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Business to Business Marketing
Business to Business Marketing        
        
Table of Contents Page No.
Introduction………………………………………………………………3-4
Situational Analysis…………………………………………………….4-5
Market segmentation…………………………………………………..5-6
Relationships………………………………………………………….6-7
Buyer Behavior………………………………………………………….7
Conclusion……………………………………………………………….7
References………………………………………………………………..8
Introduction
1.1 Company Overview
Atlassian Corporation Plc is a holding company which is incorporated on November 14, 2013. A range of team collaboration products is offered by the Company. The products offered by the company include JIRA, Confluence, Bitbucket, Hipchat and JIRA service desk for the developers of the software, managers of the information technology and Knowledge workers. The JIRA is offered by the company for planning of the team and management of the project, Confluence for the creation of the team and sharing, Hipchat for real-time messaging team and communications, Bitbucket for the code sharing of the team and management, and JIRA service Desk for the service of the team and applications support (Reuters, 2017).Additional tools are also offered by the company for the developers of the software such as Fisheye, Crowd, Clover, Bamboo, Crucible and Source Tree. The business is conducted by the Company through its subsidiaries, including Atlassian Pty Ltd and Atlassian Inc.
1.2 Mission
The mission of the Company is that the company believes all teams have the potential to do the things amazingly (Atlassian, 2017). From travel of the space and sequencing of the DNA, to video games and nonprofits, the Company mission is to unleash every team potential and help the humanity advance through the software power.
1.3 Vision
The value of the Company is that they guide what the company do, why the company is created, and who the Company hire. The company is open and no bullshit, build with heart and balance, play as a team, be the change the customer seek and the customers are there lifeblood. The Company considered the perspective of the customer collectively.
1.4 Products and Services
The different products offered by the Company are
JIRA: JIRA provides teams to plan, activities and projects are managed and tracked. JIRA helps in organizing the work of the team into projects and dashboards are customized for those projects for keeping the teams aligned and on track. Custom forms is offered by them and fields to collect and map the information that are relevant, from features to bugs to general tasks of any kind. JIRY query language is also included which offers functionality of the search to search and sorts for tickets and custom filter is created.
Confluence: It is a platform of social content, used to create, share and discuss the web content. It provides a system for the content organizing, sharing and securing the contents in spaces a
anged by the team, project, department and others.
Hip Chat: It provides the communication way to the team in real time and ideas are shared, updates and code and files. A range of communication is offered by Hipchat which can be connected to other systems, the notifications are displayed or messages from those systems directly in chat rooms of the team.
Bitbucket: It is a management code and collaboration team product for teams using the control system version which is distributed. Teams Use Bitbucket to store and collaborate on the code which is shared.900000 teams is supported by the Bitbucket and approximately there are five million developers.
JIRA Service Desk: It is a service desk product for creating and managing the experiences of service for a...