Cross River
This case presents a rather straightforward manufacturing process. The situation...

Question

Cross River
This case presents a rather straightforward manufacturing process. The situation requires you to
recommend an aggregate plan for meeting production requirements over the next three months.
These requirements are anticipated to grow substantially over the prior year and also reach a
seasonal peak.
Please include solutions to the following questions in your case study report.
A) What is the business environment of the company?
B) What is the company’s capacity planning strategy? Is it suitable for the goals of a
well-managed company?
C) What are the process characteristics of this manufacturer? Are they appropriate?
 D) What are the available and required capacities for the umbroller?
E) What are the alternative manufacturing approaches?
F) What are the tradeoffs in both the short term and long term for the manufacturing
approaches?
G) Present your recommendations to the vice president of manufacturing. You must
defend your recommendations thoroughly.
6 hours ago
REQUIREMENTS
 management  operations
Answer preview…………

Banasree · Accepted Answer

A) What is the business environment of the company?
Ans.
A business environment is known as the analysis of the internal and external environment of the company. Manufacturing industry is the right portfolio for a strategic management.  Given case study has a prime challenge that the competitor companies have the lot of similarities like they are from very similar industry, organization goals are same, products are almost same, store’s layouts are similar, brand names, targeted market etc. Although cross river’s product much better than others in terms of the financial, market control etc. When both of the companies are from the similar background then why the sales output is different. From case study it is evident that the product weight much heavier than competitor’s product and massive absenteeism. The key factor of the production industry is the output and the customer satisfaction. Cross river’s data analysis majorly focused on how to improve the production, on time delivery and proper warehouse management policy. However, company also needed the on-time funding to meet their defined target. In this assignment research will done to improve the strategic management planning of the said company.
B) What is the company’s capacity planning strategy? Is it suitable for the goals of a
well-managed company?
Ans. 
A capacity planning strategy is known as the implementation of a strategic management which enables company to meet their demand and forecast.
Cross River Strategy:
1. Improve the monthly production rate in comparison with actual.
2. Reconcile the market demand. In other word,

Cross River This case presents a rather straightforward manufacturing process. The situation requires you to recommend an aggregate plan for meeting production requirements over the next three...

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