Conduct a review of Accor Hotel Group's social media activity over one week. What social media...

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Conduct a review of Accor Hotel Group's social media activity over one week. What social media platforms are they using and which is getting most engagement from followers? What strategies are they using? For example, are they offering competitions, information about their organization, general travel tips etc. What type of content is most popular- photos, video or text?

Soumi · Accepted Answer

Running Head: HOSPITALITY MANAGEMENT	1
HOSPITALITY MANAGEMENT 		2
HOSPITALITY MANAGEMENT
(Social Media Activity of AccorHotels Group)
Table of Contents
Introduction	3
Conducting a Review of AccorHotels Group’s Social Media Activity over the last one week	3
Social Media Platforms used by them and the Most Popular one of them	3
Strategies used by them	3
Their Most Popular Content	4
Conclusion	4
References	5
Appendix	6
Introduction
	The AccorHotels Group has a substantial social media presence, with its official accounts at Facebook, Pinterest, Instagram and Twitter. Apart from these social media platforms, they also have a well-updated and informed official website at AccorHotels (2018).	 The present essay reviews the social media activity of AccorHotels Group over the past week.
Conducting a Review of AccorHotels Group’s Social Media Activity over the last one week
Social Media Platforms used by them and the Most Popular one of them
	Over the past one week, they have a riddle posted on their official page on Facebook, a post about their acquisition of Movenpick Hotels & Resorts Group and a video post of a recipe by Chef Mattia Dell'acqua (Facebook, 2018). Amongst them, the acquisition post for Movenpick received the most number of reactions,

Conduct a review of Accor Hotel Group's social media activity over one week. What social media platforms are they using and which is getting most engagement from followers? What strategies are they...

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