STUDENT ASSESSMENT BOOKLETBSBADV602 Develop an advertising campaignStudent full name: Student...

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STUDENT ASSESSMENT BOOKLETBSBADV602 Develop an advertising campaignStudent full name:     Student ID:         Contents Assessment Overview    4About Your Assessments    4How to Submit Your Assessments    4Assessment Task Cover Sheet    4Assessment Appeals    4Assessment Attempts and Resubmissions    4Assessment Outcomes    5Plagiarism, Cheating and Collusion    5Guidance to Written Responses    5Reasonable Adjustment    6Assessment Plan    7Assessment Task Cover Sheet – Assessment Task 1    8Assessment Task 1: Written Questions    10Assessment Task Cover Sheet – Assessment Task 2    17Assessment Task 2: Develop Advertising Campaign    19Part A – Define Advertising Campaign Objectives    20Part B – Campaign Objectives Stakeholder Consultation    23Part C – Prepare Advertising Campaign Budget    24Part D – Budget Approval Consultation    26Part E – Develop Advertising Schedule    27    Assessment Overview This Student Assessment Booklet includes all your tasks for assessment of BSBADV602 Develop an advertising campaign.About Your AssessmentsThis unit requires that you complete two assessment tasks. You must complete all tasks to achieve competency for this unit.    Assessment Task    About This Task    Assessment Task 1: Written Questions    Students must coectly answer all questions in this task to show that they understand the knowledge required of this unit/topic.    Assessment Task 2: Develop Advertising Campaign    In this task, you will be developing an advertising campaign to meet a creative ief.How to Submit Your AssessmentsWhen you have completed each assessment task you will need to submit it to your assessor.Instructions about submission can be found at the beginning of each assessment task.Make sure you photocopy your written activities before you submit them – your assessor will put the documents you submit into your student file. These will not be returned to you.Assessment Task Cover SheetAt the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill it in for each task where you need to submit items for assessment, making sure you sign the student declaration. Your assessor will give you feedback about how well you went in each task and will write this on the back of the Task Cover Sheet. Assessment AppealsYou can make an appeal about an assessment decision by putting it in writing and sending it to us. Refer to your Student Handbook for more information about our appeals process. Assessment Attempts and Resubmissions1. You have up to three attempts to complete each assessment tasks satisfactorily. If after the third attempt, you have not completed a task satisfactorily, your assessor will make alternative aangements for assessment, which may involve additional training and time to consolidate your skills and knowledge. When you are required to resubmit, you may be required to:Resubmit incoect answers to questions (such as written tasks and case studies)Resubmit part or all of a project, depending on how the eor impacts on the total outcome of the taskRedo a role play after being provided with appropriate feedback about your original performance Being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback.1. When you are required to resubmit, you’ll be given a due date for your resubmission. For example, you may:Be given 30 days in which to resubmit incoect responses to written tasks, projects and so onBe provided with feedback on the day about your performance in a role play and then redo the task during the next visitNeed to redo workplace-based tasks (if applicable) during the same workplace visit or a follow-up observation may be required.All re-submissions will be conducted in accordance with the RTO’s policies and procedures.Assessment Outcomes1. Each assessment task will be given an outcome of either Satisfactory (S) or Not Satisfactory (NS). You must complete all tasks satisfactorily to achieve an overall outcome of Competent (C) for a unit. If one or more of tasks are assessed as Not Satisfactory, you will be given an outcome for the unit of Not Yet Competent (NYC). You will be given a total of three attempts to complete each task and achieve a Satisfactory outcome. In the case of resubmission, you will be given a date by which you will need to resubmit, and you’ll be given feedback about what needs to be addressed in your resubmission.Plagiarism, Cheating and Collusion1. Plagiarism, cheating and collusion on assessments is not acceptable. The definitions of each of these are below. Cheating – seeking to obtain an unfair advantage in the assessment of any piece of work.Plagiarism – to take and use the ideas and/or expressions and/or wording of another person or organisation and passing them off as your own by failing to give appropriate acknowledgement. This includes material from any sources such as staff, students, texts, resources and the internet, whether published or unpublished.Collusion – unauthorised collaboration between students.1. Where your assessor believes there has been an incident of academic misconduct involving plagiarism, cheating, and/or collusion, they will address this with you in line with the RTO’s policies and procedures regarding this. Guidance to Written ResponsesThe assessment task instructions may use a range of instructional words, such as ‘identify’ or ‘explain’. These words will guide you as to the level of detail you must provide in your answer.  Some questions will also tell you how many answers you need to give – for example, ‘Describe three strategies…’.Analyse – when a question asks you to ‘analyse’, you should do so in detail, identifying important points and key features. Generally, you are expected to write a response of one to two paragraphs in length. Compare – when a question asks you to ‘compare’, you will need to show how two or more things are similar, ensuring you also indicate the relevance of the consequences. Generally, you are expected to write a response of one or two paragraphs in length.Contrast – when a question asks you to ‘contrast’, you will need to show how two or more things are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write a response of one or two paragraphs in length.Describe – when a question asks you to ‘describe’, you will need to state the most noticeable qualities or features. Generally, you are expected to write a response of two or three sentences in length.Discuss – when a question asks you to ‘discuss’, you are required to point out important issues or features and express some form of critical judgment. Generally, you are expected to write a response of one or two paragraphs in length.Evaluate – when a question asks you to ‘evaluate’, you should do so putting forward arguments for and against something. Generally, you are expected to write a response of one or two paragraphs in length.Examine – when a question asks you to ‘examine’, this is similar to ‘analyse’. You will need to provide a detailed response with key points and features and provide a critical analysis. Generally, you are expected to write a response of one or two paragraphs in length.Explain – when a question asks you to ‘explain’, you will need to make clear how or why something happened or the way it is. Generally, you are expected to write a response of two or three sentences in length.Identify – when a question asks you to ‘identify’, you will need to iefly describe the required information. Generally, you are expected to write a response of two or three sentences in length.List – when a question asks you to ‘list’, this means you will need to iefly state information in a list format, often with a specific number of items indicated. Outline – when a question asks you to ‘outline’, this means giving only the main points. Generally, you are expected to write a response of two or three sentences in length.Summarise – when a question asks you to ‘summarise’, this is similar to ‘outline’, only giving the main points. Generally, you are expected to write a response of two or three sentences in length.Reasonable AdjustmentA legislative and regulatory framework underpins and supports the delivery of vocational education and training across Australia. Under this framework, providers of vocational education and training must take steps to ensure that students with recognised disabilities have the same learning opportunities and same opportunities to perform and complete assessments as students without disabilities. Sometimes reasonable adjustments are made to the learning environment, training delivery, learning resources and/or assessment tasks to accommodate the particular needs of a student with a disability. An adjustment is reasonable if it can accommodate the student’s particular needs while also taking into account factors such as: the views of the student; the potential effect of the adjustment on the student and others; the costs and benefits of making the adjustment. RTOs are obliged by law to provide reasonable adjustment where required to ensure maximum participation of students with a disability.Making reasonable adjustments requires the RTO to balance the need for change with the expense or effort involved in making this change. If an adjustment requires a disproportionately high expenditure or disruption it is not likely to be reasonable.[footnoteRef:1][1] [1: [1] From https:vetnet.education.gov.au/Public%20Documents/BSBv1.2%20Business%20Services%20Implementation%20Guide.pdf] Please discuss with your assessor if you believe a reasonable adjustment to an assessment needs to be made on the basis of disability.     Assessment PlanThe following outlines the requirements of your final assessment for this unit. You are required to complete all tasks to demonstrate competency for the unit. Your assessor will provide you with the due dates for each assessment task. Write them in the table below.    Assessment Requirements    Due Date    1. Questions and Answers    29/08/2021    2. Project    29/08/2021    Agreement by the student     Read through the assessments in this booklet before you fill out and sign the agreement below. Make sure you sign this before you start any of your assessments.    Have you read and understood what is required of you in terms of assessment?       Yes      No    Have you read and understood the RTO’s policies and procedures related to reassessment?           Yes      No    Do you understand the requirements of this assessment?            Yes      No    Do you agree to the way in which you are being assessed?       Yes      No    Do you have any special needs or considerations to be made for this assessment? If yes, what are they?           Yes      No    Do you understand your rights to appeal the decisions made in an assessment?       Yes      NoStudent name:     Insert signature hereInsert your name hereStudent signature:      Date:     29/08/2021Assessor name:     Assessor signature:      Date:     BSBADV602 Student Assessment Version: September 2020    Alice Spring CollegeAddress: Level 8, 271 William Street, Melbourne, Vic 3000 Tel: XXXXXXXXXXWebsite: ascollege.vic.edu.au    Page 5BSBADV602 Student Assessment Version: September 2020    Alice Spring CollegeAddress: Level 8, 271 William Street, Melbourne, Vic 3000 Tel: XXXXXXXXXXWebsite:

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Running Head: BSBADV602: Developing an Advertising Campaign			1
BSBADV602: Developing an Advertising Campaign 					5
BSBADV602: Developing an Advertising Campaign
Table of Contents
Assessment Task 1:	3
Answer 1:	3
Answer 2	3
Answer 3	5
Answer 4	5
Answer 5	6
Answer 6	7
Answer 7	8
Answer 8	9
Answer 9	11
Answer 10	12
Assessment Task 2	12
Part A	12
Part B	14
Part C	15
Part D	17
Part E	18
References	19
Assessment Task 1: 
Answer 1: 
	Creating effective advertisement requires a joint effort between multiple departments and sometimes different external entities. In this competitive market of advertisement every business organisations are trying to create their own identity, their existence and expose their outcomes that will be remembered by the audience in the long-term. In this regard, several principles were initiated to follow the effective advertisement that will help to meet the objectives of the clients. The three basic principles to create effective advertisements are: firstly, visual consistency, where organisation need to expose the targets repeatedly visually to a specific image or display. The visual consistent ads are related with the organisation targets and plan. Most of the advertisements are observed by the audience only for few seconds therefore it had to be visually consistent in order to grab the audience’s attention. Fan, Lu and Gupta, (2017).
	Secondly, the duration of the campaign. This duration should be identified in the earlier developmental stage. This is the most important phase as here the organisation needs to understand the audience’s requirement. On the one hand, running an advertisement for too longer period repeatedly would ruin the interest of the audience, on the other hand changing the ad too frequently may disrupt the viewer’s ability to retain the information. Therefore, identify the reach as well as frequency in this regard. Thirdly, repeated taglines go side by side with the visual consistency. This provides one of the most effective approach. Organisation can use the advertisement taglines repeatedly in order to help the customers to make a connection with their current knowledge of brand. Nettelhorst, Brannon, Rose, and Whitaker (2020). 
Answer 2
	Overviewing an Advertising brief: the concept of advertisement is basically the framework where the campaign has to be situated. In order to gain the attention as well as the interest of the audience criteria like catching the eye contact of the audience, credibility, continuity, reliability, relevant, retentivity and many more are required to make the advertisement more successful. Advertising is a way to promote an organisation brand in order to increase sales and to make aware the audience to know about the specific brands. Advertising therefore, helps to form the first impression of the business by gaining the attention of the audience towards them. 
	Target Audience is yet another crucial factor that need to be highlighted before the process of campaign. It is that specific group of consumers, who mostly like to want the product of a particular brand or services, and this category would prefer to see the ads of this particular brand repeatedly. Target audience may be dictated by age, gender, income, location, interest, or other social factors. Reaching everyone is not possible, therefore highlighting the focus to the core audience would help to develop an effective marketing strategy. Bolokina, (2019). 
	Competitions are most common in this advertising field. As nowadays the digital marketing policies are grabbing the attention of the audiences more and more thereby creating an atmosphere of competition for different brands. Though the effect of competitors in advertisement departments has some positive side such as through competition brand increases efficiency, improve the quality, provide better customers service and satisfaction and many more. but still the negative side affect the mental growth of any brand holders. Golden and Horton, (2021). 
	The advertising primary message, is an idea of an advertiser who wants to communicate to its target audience. Its goal is to make people perform the desired action. 
	There are several advertising mediums to reach the target audience such as television, radio, press, film, social media, direct mail, internet advertisements and many more.
Answer 3
	In term of business, the industry, service, product as well as organisation are crucial factors where advertising domain is highly needed. 
	In term of industry, it is a group of companies that are related to the primary business activity. Businesses are grouped into industries based on their primary product. Industries primarily deals with the raw materials which are processed as commodities for the customers. It secondarily deals with essentials manufacturing or assembling. In order to highlight the products and its benefits and reach it to the audience advertisement is needed. 
	In term of service, with the help of feedback the business or organisation could able to understand the requirements of the audience and as a result provides the best service needed. Service, in term of business is generally describe as the work that supports the business but does not produce a tangible commodity. A good business service provides the IT assets with the requirements of the company’s employees, managers, customers, and business goals, making the company capable in reaching its profit. Wieland, Hartmann and Vargo, (2017).
	In term of products, it is described as the item offered to the customers on the behalf of the business or specific organisation. Each and every product has a particular cost and is sold at a specific price. Different businesses possess different quality of product and they might vary depending on the taste of customers. Annarelli, Battistella and Nonino, (2019). 
	Business organisation is an entity that is formed with a solid purpose of carrying on the commercial enterprises. Organisation solely depends on some objectives and is referred as one of the most important managerial function that coordinates the work of the employees, and the available resources and combine the two to produce the best outcome. 
Answer 4
	In term of the Competition and Consumer Act 2010 in Australia, it highlights the major section of the market and the relationship between the suppliers, wholesalers, retailers, and the consumers. The main purpose of this act is to enhance the welfare of Australia, promote the fair trade as well as competition and focus on the provision of the consumers protection. By analysing the competitive markets, the suppliers and the business owners becomes a bit aware of their targets and tries to improve the quality of the product. It therefore highlights the product safety, labelling as well as unfair market practices. Council, (2021). 
	In term of AANA codes of ethics, it is the self-regulatory system which is supplemented by the codes of advertising and marketing to the children, food and beverages codes, environmental claims code, wagering advertising and marketing communication code. It is considered as an independent, transparent, and robust complaints system that is administered by the ads standards. It therefore ensures that the advertisements or the other form of marketing communications are legal, ethical, honest, and truthful or not. Wilding and Lee, (2020). 
	In term of the Copyright Act of 1968, it solely regulates the copyrights version in Australia in relation to the original musical art, literary, dramatic, and other artistic works, and subject matters other than work. This act allows the authors or the other copywrite owners of the original work, the right to reproduce, publish, communicate as well as adapt their materials and to license, transfer and sell it to another person. 
	In term of Privacy Act 1988, it was introduced to promote and protect the privacy of the individuals and also state that how Australian government agencies as well as the organisation maintains the annual turnovers of more that $3 millions along with the personal information. Johnston, (2019).
Answer 5
	The selected organisation, is Amazon which is now one of the best well known online brand and is day by day gaining the heart of the customers. Jeff Bezos, is the founder of this great brand who started from selling books to online shopping system. Jeff Bezos is one of the true leaders and a successful American entrepreneur who contributed for the growth of e-commerce system and successfully became the largest retailer on the World Wide Web as well as the model for internet sale. (SKILLE and SOUKOP). 
	Almost each and every section is being touched by this particular organisation. It is the largest online shopping retailers and produce each requirement as expected from the customers. Starting from fashion to grocery, vegetables, electronic goods, and other essential requirements. Sadq, Sabir and Saeed (2018). It has a huge list of products and services it provides to its customers. Amazon product lines includes, all form of books, DVDs, music CDS, videotapes, baby products,

STUDENT ASSESSMENT BOOKLET BSBADV602 Develop an advertising campaign Student full name: Student ID: Contents Assessment Overview 4 About Your Assessments 4 How to Submit Your Assessments 4 Assessment...

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