1. For this assignment, you are the Director of Marketing for Allied Sanitation Company that wants...

Question

1. For this assignment, you are the Director of Marketing for Allied Sanitation Company that wants to produce, market, and distribute their new, innovative sanitation product globally.

2. You are charged with creating successful promotional strategies to get the word about this product out to the international marketplace.

3. Explain what a promotional strategy is and the types of strategies.

4. Differentiate between the push and pull promotional strategies.

5. Explain the factors that determine whether the “push” or the “pull” strategy is appropriate in a specific marketing environment.

6. Always follow APA guidelines, provide a cover page, table of contents, and a reference page. One source you must cite for this assignment is your textbook(Wild, J. J., & Wild, K. L. (2003) International business: The Challenges of Globalization (8th Ed.) Upper Saddle River, NJ: Prentice Hall)

7. Cite any other sources you are using.

Insha · Accepted Answer

Running Head: INTERNATIONAL BUSINESS						1
INTERNATIONAL BUSINESS								2
INTERNATIONAL BUSINESS
Table of Contents
Promotional Strategy for Allied Sanitation Company	3
Types of Strategies	3
Traditional Marketing	3
Social Media Marketing	3
Direct Mail Marketing	3
Personal Selling	3
SEO Marketing	4
Push and Pull Strategy for Allied Sanitation Company	4
Factors Suitable	4
Push Factors	5
Pull Factors	5
References	6
Marketing is an important factor in running a business. It is no exception for Allied Sanitation Company. It helps the company to be noticed and to make a significance in the competitive market. This current assignment will explain how the company can benefit from different promotional strategies and which strategy will be more appropriate to this organisation.
Promotional Strategy for Allied Sanitation Company
A promotional strategy is a plan and structure that is built to advance the company's Sales. This includes various tactics to attract the target audience, which helps in increasing product demand (Wild & Wild, 2003). Some of the main strategies that can be used in marketing are as follow
Types of Strategies
Traditional Marketing
Methods such as newspaper advertising, pamphlets, television, magazines are said to be traditional advertising. These methods are flexible, highly segmented and have a strong emotional impact (Wild & Wild, 2003).

1. For this assignment, you are the Director of Marketing for Allied Sanitation Company that wants to produce, market, and distribute their new, innovative sanitation product globally. 2. You are...

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