 2.99 2.97 2.84 3.28 2.93 3.46 3.28 3.3 3.29 3.46 3.36 3.18 3.33
** H PQT* PQT ** * * * ** ** ** n p * * ** ** * ** **
Standard deviation 0.84 0.85 0.82 0.49 0.82 0.79 0.83 0.89 0.82 0.84 0.84 0.8 0.87 0.83 0.81 0.93 0.8 0.85 0.8 0.85 0.75 0.84 0.78 0.82 0.87 0.83 0.7 0.89 0.8 0.85 0.92 0.82 0.5 0.74 1.4 0.84 0.81 0.83 0.89 0.86 0.75 0.84 0.65 0.78 0.75 0.65 0.52 0.82 0.7 0.71
Sigma 1602 769 829 4 183 259 255 297 273 335 215 431 424 532 94 131 424 426 335 192 38 1564 213 461 489 439 93 207 663 368 135 106 4 17 5 436 479 320 212 155 278 1324 105 149 70 35 11 36 19 7
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
22
Q7b [Mindfulness Before Gambling (Out with Friends)] [ Communicating the importance of protecting yourself by setting a budget limit when gambling ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Top 2 box (Net) 129700% 60500% 68800% 400% 16300% 20800% 20800% 22000% 21800% 27900% 18900% 34600% 32900% 43300% 8000% 10100% 33800% 34600% 28400% 14900% 2600% 127100% 16300% 37700% 39100% 36600% 8400% 17800% 53400% 29000% 10400% 8500% 400% 1500% 300% 35500% 39200% 27000% 16900% 11200% 24700% 105000% 9900% 13200% 6600% 3300% 1100% 3000% 1700% 700% 26732%
81% 79% 83% 100% 89% 81% 82% 74% 80% 83% 88% 80% 78% 81% 85% 77% 80% 81% 85% 78% 69% 81% 76% 82% 80% 84% 90% 86% 81% 79% 77% 80% 100% 90% 62% 81% 82% 84% 80% 72% 89% 79% 94% 89% 94% 93% 100% 85% 89% 100% 83%
B ** HI H H LM * P ** * e* d * ** ** ** n n n p * * ** ** * ** ** ERROR:#DIV/0!
(4) Very effective 57400% 24900% 32300% 200% 8800% 10000% 10000% 8400% 9000% 11100% 10200% 16100% 13400% 17700% 4400% 4400% 12500% 17000% 13600% 5500% 1200% 56200% 7100% 17700% 16500% 16100% 5100% 8500% 22000% 10700% 4700% 5000% 300% 900% 100% 17400% 16500% 11100% 7500% 5100% 14100% 43300% 6200% 7700% 4300% 2200% 800% 1900% 700% 400% 11964%
36% 32% 39% 40% 48% 39% 39% 28% 33% 33% 48% 37% 32% 33% 47% 33% 29% 40% 41% 29% 31% 36% 34% 38% 34% 37% 54% 41% 33% 29% 35% 47% 76% 56% 31% 40% 34% 35% 35% 33% 51% 33% 59% 52% 61% 61% 67% 54% 39% 66% 41%
B ** HIJ H H LMN QT* QT QT ** * cde* cd cd* ** ** ** p * * ** ** * ** ** ERROR:#DIV/0!
(3) Somewhat effective 72300% 35600% 36500% 300% 7500% 10800% 10800% 13700% 12800% 16800% 8700% 18500% 19500% 25600% 3600% 5700% 21300% 17600% 14800% 9400% 1400% 70900% 9100% 20100% 22600% 20500% 3300% 9300% 31400% 18300% 5700% 3500% 100% 600% 200% 18100% 22700% 16000% 9400% 6200% 10600% 61700% 3800% 5500% 2300% 1100% 400% 1100% 900% 200% 14776%
45% 46% 44% 60% 41% 42% 43% 46% 47% 50% 40% 43% 46% 48% 38% 44% 50% 41% 44% 49% 38% 45% 43% 44% 46% 47% 36% 45% 47% 50% 43% 32% 24% 34% 31% 42% 47% 50% 44% 40% 38% 47% 36% 37% 33% 32% 33% 30% 50% 34% 42%
** * OR ** * * f af * ** ** ** j o * * ** ** * ** ** ERROR:#DIV/0!
Bottom 2 box (Net) 25100% 13900% 11200% - 1900% 4200% 4300% 6200% 4200% 4400% 2400% 7300% 7700% 7800% 1000% 2900% 7000% 7000% 3800% 3400% 900% 24200% 3400% 7100% 8300% 6200% 600% 2500% 10700% 6300% 2900% 1600% - 100% 100% 7000% 6800% 4600% 3500% 3200% 2600% 22500% 300% 1700% 400% 200% - 500% 200% - 5524%
16% 18% 14% - 10% 16% 17% 21% 15% 13% 11% 17% 18% 15% 11% 22% 17% 17% 11% 18% 24% 16% 16% 15% 17% 14% 6% 12% 16% 17% 22% 15% - 5% 21% 16% 14% 14% 17% 21% 9% 17% 3% 12% 6% 7% - 15% 11% - 15%
C ** EJ K * OS ** * * a a ab * ** ** ** o * q * ** ** q* ** ** ERROR:#DIV/0!
(2) Somewhat ineffective 18100% 9700% 8400% - 1400% 3300% 3300% 4500% 2600% 2900% 1700% 6000% 5400% 5100% 600% 1900% 5300% 4900% 3100% 2400% 900% 17200% 3000% 4800% 5800% 4600% 600% 1500% 8200% 4600% 1800% 1100% - 100% - 5700% 4700% 2900% 2800% 2100% 2200% 15900% 200% 1500% 300% 200% - 500% 200% - 4089%
11% 13% 10% - 8% 13% 13% 15% 10% 9% 8% 14% 13% 10% 7% 14% 13% 11% 9% 12% 24% 11% 14% 10% 12% 10% 6% 7% 12% 13% 14% 11% - 5% - 13% 10% 9% 13% 14% 8% 12% 2% 10% 5% 7% - 15% 11% - 11%
** EJ * ** * * b * ** ** ** * q * ** ** q* ** ** ERROR:#DIV/0!
(1) Very ineffective 70 42 28 - 4 9 10 17 15 14 7 13 23 27 4 10 17 22 7 10 - 70 5 23 25 17 - 10 25 16 11 5 - - 1 13 21 17 8 11 4 66 1 2 1 - - - - - 1753%
4% 5% 3% - 2% 3% 4% 6% 6% 4% 3% 3% 5% 5% 4% 8% 4% 5% 2% 5% - 5% 2% 5% 5% 4% - 5% 4% 5% 8% 5% - - 21% 3% 4% 5% 4% 7% 1% 5% 1% 1% 1% - - - - - 5%
** * S S ** * * ac * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
Don`t Know 53 25 29 - 2 9 4 14 13 12 2 12 18 21 4 2 16 10 13 9 3 51 16 13 14 10 4 4 22 15 1 6 - 1 1 11 20 4 8 11 4 49 4 - - - - - - - 1317%
3% 3% 3% - 1% 3% 1% 5% 5% 4% 1% 3% 4% 4% 5% 1% 4% 2% 4% 5% 7% 3% 8% 3% 3% 2% 4% 2% 3% 4% 1% 5% - 5% 17% 3% 4% 1% 4% 7% 2% 4% 3% - - - - - - - 4%
** G G K * ** Z* * * ** ** ** l jl r* * ** ** * ** ** ERROR:#DIV/0!
Summary
Mean 3.16 3.09 3.23 3.4 3.36 3.2 3.19 3.01 3.13 3.17 3.34 3.18 3.08 3.14 3.34 3.04 3.09 3.19 3.28 3.06 3.08 3.17 3.16 3.18 3.12 3.19 3.5 3.25 3.14 3.08 3.05 3.29 3.76 3.54 2.86 3.21 3.17 3.15 3.16 3.05 3.41 3.11 3.57 3.39 3.54 3.54 3.67 3.39 3.28 3.66
B ** HIJ H H H LMN PQT* PQT ** * bcde* d * ** ** ** p * * ** ** * ** **
Standard deviation 0.8 0.83 0.77 0.56 0.73 0.8 0.81 0.84 0.82 0.77 0.76 0.79 0.83 0.8 0.79 0.89 0.77 0.84 0.72 0.81 0.78 0.8 0.77 0.82 0.82 0.78 0.62 0.79 0.78 0.79 0.91 0.85 0.5 0.61 1.35 0.79 0.79 0.8 0.79 0.9 0.7 0.81 0.58 0.72 0.65 0.63 0.49 0.75 0.67 0.51
Sigma 1602 769 829 4 183 259 255 297 273 335 215 431 424 532 94 131 424 426 335 192 38 1564 213 461 489 439 93 207 663 368 135 106 4 17 5 436 479 320 212 155 278 1324 105 149 70 35 11 36 19 7
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
23
Q9. [Mindfulness Before Gambling (Big_Game)] Do you recall seeing this ad?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Yes 16200% 9400% 6800% - 3200% 5200% 3400% 2400% 1200% 900% 4100% 7100% 3100% 1900% 700% 1300% 3200% 4600% 4800% 1400% 1600% 14600% 1700% 3800% 5200% 5600% 1500% 3100% 8000% 1000% 1700% 800% - 100% - 6600% 4100% 3000% 2100% 400% 11000% 5200% 5800% 7400% 3800% 2400% 1100% 2100% 600% - 4026%
10% 12% 8% - 17% 20% 13% 8% 4% 3% 19% 16% 7% 4% 8% 10% 8% 11% 14% 7% 42% 9% 8% 8% 11% 13% 16% 15% 12% 3% 13% 7% - 5% - 15% 9% 10% 10% 2% 40% 4% 55% 50% 55% 68% 92% 60% 32% - 19%
C ** HIJ HIJ IJ J MN MN N * QT ** * X d* d d d * ** ** ** kln n n n p * * ** ** * ** ** ERROR:#DIV/0!
No 134400% 62500% 71700% 200% 12800% 19100% 20400% 26300% 24600% 31300% 15000% 33000% 37500% 48800% 8300% 11400% 37600% 34600% 26600% 16000% 2100% 132300% 17900% 40100% 40700% 35800% 6900% 16400% 54700% 34300% 11100% 8400% 400% 1400% 500% 34300% 41200% 27000% 18400% 13500% 13300% 121100% 3300% 5900% 2300% 1100% 100% 1300% 1100% 600% 27192%
84% 81% 87% 36% 70% 74% 80% 89% 90% 93% 70% 77% 89% 92% 89% 87% 89% 81% 79% 83% 55% 85% 84% 87% 83% 82% 74% 79% 83% 93% 83% 79% 100% 84% 100% 79% 86% 84% 87% 87% 48% 91% 32% 40% 33% 30% 8% 36% 61% 82% 75%
B ** E EFG EFG EFG KL KL * RS ** * Z * abcef * ** ** ** j j j o * * ** ** * ** ** ERROR:#DIV/0!
Not sure 9600% 4900% 4400% 300% 2400% 1700% 1800% 900% 1500% 1300% 2400% 3000% 1700% 2500% 300% 400% 1600% 3400% 2100% 1800% 100% 9500% 1700% 2300% 3000% 2600% 1000% 1300% 3600% 1400% 600% 1500% - 200% - 2700% 2500% 2000% 700% 1700% 3400% 6200% 1400% 1600% 900% 100% - 200% 100% 100% 2136%
6% 6% 5% 64% 13% 6% 7% 3% 6% 4% 11% 7% 4% 5% 4% 3% 4% 8% 6% 10% 3% 6% 8% 5% 6% 6% 10% 6% 5% 4% 5% 14% - 11% - 6% 5% 6% 3% 11% 12% 5% 13% 10% 12% 2% - 4% 8% 18% 8%
** FHIJ MN * Q Q ** * d* cde* ** ** ** km p * * ** ** * ** ** ERROR:#DIV/0!
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
24
Q9a [Mindfulness Before Gambling (Big_Game)] Where did you see it?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Homemaker Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Othe
A B C E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f h j k l m n o p q r s t u v w
Unweighted Base 15600% 8200% 7400% 2400% 4800% 3600% 2500% 1400% 900% 3300% 6900% 3300% 2100% 800% 1200% 2900% 4500% 5100% 1100% 1600% 14000% 600% 3200% 5500% 6300% 1400% 3300% 8100% 800% 1500% 400% 100% 5300% 4300% 3400% 2200% 400% 10900% 4700% 6000% 7200% 3900% 2200% 1100% 2200% 600% 3896%
ERROR:#DIV/0!
Base: Total answering 16200% 9400% 6800% 3200% 5200% 3400% 2400% 1200% 900% 4100% 7100% 3100% 1900% 700% 1300% 3200% 4600% 4800% 1400% 1600% 14600% 1700% 3800% 5200% 5600% 1500% 3100% 8000% 1000% 1700% 800% 100% 6600% 4100% 3000% 2100% 400% 11000% 5200% 5800% 7400% 3800% 2400% 1100% 2100% 600% 4026%
ERROR:#DIV/0!
YouTube 10500% 6000% 4500% 2600% 3200% 2300% 1400% 800% 200% 3100% 4600% 2000% 800% 400% 700% 1700% 3000% 3600% 1100% 900% 9600% 900% 2700% 3000% 3900% 1400% 1600% 5400% 300% 1500% 500% - 4100% 2500% 2200% 1300% 400% 7700% 2900% 4400% 6000% 2800% 1800% 900% 1200% 500% 2731%
65% 64% 67% 82% 63% 67% 59% 64% 27% 76% 66% 63% 44% 47% 55% 53% 64% 75% 82% 59% 66% 51% 73% 58% 71% 93% 50% 68% 26% 85% 61% - 63% 61% 72% 65% 100% 70% 55% 76% 80% 73% 77% 87% 56% 84% 66%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * * * * ** ** ** ** ERROR:#DIV/0!
Facebook 5900% 3500% 2400% 500% 2000% 1600% 1000% 500% 300% 900% 3000% 1400% 600% 300% 600% 500% 2200% 1500% 800% 600% 5300% 300% 1100% 2100% 2400% 300% 900% 3700% 200% 400% 400% - 1800% 2300% 800% 1000% - 4400% 1500% 3300% 3100% 1800% 1200% 700% 900% 200% 1595%
37% 38% 35% 16% 38% 48% 43% 40% 34% 22% 42% 44% 32% 44% 44% 16% 47% 32% 55% 41% 36% 18% 29% 40% 44% 18% 30% 47% 18% 23% 51% - 28% 55% 28% 47% - 40% 29% 56% 42% 46% 52% 67% 42% 30% 38%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * jl* * ** ** * * * * * ** ** ** ** ERROR:#DIV/0!
Instagram 3400% 1900% 1500% 700% 1000% 1100% 300% 300% 100% 700% 2000% 400% 300% 200% 200% 700% 1000% 1100% 300% 300% 3100% 400% 800% 900% 1300% 200% 800% 2100% - 200% 100% - 800% 1000% 800% 700% - 2500% 900% 1800% 1800% 2000% 1400% 400% 900% 200% 991%
21% 20% 23% 20% 20% 33% 11% 22% 7% 18% 28% 12% 17% 20% 19% 21% 22% 22% 18% 17% 22% 22% 22% 17% 24% 12% 27% 26% - 14% 12% - 13% 25% 27% 36% - 23% 18% 31% 25% 53% 57% 35% 42% 31% 23%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * * * r* ** ** ** ** ERROR:#DIV/0!
The Score 2400% 1500% 800% 100% 900% 800% 400% 100% 200% 400% 1200% 500% 200% 200% 200% 600% 700% 500% 100% 100% 2300% - 400% 1100% 800% 200% 500% 1200% 200% 200% 100% - 600% 500% 900% 300% 100% 2200% 200% 1300% 1300% 900% 800% 600% 1400% 200% 686%
15% 16% 12% 4% 17% 23% 16% 7% 19% 10% 18% 15% 13% 23% 18% 20% 16% 10% 8% 5% 16% - 11% 22% 15% 13% 16% 15% 16% 12% 12% - 9% 13% 28% 16% 28% 20% 4% 23% 18% 23% 32% 58% 64% 30% 18%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * * j* ** ** p* * * * * ** ** ** ** ERROR:#DIV/0!
Spotify 2400% 1600% 800% 400% 800% 600% 400% 100% 100% 500% 1200% 500% 200% 100% 200% 200% 700% 1100% 100% 200% 2200% 200% 500% 600% 1000% 300% 500% 1100% 300% - 100% - 1000% 400% 500% 400% - 1800% 500% 1100% 1400% 900% 900% 300% 600% 300% 677%
15% 17% 11% 12% 15% 18% 18% 8% 10% 11% 17% 17% 9% 12% 13% 8% 15% 22% 8% 13% 15% 14% 14% 12% 18% 21% 16% 14% 32% - 12% - 16% 11% 18% 18% - 17% 11% 19% 19% 23% 36% 32% 30% 53% 17%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * * * * ** ** ** ** ERROR:#DIV/0!
Televison 2 - 2 - - 2 - - - - 2 - - - - 1 1 - - - 2 - - 1 1 - 2 - - - - - - - 2 - - 2 - 1 2 - 2 - - - 167%
1% - 2% - - 5% - - - - 2% - - - - 2% 2% - - - 1% - - 2% 1% - 5% - - - - - - - 5% - - 1% - 1% 2% - 7% - - - 3%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** c* * ** ** ** ** * * * ** ** * * * * * ** ** ** ** ERROR:#DIV/0!
Other 5 3 3 - 1 1 - 1 3 - 2 - 4 - - 4 2 - - - 5 3 1 2 - - 1 1 3 - - 1 4 1 1 - - 3 3 1 2 1 - - - 2 229%
3% 3% 4% - 2% 3% - 8% 30% - 3% - 19% - - 11% 4% - - - 4% 16% 3% 3% - - 3% 1% 26% - - 100% 5% 2% 3% - - 2% 5% 2% 2% 2% - - - 31% 11%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * * * * ** ** ** ** ERROR:#DIV/0!
Don`t know/ Not stated 1 1 - - - 1 - - - - 1 - - - - - - 1 - - 1 - - 1 - - - - - - 1 - - - - 1 - 1 - 1 1 1 1 1 1 1 100%
1% 1% - - - 3% - - - - 1% - - - - - - 2% - - 1% - - 2% - - - - - - 12% - - - - 4% - 1% - 2% 1% 2% 4% 9% 4% 15% 4%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * * * * ** ** ** ** ERROR:#DIV/0!
Do not recall 8 4 4 1 3 - 1 2 2 2 2 1 3 - - 3 1 2 1 - 8 - 1 3 4 - 3 3 1 1 - - 3 2 3 - - 3 5 - 1 2 - - - - 268%
5% 4% 6% 3% 5% - 5% 14% 18% 5% 3% 4% 17% - - 11% 3% 4% 9% - 6% - 2% 6% 8% - 8% 4% 8% 7% - - 5% 4% 11% - - 3% 9% - 1% 5% - - - - 7%
* * ** * * ** ** ** ** ** ** ** ** ** * * ** ** ** * * * ** * * ** ** ** ** * * * ** ** * * * * * ** ** ** ** ERROR:#DIV/0!
Sigma 262 154 108 44 82 67 37 19 13 58 126 49 29 11 20 46 80 81 25 21 240 21 57 83 101 23 49 139 13 24 12 1 90 70 58 38 5 194 67 121 141 87 63 30 51 16 6796%
162% 163% 160% 137% 160% 199% 153% 162% 144% 143% 179% 155% 151% 146% 149% 141% 172% 167% 180% 135% 165% 122% 152% 161% 181% 158% 156% 175% 126% 141% 158% 100% 137% 170% 192% 186% 128% 176% 131% 209% 191% 228% 264% 286% 238% 274% 169%
ERROR:#DIV/0!
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
25
Q9b [Mindfulness Before Gambling (Big_Game)] Overall, how effective was this ad at
Communicating how to minimize the risks associated with gambling Communicating the importance of protecting yourself by setting a budget limit when gambling
A B
Unweighted Base 160200% 160200% 160200%
ERROR:#DIV/0!
Base: Total answering 160200% 160200% 160200%
ERROR:#DIV/0!
Top 2 box (Net) 131800% 137300% 134550%
82% 86% 84%
A ERROR:#DIV/0!
(4) Very effective 58900% 65400% 62150%
37% 41% 39%
A ERROR:#DIV/0!
(3) Somewhat effective 72900% 71900% 72400%
46% 45% 45%
ERROR:#DIV/0!
Bottom 2 box (Net) 23800% 18700% 21250%
15% 12% 13%
B ERROR:#DIV/0!
(2) Somewhat ineffective 16100% 13600% 14850%
10% 9% 9%
B ERROR:#DIV/0!
(1) Very ineffective 77 51 6400%
5% 3% 4%
B ERROR:#DIV/0!
Don`t Know 46 42 4400%
3% 3% 3%
ERROR:#DIV/0!
Summary
Mean 3.18 3.27
A
Standard deviation 0.81 0.75
Sigma 1602 1602
100% 100%
Statistics:
Overlap formulae used
- Column Proportions:
Columns Tested (5%): A/B
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A/B
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
26
Q9b [Mindfulness Before Gambling (Big_Game)] [ Top 2 Box ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Communicating how to minimize the risks associated with gambling 131800% 62000% 69400% 400% 15700% 21600% 20600% 23100% 22400% 28400% 18600% 34900% 33900% 44400% 8000% 10100% 34700% 35600% 27600% 15900% 2500% 129300% 16800% 38500% 40300% 36200% 7900% 17500% 54500% 30400% 10600% 8600% 400% 1500% 200% 36200% 39400% 27300% 17600% 11300% 24300% 107500% 9300% 13200% 6500% 3300% 1100% 3000% 1500% 600% 27128%
82% 81% 84% 100% 86% 83% 81% 78% 82% 85% 86% 81% 80% 84% 85% 78% 82% 84% 82% 83% 67% 83% 79% 83% 83% 82% 85% 85% 82% 83% 78% 80% 100% 90% 44% 83% 82% 85% 83% 73% 87% 81% 88% 89% 93% 95% 92% 84% 79% 89% 83%
** H * ** * * * ** ** ** n n n n p * * ** ** * ** ** ERROR:#DIV/0!
Communicating the importance of protecting yourself by setting a budget limit when gambling 137300% 64600% 72300% 400% 16300% 22800% 21800% 23500% 23300% 29600% 19300% 36800% 34900% 46300% 8600% 10100% 36000% 36300% 29400% 17000% 2600% 134800% 18200% 40100% 41600% 37400% 8300% 18300% 56300% 31500% 11600% 9000% 400% 1400% 200% 38300% 41200% 27800% 18200% 11900% 24600% 112700% 9900% 13200% 6600% 3300% 1100% 3000% 1700% 600% 28248%
86% 84% 87% 100% 89% 88% 86% 79% 85% 88% 90% 86% 82% 87% 92% 77% 85% 85% 88% 88% 68% 86% 85% 87% 85% 85% 89% 88% 85% 86% 86% 84% 100% 86% 44% 88% 86% 87% 86% 77% 89% 85% 94% 89% 95% 93% 92% 85% 89% 89% 86%
** H H H M P* P P P ** * * * ** ** ** n n n n * * ** ** * ** ** ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
ERROR:#DIV/0!
Table of contents ERROR:#DIV/0!
27
Q9b [Mindfulness Before Gambling (Big_Game)] [ Bottom 2 Box ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Communicating how to minimize the risks associated with gambling 23800% 12400% 11400% - 2500% 3900% 4500% 5700% 3400% 3800% 2700% 7400% 7300% 6400% 1100% 2700% 6300% 6200% 4600% 2900% 900% 22900% 3300% 6400% 7400% 6800% 1100% 2500% 10600% 5000% 2800% 1400% - 100% 200% 6000% 7100% 4300% 3200% 3200% 3100% 20700% 900% 1700% 500% 100% 100% 600% 400% 100% 5050%
15% 16% 14% - 14% 15% 18% 19% 12% 11% 13% 17% 17% 12% 12% 21% 15% 15% 14% 15% 24% 15% 15% 14% 15% 16% 11% 12% 16% 14% 21% 14% - 5% 39% 14% 15% 13% 15% 20% 11% 16% 9% 11% 7% 3% 8% 16% 21% 11% 15%
** J IJ N N * ** * * * ** ** ** * * ** ** * ** ** ERROR:#DIV/0!
Communicating the importance of protecting yourself by setting a budget limit when gambling 18700% 10100% 8600% - 1900% 2700% 3400% 5500% 2500% 2700% 2100% 5600% 6400% 4600% 600% 2800% 5100% 5600% 2800% 1800% 900% 17900% 1900% 4800% 6300% 5800% 600% 1800% 8800% 4000% 1800% 1200% - 100% 200% 4100% 5400% 4000% 2600% 2600% 2700% 16000% 300% 1700% 400% 200% 100% 500% 200% 100% 3969%
12% 13% 10% - 10% 10% 13% 19% 9% 8% 10% 13% 15% 9% 7% 21% 12% 13% 9% 9% 23% 11% 9% 10% 13% 13% 7% 9% 13% 11% 14% 11% - 9% 39% 10% 11% 12% 12% 17% 10% 12% 3% 11% 6% 5% 8% 15% 11% 11% 12%
** EFIJ N * OQRST ** * * * ** ** ** j * q * ** ** q* ** ** ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
ERROR:#DIV/0!
Table of contents ERROR:#DIV/0!
28
Q9b [Mindfulness Before Gambling (Big_Game)] [ Summary of Means ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Communicating how to minimize the risks associated with gambling 318% 312% 323% 324% 331% 313% 315% 306% 325% 320% 332% 311% 312% 322% 329% 307% 312% 321% 323% 316% 307% 318% 312% 322% 317% 316% 337% 328% 314% 315% 306% 322% 376% 365% 307% 323% 316% 321% 314% 304% 339% 313% 353% 339% 344% 347% 349% 339% 317% 345% 324%
B ** H H LM * ** * ce* ce * ** ** ** n n p * * ** ** * ** ** ERROR:#DIV/0!
Communicating the importance of protecting yourself by setting a budget limit when gambling 327% 319% 334% 337% 346% 326% 321% 309% 334% 332% 344% 321% 316% 333% 342% 311% 321% 327% 337% 324% 314% 327% 331% 330% 326% 322% 347% 337% 321% 324% 320% 334% 376% 376% 307% 335% 325% 325% 325% 314% 344% 323% 366% 343% 355% 363% 365% 347% 342% 365% 334%
B ** FGH H H H LM LM PQ* PQ ** * cde* cd * ** ** ** n p r* * ** ** * ** ** ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
ERROR:#DIV/0!
Table of contents ERROR:#DIV/0!
ERROR:#DIV/0!
ERROR:#DIV/0!
ERROR:#DIV/0!
ERROR:#DIV/0!
29
Q9b [Mindfulness Before Gambling (Big_Game)] [ Communicating how to minimize the risks associated with gambling ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Top 2 box (Net) 131800% 62000% 69400% 400% 15700% 21600% 20600% 23100% 22400% 28400% 18600% 34900% 33900% 44400% 8000% 10100% 34700% 35600% 27600% 15900% 2500% 129300% 16800% 38500% 40300% 36200% 7900% 17500% 54500% 30400% 10600% 8600% 400% 1500% 200% 36200% 39400% 27300% 17600% 11300% 24300% 107500% 9300% 13200% 6500% 3300% 1100% 3000% 1500% 600% 27128%
82% 81% 84% 100% 86% 83% 81% 78% 82% 85% 86% 81% 80% 84% 85% 78% 82% 84% 82% 83% 67% 83% 79% 83% 83% 82% 85% 85% 82% 83% 78% 80% 100% 90% 44% 83% 82% 85% 83% 73% 87% 81% 88% 89% 93% 95% 92% 84% 79% 89% 83%
** H * ** * * * ** ** ** n n n n p * * ** ** * ** ** ERROR:#DIV/0!
(4) Very effective 58900% 25300% 33500% 100% 8900% 8500% 9900% 9100% 10800% 11700% 10600% 14500% 14300% 19600% 4000% 4500% 13500% 16800% 13500% 6600% 1500% 57400% 6800% 18300% 17800% 15900% 4500% 9400% 22600% 11700% 4900% 4100% 300% 1100% 200% 17300% 17100% 12300% 7600% 4500% 14800% 44000% 6500% 8000% 3800% 1800% 700% 2200% 900% 400% 12260%
37% 33% 40% 24% 49% 33% 39% 31% 40% 35% 49% 34% 34% 37% 43% 35% 32% 40% 40% 34% 40% 37% 32% 40% 37% 36% 48% 45% 34% 32% 37% 39% 76% 67% 44% 40% 36% 39% 36% 29% 53% 33% 62% 54% 54% 51% 65% 61% 49% 66% 42%
B ** FHJ H LMN * Q Q ** * cd* cd * ** ** ** n p * * ** ** * ** ** ERROR:#DIV/0!
(3) Somewhat effective 72900% 36700% 35900% 300% 6800% 13100% 10800% 14000% 11600% 16700% 8000% 20400% 19600% 24900% 4000% 5600% 21200% 18800% 14100% 9300% 1000% 71900% 10000% 20200% 22500% 20200% 3400% 8100% 31900% 18700% 5600% 4400% 100% 400% - 18900% 22300% 15000% 10000% 6800% 9400% 63500% 2800% 5200% 2800% 1600% 300% 800% 600% 200% 15169%
46% 48% 43% 76% 37% 51% 42% 47% 43% 50% 37% 47% 46% 47% 43% 43% 50% 44% 42% 49% 27% 46% 47% 44% 46% 46% 37% 39% 48% 51% 42% 42% 24% 24% - 43% 47% 47% 47% 44% 34% 48% 26% 35% 39% 44% 28% 23% 30% 24% 42%
** E E K K * S ** * * b ab * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
Bottom 2 box (Net) 23800% 12400% 11400% - 2500% 3900% 4500% 5700% 3400% 3800% 2700% 7400% 7300% 6400% 1100% 2700% 6300% 6200% 4600% 2900% 900% 22900% 3300% 6400% 7400% 6800% 1100% 2500% 10600% 5000% 2800% 1400% - 100% 200% 6000% 7100% 4300% 3200% 3200% 3100% 20700% 900% 1700% 500% 100% 100% 600% 400% 100% 5050%
15% 16% 14% - 14% 15% 18% 19% 12% 11% 13% 17% 17% 12% 12% 21% 15% 15% 14% 15% 24% 15% 15% 14% 15% 16% 11% 12% 16% 14% 21% 14% - 5% 39% 14% 15% 13% 15% 20% 11% 16% 9% 11% 7% 3% 8% 16% 21% 11% 15%
** J IJ N N * ** * * * ** ** ** * * ** ** * ** ** ERROR:#DIV/0!
(2) Somewhat ineffective 16100% 8100% 8000% - 1600% 2600% 2900% 4100% 2500% 2300% 1600% 5000% 5200% 4300% 900% 1700% 4200% 4200% 3000% 2100% 500% 15600% 2100% 4400% 5200% 4400% 1000% 1200% 7400% 3600% 1500% 1000% - 100% 200% 4400% 4700% 3000% 1600% 2400% 2000% 14100% 700% 1300% 300% - - 400% 200% - 3638%
10% 11% 10% - 9% 10% 12% 14% 9% 7% 8% 12% 12% 8% 9% 13% 10% 10% 9% 11% 14% 10% 10% 10% 11% 10% 10% 6% 11% 10% 11% 9% - 5% 39% 10% 10% 10% 8% 15% 7% 11% 7% 8% 5% - - 11% 10% - 10%
** J N * ** * * b * ** ** ** m * * ** ** * ** ** ERROR:#DIV/0!
(1) Very ineffective 77 43 34 - 9 12 16 16 9 15 11 24 20 21 3 10 21 20 16 8 4 73 12 19 22 23 1 13 31 13 13 5 - - - 17 24 12 15 8 10 67 2 4 2 1 1 2 2 1 1700%
5% 6% 4% - 5% 5% 6% 5% 3% 5% 5% 6% 5% 4% 3% 7% 5% 5% 5% 4% 10% 5% 6% 4% 5% 5% 1% 6% 5% 4% 10% 4% - - - 4% 5% 4% 7% 5% 4% 5% 2% 3% 3% 3% 8% 6% 11% 11% 5%
** * ** * * acd * ** ** ** * * ** ** * ** ** ERROR:#DIV/0!
Don`t Know 46 25 21 - 2 4 4 8 15 13 2 8 12 24 2 3 14 9 14 5 3 43 13 13 12 9 4 7 12 14 1 6 - 1 1 14 14 5 4 10 4 42 4 - - 1 - - - - 1114%
3% 3% 3% - 1% 2% 2% 3% 6% 4% 1% 2% 3% 5% 3% 2% 3% 2% 4% 2% 9% 3% 6% 3% 2% 2% 4% 3% 2% 4% 1% 6% - 5% 17% 3% 3% 1% 2% 7% 2% 3% 3% - - 3% - - - - 3%
** EFG KL * ** * * c* ** ** ** lm r* * ** ** * ** ** ERROR:#DIV/0!
Summary
Mean 3.18 3.12 3.23 3.24 3.31 3.13 3.15 3.06 3.25 3.2 3.32 3.11 3.12 3.22 3.29 3.07 3.12 3.21 3.23 3.16 3.07 3.18 3.12 3.22 3.17 3.16 3.37 3.28 3.14 3.15 3.06 3.22 3.76 3.65 3.07 3.23 3.16 3.21 3.14 3.04 3.39 3.13 3.53 3.39 3.44 3.47 3.49 3.39 3.17 3.45
B ** H H LM * ** * ce* ce * ** ** ** n n p * * ** ** * ** **
Standard deviation 0.81 0.82 0.79 0.49 0.82 0.79 0.86 0.82 0.77 0.76 0.83 0.82 0.81 0.77 0.76 0.89 0.79 0.81 0.81 0.78 1.03 0.8 0.82 0.79 0.8 0.82 0.72 0.84 0.8 0.75 0.94 0.81 0.5 0.59 1.15 0.79 0.81 0.77 0.85 0.84 0.78 0.8 0.72 0.77 0.71 0.65 0.89 0.9 1.03 1.02
Sigma 1602 769 829 4 183 259 255 297 273 335 215 431 424 532 94 131 424 426 335 192 38 1564 213 461 489 439 93 207 663 368 135 106 4 17 5 436 479 320 212 155 278 1324 105 149 70 35 11 36 19 7
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
30
Q9b [Mindfulness Before Gambling (Big_Game)] [ Communicating the importance of protecting yourself by setting a budget limit when gambling ] - Overall, how effective was this ad at
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Top 2 box (Net) 137300% 64600% 72300% 400% 16300% 22800% 21800% 23500% 23300% 29600% 19300% 36800% 34900% 46300% 8600% 10100% 36000% 36300% 29400% 17000% 2600% 134800% 18200% 40100% 41600% 37400% 8300% 18300% 56300% 31500% 11600% 9000% 400% 1400% 200% 38300% 41200% 27800% 18200% 11900% 24600% 112700% 9900% 13200% 6600% 3300% 1100% 3000% 1700% 600% 28248%
86% 84% 87% 100% 89% 88% 86% 79% 85% 88% 90% 86% 82% 87% 92% 77% 85% 85% 88% 88% 68% 86% 85% 87% 85% 85% 89% 88% 85% 86% 86% 84% 100% 86% 44% 88% 86% 87% 86% 77% 89% 85% 94% 89% 95% 93% 92% 85% 89% 89% 86%
** H H H M P* P P P ** * * * ** ** ** n n n n * * ** ** * ** ** ERROR:#DIV/0!
(4) Very effective 65400% 27100% 38200% 200% 10500% 10300% 10000% 9400% 11900% 13400% 11800% 16800% 14400% 22400% 4700% 5300% 15000% 18100% 15500% 6800% 1600% 63800% 8700% 19600% 20000% 17100% 5000% 9900% 24900% 13200% 5500% 5000% 300% 1400% 200% 19900% 18400% 13300% 8600% 5300% 15400% 50000% 7000% 8600% 4300% 2300% 800% 2300% 1100% 500% 13624%
41% 35% 46% 38% 58% 40% 39% 32% 43% 40% 55% 39% 34% 42% 50% 41% 35% 43% 46% 36% 43% 41% 41% 43% 41% 39% 53% 48% 38% 36% 41% 47% 76% 81% 44% 46% 38% 41% 41% 34% 56% 38% 66% 58% 61% 66% 73% 64% 59% 75% 47%
B ** FGHIJ H H LMN M QT* Q QT ** * cd* cd * ** ** ** kn p * * ** ** * ** ** ERROR:#DIV/0!
(3) Somewhat effective 71900% 37500% 34200% 300% 5700% 12500% 11900% 14200% 11500% 16200% 7500% 20000% 20500% 23900% 3900% 4800% 21000% 18100% 13900% 10100% 900% 70900% 9400% 20500% 21700% 20400% 3400% 8400% 31400% 18300% 6100% 4000% 100% 100% - 18300% 22800% 14500% 9700% 6600% 9200% 62700% 3000% 4600% 2400% 1000% 200% 700% 600% 100% 14931%
45% 49% 41% 63% 31% 48% 47% 48% 42% 48% 35% 46% 48% 45% 42% 37% 50% 43% 42% 53% 25% 45% 44% 44% 44% 46% 36% 41% 47% 50% 45% 37% 24% 5% - 42% 48% 45% 46% 43% 33% 47% 28% 31% 34% 27% 20% 21% 30% 14% 40%
C ** E E E E E K K K * PS PRS ** * * b * ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
Bottom 2 box (Net) 18700% 10100% 8600% - 1900% 2700% 3400% 5500% 2500% 2700% 2100% 5600% 6400% 4600% 600% 2800% 5100% 5600% 2800% 1800% 900% 17900% 1900% 4800% 6300% 5800% 600% 1800% 8800% 4000% 1800% 1200% - 100% 200% 4100% 5400% 4000% 2600% 2600% 2700% 16000% 300% 1700% 400% 200% 100% 500% 200% 100% 3969%
12% 13% 10% - 10% 10% 13% 19% 9% 8% 10% 13% 15% 9% 7% 21% 12% 13% 9% 9% 23% 11% 9% 10% 13% 13% 7% 9% 13% 11% 14% 11% - 9% 39% 10% 11% 12% 12% 17% 10% 12% 3% 11% 6% 5% 8% 15% 11% 11% 12%
** EFIJ N * OQRST ** * * * ** ** ** j * q * ** ** q* ** ** ERROR:#DIV/0!
(2) Somewhat ineffective 13600% 7100% 6500% - 1600% 1700% 2000% 4200% 1900% 2200% 1700% 3400% 4900% 3600% 400% 1700% 3900% 4300% 2000% 1200% 600% 13000% 1300% 3400% 4800% 4100% 500% 1300% 6500% 3300% 800% 800% - 100% 200% 3100% 4000% 2600% 1900% 2000% 2000% 11600% 300% 1200% 400% 200% 100% 500% 100% 100% 2890%
9% 9% 8% - 9% 7% 8% 14% 7% 7% 8% 8% 12% 7% 5% 13% 9% 10% 6% 6% 16% 8% 6% 7% 10% 9% 6% 6% 10% 9% 6% 7% - 9% 39% 7% 8% 8% 9% 13% 7% 9% 3% 8% 6% 5% 8% 13% 5% 11% 9%
** FGIJ N * OS ** * * * ** ** ** * * ** ** q* ** ** ERROR:#DIV/0!
(1) Very ineffective 51 30 21 - 3 10 14 13 6 5 4 22 15 10 2 11 12 13 8 5 3 49 6 13 14 17 1 5 23 7 10 4 - - - 10 14 14 7 6 7 44 - 5 - - - 1 1 - 1259%
3% 4% 3% - 2% 4% 6% 5% 2% 2% 2% 5% 4% 2% 2% 9% 3% 3% 3% 3% 7% 3% 3% 3% 3% 4% 1% 3% 4% 2% 8% 4% - - - 2% 3% 4% 3% 4% 3% 3% - 4% - - - 2% 6% - 3%
** J J N * QRST ** * * bcd * ** ** ** * * ** ** * ** ** ERROR:#DIV/0!
Don`t Know 42 22 20 - 2 4 3 6 15 12 2 7 10 23 2 2 13 8 12 5 3 38 13 13 9 7 4 6 11 13 1 5 - 1 1 12 13 3 4 10 4 37 4 - - 1 - - - - 1007%
3% 3% 2% - 1% 2% 1% 2% 6% 4% 1% 2% 2% 4% 2% 1% 3% 2% 4% 2% 9% 2% 6% 3% 2% 2% 4% 3% 2% 4% 1% 5% - 5% 17% 3% 3% 1% 2% 7% 2% 3% 3% - - 3% - - - - 3%
** EFGH KL * ** Z* * * ** ** ** klm r* * ** ** * ** **
Summary
Mean 3.27 3.19 3.34 3.37 3.46 3.26 3.21 3.09 3.34 3.32 3.44 3.21 3.16 3.33 3.42 3.11 3.21 3.27 3.37 3.24 3.14 3.27 3.31 3.3 3.26 3.22 3.47 3.37 3.21 3.24 3.2 3.34 3.76 3.76 3.07 3.35 3.25 3.25 3.25 3.14 3.44 3.23 3.66 3.43 3.55 3.63 3.65 3.47 3.42 3.65
B ** FGH H H H LM LM PQ* PQ ** * cde* cd * ** ** ** n p r* * ** ** * ** **
Standard deviation 0.75 0.77 0.74 0.55 0.72 0.75 0.81 0.8 0.72 0.67 0.72 0.8 0.77 0.69 0.69 0.94 0.73 0.77 0.72 0.7 0.98 0.75 0.73 0.74 0.76 0.77 0.66 0.72 0.76 0.7 0.86 0.78 0.5 0.62 1.15 0.72 0.74 0.78 0.76 0.81 0.74 0.75 0.53 0.79 0.6 0.58 0.65 0.8 0.87 0.72
Sigma 1602 769 829 4 183 259 255 297 273 335 215 431 424 532 94 131 424 426 335 192 38 1564 213 461 489 439 93 207 663 368 135 106 4 17 5 436 479 320 212 155 278 1324 105 149 70 35 11 36 19 7
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
31
Q11. Do you recall seeing or hearing anything refe
ing to `issues with gambling not always being obvious`?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Yes 36700% 17300% 19300% 200% 8400% 9400% 6100% 4800% 4800% 3200% 9500% 12900% 8100% 6200% 2100% 3200% 7600% 11900% 8600% 3400% 2300% 34500% 3900% 10000% 12000% 10900% 4000% 5500% 16700% 4200% 3000% 2700% - 300% 100% 10800% 11000% 7600% 4500% 2900% 17300% 19400% 7500% 10700% 5600% 3300% 1000% 2800% 700% 300% 8147%
23% 22% 23% 40% 46% 36% 24% 16% 18% 10% 44% 30% 19% 12% 22% 24% 18% 28% 26% 18% 60% 22% 18% 22% 25% 25% 43% 27% 25% 11% 22% 25% - 21% 18% 25% 23% 24% 21% 19% 62% 15% 71% 72% 80% 95% 83% 77% 40% 43% 33%
** GHIJ GHIJ HJ J J LMN MN N * QT Q ** * bcdef* d d d d* ** ** ** p * * ** ** * ** ** ERROR:#DIV/0!
No 123500% 59600% 63600% 300% 9900% 16500% 19400% 24800% 22500% 30300% 12000% 30200% 34300% 47000% 7300% 9900% 34800% 30700% 24900% 15800% 1500% 122000% 17400% 36200% 36900% 33000% 5300% 15200% 49500% 32600% 10500% 8000% 400% 1300% 400% 32800% 36900% 24400% 16700% 12600% 10500% 113000% 3000% 4200% 1400% 200% 200% 800% 1100% 400% 24914%
77% 78% 77% 60% 54% 64% 76% 84% 83% 90% 56% 70% 81% 88% 78% 76% 82% 72% 74% 82% 40% 78% 82% 78% 76% 75% 57% 73% 75% 89% 78% 75% 100% 79% 82% 75% 77% 76% 79% 82% 38% 85% 29% 28% 20% 6% 17% 23% 60% 57% 68%
** EF EFG EF EFGHI K KL KLM * RS R ** * * a a abcef a a* ** ** ** o * * ** ** * ** ** ERROR:#DIV/0!
Sigma 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
ERROR:#DIV/0!
Statistics: ERROR:#DIV/0!
- Column Proportions: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*) ERROR:#DIV/0!
- Column Means: ERROR:#DIV/0!
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x ERROR:#DIV/0!
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
32
Q12 Where do you recall seeing or hearing anything refe
ing to `issues with gambling not always being obvious`?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f h i j k l m n o p q r s t u v w x
Unweighted Base 35900% 15000% 20800% 100% 6800% 8500% 6600% 5400% 5200% 3400% 8000% 12300% 8800% 6800% 2100% 3000% 7700% 11000% 9600% 2500% 2100% 33800% 1400% 8900% 12900% 12700% 3400% 5700% 17100% 4300% 2800% 2100% 200% 100% 9700% 11200% 7600% 4800% 2600% 17100% 18800% 7800% 10300% 5500% 3000% 1000% 2800% 800% 300% 7965%
ERROR:#DIV/0!
Base: Total answering 36700% 17300% 19300% 200% 8400% 9400% 6100% 4800% 4800% 3200% 9500% 12900% 8100% 6200% 2100% 3200% 7600% 11900% 8600% 3400% 2300% 34500% 3900% 10000% 12000% 10900% 4000% 5500% 16700% 4200% 3000% 2700% 300% 100% 10800% 11000% 7600% 4500% 2900% 17300% 19400% 7500% 10700% 5600% 3300% 1000% 2800% 700% 300% 8147%
ERROR:#DIV/0!
Online 25100% 11800% 13100% 200% 6200% 7300% 4200% 2900% 2400% 2000% 7000% 9900% 4500% 3800% 1400% 1600% 4900% 8800% 5800% 2600% 1100% 24000% 2300% 6000% 8800% 8000% 3800% 3800% 11400% 2000% 2200% 1400% 300% 100% 7600% 7300% 5100% 2800% 2200% 12000% 13100% 5800% 7900% 4600% 2500% 600% 2000% 500% - 5723%
68% 69% 68% 100% 73% 78% 69% 61% 51% 63% 73% 77% 55% 61% 69% 50% 64% 74% 67% 78% 49% 70% 59% 61% 73% 73% 95% 68% 68% 48% 74% 51% 100% 100% 70% 67% 67% 64% 77% 69% 68% 77% 74% 82% 75% 61% 73% 70% - 70%
** I* HI* * * * ** M* MN* * * ** ** * * * ** ** ** * bcd* * d * ** ** ** ** * * * ** * * * ** ** ** ** ** ERROR:#DIV/0!
At a doctor`s office 3900% 2000% 1900% - 700% 1000% 700% 900% 500% 100% 900% 1400% 1400% 300% - 300% 1100% 1400% 1000% 100% 700% 3200% - 1400% 1100% 1400% 100% 600% 2400% 200% 100% 500% - - 800% 1500% 900% 700% 100% 2500% 1400% 1500% 1600% 1300% 1200% 400% 800% 100% - 1072%
11% 12% 10% - 8% 11% 12% 18% 11% 3% 9% 11% 17% 5% - 9% 15% 11% 12% 3% 32% 9% - 14% 9% 13% 2% 11% 14% 4% 3% 20% - - 7% 13% 12% 15% 3% 14% 7% 20% 15% 23% 36% 42% 29% 12% - 13%
** * * * * * ** * * N* * ** ** * * * ** ** ** * * * * ** ** ** ** * * * ** p * * * ** ** ** ** ** ERROR:#DIV/0!
Condo building 3700% 1700% 2000% - 1100% 800% 1200% 200% 300% 100% 1200% 1700% 400% 300% 100% 100% 300% 1300% 1600% 300% 800% 2900% 300% 1000% 1000% 1400% 300% 500% 1800% 400% 600% 100% - - 800% 1100% 1000% 500% 200% 2500% 1200% 1600% 1900% 1400% 600% 500% 700% 200% - 971%
10% 10% 10% - 14% 8% 20% 5% 5% 3% 13% 13% 5% 6% 3% 4% 4% 11% 18% 9% 33% 9% 7% 10% 9% 13% 8% 9% 11% 8% 20% 3% - - 8% 10% 14% 11% 8% 15% 6% 21% 18% 24% 17% 51% 27% 27% - 13%
** * * HI* * * ** * * * * ** ** * * Q* ** ** ** * * * * ** ** ** ** * * * ** p * * * ** ** ** ** ** ERROR:#DIV/0!
At a pharmacy 3600% 2000% 1600% - 900% 1000% 700% 300% 500% 100% 1000% 1400% 800% 400% 100% 600% 1000% 800% 1100% - 600% 3100% 600% 1000% 1400% 600% 400% 700% 1300% 300% 100% 800% - - 1400% 1200% 700% 300% - 2800% 800% 1100% 2200% 1000% 1000% 400% 900% 200% - 995%
10% 12% 8% - 11% 11% 12% 6% 11% 3% 11% 11% 9% 6% 7% 18% 13% 7% 13% - 24% 9% 16% 10% 12% 6% 11% 13% 8% 8% 3% 29% - - 13% 11% 10% 7% - 16% 4% 15% 21% 18% 31% 42% 32% 21% - 13%
** * * * * * ** * * * * ** ** * * * ** ** ** * * * * ** ** ** ** * * * ** p * * * ** ** ** ** ** ERROR:#DIV/0!
Walk-in clinic 3500% 2100% 1500% - 900% 900% 700% 600% 400% 100% 1000% 1200% 1000% 300% - 600% 600% 1200% 1000% 100% 700% 2800% - 1300% 1200% 1000% 200% 800% 2000% 200% - 400% - - 800% 1400% 1100% 300% - 2400% 1100% 1400% 1800% 1200% 1100% 500% 900% 100% - 1034%
10% 12% 8% - 10% 9% 12% 12% 9% 3% 11% 9% 12% 5% - 20% 8% 10% 11% 3% 31% 8% - 13% 10% 9% 4% 15% 12% 5% - 14% - - 7% 13% 14% 6% - 14% 6% 19% 17% 22% 34% 57% 31% 12% - 13%
** * * * * * ** * * * * ** ** * * * ** ** ** * * * * ** ** ** ** * * * ** p * * * ** ** ** ** ** ERROR:#DIV/0!
Television 18 8 11 - - 1 - 3 10 4 - 1 8 9 2 4 2 4 3 2 - 18 2 6 4 6 - 2 7 6 1 1 - - 4 6 4 3 2 3 15 - - - - - - - - 545%
5% 4% 6% - - 2% - 6% 21% 12% - 1% 10% 14% 11% 13% 3% 3% 4% 7% - 5% 6% 7% 3% 5% - 4% 4% 15% 4% 5% - - 4% 5% 5% 7% 6% 2% 8% - - - - - - - - 7%
** * * * E* EFGH* ** * * KL* KL* ** ** * * * ** ** ** * * * ac* ** ** ** ** * * * ** o * * * ** ** ** ** ** ERROR:#DIV/0!
Nothing/ N/A 1 - 1 - - - 1 - - - - - 1 - - - - 1 - - - 1 - - 1 - - - - - 1 - - - - 1 - - - - 1 - - - - - - - - 100%
0% - 1% - - - 1% - - - - - 1% - - - - 1% - - - 0% - - 1% - - - - - 3% - - - - 1% - - - - 0% - - - - - - - - 1%
** * * * * * ** * * * * ** ** * * * ** ** ** * * * * ** ** ** ** * * * ** * * * ** ** ** ** ** ERROR:#DIV/0!
Other 27 10 17 - 6 4 4 5 4 4 7 6 8 6 3 2 6 7 8 - - 27 3 9 12 3 - 2 15 5 1 3 - - 8 7 9 2 1 10 17 1 4 2 - - 1 4 - 700%
7% 6% 9% - 8% 4% 6% 11% 9% 13% 7% 5% 10% 9% 16% 8% 8% 6% 10% - - 8% 7% 10% 10% 3% - 4% 9% 13% 4% 10% - - 7% 6% 11% 6% 5% 6% 9% 1% 4% 3% - - 4% 47% - 8%
** * * * * * ** * * * * ** ** * * * ** ** ** Z* Z * * a* ** ** ** ** * * * ** * * * ** ** ** ** ** ERROR:#DIV/0!
Don`t know/ Not stated 11 2 9 - 3 - 1 1 3 3 3 1 1 6 2 - 3 3 1 2 - 11 2 4 3 2 1 - 1 5 1 3 - - 5 3 - 2 1 5 6 1 1 1 1 1 1 1 3 293%
3% 1% 5% - 4% - 2% 2% 6% 9% 4% 1% 1% 9% 9% - 4% 3% 1% 6% - 3% 5% 4% 2% 2% 3% - 1% 11% 3% 11% - - 4% 3% - 4% 4% 3% 3% 1% 1% 2% 3% 10% 3% 12% 100% 7%
** * * * * F* ** * * * LM* ** ** * * * ** ** ** * * * bc* ** ** ** ** * * * ** * * * ** ** ** ** ** ERROR:#DIV/0!
Sigma 455 216 237 2 108 115 81 58 59 35 122 164 97 72 24 38 90 150 117 36 39 417 39 128 155 134 49 68 213 47 34 38 3 1 131 140 101 53 29 239 216 116 160 98 65 25 55 15 3 10382%
124% 125% 123% 100% 128% 122% 133% 120% 123% 108% 128% 127% 120% 116% 116% 121% 118% 126% 136% 107% 170% 121% 100% 128% 129% 123% 122% 123% 127% 111% 114% 144% 100% 100% 121% 128% 133% 120% 102% 138% 111% 154% 150% 173% 196% 262% 200% 201% 100% 131%
ERROR:#DIV/0!
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
33
Q12a. Where online do you recall seeing or hearing anything refe
ing to `issues with gambling not always being obvious`?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Othe
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f h i j k l m n o p q r s t u v w
Unweighted Base 24400% 10700% 13600% 100% 4900% 6800% 4600% 3500% 2600% 2000% 5700% 9700% 5100% 3900% 1400% 1600% 4900% 8000% 6600% 1900% 1100% 23300% 800% 5200% 9300% 9100% 3200% 3900% 11800% 1900% 2000% 1200% 200% 100% 6800% 7200% 5500% 3100% 1800% 12000% 12400% 5900% 8000% 4300% 2200% 600% 2100% 500% 5573%
ERROR:#DIV/0!
Base: Total answering 25100% 11800% 13100% 200% 6200% 7300% 4200% 2900% 2400% 2000% 7000% 9900% 4500% 3800% 1400% 1600% 4900% 8800% 5800% 2600% 1100% 24000% 2300% 6000% 8800% 8000% 3800% 3800% 11400% 2000% 2200% 1400% 300% 100% 7600% 7300% 5100% 2800% 2200% 12000% 13100% 5800% 7900% 4600% 2500% 600% 2000% 500% 5723%
ERROR:#DIV/0!
Facebook 15300% 7100% 8100% 200% 2900% 4200% 3100% 2300% 1700% 1100% 3300% 6200% 3400% 2400% 500% 700% 3100% 5800% 3400% 1800% 700% 14600% 1100% 3700% 5200% 5400% 1800% 2100% 7700% 1200% 1600% 500% 300% - 3800% 5000% 3300% 2100% 1200% 7000% 8400% 4600% 4500% 2600% 1600% 600% 1300% 200% 3589%
61% 60% 62% 100% 48% 57% 73% 80% 70% 54% 48% 63% 77% 63% 37% 43% 65% 66% 58% 69% 67% 61% 48% 61% 59% 67% 48% 56% 67% 59% 74% 40% 100% - 50% 68% 63% 73% 56% 58% 64% 80% 57% 57% 63% 100% 64% 38% 63%
* ** * * E* EF* ** ** * * K* * ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * j* * ** ** rs* * * ** ** ** ** ERROR:#DIV/0!
Instagram 10500% 5100% 5400% - 3600% 3400% 1900% 900% 500% 300% 3800% 4600% 1400% 600% 600% 1200% 1600% 3200% 3000% 900% 700% 9800% 600% 2400% 3400% 4000% 1900% 1300% 5500% 400% 800% 600% - - 2800% 3500% 2000% 1200% 1000% 6200% 4300% 2900% 4700% 3800% 1900% 400% 900% 200% 2660%
42% 44% 41% - 59% 46% 44% 29% 22% 13% 55% 47% 31% 17% 41% 74% 34% 36% 52% 34% 66% 41% 28% 40% 39% 51% 51% 35% 48% 21% 37% 41% - - 37% 48% 40% 43% 43% 52% 32% 50% 59% 82% 76% 64% 47% 38% 44%
* ** H* * * * ** ** MN* N* * * ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * * * ** ** p * * qr* ** ** ** ** ERROR:#DIV/0!
Youtube 1200% 700% 400% - - 900% 200% 100% - - 200% 900% 100% - - - 200% 700% 200% 100% - 1200% 400% 300% 200% 300% - 300% 300% - - 400% 100% - 700% 300% 100% - 100% 400% 800% 100% 300% - - - 200% - 400%
5% 6% 3% - - 13% 4% 3% - - 3% 9% 2% - - - 4% 8% 3% 5% - 5% 16% 6% 2% 3% - 9% 3% - - 27% 26% - 9% 4% 2% - 3% 3% 6% 2% 3% - - - 8% - 7%
* ** * E* * * ** ** * * * * ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * * * ** ** * * * ** ** ** ** ERROR:#DIV/0!
Willow TV 1100% 600% 500% - 300% 400% 300% 100% - - 500% 500% 100% - - 100% 200% 400% 400% - 100% 1000% - 400% 200% 500% 300% 100% 600% - - 100% - - 300% 300% 200% 300% - 1000% 100% 600% 900% 600% 300% 400% 600% 100% 403%
4% 5% 4% - 4% 6% 8% 3% - - 7% 5% 2% - - 4% 4% 5% 7% - 9% 4% - 6% 3% 6% 7% 3% 6% - - 7% - - 5% 4% 3% 9% - 8% 1% 11% 11% 13% 13% 64% 32% 17% 9%
* ** * * * * ** ** * * * * ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * * * ** ** p * * * ** ** ** ** ERROR:#DIV/0!
Yupp TV 800% 100% 700% - 200% 200% 300% - - - 300% 500% - - - 200% 100% 200% 300% - 100% 700% - 200% 300% 200% 100% 100% 500% - - 100% - - 200% 100% 300% 200% - 800% - 500% 700% 400% 300% 300% 500% 100% 321%
3% 1% 5% - 3% 3% 8% - - - 4% 5% - - - 10% 2% 2% 6% - 9% 3% - 4% 4% 3% 3% 2% 4% - - 7% - - 3% 1% 6% 7% - 7% - 9% 9% 9% 13% 55% 24% 17% 8%
* ** * * * * ** ** * * * * ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * * * ** ** p * * * ** ** ** ** ERROR:#DIV/0!
Television 3 2 1 - - - - - 3 - - - - 3 1 - 2 - - - - 3 - - 3 - - 1 2 - - - - - 1 2 - - - 2 1 2 1 1 - - - - 189%
1% 2% 1% - - - - - 10% - - - - 7% 6% - 3% - - - - 1% - - 3% - - 2% 2% - - - - - 1% 2% - - - 1% 1% 3% 1% 2% - - - - 3%
* ** * * * * ** ** * * * L* ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * * * ** ** * * * ** ** ** ** ERROR:#DIV/0!
Nothing/ N/A 1 1 - - - - - 1 - - - - 1 - - - - - 1 - 1 - - - 1 - - - 1 - - - - - 1 - - - - - 1 - - - - - - - 100%
0% 1% - - - - - 3% - - - - 2% - - - - - 2% - 8% - - - 1% - - - 1% - - - - - 1% - - - - - 1% - - - - - - - 2%
* ** * * * * ** ** * * * * ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * * * ** ** * * * ** ** ** ** ERROR:#DIV/0!
Other 22 10 12 - 6 2 3 2 5 6 6 5 4 9 4 1 5 5 7 2 - 22 2 7 13 1 4 6 3 5 2 2 - 1 10 2 7 1 2 8 15 - 4 - - - - 3 590%
9% 9% 9% - 9% 3% 7% 5% 19% 29% 8% 5% 8% 23% 26% 4% 9% 5% 11% 8% - 9% 9% 11% 15% 1% 10% 15% 3% 25% 9% 13% - 100% 13% 2% 15% 4% 10% 6% 11% - 5% - - - - 62% 14%
* ** * * * * ** ** * * * L* ** ** * * * ** ** ** Z* Z* * ** c* ** ** ** ** ** k* * k* ** ** * * * ** ** ** ** ERROR:#DIV/0!
Don`t know/ Not stated 4 3 1 - - - 2 1 - 1 - 2 1 1 - - 1 2 1 - - 4 - - 2 2 1 1 - - 1 1 - - 2 - - 2 - 1 3 1 1 1 1 1 1 1 157%
1% 2% 1% - - - 5% 3% - 5% - 2% 2% 3% - - 2% 2% 2% - - 2% - - 2% 2% 3% 3% - - 3% 7% - - 2% - - 6% - 1% 2% 2% 1% 2% 4% 16% 5% 17% 4%
* ** * * * * ** ** * * * * ** ** * * * ** ** ** * * * ** * ** ** ** ** ** * * * ** ** * * * ** ** ** ** ERROR:#DIV/0!
Sigma 318 153 164 2 76 93 62 37 30 20 87 134 55 42 16 21 60 109 81 31 18 300 23 76 112 107 46 47 152 21 27 19 4 1 92 95 66 40 25 164 154 90 116 76 42 17 36 10 7431%
127% 129% 125% 100% 124% 127% 148% 125% 122% 100% 125% 136% 123% 112% 111% 135% 123% 124% 141% 116% 159% 125% 100% 127% 128% 134% 121% 124% 133% 105% 123% 141% 126% 100% 120% 131% 129% 142% 112% 137% 117% 155% 147% 164% 168% 298% 179% 190% 133%
ERROR:#DIV/0!
Statistics:
- Column Proportions:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
- Column Means:
Columns Tested (5%): A, B/C/D, E/F/G/H/I/J, K/L/M/N, O/P/Q/R/S/T, U/V, W/X/Y/Z, a
c/d/e/f/g/h/i, j/k/l/m/n, o/p, q
s/t/u/v/w/x
Minimum Base: 30 (**), Small Base: 100 (*)
Table of contents
34
Q13. [Mom`s 60th] Do you recall seeing this ad?
Gender Age Generation Region Reside on First Nations reserve Education Employment Status Income Aided recall - mindfulness before gambling Source of aided recall
Total Male Female Other / REF 18-24 25-34 35-44 45-54 55-64 65+ Gen Z Millennial Gen X Boomer North Central Southwest GTA 905 GTA 416 East Yes No Less than HS High School Some post-secondary or graduated College University degree or higher Student Part-time Full-time Retired Unemployed Disability Other Homemaker Self-Employed Less than $40k $40k-$80k $80k-$120k $120k+ No income / pref not to answer Yes No Facebook YouTube Instagram Spotify Stack Adapt The Score Other Do not recall
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
Unweighted Base 160200% 67800% 92000% 400% 14100% 24500% 26600% 31400% 29900% 33700% 17400% 42200% 45300% 55300% 10000% 14400% 42700% 40600% 37500% 15000% 3100% 157100% 8300% 43400% 55700% 52800% 7000% 21900% 69200% 37100% 12800% 9000% 400% 1700% 600% 40500% 47900% 33500% 23000% 15300% 27600% 132600% 10600% 14400% 7000% 3200% 1200% 3700% 1900% 800% 32886%
ERROR:#DIV/0!
Base: Total answering 160200% 76900% 82900% 400% 18300% 25900% 25500% 29700% 27300% 33500% 21500% 43100% 42400% 53200% 9400% 13100% 42400% 42600% 33500% 19200% 3800% 156400% 21300% 46100% 48900% 43900% 9300% 20700% 66300% 36800% 13500% 10600% 400% 1700% 500% 43600% 47900% 32000% 21200% 15500% 27800% 132400% 10500% 14900% 7000% 3500% 1100% 3600% 1900% 700% 32896%
ERROR:#DIV/0!
Yes 12800% 7600% 5200% - 2600% 4700% 2500% 1700% 900% 300% 3300% 6400% 2000% 1100% 400% 1200% 1900% 4400% 3900% 1000% 1400% 11300% 1000% 2800% 3800% 5200% 1100% 2200% 6900% 200% 1100% 1100% 100% - - 4700% 3800% 2500% 1400% 400% 8600% 4200% 4700% 6300% 3300% 2300% 800% 1700% 300% - 3198%
8% 10% 6% - 14% 18% 10% 6% 4% 1% 15% 15% 5% 2% 4% 9% 5% 10% 12% 5% 38% 7% 5% 6% 8% 12% 12% 11% 10% 1% 9% 10% 32% - - 11% 8% 8% 7% 2% 31% 3% 45% 42% 47% 66% 71% 49% 18% - 16%
C ** HIJ GHIJ IJ J J MN MN N * Q OQT ** * XY d* d d d d* ** ** ** n n n p * * ** ** * ** ** ERROR:#DIV/0!
No 140300% 67100% 73100% 200% 13800% 19800% 21500% 27000% 25900% 32400% 16100% 34700% 38400% 51100% 8500% 11300% 39400% 36300% 27400% 17500% 2100% 138200% 19900% 41700% 42200% 36600% 7600% 16800% 57000% 35600% 11400% 9200% 300% 1600% 500% 36600% 41800% 28300% 19100% 14400% 16600% 123700% 4800% 7500% 2800% 1200% 200% 1700% 1500% 600% 28466%
88% 87% 88% 36% 75% 76% 84% 91% 95% 97% 75% 81% 91% 96% 91% 86% 93% 85% 82% 91% 56% 88% 93% 90% 86% 84% 81% 81% 86% 97% 85% 86% 69% 94% 100% 84% 87% 88% 90% 93% 60% 94% 45% 51% 40% 34% 20% 49% 79% 86% 79%
** EF EFG EFG EFGH KL KLM S* PRS S ** Z* Z * abcef * ** ** ** j j o * * ** ** * ** ** ERROR:#DIV/0!
Not...