As the new communications manager for International Gadgets, you have assembled a team of technical...

Question

As the new communications manager for International Gadgets, you have assembled a team of technical communicators with experience in communicating with various audiences in a business setting. Research & Development (R&D) has created a new product that it believes will revolutionize the industry. But the department needs the buy-in of several levels of the corporation to launch the new product. First, upper management needs to understand the product and how it will help the company expand before it will approve the funding needed to mass-produce the product. Sales and Marketing need to understand the product so it can be properly marketed. Technical Support needs to thoroughly know the product in order to support it to the customer base. And all employees need to know as much about the product as possible so that they can build excitement about the proposed launch. The head of R&D has come to you for your help in building excitement and buy-in throughout the company for the new product. Create a memo to your team that discusses the following:

The possible channels of communication that can be used to communicate information about the product to various levels of the company, and how they could be used
Your suggestions for which channels will be appropriate for which audiences and why
Plans for how your team will communicate and collaborate on this project for the purpose of choosing the best channels of communications for various audiences in the company

Back up your plans with solid reasoning and research.
Please remember to refer to INTERNATIONAL GADGETScompany background attached.
For additional details, please refer toModule Three Short Paper Guidelines and Rubricdocument attached

tae_636687497177173265_119997_1.pdf tae_636687497177173265_119997_2.pdf

Kuldeep · Accepted Answer

Running head: Communication Channel
Communication Channel
Communication Channels
Student Name
University Name
Unit Name
Unit Code
Contents
Business Case	3
Possible channels of communication	3
Recommendations	3
Suggestions for which channels will be appropriate for which audiences	3
Team will communicate and collaborate on this project	4
Conclusion	4
References	5
Business Case
In the near future, the International Gadgets R&D department will create a new product that they want to introduce to the company and the market. In order to get the company's support, the R&D department asked our group to develop a communication strategy to bring excitement to new products of the entire business. Organization cannot simply convey the same data or information about the latest product to all levels of business. Each level of a company has a different knowledge of a product, or unless the data is also composed in a format that suits every group, communication disruption will occur. Group will also concentrate on communication plans in the company's top areas or places. These teams include leadership, marketing, and sales, technical support, as well as the average number of employees. In order to successfully launch a new product, the following recommendations should be considered so that the communications team can send messages to each component.
Possible channels of communication
Possible channels of communication that can be used to communicate information. Regular and unconventional communication channels should be used, but in order to communicate with the audience in the very effective method, we should determine who the audience is, their demand for the product, and the ultimate goal of communications (Chun, & Lee, 2013).
Recommendations
Suggestions for which channels will be appropriate for which audiences
These communication strategies are recommended for the impacted groups.

As the new communications manager for International Gadgets, you have assembled a team of technical communicators with experience in communicating with various audiences in a business setting....

Solution

Answer To This Question Is Available To Download

Related Questions & Answers