1. Answer these questions for chapter 2 (in 1 page) and chapter 5 (in 1 page) 1Find a key concept...

Question

1. Answer these questions for chapter 2 (in 1 page) and chapter 5 (in 1 page)

1Find a key concept in the chapter lecture readings. Briefly explain it. (20 points)

2. Why have you picked this concept among others? (20 points)

3. Find a real company example related to the concept you explained in question 1 and share it with me. You can share the link if available, or copy-paste the content by providing the full citation. (20 points)

4. Apply the key concept you have chosen to this company example. In what ways does this example explain the concept well? (40 points

chapter-2-measuring-competitive-advantageprof-lecture-notesspring2022-ppeibnqt.pdf chapter-5-business-strategyprof-lecture-notesspring221-idwo1xnc.pdf

Tanmoy · Accepted Answer

Business Ethics
Key concept
I have chosen shareholder value creation from chapter 2 and the differentiation strategy from chapter 5. In the shareholder value creation, an enhanced shareholder value is created when a company is able to earn return on capital invested (ROIC) which is higher than the weighted average cost of capital (WACC). Thus, the value is created for the shareholders when the business is able to generate profits. It is the market capitalization value which is calculated as the number of outstanding shares times the share price (Dr. Ipek Koparan). 
According to the differentiation strategy it is trying to enhance the perceived value of the products and the services in the eyes of the customers through unique features which is added to the products and services. In this way it enhances the reserve price of the customers. This enhances the customers to pay for more price charged by the company (Dr. Ipek Koparan).

1. Answer these questions for chapter 2 (in 1 page) and chapter 5 (in 1 page) 1Find a key concept in the chapter lecture readings. Briefly explain it. (20 points) 2. Why have you picked this concept...

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