Assignment#7 : Social Media Content Calendar Description In this assignment students will...

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Assignment#7 : Social Media Content Calendar Description In this assignment students will complete a provided template to map out 3 weeks of content for their accounts. Both tabs of the worksheet...

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Assignment#7 : Social Media Content Calendar

Description

In this assignment students will complete a provided template to map out 3 weeks of content for their accounts. Both tabs of the worksheet need to be filled in fully and then a third tab needs to be added to the Excel file to show a screen shot of the student's Hootsuite account and their scheduled tweets (need to show at least 3 are scheduled).

Rationale

This assignment will evaluate the following course learning outcomes:

1.

Develop and maintain a dashboard that outlines and measures key analytics for an online brand.

Directions

You will complete the speadsheet tabs of the
Social Media ContentCalendar
as you work through the course notes this week.

Check the
An Overview of Our NextAssignment
page for more specific details. Once you have the template filled in (first tab includes 6 lists, second tab shows your content for each day and you have added a screenshot of your Hootsuite scheduled messages tab) you will submit it to the submission folder.

template-for-assignment7-w1gbuayf.xlsx supporting-information-for-assignment-i0qbcd14.docx

Answered 1 days After Mar 20, 2023

Asif · Accepted Answer

Editorial Overview 
	Editorial Overview 
	My Target Markets 	My Objectives	Internal events and topics for the Month	External Events This Month 	Content Sources 	Content Types 
	1.Small business owners in the hospitality industry	Increase brand awareness and drive website traffic	Launch of new menu items, employee spotlight profiles	National Small Business Week, National Restaurant Association Show	Company blog, industry publications, social media	Blog posts, infographics, social media posts
	2. Marketing professionals in the technology sector	Generate leads and position company as a thought leader	Product launch, case study development	AdWeek New York, MarTech conference	Internal subject matter experts, customer testimonials	Whitepapers, case studies, webinars
	3.Parents of young children	Provide helpful information and resources	Back-to-school season, holiday planning tips	National Parenting Conference, Fall Festivals	Parenting blogs, pediatrician advice	How-to guides, Q&A sessions, video tutorials
	Working professionals in the finance industry	Increase engagement on social media and drive traffic to company blog	Launch of new financial planning tool, employee spotlight profiles	Financial Planning Week, Money 20/20 conference	Industry publications, company blog, social media analytics	Short-form videos, blog posts, social media posts, webinars
	4. Homeowners in the real estate market	Educate and inform audience about home buying and selling process	New listings, real estate market trends	National Homeownership Month, local homebuyer seminar	Real estate agents, industry experts, company website	Infographics, Q&A sessions, virtual tours, email newsletters
	5. Fitness enthusiasts looking to train at home	Provide exercise tips and workouts for at-home fitness	New product launch, fitness challenge	Virtual fitness conference, local fitness events	Personal trainers, fitness influencers, industry publications	Video workouts, social media posts, blog articles, e-books.

Assignment#7 : Social Media Content Calendar Description In this assignment students will complete a provided template to map out 3 weeks of content for their accounts. Both tabs of the worksheet...

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