Assessment 1 Business Model Deconstruction Task Description: To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and...

Assessment 1
Business Model Deconstruction 
Task Description:
To be completed individually, you are required to prepare a business report that deconstructs an organisation's business model and identifies the critical success factors that make the business sustainable. To undertake this analysis, you will need to explore different business models, including those that are frequently seen to achieve sustainable success and high levels of profitability. Your analysis will demonstrate your critical thinking skills and your ability to professionally articulate your findings.
Before commencing, you must seek your lecturer's approval to undertake an analysis of the business you have chosen. The type of organisation that should be identified for study is one that is relatively new, innovative in how they operate, and have most likely been established in the last five years. No students will be allowed to examine the same business.
While the assignment is an individual one, you are encouraged to discuss with your colleagues the variety of business models that have become popular and why you think they have been successful.  
To achieve a result that meets your study objectives, please ensure the business report addresses each of the assessment criteria detailed below and which is elaborated in the marking ru
ic. 
Length: 1500-words
Format: Business Report
Reference Format: American Psychological Association (APA) 
Assessment Due Date:
Week 4 Friday (30 Mar XXXXXXXXXX:00 pm AEST
Submission Instructions:
Please submit via Turnitin in Moodle 
Return Date to Students:
Vacation Week Friday (13 Apr 2018)
Results and marking comments will be available through Feedback Studio. Please click on the blue pencil to access the feedback.
Weighting:
30% 
Assessment Criteria:
1. Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides (10%)
2. Describe the business model canvas of the selected business using the nine building blocks (20%)
3. Explain the key relationships that exist across the nine building blocks (20%)
4. Identify and discuss the critical success factors the business has to get right to achieve sustainable success (20%)
5. Evaluate what will contribute to downside risk (10%)
6. Discuss the changes you would make to the business model if this was your business (20%)
Learning Outcomes Assessed:
· Define and apply key concepts of innovation in commercial, digital, service, and social contexts 
· Demonstrate an understanding of and apply the stages of the innovation process, including learn how to forecast the success and market diffusion of your innovation using business model design logic
· Identify and discuss the technical, financial and organisational constraints to innovation in markets that occur in real-life through the use of teamwork and
ainstorming. 
Graduate Attributes:
· Knowledge 
· Communication 
· Cognitive, technical and creative skills 
· Research 
· Self-management 
· Leadership 

1
MGMT20143: Marking Ru
ic
Assessment 1: Business Model Deconstruction
Unit code and name
MGMT20143: Think Big
Student ID and name
Key Criteria
High Distinction
(85-100%)
Distinction
XXXXXXXXXX%)
Credit
(65 – 74%)
Pass
50 – 64%)
Fail
(below 50%)
Context: 10%
Provide a succinct description of the business, the industry in which it operates, the market or markets it serves, and the products and services it provides.
Exemplary and succinct description of the operating context, marketplace, and products and services the selected business provides.
Very sound and succinct description of the operating context, marketplace, and products and services the selected business provides.
A credible description of the operating context, marketplace, and products and services the selected business provides.
A very general description lacking succinctness and/or specificity regarding operating context, marketplace, and products and services the selected business provides.
Poor or limited description lacking succinctness and/or specificity regarding operating context, marketplace, and products and services the selected business provides.
Business Model Canvas: 20%
Describe the business model canvas of the selected business using the nine building blocks in Osterwalder & Pigneur.
Exemplary description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Very sound description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneu
A credible description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Rudimentary description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Poor or limited description of the business model of the selected business using the nine building blocks in Osterwalder & Pigneur.
Key Relationships: 20%
Explain the key relationships that exist across the nine building blocks detailed above.
Exemplary explanation of the key relationships that exist across the nine building blocks.
Very good explanation of the key relationships that exist across the nine building blocks.
A credible explanation of the key relationships that exist across the nine building blocks.
Rudimentary explanation of the key relationships that exist across the nine building blocks.
General failure to explain the key relationships that exist across the nine building blocks.
Critical Success Factors: 20%
Identify and discuss the critical success factors the business has to get right to achieve sustainable success.
Exemplary identification and detailed discussion of the critical success factors for the business.
Very good identification and discussion of the critical success factors for the business.
A credible identification and discussion of the critical success factors for the business.
Rudimentary identification and discussion of the critical success factors for the business.
General failure to identify and discuss any of the critical success factors for the business.
Downside Risk: 10%
Evaluate what will contribute to downside risk.
Very candid and balanced examination of aspects that may increase the downside risk.
Reasonably candid and balanced examination of aspects that may increase the downside risk
Somewhat candid and reasonably balanced attempt to examine aspects that may increase the downside risk
Very basic analysis and no real attempt to examine aspects that may increase the downside risk
No or limited analysis to examine aspects that increased the downside risk
Recommended Changes: 20%
Discuss the changes you would make to the business model if this was your business
Exemplary identification and examination of key changes you would make to improve the business.
Very sound identification and examination of key changes you would make to improve the business.
Reasonable identification and examination of key changes you would make to improve the business.
Quite basic identification and limited examination of key changes you would make to improve the business.
No or limited identification and examination of key changes you would make to improve the business.
LATE ASSESSMENT PENALTY
For each day, or part thereof, a penalty of 5% out of 100% will be deducted from the work submitted. Submitting an inco
ect file is not excused from the penalty.
EXCEEDS WORD-LIMIT
A penalty of 5% for every 100 words will apply for submissions that exceed 1500-words (+10%)